ENTREPRENEURSHIP & BUSINESS PLAN

MEDISCAN

Submitted To: Prof. Mamta Nair

GROUP MEMBERS
NAME ROLL NO.
Lakshya Rastogi F061
Prerna Agarwal F076
Ritik Harlalka F089
Varishth Jhunjhunwala F101
Shivanjali Maheshwari F107
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 ACKNOWLEDGEMENT

We would like to extend our sincere and heartfelt thanks

towards all those who have helped us in making this project.
Without their active guidance, help, cooperation and
encouragement, we would not have been able to present the
project on time.

We extend our sincere gratitude towards our Prof. Mamta

Nair for her moral support and guidance during the tenure of
our project.

We also acknowledge with a deep sense of reverence, our

gratitude towards our parents and other faculty members of
the College for their valuable suggestions given to us in
completing this project.
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 TABLE OF CONTENT

Sr. No. Particulars Page No.

1 Management Team 6-7
2 Executive Summary 8
Executive Summary
Business Canvas Model
3 Industry Analysis 9-12
Pestle Analysis
Porter’s 5 Forces Model
4 Company 13-18
Introduction
Mission And Vision Statement
Problem Statement
Current Challenges And Impact
Preliminary Study
Feasibility Report
5 Service 19-25
Supply Chain Management
Value Chain Analysis
VRIO
Website Preview
6 Market Opportunity 26-28
7 Competition Analysis 29-51
8 Strategy And Implementation 52-55
Tools
5W1H
SWOT Analysis
4

Unique Selling Proposition

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9 Marketing Plan 56-57
Marketing Mix
10 Financials 58-67
Project Cost
Fund Raising
Shareholding Pattern
Revenue Model
Salary
Income Statement
Balance Sheet
Cash Flow Statement
Break Even Analysis
Ratios
11 Legalities 68
12 Business Expansion Plan 69

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 1. MANAGEMENT TEAM

Lakshya Rastogi- Chief Executive Officer (CEO)

He is responsible for providing overall leadership and strategic direction for
Mediscan. Key responsibilities include setting goals, developing business
strategies, overseeing operations, and representing the company to
stakeholders. He possesses excellent leadership, communication, and decision-
making skills to guide Mediscan towards sustainable growth and success.

Varishth Jhunjhunwala- Chief Technology Officer

(CTO)
He plays a critical role in leading the technological development and innovation
efforts of Mediscan. Responsibilities include overseeing the development of the
platform, managing technical teams, evaluating emerging technologies, and
ensuring the security and scalability of Mediscan's infrastructure. He is able to
drive technological excellence and align technology initiatives with business
objectives to maintain Mediscan's competitive edge.

Prerna Agarwal- Chief Marketing Officer (CMO)

She is responsible for developing and executing marketing strategies to promote
Mediscan, attract customers, and drive revenue growth. Key responsibilities
include market research, branding, advertising, lead generation, and customer
engagement. She possesses strong analytical, creative, and communication skills
to effectively position Mediscan in the market and drive customer acquisition
and retention efforts.

Shivanjali Maheshwari- Chief Operations Officer (COO)

She oversees the day-to-day operations and ensures the efficient delivery of
Mediscan's products and services. Responsibilities include managing
operational processes, optimizing workflows, monitoring performance metrics,
and driving continuous improvement initiatives. She is highly organized, detail-
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oriented, and capable of driving operational excellence to meet Mediscan's
business objectives.

Ritik Harlalka- Chief Financial Officer (CFO)

He is responsible for managing Mediscan's financial strategy, planning, and
reporting. Key responsibilities include financial forecasting, budgeting, financial
analysis, fundraising, and risk management. He has a strong background in
finance, accounting, and strategic planning. He possesses excellent analytical,
negotiation, and decision-making skills to ensure sound financial management
and drive Mediscan's financial growth and stability.

Together, this management team brings complementary skills and expertise to

Mediscan, enabling the company to effectively navigate challenges, capitalize
on opportunities, and achieve its strategic objectives in the dynamic healthcare
technology market.

