Writing a literature review on marketing excellence can be a challenging task.

It requires a deep
understanding of the subject matter, as well as the ability to critically analyze and synthesize a large
amount of information from various sources.

A literature review on marketing excellence typically involves reviewing and summarizing existing
research, theories, and best practices related to marketing strategies, tactics, and techniques that lead
to exceptional marketing performance.

To write a high-quality literature review on marketing excellence, one must first conduct a
comprehensive search of relevant literature from academic journals, books, conference proceedings,
and other sources. Then, the researcher must carefully read and analyze the selected literature to
identify key themes, trends, and insights.

After analyzing the literature, the researcher must organize the findings into a coherent and well-
structured review that highlights the most important contributions to the field of marketing
excellence. This involves synthesizing the information in a way that clearly communicates the current
state of knowledge on the topic and identifies gaps or areas for further research.

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Lichtenstein, D.,Ridgway, N.,and Netemeyer,R.G., 1993. Price perceptions and consumer shopping.
This study reviews the literature on corporatism and whether the strategies it uses creates a
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The analysis is embedded on the Resource Based View model (RBV and the balanced scorecard
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Intrapreneurship in Learning Organizations: Moderating Role of Organizational Factors Farhad
Alipour Download Free PDF View PDF An integrative model 41 Organizational learning and
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and Consumer Behavior, E-Commerce, Products and Brands and other related areas. To browse
Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade
your browser. Based on the feedback from the pilot-test, the questionnaire was modified and a final
questionnaire was developed and mailed to companies in Hong Kong. Cengage (2002), Alvarez and
Casielles (2005), together with Kwok and Uncles (2005). Results The literature review covers many
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votes) 56K views 7 pages Literature Review About Marketing Strategies and A Firms Performance
Uploaded by Babur Farrukh AI-enhanced title and description Business organisations are constantly
seeking ways to enhance their performances in order to compete actively and aggressively in the
market. Through advertisements the business organizations put the details of the products including
their services, discounts, price and features. Penelitian ini bertujuan untuk menguji dan menjelaskan
pengaruh Keunggulan Relatif, Kompatibilitas, Kesiapan Organisasi, Dukungan Manajemen dan
Tekanan Eksternal terhadap Penggunaan E-Commerce, pengaruh Penggunaan E-Commerce terhadap
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terhadap Kinerja Organisasi. The two types of marketing strategies which are highlighted in the
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of sales promotion techniques in the stimulation of toothpaste. Brookins M., 2009. Effectiveness of
Sales Promotion, Accessed from. Business organisations are constantly seeking ways to enhance
their performances in order to compete actively and aggressively in the market. Low G. and Mohr
J.,2000. Advertising vs sales promotion: a brand management perspective,Journal. Fulfilling the
purpose on the findings of appropriate definition on competitive advantage and distinguish
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uncertainty, firm resources, competitive advantage and organization performance. M F Total Yes 88
168 256 No 72 72 144 Total 160 240 400. This can help researchers to understand the key trends and
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studies. Taylor S., Celuch K., and Goodwin S., 2004. The importance of brand equity to customer
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Previous Carousel Next What is Scribd. A key component of marketing strategy is often to keep
marketing in line with a company's mission statement. An assessment of sales promotion techniques
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Training and Internship Program is an innovative initiative desig. Force Activities Lead to
Differentiation?, Journalof Marketing Research,31(2): 159-172. Content is cash: leveraging great
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Motivational IdeasFor Sales Managers For SalesTeams,Accessed from. Geek 2011). Thus there is a
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Mela, C., Gupta, S., and Lehman R., 1997. The Long-TermImpact of Promotion and Advertising on.
Optimal ManufacturerAdvertising and Trade Promotion Strategies,Stone Management Science.
Although most authors speak about some parts of Strategic Marketing, here is included a list of
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