Bill Gates 1997 Annual Report Letter To Shareholders

1997 was an outstanding
year. Our customers were asking for Microsoft to build products

that allowed them to get business benefit out of the Internet, and
we delivered. Across the board, with productivity applications,
tools, desktop systems, and server products, we are gaining
significant momentum. Like any time in our 23-year history we
have great opportunities but face a number of threats.
Our top priority in fiscal 1998 is simplicity: reducing the total cost
of ownership, and reducing complexity. We will need to keep this
focus even as we roll out numerous products, and while
competitors are battling with us on many fronts.
As we chart our path going forward, we are focused on four key

areas:
Windows on the desktop.

A few years ago, we developed the concept of "Windows
Everywhere," an architecture that allows customers to have a
family of operating systems and a set of compatible applications
spanning a family of devices from the very small to the very large.
We’ve had great success moving computing desktops to 32-bit
systems—Microsoft® Windows® 95 and Windows NT® Workstation
—as well as introducing Windows CE, a new version of the Windows
operating system initially focused on handheld devices for mobile
professionals. Microsoft Internet Explorer 4.0 will be another major
step on our way to marrying the PC and the Internet. A core
strength of Windows is its collection of development tools, allowing
developers to tap into the richness of our platform and get great
performance from their applications.
Productivity applications.
Microsoft Office 97 was a major release, setting a new bar for
features, functionality and integration. We put years of R&D into it
and incorporated some of the discoveries coming out of our
Research Division. Office 97 features natural language systems and
sophisticated grammar checking. But that is just a start. Our goal
is to allow people to get their work done in the easiest way
possible, without thinking about the tools they’re using.
Enterprise solutions.
Windows NT Server and the Microsoft BackOffice® family line of
server applications are growing at a phenomenal rate. As computer
chips have become faster and faster, we have been able to deliver
performance to customers previously accomplished only by
mainframes. And beyond performance, we are now focused on
simplicity and manageability. But there is still a lot more we intend
to do to make high-end computing easier and less costly.
Interactive media and services.

Our Interactive Media Group (IMG) has three areas of
concentration: packaged software, hardware, and online services.
All are about enhancing the consumer experience around the PC
and Web lifestyle. Our packaged software efforts are focused on
delivering great titles in the games, learning, personal finance and
mapping categories. For hardware, our goal is to enhance the
software experience.
In online services, the focus is on producing an exciting

combination of software and content that will help customers tap
the power of the Internet to lead more informed, more fun and
more productive lives. Increasingly, you’ll see us emphasizing
products and services where excellence in software makes the
difference. Some of the investments we are making in this new
area will pay off—others won’t. We still have a lot of learning to do.
Just like everyone else on the Web, we don’t know what the mix of
revenue will be—subscription, advertising, or promotions.
Digital Nervous System

I use the phrase "digital nervous system" to mean the electronic
system that companies use to solve business and customer
problems. A great digital nervous system starts with a powerful
operating system and network, but if any business is to automate,
it also has to have a great database system and messaging
system. Microsoft has, over the years, invested heavily in the
technical development of Microsoft SQL Server™ and Microsoft
Exchange, as well as other components of Microsoft BackOffice,
hiring the best people and building products with great
performance and interoperability.
This year we are also going to invest heavily in the technical and
marketing support of software developers and solution providers in
vertical markets. We want to ensure that virtually any customer will
be able to find their specific business application on a high-
performance Windows-based system. You’re also going to see
broader coverage of corporate accounts worldwide. These are
major investments in a time of moderate sales growth.
On May 20, we met with customers on Scalability Day, an

important milestone because we demonstrated that any company,
of any size, can run its business on our software, using solutions
built on top of PC hardware. Hardware manufacturers have been
busy producing world-class machines for a fraction of the price of
mainframes. I am very optimistic that customers in the enterprise
space will recognize, as they have on the desktop, that increasing
performance, rising quality and falling prices make personal
computer servers the best choice.
Simplicity
In fiscal 1998, we expect to spend nearly $2.6 billion on research
and development, broadly defined. It’s very exciting for me to see
Microsoft bringing in world-class experts to work on areas like
networking, security, graphics and linguistics.
Our industry makes incredible productivity devices that are

impacting people around the world. But the complexity of
technology has prevented users and system administrators from
getting maximum value from their investments. Across the board,
in applications, tools, desktop and server systems and interactive
content, we have to make things simpler for users and system
administrators. The three broad areas are Total Cost of Ownership
(TCO) and manageability, reducing complexity, and new, simpler
devices on the low-end.
Total Cost of Ownership.

