Black Friday Marketing Checklist for RetailersCrafted with love by ContactPigeon

# Status Have you clearly Checklist

identified Item
and profiled Type/Channel Last-minute
customer preferences forIdea
Black segments. Monitor engagement How to metrics
track/measure
(time on site, bounce rate, Comments/Details/Useful links
1 To Do your
Whattarget demographic
differentiates segments?
your brand from Market Research Friday.
sustainable sourcing, exclusive etc.) for rates
through theseandsegments.
conversion rates on ads and content that highlight
2 To Do competitors in the
product/service market?
offers to the target Branding products, or superior
product/service in yourcustomer service. online
Black Friday your brand differentiation.
reviews, and customer support tickets. Conduct A/B testing on
3 To Do audience?
Does your strategy include a blend of both Unique Selling Proposition messaging.
to promote online Black Friday deals, different value propositions
the most effective ones. Useand track conversion
customer rates.
surveys or feedback to
4 To Do online and
engage withoffline marketing on
your customers channels?
a regular and vice
Omnichannel Marketing media to versa.
build excitement for Black posts. understand
Compare customeryour preferences
follower count for and
different
websitechannels.
traffic before, during,
5 To Do basis?
Have you analyzed the potential ROI of Social Media Friday.
understand the contribution of each and afterROI
Monitor the campaign.
by channel using analytics tools. Compare cost per
6 To Do different
Does youradvertising
social media channels?
strategy include Marketing Analysis channeltotocreate
videos your Black
a senseFriday sales.
of urgency conversion and
comments, by channel.
click-through rates. Measure the increase in followers
7 To Do daily posts,
long-tail across all
keywords fornetworks?
your Black Friday Social Media Marketing and excitement.
Launch some PPC campaigns with and website
Monitor trafficrankings
keyword from social and media
organicduring
trafficBlack
from Friday.
these keywords.
8 To Do campaign?
segmentation, personalization, and A/B SEO these keywords to increase visibility. Use Google Search Console for this
reminder email about the end of your Compare these metrics across different segments and different email purpose.
9 To Do testing?
Are your landing pages optimized for Email Marketing Blacklanding
your Friday pages
sales. to optimize versions landing
Monitor (in A/B pagetests).conversion rates. Use heatmaps to understand
10 To Do conversions,
Do your PPCwith clear calls-to-action?
campaigns target your Conversion Rate Optimization conversions.
visibility during the peak Black Friday user behavior
conversion onTrack
rate. the landing
whichpages.
keywords and audiences are performing
11 To Do identified
strong keywords
following amongand your
audience
targetsegments? PPC Advertising shopping
Live with period.
an influencer to showcase Monitor best. influencer engagement rates, follower increase, and referral
12 To Do audience?
Are you effectively tracking and retargeting Influencer Marketing your
shown products.
interest in your Black Friday traffic/conversions
the cost-per-conversion fromof influencer
retargeting collaborations.
campaigns with regular
13 To Do visitors who haveduring
cross-promotion engaged thewith
Blackyour brand?
Friday Retargeting deals. to cross-sell each other's
brand campaigns.
Monitor referral traffic, conversions, and customer acquisition from
14 To Do season?
competitive to attract and motivate Partnership Marketing products.
increase for Black Friday to motivate partner Monitorpromotions.
affiliate traffic, conversions, and ROI. Compare the
15 To Do affiliates?
Do you have a plan to encourage and share Affiliate Marketing affiliates. content competition on
generated performance of different
reach/engagement. Measure affiliates.
the increase in followers and user
16 To Do user-generated
Have you identified content?
topics for video content User-Generated Content social media.Black Friday preparations engagement
video about Monitor video fromviews,thesewatch
campaigns.
time, and engagement metrics. Track
17 To Do that will resonate
Are your promotional with offers
your audience?
attractive and Video Marketing at your business.
