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RESUME EXECUTIF

PADDON RENTALS est une agence de location des appartements meublés et véhicules
de de renommé national.

Nous sommes une agence spécialisée dans

We are a communication company that is set to compete in a highly competitive industry

not only in the Cameroon market, but also in the global market. Our clientele base goes
beyond businesses and organizations in Cameroon. ANO COMMUNICATION
CONSULTANCY offers robust communication services to both corporate bodies and
individuals.

Our business goal

Our goal is to become one of the leading digital marketing agencies in Cameroon with high
profile corporate and individual clients all around the world.

Our workers are going to be selected from a pool of talented and highly creative
communication experts. We will make sure that we take all the members of our workforce
through the required trainings that will position them to meet the expectation of the
company.

At ANO COMMUNICATION CONSULTANCY, our client’s best interest always comes first,
and everything we do is guided by our values and professional ethics. We ensure that we
hold ourselves accountable to the highest standards by meeting our client’s needs precisely
and completely.

We cultivate a working environment that provides a human, sustainable approach to

earning a living, and living in our world, for our partners, employees and for our clients.

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 Company Ownership

ANO COMMUNICATION CONSULTANCY was founded by Mr NGOME Blasius, Mme

OYEN Stephanie, Mme ASHU Veronica. They are the shareholders of the agency.
Holders of a Master’s degree in Corporate Communication from the University of Buea,
these individuals also have a combined experience that revolves around market
researching, sales, corporate branding and advertising and translation.

Our Mission and Vision Statement

Our vision is to establish a standard and world class communication agency whose
services and brand will not only be accepted in Cameroon, but also in other parts of
the world.
Our mission is to provide professional and highly creative result oriented
communication services and other related advisory and consulting services that will
assist businesses, individuals and non-profit organizations in promoting their brands
and reaching out to a wide range of potential customers all over the globe.

ANO COMMUNICATION CONSULTANCY offers its customers the best methods and tools
in planning and implementing successful communication. Our campaigns cut through mass
marketing, increase sales, and enhance customer satisfaction with the company.

We want to build a Communication agency that can favorably compete with other leading
brands in the communication agencies industry.

Our Products and Services

ANO COMMUNICATION CONSULTANCY was established with the aim of maximizing

profits in the communication agencies industry. We compete favorably with the leading
communication agencies in Cameroon and the world which is why we have a competent

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team that will ensure that we meet and even surpass our customers’ expectations. Our
services include:

1 Digital Marketing and other related digital marketing advisory and consulting
services

2 Email Marketing

3 Public Relations,

4 Branding,

5 Advertising,

6 Translation,

7 Copy Writing

8 Content Writing

9 Social Media Management

1 MCeeing
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SWOT ANALYSIS

ANO COMMUNICATION CONSULTANCY engages the services of a professional in the

area of business consulting and structuring to assist our organization in building a well –
structured communication agency business that can favorably compete in the highly
competitive industry in Cameroon.

Here is a summary from the result of the SWOT analysis that was conducted on behalf
ANO COMMUNICATION CONSULTANCY;

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 STRENGTHS WEAKNESSES
 As a new communication agency
 Our core strength lies in the power
in Cameroon, it might take some
of our team; our workforce. We time for our organization to break
have a team of creative, result into the market and gain
driven and highly proficient digital acceptance especially from top
marketing experts; a team with profile clients in the already
excellent qualifications and saturated and highly competitive
experience in various niche areas in communication agencies
the digital marketing agencies industry; that is perhaps our
industry and other related industry. major weakness.
 Another weakness is that we may
 Aside from the synergy that exists in
not have the required cash to
our carefully selected digital
pump into promoting our
marketing experts, our services are
business especially via main
measurable, result driven and stream media (TV, Radio and
guided by best practices in the Newspapers et al) the way we
industry. would want to.

SWOT
Analysis
OPPORTUNITIES THREATS

 No doubt, the opportunities  Just like any other business, one of

available in the communication the major threats that we are likely
agency industry is massive going to face is economic
considering the number of downturn. It is a fact that economic
individuals and corporate downturn affects
organizations that exist both online purchasing/spending power.
and offline. Another threat that may likely
 As a standard and world class confront us is the arrival of a
communication agency, we are communication agency that may
ready to take advantage of any want to adopt the same business
opportunity that is available in the model like us.
industry.

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 Market Analysis

Market Trends

No doubt, the Communication Agencies industry has benefited from the rapid switch from
digital communication. As more consumers generate website traffic through the use of
smartphones and tablets, businesses are going online to build brand awareness across
multiple screens and platforms.

In the next five years, the industry will continue to grow. The growing trend which makes it
easier for people to spend more time on the internet especially on social media networking
sites is a major boost in the revenue generated by communication agencies.

This has indeed changed the ways that organizations approach to interact with customers,
as a substantial percentage of consumer interactions and profiling are now being carried
out over online and social media platforms with much higher visibility.