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 2. EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
The purpose of this report is to assess the economic feasibility of developing and
launching a mobile application for storing medical records. The app aims to
provide users with a secure and convenient platform to store, access, and
manage their medical information digitally. The report evaluates the potential
costs, revenue streams, and overall viability of the project.

BUSINESS MODEL CANVAS

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 3. INDUSTRY ANALYSIS
PESTLE ANALYSIS
Political:
• Government regulations: Regulations regarding health data privacy,
security standards, and interoperability could impact the development
and deployment of the app.
• Funding and subsidies: Government funding or incentives for digital
health initiatives could affect the market and adoption rates.

Economic:
• Healthcare spending: Economic conditions and healthcare budgets can
influence the willingness of healthcare organizations to invest in digital
health record systems.

• Cost of technology: Economic factors affect the affordability and

accessibility of technology required to develop and maintain the app.

Social:
• Patient preferences: Attitudes towards digital health and patient
expectations for convenience and accessibility can drive demand for
health record apps.

• Demographic trends: Aging populations and changing demographics may

influence the need for digital health solutions.

Technological:
• Advances in technology: Rapid advancements in mobile technology, cloud
computing, and data analytics can enhance the features and capabilities
of the app.

• Integration with other systems: Compatibility with existing healthcare IT

infrastructure and standards for data exchange are critical technological
considerations.
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Legal:
• Data privacy and security laws: Compliance with regulations such as
India's Digital Personal Data Protection (DPDP) Act is essential to protect
patient information and avoid legal consequences.

• Intellectual property rights: Ensuring that the app does not infringe on
patents or copyrights of existing technologies is important to avoid legal
disputes.

Environmental:
• Sustainability: Considerations such as energy consumption and
environmental impact may be relevant if the app relies on hardware or
infrastructure with significant environmental footprints.

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 PORTER ‘S 5 FORCES MODEL
Threat of New Entrants:
The threat of new entrants to the digital health record app market could be
relatively low due to various barriers to entry, such as:
High initial investment in technology and infrastructure.
Strict regulations and compliance requirements (e.g., India’s Digital Personal
Data Protection Act (DPDP) ).
Strong network effects and established brand recognition of existing players.
Intellectual property rights and patents held by established companies.

Bargaining Power of Buyers:

Buyers in this context would typically be healthcare providers, hospitals, clinics,
and possibly individual consumers. The bargaining power of buyers could be
moderate to high due to:
The availability of alternative digital health record solutions.
The importance of cost-effectiveness and value for money in healthcare
expenditures.
Customization and integration requirements with existing systems.
Switching costs associated with transitioning to a new digital health record app.
The influence of group purchasing organizations (GPOs) in negotiating deals.

Bargaining Power of Suppliers:

Suppliers in this context would include software developers, cloud service
providers, and hardware manufacturers. The bargaining power of suppliers
could be moderate to low because:
There are often multiple suppliers available for software development, cloud
services, and hardware components.
The digital health record app provider may have the option to integrate various
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third-party solutions.
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However, in some cases, suppliers of specialized healthcare technology or
components may have higher bargaining power if they offer unique or essential
products or services.

Threat of Substitute Products or Services:

The threat of substitutes for a digital health record app could be relatively low
due to the critical nature of healthcare data management. However, potential
substitutes might include:
Traditional paper-based health record systems (though these are becoming
increasingly outdated).
In-house developed electronic health record (EHR) systems by large healthcare
organizations.
Emerging technologies such as blockchain-based health record systems.
However, these substitutes may lack the scalability, efficiency, and features
offered by dedicated digital health record apps.

Competitive Rivalry within the Industry:

Competitive rivalry within the digital health record app industry is likely to be
high due to:
The presence of several established players in the market, each vying for market
share.
Continuous technological advancements leading to frequent product
innovations and upgrades.
Strategic partnerships and alliances among companies to strengthen their
market position.
Price competition and differentiation based on features, usability, security, and
interoperability.
Regulatory changes and compliance requirements influencing industry
dynamics.
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 4. COMPANY

INTRODUCTION
Mediscan is a platform which contains medical history of patients. The medical
history recording app is a user-friendly and secure application designed to help
individuals keep track of their medical records and health information.This
history is uploaded by the hospital’s. Through this people become more
accessible to their health records. Healthcare record systems could provide
essential health information over mobile devices, which will give their treating
clinician basic information like, medical condition, drug allergy information.
Thereby providing vital clues and information on the overall well-being of the
patient.

