BUSINESS – MARKETING

PROGRAM DETAILS

Program Code: 2805 Start Date: Fall, Winter, Summer

School: The Business School Location: Progress Campus

Credential: Ontario College Diploma Email: business@centennialcollege.ca

Program Type: Post-secondary program Telephone: 416-289-5000 ext. 52280

Program Length: 2 years/ 4 semesters

PROGRAM AVAILABILITY

Date Domestic Availability International Availability

May 2024 Available Closed

September 2024 Available Available

January 2025 Available Available

May 2025 Available Available

PROGRAM OVERVIEW

The Business School will be offering a variety of delivery modes for new students in all programs. These can
include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and
weekends.

You may also be interested in the Online option:

Business - Marketing (Online)

Centennial College's Business – Marketing program will prepare you to be the essential link between an
organization and its customer base. You'll start this certificate program by learning business basics such as
accounting, organizational behaviour, business software, customer service and international business. These
topics will create a solid foundation for the marketing courses and topics that will follow, including:
 Marketing theory and case-based problem solving;

Marketing communications, which will include advertising and promotion;

Account management;

Sales and service.

In addition to classroom theory led by experienced faculty members, the Business – Marketing program will employ
a hands-on learning approach. You'll explore the various areas of marketing through case studies, guest lectures,
presentations, projects, computer simulations and technologies.

COURSES

Semester 1

Course Code Course Title

ACCT-123 Financial Accounting Concepts

BUSN-119 Fundamental of Business

COMM-160/161 College Communication 1

COMP-106 Applied Business Software 1

MATH-128 Mathematics of Finance I - E

MKTG-116 Principles of Marketing

Semester 2

Course Code Course Title

COMM-170/171 College Communication 2

COMP-126 Applied Business Software 2

GNED-500 Global Citizenship: From Social Analysis to Social

Action

HRMT-301 Human Resources Management

MATH-119 Mathematics of Finance II

MKTG-331 Marketing Communications

Semester 3

Course Code Course Title

 BUSN-333 Business Culture and Collaborative Practices

ECON-205 Principles of Microeconomics

GNED General Education Elective

INTL-220 International Business Concepts

MKTG-222 Retailing

MKTG-223 Professional Selling

Semester 4

Course Code Course Title

BUSN-313 Careers

ECON-206 Principles of Macroeconomics

GNED General Education Elective

HRMT-300 Organizational Behaviour

MKTG-221 Practical Applications in Marketing

MKTG-224 Marketing Research

MKTG-229 Digital Marketing

CAREER OPTIONS AND EDUCATION PATHWAYS

Program Highlights
Small class environments provide regular opportunities to connect with industry-experienced marketing faculty
members.

An emphasis on global citizenship brings discussion of the world and its events into the classroom in value-
added ways.

Because the diploma you earn reflects high standards of learning, it is recognized in Canada and abroad.

This program helps you to build your skills portfolio with a curriculum that combines broad marketing concepts
with specialized marketing skills, along with training in popular business software.

Global Citizenship and Equity Portfolio

You will develop a portfolio documenting your engagement with the College's signature global citizenship and
equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for
international travel and available supports, please visit www.centennialcollege.ca/citizenshipandequity.
Career Outlook
Marketing assistant

Account supervisor

Sales and service representative

Merchandising assistant

Advertising assistant

Blogger

Promotions assistant

Customer service representative

Education Pathways
Start in a diploma program, end with a degree! Successful graduates of this Business - Marketing diploma program
have the opportunity to apply their credits toward further study at the degree level. Listed below are the degrees
from partnering institutions that are available for this program.

Please note that each partner pathway has specific minimum requirements in order to qualify for transfer credits,
which are assessed by the receiving partner institution.

Partner Institution Degree Program

Algoma University Honours Bachelor of Arts in Accounting

Honours Bachelor of Arts in Finance and Economics

Honours Bachelor of Arts - Law and Justice

Honours Bachelor of Business Administration

Athabasca University Bachelor of Commerce – Post Diploma

Bachelor of Commerce with major – Post Diploma

Bachelor of Human Resources and Labour Relations – Post Diploma

Bachelor of Management 3 year – Post Diploma

Conestoga College Bachelor of Business Administration in International Business Management

Bachelor of Public Relations

Fanshawe College Honours Bachelor of Commerce in Digital Marketing

Griffith University Bachelor of Business in Multiple majors

Humber College Honours Bachelor of Commerce

Lakehead University Bachelor or Honours Bachelor degree in any major

Laurentian University Bachelor or Honours Bachelor of Arts in Multiple majors

 Nipissing University Bachelor or Honours Bachelor of Arts in Multiple majors

Ontario Tech University Honours Bachelor of Arts in Educational Studies

Hbnours Bachelor of Commerce (bridge)