Addressing TCO is important for companies of all sizes. And the
issue is not just reducing costs—it’s about increasing usability and
functionality without increasing complexity. Our Zero
Administration Initiative is the focus here.
We believe every knowledge worker should have a personal

computer. We believe employees are more than cogs in a machine.
We believe businesses succeed because of the intelligence and
creativity of their employees. We believe that in order for a
business to stay competitive in this fast-paced world, it needs a
digital approach. But to allow our customers to reap the true
rewards of building a digital nervous system, we need to help them
get off the treadmill of having to dedicate so many of their
resources just to keep systems up and running.
Windows NT Server 5.0 is a major breakthrough in addressing TCO

issues. It will allow an organization to easily control user
configurations, to intelligently mirror the client machine’s state on
the server, and to allow users to roam from machine to machine.
We also will enable mobile users to get the full benefit of their
machines while traveling and have the ability to fully synchronize
with the server when they return, so their local data and system
state are protected. We will combine the power and flexibility of the
PC with the benefits of central management.
Reducing complexity.
Though we firmly believe in the power of the personal computer,
it’s not always true that one size fits all. Some customers have
older PC hardware that for various reasons they are not ready to
upgrade. Some need a simpler, standard configuration for many
workers. Some customers have existing investments in terminals.
We have worked with other companies to introduce the NetPC and

Windows-based terminals. The NetPC is a simpler, easily managed
PC configuration for corporate desktops that PC manufacturers are
beginning to roll out now. The technology behind Windows-based
terminals helps customers by extending the life of older, less-
powerful PCs by running a limited number of newer applications off
a server, and opens a new customer segment to us.
New devices.
"Windows Everywhere" means we’re scaling down as well as up.
Our Windows CE operating system is initially focused on handheld
devices. Users will range from retail clerks monitoring inventory to
healthcare workers charting patients to utility workers installing
electrical lines.
Windows CE will also be suitable for still smaller "wallet" PCs,

wireless-communication devices such as digital information pagers
and cellular smart phones, next-generation entertainment and
multimedia consoles, including game machines and smarter DVD
players and purpose-built Internet access devices such as WebTVs,
digital set-top boxes for cable and satellite systems and Internet
"Web phones."
Connected PCs, Connected TVs

We’ve long held the belief that the PC was moving from the stand-
alone PC to the connected PC. Today, this is well under way. PC
networks are broadly prevalent in business, and the Internet is
creating a worldwide web of PCs. Windows NT 5.0 and Windows 98
will do more to make PCs connected. Our vision has now evolved to
the "Connected PC and the Connected TV"—the idea of integrating
the intelligence and interactivity of PCs with the video and sound of
TV. This will accelerate as TV moves to a digital format. Making this
vision a reality is reliant on the physical infrastructure—the high-
speed connections that will join these devices. Earlier this year, we
invested in Comcast, the U.S.’s fourth-largest cable company,
primarily to spur the cable and phone industries to build two-way,
high-speed networks. We acquired WebTV to hasten the day when
TVs and PCs use Windows technologies, providing complementary
sources of information and entertainment in the home. Windows
CE, a compatible subset of our Windows family, makes it a lot
easier for consumer electronics manufacturers to do things such as
a customized guide to television shows or applications to let you
view Web pages and see simple electronic mail on your TV, control
home heating and lighting systems or even let you connect up a
digital camera and post or e-mail photos using the Internet.
These developments, and our work in IMG, will help make the
"Web lifestyle" a reality. This is a lifestyle in which people take
advantage of the Internet to lead more informed and productive
lives, and have more fun. With a Web lifestyle, people will naturally
turn to the Internet first to get information, manage their finances,
make better purchase and travel decisions and communicate with
friends and others with whom they have common interests.
Our business is one of risks and challenges and great potential

rewards. I appreciate the continuing trust and support of our
shareholders in the long-term vision and potential of this company.
I am confident that through the dedication and hard work of our
employees, we can deliver the products and services that will mean
success for both Microsoft and our customers.
William H. Gates
Last Updated: September 29, 1997

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1997 was an outstanding

year. Our customers were asking for Microsoft to build products

As we chart our path going forward, we are focused on four key

Windows on the desktop.

Interactive media and services.

In online services, the focus is on producing an exciting

Digital Nervous System

On May 20, we met with customers on Scalability Day, an

Our industry makes incredible productivity devices that are

Total Cost of Ownership.

We believe every knowledge worker should have a personal

Windows NT Server 5.0 is a major breakthrough in addressing TCO

We have worked with other companies to introduce the NetPC and

Windows CE will also be suitable for still smaller "wallet" PCs,

Connected PCs, Connected TVs

Our business is one of risks and challenges and great potential

Last Updated: September 29, 1997

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