Patient records are one of the most important tools in hospitals. They hold a
wealth of information about the patient and their history of treatments and
diagnosis. Without access to these records’ patient care can be seriously
compromised. The government should understand the need to utilize
technology in order to meet the growing demands of the aging population and
many trusts are well on the way to adopting digital ways of working.

The benefits of going digital are clear such as improving services, creating clinical
space and reducing costs. Shared electronic health records are also increasingly
seen as having a key role in enabling access to and exchange of data between
healthcare providers as well as allowing staff mobile access to patient
information.
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 MISSION
To enable people to take charge of their health by offering an all-inclusive
platform for securely and effectively keeping track of their medical history.

VISION
"Our digital app transforms healthcare management by giving people easy
access to and control over their medical records. Modern encryption and an
intuitive interface are two ways we work to protect and simplify the sharing,
retrieval, and storing of important medical records. Our goal is to improve
healthcare teamwork, encourage educated decision-making, and eventually
raise each user's level of overall wellness."

PROBLEM STATEMENT
Recording and maintaining accurate medical history is a critical aspect of
healthcare, but it is often plagued with challenges that hinder efficiency and
patient care.

Patient records have been in use for hundreds of years; the management of
records in hospitals still relies heavily on written records where clinician notes
are made on paper and stored in folders. Managing these records is both
complex and expensive for hospitals. Whilst some information is now captured
electronically there is still a need to ensure all information is kept together with
easy access at the point of need. This can be challenging for IT professionals and
records management teams who are embarking on transforming their trust to
work with electronic patient records.

Many trusts have implemented or are currently choosing a supplier to provide

Electronic Patient Record (EPR) software to pull together all electronic data
within the trust and display a full care record when required. It is paramount
that the information contained within the current paper record is included
within this as it contains years of important patient history.
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 CURRENT CHALLENGES AND IMPACT
1. Inaccuracy and Incompleteness:
Handwriting errors: Manual data entry can be prone to errors due to
illegible handwriting, typos, and misinterpretations.
Missing information: Incomplete information can occur due to time
constraints, fatigue, or lack of clarity in handwritten notes.
Inconsistent recording: Variation in how different providers document
data can make it difficult to compare records and track trends.

2. Limited data analysis and utilization:

Difficult to analyse trends: Manually recorded data is difficult to
analyse and identify trend over time.
Limited decision support: Limited access to comprehensive data
hinders the use of data analytics for better clinical decision-making
and research.
Difficulties in quality improvement: Manual data makes it challenging
to track and improve healthcare quality based on data-driven
insights.

3. Reduced patient engagement:

Limited access to personal health information: Patients may
have difficulty accessing their own health records, hindering their
involvement in their care.
Ineffective communication: Handwritten notes can be difficult for
patients to understand, leading to communication gaps and potential
misunderstandings.

4. Fragmented Data
Medical history data scattered across different healthcare providers
and systems, making it difficult to obtain a complete and unified view
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of their medical history.

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 PRELIMINARY STUDY
IDEAS
Minimum charges for below the poverty line customers and Govt
hospitals-
Lesser markup would be kept from below poverty line customers. This
would be done through grants, subsidies taken from the government
for the same.

Private hospitals and doctors which charge an upfront front fee -

As private hospitals could charge a higher premium from the
customers thereby generating revenue to our company through the
B2B model .

Medical insurance companies can ask the unique ID number to

maintain transparency-
These records would make insurance companies work easier by
providing accurate and correct information about the customers
health information. Through this they can calculate an accurate
premium which they should collect from the customers . As through
this they have to disclose all their underlying medical conditions.