Ottawa, University of Honours Bachelor of Commerce

Royal Roads University Bachelor of Commerce in Entrepreneurial Management

Bachelor of Business Administration - Innovation and Sustainability

Seneca College Honours Bachelor of Commerce - Marketing

Honours Bachelor of Commerce - Business Management

Honours Bachelor of Commerce - International Business Management

Bachelor of Interdisciplinary Studies

Sheridan College Honours Bachelor of Business Administration in Multiple majors

Wilfrid Laurier University Honours Bachelor of Arts in Multiple majors

Honours Bachelor of Commerce

Windsor, University of

Bachelor of Arts Honours Economics - Applied Economics and Policy Stream

York University Honours Bachelor of Arts in Multiple majors

Honours Bachelor of Commerce

Honours Bachelor of Computer Science

Honours Bachelor of Environmental Studies (3 or 4 years)

Please visit our website at //centennial.adv-pub.moveonca.com/outgoing-home/ for more information on articulation

agreements.

For pathways to other Ontario post-secondary institutions, please visit ONCAT.

Educational Partners
All four semesters of this two-year Marketing program are identical to the first four semesters of the School of
Business' three-year advanced diploma program. Should you wish to continue with a more in-depth study of the
field, you will benefit from a seamless transition into the three-year program.

Qualified graduates may also be eligible to participate in an articulated program with select universities, institutes
and professional associations. These partnerships allow you to apply credits earned at Centennial towards further
study.

The Business – Marketing program's educational partners are:

Algoma University
 Athabasca University

Griffith University

Royal Roads University

Ryerson University

University of Lethbridge

University of New Brunswick

Ontario Tech University

University of Windsor

Areas of Employment
Commercial

Financial

Retail

Manufacturing

International

Sports/events and entertainment

Non-profit organizations

Start-ups

Digital marketing agencies

Advertising agency

Enterprise corporations

ADMISSION REQUIREMENTS

Academic Requirements
Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older)

Grade 12 English (C or U), or equivalent (minimum grade required), or take the Centennial English Admission
Test

Grade 11 Mathematics (C, M, or U) or Grade 12 Mathematics (C or U), or equivalent (minimum grade required),
or take a Centennial College Math Skills Assessment for Admission

Additional Requirements
English language proficiency

HOW TO APPLY

1. Apply Online
Domestic Students

If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre
(Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and
are in need of training. For more information go to Better Jobs Ontario Program.

If you have previously attended a full-time program at Centennial College, you may be eligible for a Program
Transfer. Visit Enrolment Services at any Campus for information.

All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $125 must
accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to
Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.

International Students

Apply directly to Centennial College here.

2. Submit Documents

Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor
that you have applied to college and your school will forward transcripts to Centennial College via
Ontariocolleges.ca.

Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for
requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.

Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission
requirements, you must have the transcripts assessed by an independent credential assessment agency such as
World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go
to Submitting your Transcripts.

International Applicants
Please refer to the International Education Application Guide.

3. Confirm Your Offer of Admission

Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your
account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.

You may confirm only one college and one program offer at a time.

You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be
given to another applicant.

When you confirm your Offer of Admission at Centennial College you are given access to your
personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and
see your class timetable.

4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email
account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be
given to another applicant.

5. Build Your Timetable (Register for Courses)

Build your timetable (web-register for courses) at my.centennialcollege.ca.

Fall registration begins mid-July

January registration begins mid-December
May registration begins mid-April

Your web-registration will not open if:

You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.

Once you have paid your fees or have made appropriate arrangements, register for your courses online through
myCentennial.

TUITION AND FEES

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2023.

Student Tuition (2 Semesters) Ancillary Fees Total

Canadian $2,721.00 $1,164.24 $3,885.24

International $16,164.00 $1,673.24 $17,837.24

PROGRAM VOCATIONAL LEARNING OUTCOMES

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do
with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs
of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform
these outcomes before graduating.

1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or
organization.

2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good,
and/or service based on an identified market need or target.

3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services
that respond to market needs.

4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*,
good, and/or service to respond to an evolving market.

5. Contribute to the development of strategies related to pricing for a product, good and/or service.

6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
7. Participate in conducting market research to provide information needed to make marketing decisions.

8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media
formats.

9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.

10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and
grow working relationships.

11. Develop learning and development strategies to enhance professional growth in the field.

12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract
employment, and self-employment initiatives.

13. Operate within a framework of organizational policies and practices, when conducting business of the
organization.

ADVISING

https://www.centennialcollege.ca/student-life/student-services/centennial-advising-and-pathways-services/