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SHIVOM GUPTA - CFO , Founder, Salesperson
KETAN PALIWAL -CEO, Founder, Salesperson
AAMVI BAIJAL - CMO, Salesperson
SUBHAM KUMAR GUPTA - COO , Salesperson
KHUSHI KAVRA - SALES DIRECTOR, Salesperson
PUNEET SILSWAL- SALES EXECUTIVE, Salesperson

Introduction
Introducing QUICKBYTE: Your personalized news solution for

students. In today's fast-paced world, staying informed is more important
than ever, but for students, this can often be a daunting task. With
QUICKBYTE, we offer a revolutionary solution tailored specifically to
the needs of students, providing concise updates and instant definitions of
complex words, all customized to their interests and academic level.
QUICKBYTE is not just another newspaper ; it's a game-changer in the

way students consume information. By condensing news articles into five
bullet points and offering instant definitions for difficult words, we
alleviate the time constraints and language barriers that often hinder
students from staying informed. Our platform is designed to enhance
understanding while saving valuable time, ensuring that students can
effortlessly stay up-to-date with the latest developments in the world
around them.
SALES GRAPH
Number of copies sold
WEEK WISE PERIOD
Average sales of 68 per day

STP (Segmentation, Targeting, Positioning) Analysis
Segmentation:
Geographic: QUICKBYTE can target the cluster of colleges, with an

initial focus on regions with high footfall of students and English-
speaking populations. As we expand, we will tailor our content to suit the
specific needs and interests of students in different regions.
Demographic: Our primary target demographic is students aged 15-25,

encompassing those in high school, college, or university, regardless of
gender or socio-economic background.
Psychographic: We segment our audience based on students' interest in

current events, their desire for convenience, and their preference for
personalized learning experiences. By understanding our audience's
psychographic profile, we can tailor our content to better resonate with
their interests and preferences.
Targeting:
QUICKBYTE targets students who struggle to keep up with the news

due to time constraints or complex language. Our platform caters to those
who value personalized and concise news updates tailored to their
academic levels and interests. By targeting this niche audience, we can
effectively meet their needs and establish ourselves as a valuable resource
in their academic journey.
Positioning:
QUICKBYTE positions itself as the go-to solution for students seeking

effortless news consumption and vocabulary enhancement. We
emphasize our ability to save time and enhance understanding through
concise updates and instant definitions. By positioning ourselves as an
essential tool for academic performance and staying informed, we
differentiate QUICKBYTE from traditional news sources and establish
ourselves as a must-have resource for students.
Adoption Model
To ensure the successful adoption of QUICKBYTE, we will implement a

comprehensive marketing strategy focused on raising awareness,
generating interest, encouraging trial, and ultimately fostering adoption
among our target audience.
Awareness: Through targeted marketing campaigns across digital

platforms and strategic positioning of posters, we raised awareness of
QUICKBYTE's unique value proposition and benefits for students.
Interest: By showcasing QUICKBYTE's features and highlighting its

time-saving capabilities and ability to enhance understanding, we will
generate interest among students who are seeking a more efficient and
effective way to stay informed.
Trial: To encourage trial and allow students to experience QUICKBYTE

firsthand, we offered a free trial period. This enabled students to explore
the platform and discover its value for themselves, ultimately fostering
initial usage and driving adoption.
4 Ps of Marketing
Product:
Concise News in Bullet Points: Our platform condenses news articles

into bullet points, making it easy for students to quickly grasp the key
information.
Meanings and Facts of Difficult Words: We provide instant definitions

and explanations for difficult words, enhancing students' vocabulary and
comprehension.
Tailored for Students: Our content is customized to suit the interests and
academic levels of students, ensuring relevance and engagement.
Price:
Affordability: We offer competitive pricing to ensure that QUICKBYTE

is accessible to students, who typically have limited budgets.( Rs 7 , less
than what students even spend on their CHAI)
Value Proposition: We highlight the educational benefits and

convenience offered by QUICKBYTE, emphasizing its value proposition
to students seeking to enhance their learning experience.
Place:
Offline within range of the colleges, Ramphal Chowk (Area with the
highest footfall of students): QUICKBYTE is accessible through just a
call , ensuring widespread accessibility to students who prefer accessing
information .
Integration with Local Shops and Posters: We integrate QUICKBYTE

into local shops and cafes with high student footfall, as well as put up
eye-catching posters to increase visibility and accessibility within the
student community.
Promotion:
Targeted Advertising: We promote QUICKBYTE through targeted

advertising campaigns on social media platforms frequented by students,
as well as through word-of-mouth marketing strategies.
Free Trials or Samples: We offer free trials or sample content to allow
students to experience the value of QUICKBYTE firsthand, encouraging
them to subscribe or purchase the full service.
This comprehensive marketing strategy aims to effectively introduce

QUICKBYTE to the student market, ensuring widespread awareness,
interest, trial, and ultimately, adoption of the product.

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SHIVOM GUPTA - CFO , Founder, Salesperson

KETAN PALIWAL -CEO, Founder, Salesperson

AAMVI BAIJAL - CMO, Salesperson

SUBHAM KUMAR GUPTA - COO , Salesperson

KHUSHI KAVRA - SALES DIRECTOR, Salesperson

PUNEET SILSWAL- SALES EXECUTIVE, Salesperson

Introducing QUICKBYTE: Your personalized news solution for

QUICKBYTE is not just another newspaper ; it's a game-changer in the

WEEK WISE PERIOD

Average sales of 68 per day

Geographic: QUICKBYTE can target the cluster of colleges, with an

Demographic: Our primary target demographic is students aged 15-25,

Psychographic: We segment our audience based on students' interest in

QUICKBYTE targets students who struggle to keep up with the news

QUICKBYTE positions itself as the go-to solution for students seeking

To ensure the successful adoption of QUICKBYTE, we will implement a

Awareness: Through targeted marketing campaigns across digital

Interest: By showcasing QUICKBYTE's features and highlighting its

Trial: To encourage trial and allow students to experience QUICKBYTE

Concise News in Bullet Points: Our platform condenses news articles

Meanings and Facts of Difficult Words: We provide instant definitions

Affordability: We offer competitive pricing to ensure that QUICKBYTE

Value Proposition: We highlight the educational benefits and

Integration with Local Shops and Posters: We integrate QUICKBYTE

Targeted Advertising: We promote QUICKBYTE through targeted

This comprehensive marketing strategy aims to effectively introduce

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