In as much as communication is dependent on technology which is ever-evolving and fast-

changing, traditional communication methods cannot be overlooked

Another important factor worthy of mentioning in this industry is that the target market keeps
expanding. People and organizations are now seeing the need for them to have an official
website and also to engage the services of communication experts either in branding or
packaging their products and services or in helping them directly sell their products and
services to their targeted market.

Another common trend in the communication agencies industry is that, most agencies no
longer settle for clients only within the location where their physical office is located but also
from any part of the world. The truth is that with the advent of the internet, it is now easier
for a communication agency to work for clients in any part of the world.

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 Our Target Market

Before starting our digital marketing agency, we are certain that there is a wide range of
both corporate and individual clients who cannot successfully run their businesses without
the services and support of a standard digital marketing agencies; a company that can help
them reach out to their target market.

In view of that, we have created strategies that will enable us reach out to various corporate
organizations, non – profits, government agencies and individuals who we know can not
afford to do without our services. We have conducted our market research and survey and
we will ensure that we meet and surpass the expectations of our clients

Below is a list of the people and organizations that we specifically market our services to;

Banks, Insurance Companies and other related Financial Institutions

Corporate Organizations
Non-Governmental Organizations
Manufacturers and Distributors
Real Estate Owners, Developers, and Contractors
Research and Development Companies
The Government (Public Sector)
Schools (Colleges and Universities)
Hotels
Celebrities, Politicians, Public Figures and Public Speakers
Sport Organizations
Religious Organizations
Political Parties
Television Stations
Printing Press (Publishing Houses) and Authors
Branding and Advertising agencies
Entrepreneurs and Start – Ups

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 Our competitive advantage

Surviving in the business world as a communication agency requires more than your
expertise. Knowing how to conduct your business, decision making that can decide who
will get a contract or a business deal.and how to network with key people is imperative.

We are quite aware that to be highly competitive in the communication agencies industry
means that you are not only expected to be able to deliver consistent and excellent
services, but you must be result driven and able to meet set targets. No one would want to
continue to hire your services if don’t always deliver the results the organization wants you
to deliver.

Our competitive advantage lies in the power of our team; our workforce. We have a team of
creative, result driven and highly proficient communication experts, a team with excellent
qualifications and experience various niche areas in the communication agencies industry
and other related industry.

Aside from the synergy that exists in our experts, our services will be measurable, result
driven and guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among
the best within our category in the industry. It will enable them to be more than willing to
build the business with us and help deliver our set goals and achieve all our business aims
and objectives.

SALES AND MARKETING STRATEGY

Sources of Income

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ANO COMMUNICATION CONSULTANCY is established with the aim of maximizing profits
in the Communication agencies industry and we are going to go all the way to ensure that
we do all it takes to meet and surpass the expectations of all our clients.

ANO COMMUNICATION CONSULTANCY will generate income by offering the following

digital marketing services and other related services;

Search engine optimization (SEO)

Banner advertising
Video advertising
Rich media advertising
Sponsorship advertising
Classifieds/directories
Lead generation
Mobile messaging/email
Digital display advertising
Mobile advertising
Social media management
Other related digital marketing advisory and consulting services

Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies,
non – profits and individuals who would need the services of communication agencies to
help them increase sales or promote their brands.

We are well positioned to take on the available market in communication agencies industry
and we are quite optimistic that we will meet our set target of generating enough income /
profits from the first six month of operations and grow our Communication agency to
enviable heights.

We have been able to critically examine the digital marketing space and we have analyzed
our chances in the industry and we have been able to come up with the following sales

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forecast. The sales projections are based on information gathered on the field and some
assumptions that are peculiar to similar startups in Cameroon.

Below is the sales projection for ANO COMMUNICATION CONSULTANCYit is based on

the location of our business and of course the wide range of our services and target market;

 First Fiscal Year-: Amount in CFA

 Second Fiscal Year-:
 Third Fiscal Year-:

N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor challenging us. Please note that the above projection might be lower and at the
same time it might be higher.

Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the social media marketing
industry; hence we have been able to hire some of the best marketing experts to handle our
sales and marketing.

Our corporate goal is to grow ANO COMMUNICATION CONSULTANCY to become one of

the leading communication brands in the Cameroon which is why we have mapped out
strategy that will help us take advantage of the available market and grow to become a
major force to reckon with not only in the cameroon but also in other parts of the world.

ANO COMMUNICATION CONSULTANCY is set to make use of the following marketing

and sales strategies to attract clients;

Introduce our communication agency by sending introductory letters alongside our

brochure to individuals, corporate organizations, government agencies, non – profits,
religious organizations and key stake holders.
Promptness in bidding for communication contracts from the government and other
cooperate organizations

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 Advertise our business in relevant business magazines, newspapers, TV stations,
and radio station.
Run Facebook, Instagram and GoogleAds
Attend relevant international and local expos, seminars, and business fairs et al
Create different packages for different category of clients in order to work with their
budgets and still deliver excellent design and services
Leverage on the internet to promote our business
Engage direct marketing approach
Encourage word of mouth marketing from loyal and satisfied clients

PUBLICITY AND ADVERTISING STRATEGY

We have been able to work with our in house brand and publicity consultants to help us
map out publicity and advertising strategies that will help us walk our way into the heart of
our target market. We are set to become the number one choice for both corporate clients
and individual clients in the whole of the United States and beyond which is why we have
made provisions for effective publicity and advertisement of our digital marketing agency.