discount for the final hours of Black referral customertraffic
surveysandorconversions
social media from videos. analysis to gauge
sentiment
18 To Do competitive?
Have you set up appropriate tracking and Sales Promotion Friday. correctly before Black
working customer perception
campaign. Use UTMof your offers.
parameters to track the performance of different
19 To Do analytics
Does youronCRM all your
systemcampaigns?
effectively track Campaign Management Friday.
or SMS to customers based on their campaign
lifetime valueelements.
in your CRM. Use CRM data for segmentation and
20 To Do and manage
offer a smooth customer interactions?
user experience on mobile CRM interaction
different history.
devices and browsers to personalization
Monitor mobile in vsyourdesktopmarketing.
traffic and conversion rates. Use Google
21 To Do devices?
opportunities such as press releases, Web Development ensure smooth
your Black functioning.
Friday deals or charitable Analytics
Monitor press or other tools to
coverage, track page
backlinks, andload timestraffic
referral and bounce
from PRrates.
22 To Do interviews,
any potential ornegative
features?situations or Public Relations activities.
make sure all team members are activities.
any negative sentiment. Track the effectiveness of your crisis
23 To Do backlash?
Is your business listed and optimized on Crisis Management familiar
Update yourwithlistings
it. with your Black management efforts inclicks,
Monitor impressions, reducing andnegative
conversions sentiment.
from local listings and
24 To Do local directories
Have you integrated and chatbots
Google My for Business?
instant Local SEO Friday hours
Program yourand promotions.
chatbot Google My
with answers to Monitor Business.
chatbot interactions, response times, and customer
25 To Do customer queries incentives
Are your referral resolution?attractive Customer Support common
Launch a Black
specialFriday
Blackrelated
Fridayqueries.
referral satisfaction scores.conversions from referrals, and referral conversion
Monitor referrals,
26 To Do enough for customers to refer others?
Are your customer loyalty rewards attractive Referral Marketing incentive. rate.
Double the loyalty points on selected Monitor loyalty program sign-ups, repeat purchases, and customer
27 To Do and competitive?
Does your content strategy include regular Loyalty Programs products
Write for Black Friday
a last-minute blog postweek.
about lifetime value
Monitor of loyalty
blog traffic, program members.
engagement, and backlinks. Track referral traffic
28 To Do blog posts
Is your related
website to your
speed industry/niche?
optimized to ensure Content Marketing Black
Run someFriday shoppingwebsite
last-minute tips. speed and conversions
Monitor page load from timesblog posts.
using tools like Google PageSpeed Insights.
29 To Do quick you
Have loading
set uptimes?
all necessary pixels for Website Optimization tests and
Check resolve
that all your anytracking
identified issues.
pixels Track bounce
are Monitor rates andofconversions
the accuracy on slow-loading
conversion tracking data. Trackpages.
the
30 To Do conversion tracking
persuasive copy, on your website?
high-quality images, and Conversion Tracking firing correctly
your product pagesbefore Black Friday. performance
to optimize Monitor product and page
ROI of different
traffic, bounce marketing
rates, andchannels usingrates.
conversion this data.
31 To Do strong
Is yourcalls-to-action?
checkout process smooth and free conversions.
E-commerce Optimization your checkout process before Black Track sales
Monitor cartofabandonment
each product.rates and checkout conversion rates. Track
32 To Do from
Are allunnecessary
your customer stepstouchpoints
or distractions?
branded Checkout Optimization Friday.
marketing materials to ensure brand the impactanalysis.
sentiment of different Trackcheckout optimizations
the performance on thesebranding
of different metrics.
33 To Do consistently?
Black Friday period (e.g., Cyber Monday, Brand Consistency consistency.
content for the post-Black Friday elementssales,
Monitor in A/B tests. and customer acquisition during the post-Black
traffic,
34 To Do holiday
Have you shopping)?
set up a systematic process for Sales Planning period.
Send out a customer satisfaction Friday
Monitorperiod.
customer Compare feedback these metrics
scores andwith
key the
themesBlackin Friday period.
the feedback.