FEASIBILITY REPORT
Market Feasibility
• Target Market
Our target market includes hospitals , Clinics, medical laboratories where the
maintenance of records is improper and unregulated due to the manual storing
of records.
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The target customers are patients in hospitals and various medical clinics who
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have problems with the maintenance of records.

In recent times we have seen a huge medical emergency (covid) which has
taught us the importance of maintenance of medical history throughout the life
period of patients. We have seen a huge increase in the number of heart attacks
occurring in the nation after the patients have been tested of covid and also
after the use of vaccination. People didn't knew that when they got covid or they
even misplaced the medical document altogether due to this doctors had
problem while performing treatments and even sometimes patients were
wrongly treated.
• Competition
There is currently no competition in this segment and we have a first movers
advantage.
We have identified a problem that people faced and there were currently no
solutions available for the same.

Technical Feasibility-
To develop this application we would need a team of software engineers, web
designers, Quality assurance specialist, product manager. The software
engineers would help in the process of developing the app which would be
followed by the UX designer who would make the interface more interactable
for the customer and the quality assurance specialist would identify and fix the
bugs occurring in the beta version of the app. We would also hire business
analysts who would help in making data driven decisions on the applications
functional and non functional requirements.

Economic Feasibility-
The costs necessary for the final development includes-
• Development costs- 15,00,000-30,00,000

• Target market size- The India hospital market size was valued at USD
98.98 billion in 2023, driven by the rise in the prevalence of chronic and
infectious diseases across India. The market for healthcare-related mobile
applications is growing rapidly, driven by factors such as increasing
smartphone penetration, rising healthcare costs, and the demand for
convenient healthcare solutions. According to industry reports, the global
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market for healthcare apps is expected to reach $236 billion by 2026, with
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a compound annual growth rate (CAGR) of 20.7%.

 • Subscription Model:
Monthly/Annual Subscriptions: Offer tiered subscription plans with varying
levels of storage capacity and premium features. Pricing ranges from Rs100 per
month.
• In-App Purchases:
Additional Features: Offer in-app purchases for premium features such as
medication reminders, or integration with wearable devices.
• Display Ads:
Incorporate non-intrusive advertisements from healthcare-related brands or
services within the app. Revenue generated through cost-per-click (CPC) or
cost-per-mile (CPM) models.

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 5. SERVICE
SUPPLY CHAIN MANAGEMENT
The supply chain management model for the Mediscan platform
would include several key components to ensure effective storage,
maintenance and availability of patient data:

1. Acquisition of data: The platform must establish partnerships or

agreements with hospitals and health facilities to obtain patient
medical records. This requires negotiating data sharing agreements
and ensuring compliance with privacy regulations such as HIPAA (in
the US) or GDPR (in the European Union).

2. Technology Infrastructure: Building and maintaining a technology

infrastructure to securely store and manage large amounts of medical
data is critical. This includes servers, databases, encryption protocols
and cyber security measures to protect patient information from
unauthorized access.

3. Software: Continued development and improvement of a user-

friendly API to enable patients to access and update their medical
records and for healthcare providers to efficiently enter and retrieve
medical records.

4. Integration with Healthcare Systems: Integration with existing

hospital and clinical healthcare systems makes it easier to upload and
use patient data. This requires working with electronic health record
(EHR) vendors and IT departments to ensure compatibility and
seamless data transfer.

5. Quality Assurance and Compliance: Implementation of quality

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assurance measures to ensure accuracy and completeness of patient

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information and regulatory compliance. This includes regular audits,
data validation processes and adherence to industry standards.

6. Supplier Management: Manage relationships with suppliers of

electronic health record (EPR) software, hardware and other
technology solutions. This includes selecting a supplier, negotiating a
contract, monitoring performance and addressing any issues or
concerns.

7. Education and Support: Providing education and ongoing support

to healthcare professionals and patients using the Platform. This
includes user training, support services and educational resources to
promote adoption and use of the Platform.

8. Logistics and Distribution: Ensuring timely delivery and availability

of hardware and software components necessary for the operation of
the platform. This may include coordinating with logistics partners and
managing inventory levels to meet demand.