Below are the platforms we intend to leverage on to promote and advertise ANO
COMMUNICATION CONSULTANCY;

Place adverts on both print (newspapers and magazines) and electronic media
platforms
Sponsor relevant community based events / programs
Leverage on the internet and social media platforms like; Instagram, Facebook ,
twitter, YouTube, Google + et al to promote our services
Install our Bill Boards on strategic locations all around Cape May – New Jersey.
Engage in road show from time to time in targeted neighborhoods
Distribute our fliers in target areas
Contact corporate organizations, non – profits and government agencies by calling
them up and informing them of ANO COMMUNICATION CONSULTANCYand the
services we offer

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 Advertise our communication agency in our official website and employ strategies
that will help us pull traffic to the site.
Ensure that we share out branded shirts, caps etc

OUR PRICING STRATEGY

At ANO COMMUNICATION CONSULTANCY we will keep the prices of our services below
the average market rate for all of our customers by keeping our overhead low and by
collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular
intervals. We are aware that there are some one – off jobs or government contracts which
are always lucrative, we will ensure that we abide by the pricing model that is expected from
contractors or organizations that bid for such contracts.

 Payment Options

At ANO COMMUNICATION CONSULTANCY our payment policy will be all inclusive

because we are quite aware that different people prefer different payment options as it suits
them. Here are the payment options that we will make available to our clients;

Payment by via bank transfer

Payment via online bank transfer
Payment via check
Payment via Orange Money
Payment via Mobile Money

Payment with cash

START-UP EXPENDITURE (BUDGET)

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As for the detailed cost analysis for starting a communication agency; it might differ in other
countries due to the value of their money. However, this is what it would cost us ANO
COMMUNICATION CONSULTANCY in Cameroon;

 permits and license will cost –

 Acquiring an office space that will accommodate the number of employees for at
least 6 months will cost –.
 Equipping the office (computers, printers, projectors, markers, servers / internet
facility, furniture, telephones, filing cabinets, and electronics) will cost –
 Amount required to purchase the needed software applications –
 Launching an official Website will cost –
 Amount need to pay bills and staff members for at least 2 to 3 months –
 Additional Expenditure such as, Adverts and Promotions will cost –
 Miscellaneous –

Going by the report from the market research and feasibility studies conducted, we will
need about …FCFA to successfully set – up a medium scale but standard communication
agency in the Cameroon.

GENERATING FUNDING/START-UP CAPITAL

FOR ANO COMMUNICATION CONSULTANCY

ANO COMMUNICATION CONSULTANCY is a business that will be owned, financed and

managed by Mme Ashu Veronica, Mr NGOME Blasius, Mme OYEN Stephanie.

They are the sole financial source of the business which is why they decided to restrict the
sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Generate part of the start – up capital from friends and family members

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  Generate a larger chunk of the startup capital from the bank loan

SUSTAINABILITY AND EXPANSION STRATEGY

The future of a business lies in the numbers of loyal customers that they have the capacity
and competence of the employees, their investment strategy and the business structure. If
all of these factors are missing from a business (company), then it won’t be too long before
the business close shop.

One of our major goals of starting ANO COMMUNICATION CONSULTANCY is to build a

business that will survive off its own cash flow without the need for injecting finance from
external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer
our communication services and other related advisory and consulting services a little bit
cheaper than what is obtainable in the market and we are well prepared to survive on lower
profit margin for a while.

ANO COMMUNICATION CONSULTANCY will make sure that the right foundation,
structures and processes are put in place to ensure that our staff welfare are well taken of.
Our company’s corporate culture is designed to drive our business to greater heights and
training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our

management staff and it will be based on their performance for a period of three years or
more as determined by the board of the organization. We know that if that is put in place,
we will be able to successfully hire and retain the best hands we can get in the industry;
they will be more committed to help us build the business of our dreams.

Check List/Milestone

 Business Name: Completed

 Creating Official Website for the business:
 Opening of Corporate Bank Accounts:

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  Opening Online Payment Platforms:
 Securing a standard office facility in a good location:
 Application for business license and permit:
 Conducting Feasibility Studies:
 Generating part of the start-up capital from the founders:
 Writing a business plan: In progress
 Drafting of Employee’s Handbook:
 Drafting of Contract Documents:
 Design of Logo for the business:
 Graphic Designs and Printing of Promotional Materials:
 Recruitment of employees:
 Purchase of the Needed furniture, office equipment, software applications, electronic
appliances
 Creating Awareness for the business:
 Establishing business relationship with vendors and key players in various industries:

Communication channels

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