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    SPA Brand Guide

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    Jaime
    The Student Philanthropy Association (SPA) at Carleton University aims to foster a culture of philanthropy among students. Their branding must be professional while maintaining personality. The SPA logo comes in various formats - a full-length version, vertical version, and square version - for different uses. Color branding utilizes Carleton's red, black, and grays to associate the SPA with the university. Specific color codes in CMYK and RGB are provided for the Carleton red, dark red, dark gray, black, and gray.

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    SPA Brand Guide

    Uploaded by

    Jaime
    62 views5 pages
    The Student Philanthropy Association (SPA) at Carleton University aims to foster a culture of philanthropy among students. Their branding must be professional while maintaining personality. The SPA logo comes in various formats - a full-length version, vertical version, and square version - for different uses. Color branding utilizes Carleton's red, black, and grays to associate the SPA with the university. Specific color codes in CMYK and RGB are provided for the Carleton red, dark red, dark gray, black, and gray.

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    The Student Philanthropy Association (SPA) at Carleton University aims to foster a culture of philanthropy among students. Their branding must be professional while maintaining personality. The SPA logo comes in various formats - a full-length version, vertical version, and square version - for different uses. Color branding utilizes Carleton's red, black, and grays to associate the SPA with the university. Specific color codes in CMYK and RGB are provided for the Carleton red, dark red, dark gray, black, and gray.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    62 views5 pages

    SPA Brand Guide

    Uploaded by

    Jaime
    The Student Philanthropy Association (SPA) at Carleton University aims to foster a culture of philanthropy among students. Their branding must be professional while maintaining personality. The SPA logo comes in various formats - a full-length version, vertical version, and square version - for different uses. Color branding utilizes Carleton's red, black, and grays to associate the SPA with the university. Specific color codes in CMYK and RGB are provided for the Carleton red, dark red, dark gray, black, and gray.

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    STUDENT

    PHILANTHROPY
    ASSOCIATION
    BRAND GUIDELINES
    01 | OVERVIEW

    MISSION & VISION

    The Student Philanthropy Association (SPA) is a


    group composed primarily of dedicated, passionate
    Carleton students. The SPA’s mandate is to foster a
    culture of philanthropy among Carleton’s student
    population. This is achieved through a combination
    of online and in-person initiatives.

    As a student group housed within a university


    department, SPA branding must be professional
    while maintaining a sense of personality and
    relatability.
    02 | SPA Logo (Full-Length)

    1. MAIN LOGO
    This logo should be used
    whenever possible. It is the
    SPA’s primary identity marker
    marker.

    2. VERTICAL LOGO
    This logo should be used
    in cases where there is not space
    for the full length logo but the
    full title is necessary (e.g. shirts,
    stand-up displays, etc.).

    1. MAIN LOGO (MONO)


    This logo should be used in
    settings where the full colour logo is
    impractical (mass printing, or on a
    design piece where the red does
    not match the project’s palette). Use
    black text for light backgrounds and
    white text for dark backgrounds.
    03 | SPA Logo (Square)

    5. SQUARE LOGO
    This logo should be used whenever a
    smaller logo is needed or where text
    would be unnecessary. One common
    use is as a profile picture for social
    media.

    5. SQUARE LOGO
    (MONO)
    This logo should be used in
    settings where the full colour logo is
    impractical (mass printing, or on a
    design piece where the red does
    not match the project’s palette). Use
    black text for light backgrounds and
    white text for dark backgrounds.
    04 | Branding Colours

    The Student Philanthropy Association uses the


    Carleton Palette of red, black, and grey, so that
    audiences immediately associate our organization
    and our content with the university.

    CARLETON RED CARLETON DARK RED


    CMYK 0, 90, 75, 5 CMYK 24, 95, 92, 19
    RGB 207, 10, 44 RGB 163, 42, 41
    Hex #CF0A2C Hex #A22929

    CARLETON DARK GRAY CARLETON BLACK


    CMYK 0, 0, 0, 85 CMYK 0, 0, 0, 100
    RGB 207, 10, 44 RGB 0, 0, 0
    Hex #4C4C4E Hex #000000

    CARLETON GRAY
    CMYK 48, 39, 39, 3
    RGB 140, 140, 140
    Hex #8B8C8D

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