Lesson 7 IMPORTANCE OF PERSUASIVE SPEECH

IMPORTANCE OF
PERSUASIVE
SPEECH
WHAT IS PERSUASIVE SPEECH?
- A persuasive speech is a type of speech where the

speaker attempts to persuade the audience to believe in
a particular idea, opinion, or point of view. The
speaker does this by presenting compelling evidence
and arguments, and using persuasive language and
techniques to convince the audience.
MAIN PURPOSE OF PERSUASIVE SPEECH?
- A persuasive speech is a type of speech where the
speaker tries to convince the audience to believe in a
certain idea or point of view.
The speaker presents evidence and arguments to

support their position, and uses persuasive language and
techniques to try to persuade the audience to agree with
them. The goal is to persuade the audience to take some
action.
PERSUASIVE TECHNIQUES :
LOGOS, ETHOS and PATHOS
LOGOS
• Logos is the appeal to logic and reasoning. This means
that the speaker presents clear, logical connections
between ideas and uses facts and statistics to support
their argument.
Ex. "According to a recent study, 90% of people who

smoke cigarettes will die from a smoking-related illness.
This is clear evidence that smoking is extremely
dangerous and can have serious consequences for our
health."
.
ETHOS
• Ethos is the appeal to the speaker's credibility and
authority. This means that the speaker presents
themselves as qualified to speak on the topic and uses
credible sources to support their argument.
Ex. "As a doctor, I have seen the devastating effects of

smoking on my patients' health. I have dedicated my
career to helping people overcome addiction and improve
their health. I am qualified to speak on this issue and I am
urging you to take this problem seriously."
PATHOS
• Pathos is the appeal to emotion, where the speaker uses
language and examples that are meant to evoke certain
emotions in the audience.
Ex. "Imagine losing a loved one to a smoking-related

illness. The pain and suffering that their family and
friends would experience is unimaginable. We must take
action to prevent more people from dying from this
preventable cause of death."
DO’S AND DON’TS IN DELIVERING
PERSUASIVE SPEECH
• Start with a strong introduction
• Clearly state your main points
• Use evidence to support your points
• Anticipate and address counterarguments
• Use persuasive language and techniques
• Conclude with a call to action
DO’S AND DON’TS IN DELIVERING
PERSUASIVE SPEECH
• Don't be vague or unclear about your main points.
• Don't use weak or irrelevant evidence to support your
argument.
• Don't be afraid to show emotion and passion in your
delivery, but don't let it overwhelm your argument.
• Don't forget to practice and prepare for your speech, and
avoid reading from a script or memorized speech.
Tips for Delivering
Persuasive Speech
Know Your Audience.

If you want to deliver a persuasive speech, you also need to
know your audience. You can’t persuade a group of people
if you don’t know how to appeal to them. Maybe do a
small research on your audience. Know what they like and
dislike, what interests them, what they value, etc.
Tips for Delivering
Persuasive Speech
Be Clear And Concise.

Keep in mind that people generally lose interest when
something is taking too long or is too complicated. So if
you want your audience to keep interested until you
finished your speech, make sure that your presentation is
brief but comprehensive.
Tips for Delivering
Persuasive Speech
If you firmly feel that what you're doing is correct, you're not simply
selling—you're also being of service. Your capacity to advance your
position depends on your ability to communicate persuasively. You
cannot make a worthwhile contribution unless you can persuade
someone that you are correct.
To persuade, inspire, or drive readers toward a particular point of

view or viewpoint is the goal of persuasive writing. Any attempt to
convince implies that there are other valid points of view on the
matter.
Persuasive Speaking
in Private and Public
Institutions
LESSON 1
The Importance of Persuasive Speech
● Persuasive speeches intend to influence the beliefs, attitudes, values and
acts of others. It is a specific type of speech in which the speaker has a
goal of convincing the audience to accept his or her point of view.
● The speech is arranged in such way as to hopefully cause the audience to

accept all or part of the expressed view. Though the overarching goal of
persuasive speech is to convince the audience to accept a perspective, not
all audiences can be convinced by a single speech and not all perspectives
can persuade the audience.
● The success of a persuasive speech is often measured by the audience’s

willingness to consider the speaker’s argument.
The Basics of
Argumentation
01
An argument is composed of three features:
assumption, evidence, and explanation. If any
of these features is missing, then it is not
considered an argument. In case of
assumptions without evidence, these are
merely opinions. In case of evidence without
assertions, these are simply bald facts that
further need contextualization.
02
An assumption is an opinion that needs
evidence to back it up. Saying that world is
round is a fact, not assumption. It is not
opinion that asks for evidence because it has
already been proven and is considered to be
true by all accounts.
02
However, the opinion that all women should be
given the right to an abortion is an assertion
that needs facts to support it. To do so, would
be to look at laws, jurisprudence, and
documents from the United Nations or similar
institutions.
03An evidence can be any of the
following:
 Concrete facts and figures

 A Philosophical Ideology
 Anecdotal Evidence
03
 The strongest bodies of evidence
are based on facts and figures, and
it is important that they are true
and came from reliable sources.
03
 The weakest among the three
would be anecdotal evidence, as
this can be exaggeration of the
speaker, or even an outright lie.
04An explanation tells the audience why
the evidence supports the assumption.
 It should be clear and concise

 The relationship between the evidence and the
assumption must not commit any logical fallacies.
 A stronger explanation would go to the premises of
the argument and analyze this point by point, in
order to make the audience fully understand the
argument.
THANK
YOU


Lesson 7 IMPORTANCE OF PERSUASIVE SPEECH

Uploaded by

Copyright:

Available Formats

Lesson 7 IMPORTANCE OF PERSUASIVE SPEECH

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Lesson 7 IMPORTANCE OF PERSUASIVE SPEECH

Uploaded by

Copyright:

Available Formats

IMPORTANCE OF

- A persuasive speech is a type of speech where the

The speaker presents evidence and arguments to

Ex. "According to a recent study, 90% of people who

Ex. "As a doctor, I have seen the devastating effects of

Ex. "Imagine losing a loved one to a smoking-related

Know Your Audience.

Be Clear And Concise.

To persuade, inspire, or drive readers toward a particular point of

● The speech is arranged in such way as to hopefully cause the audience to

● The success of a persuasive speech is often measured by the audience’s

 Concrete facts and figures

 It should be clear and concise

You might also like