9. Data Analysis and Insights: Using data analysis tools, valuable

insights can be gained from the large amount of medical data stored
on the platform. This includes identifying trends, patterns and
opportunities to improve patient care and health outcomes.

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VALUE CHAIN ANALYSIS
1. Inbound Logistics
• Acquisition of Data: Mediscan obtains medical records and data
from hospitals, clinics, and healthcare facilities through
partnerships and agreements.
• Technology Infrastructure: Mediscan invests in building and
maintaining a robust technology infrastructure, including
servers, databases, encryption protocols, and cybersecurity
measures, to securely store and manage patient data.

2. Operations:

• Software Development: Mediscan's technical team develops and

maintains the platform, focusing on user-friendly interfaces,
secure data storage, and seamless integration with existing
healthcare systems.
• Quality Assurance: Mediscan implements quality assurance
measures to ensure the accuracy, reliability, and compliance of
its platform, conducting regular audits, data validation
processes, and adherence to industry standards.

3. Outbound Logistics:

• Integration with Healthcare Systems: Mediscan integrates its

platform with electronic health record (EHR) systems and other
healthcare IT infrastructure to facilitate seamless data exchange
and interoperability across different healthcare settings.
• Deployment and Support: Mediscan provides deployment
support and ongoing technical assistance to healthcare
providers and patients to ensure smooth adoption and usage of
its platform.
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 4. Marketing and Sales:

• Target Market Identification: Mediscan identifies target markets,

including hospitals, clinics, healthcare providers, and patients,
through market research and analysis.
• Promotion: Mediscan utilizes digital marketing, thought
leadership, partnership marketing, and public relations
strategies to raise awareness, generate interest, and drive
adoption of its platform.
• Sales Channels: Mediscan leverages various sales channels,
including direct sales, partnerships with healthcare
organizations, and online marketplaces, to distribute its
platform to target customers.

5. Service:

• Training and Education: Mediscan provides training and

education to healthcare professionals and patients on how to
use its platform effectively, including user training, support
services, and educational resources.

6. Technology Development:

• Research and Development: Mediscan invests in research and

development efforts to innovate and enhance its platform,
leveraging emerging technologies such as artificial intelligence,
machine learning, and blockchain to improve functionality,
security, and user experience.

By analysing each stage of Mediscan's value chain, we can identify key

activities and areas where the company adds value, enabling it to
deliver a comprehensive and competitive healthcare technology
solution to its customers.
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VRIO ANALYSIS

Value:
Mediscan is valuable because it helps healthcare providers keep
accurate records of patient information, which is crucial for delivering
quality care, ensuring patient safety, and complying with regulations.
The company's database technology provides value by offering
features such as easy data entry, secure storage, efficient retrieval,
and possibly analytics capabilities for insights into healthcare trends.

Rarity:
The company's database technology and expertise is rare because we
have developed proprietary algorithms, data models, or security
measures that are not easily replicated by competitors.
Additionally, the company has established partnerships or contracts
with major healthcare providers, giving them exclusive access to
certain data or markets, this could contribute to rarity.

Imitability:
The imitability of the company's resources and capabilities depends
on various factors. If the technology and know-how behind the
database recording system are easily replicable, the imitability would
be low. However, if they have patents, trade secrets, or other forms of
intellectual property protection, it would make it more difficult for
competitors to replicate their offering.
Processes related to data security, compliance with healthcare
regulations, and integration with existing healthcare systems could
also contribute to imitability as they are complex or require
specialized knowledge.
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Organization:
This aspect assesses how well the company is organized to leverage
its resources and capabilities effectively. Factors to consider include
the company's internal structure, culture, management practices, and
ability to adapt to changes in the healthcare industry.
If the company has a strong team of software developers, data
scientists, healthcare domain experts, and business professionals
working together cohesively, it would enhance its organizational
capability.
Based on the VRIO analysis, the company should focus on leveraging
its valuable and rare resources and capabilities while protecting them
from imitation by competitors. Additionally, it should ensure that its
organization is structured in a way that allows it to effectively utilize
and further develop its advantages in the healthcare database
recording market.