35 To Do collecting and analyzing customer
staffed and trained to handle Black Friday feedback? Customer Feedback survey after Black Friday.
resources to your customer support Track improvements in feedback scores over time.
times, and customer satisfaction scores. Track the volume of support
36 To Do volumes?
Does your website have an FAQ section to Customer Support team. your FAQ section with Black Track
Update ticketsthe
andreduction
the most in common
customer issues.
support tickets for issues covered in
37 To Do address common
Do you have customer
a mobile queries?
app and is it Customer Support Friday
Send out related
a push queries.
notification about the FAQs.
Monitor app downloads, user retention, and in-app conversion rates.
38 To Do optimized
Are for a smooth
your product user experience?
descriptions SEO- Mobile Marketing your Black
ensure theirFriday deals. are SEO-
descriptions Track apporganic
Monitor reviews and user
traffic feedback rankings
and keyword for improvement
for your ideas.
product pages.
39 To Do optimized
Do you have with targetedfor
a process keywords?
managing and SEO optimized.
reviews and thank customers for Track
Monitorsales
your ofonline
products withscores
review optimized descriptions.
on different platforms. Track the
40 To Do optimizing
Does your onlineand
your packaging reviews?
unboxing positive areviews.
Online Reputation ManagementInclude special thank you note or impact of
Collect online reviews
customer feedbackononyour the traffic
unboxingandexperience.
conversions.Monitor social
41 To Do experience
Does your CRM reflectsystem
your brand image?segment
effectively Branding small gift customers
spending in your Black withFriday orders. media
a special Monitor forcustomer
unboxingengagement
videos or posts.and conversions from personalized
42 To Do customers
Are you usingfor personalized
data analyticsmarketing?
to make CRM Black Friday
Analyze your offer. marketing.
last year's Black Friday Monitor keyTrack
metrics customer lifetime
like traffic, value by segment.
engagement, conversions, and ROI.
43 To Do evidence-based
Are you leveraging decisions?
automation to improve Data Analytics data for any
Automate last-minute
your Black Fridayinsights.
email Use A/B time
Monitor testing to make
savings andevidence-based
error reductionsimprovements.
from automation. Track the
44 To Do efficiency in your marketing
regular engagement with yourprocesses?
audience Marketing Automation sequences
comments or socialofmedia
section posts.
your Black performance
Monitor social and ROI engagement
media of automatedmetrics marketing
like campaigns.
likes, comments,
45 To Do (e.g., comments, DMs, stories)? Social Media Marketing Friday posts. shares, and DMs. Track the increase in followers and brand sentiment.
 Have you set clear and measurable goals for necessary adjustments based on your Track progress towards goals using relevant metrics. Review and
46 To Do your Black
Are you Friday testing
regularly marketing?
and optimizing Marketing Strategy current
Run someprogress.
last-minute A/B tests on adjust
Monitorgoals
the as necessary
results of A/Bbased
tests on
andperformance.
the improvements achieved from
47 To Do your marketing
Have you plannedtactics?
for adequate inventory Marketing Optimization your Black
Conduct Friday ads inventory
a last-minute or emails. check optimizations.
Monitor sales and inventory levels. Track the number of out-of-stock
48 To Do based
Are youoneffectively
your sales upselling
forecast? and cross- Inventory Management and make related
Highlight any necessary adjustments.
products in your incidents andnumber
Monitor the lost sales.
of upsells and cross-sells. Track the increase in
49 To Do sellingyou
Have related products?
prepared for potential website Sales Strategy Black Friday
Conduct someproduct pagesload
last-minute or emails.
testing average order
Monitor value.
website uptime, load times, and bounce rates during traffic
50 To Do traffic spikes on Black Friday? Web Development and make any necessary upgrades. spikes. Track the number of lost sales due to website issues.
Number of Tactics Used Evaluation Score
0 - 17 Very Poor Score
18 - 25 Poor Score
26 - 35 Average Score
36 - 42 Very Good Score
43 - 50 Champion