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WEBSITE PREVIEW
https://mediscan-docscanner.godaddysites.com/

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 6. MARKET
OPPORTUNITY
We have conducted surveys to map out the target customer and to
identify the market gap prevalent in this sector. This survey helped us to
perfectly position the service in the market.

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 7. COMPETITION
ANALYSIS
Competi
tive Threat- Opportun
Force based 1 2 3 4 5 ity-based

Potential Difficulty Diffic

Entry of Entry ult (5)

Options
for
Discoura
ging New
Firms Many

Bargainin
g Power Littl
Supplier of e
Power Suppliers (2)

Options
for
Lessenin
g
Supplier
Power Many
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 Bargainin Mu
Buyer g Power ch
Power of Buyers (4)

Options
for
Lessenin
g Buyer
Power Many

Potential Alternativ Mu
Substitut es for ch
es Buyers (4) Few

Options
for
Improvin
g Value to
Customer
s Many

Options
for
Increasin
g
Customer
Loyalty Many

Intensity High
Rivalry of Rivalry (4)
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 Competit
or
Strength Stro
Relative ng
to Firm (4)

Options
for
Taking on
Competit
ors Head-
to-Head Many

Options
for
Selecting
Less
Competiti
ve
Market
Areas Many

Resources Weakness Strength

I. Marketing Resources

Customer satisfaction with products/services 3 5

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 Ability to gain customers versus competition 3 4

In-depth knowledge of product/service line 4 5

Product/service quality (function, image, place,

3 5
possession, ease of use)

Advertising and promotion activities 3 4

Product/service pricing 3 4

Facilities/methods used to sell to customers 3 4

II. Financial Resources

Strong and recurring operating profits 4 5

Strong and recurring cash flow 4 5

Strong and recurring return on investment 4 5

Strong and recurring return on equity 4 5

Efficient asset management 3 4

Proper balance of debt and equity 3 4

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 Ready access to outside/new funds 4 5

Well-managed customer credit 3 4

Well-managed supplier credit 3 4

III. Human Resources

Adequate number of people to do the work 4 5

Adequate quality of people to do the work 4 5

Personnel plans 3 4

Job design and description 3 4

Performance standards/evaluation procedures 3 4

Training programs 4 5

Good morale as evidenced by absenteeism,

turnover, tardiness, complaints, bickering, and 4 5

employee growth and development

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 Compensation system that promotes
3 4
performance and satisfaction

Equitable and competitive pay 3 4

Equitable and competitive fringe benefits 3 4

Appropriate use of terms 3 4

Work ethic of individuals and teams 4 5

IV. Operations/Production Resources

Quality of facilities to serve customers 3 4

Capacity of facilities to serve customers 3 4

Up-to-date, appropriate technology 4 5

Effective and efficient physical plant 3 4

Effective and efficient work flow 3 4

Effective and efficient inventory control 3 4

Effective and efficient purchasing practices 3 4

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 Effective and efficient production practices 3 4

V. Management/Leadership Resources

Effective management style 4 5

Timely decision making 4 5

Effective delegation 4 5

Effective participation 3 4

Effective risk taking 3 4

Effective leadership 4 5

VI. Organizational Resources

Appropriate mix of resources (people, money,

4 5
equipment) available

Resources properly placed to do the job 3 4

Effective interdepartmental communications 3 4

Effective reporting relationships 3 4

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 Firm’s public image 4 5

Strong organizational culture (productivity,

4 5
honesty, dispute handling, tolerance of change)

VII. Information Resources

Appropriate financial/cost accounting systems 3 4

Planning system appropriate for internal

3 4
analysis (assessing strengths and weaknesses)

Planning system appropriate for external

3 4
analysis (assessing opportunities and threats)

Control system that highlights problems and

3 4
generates corrective action

Information systems that use the best

4 5
technology (computers, etc.) available

Effective information for strategic decision

3 4
making
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 Effective information for operation of decision
3 4
making

Opportunities Evidence

Rising Demand for Digital Increasing demand for telemedicine and

Health Solutions remote healthcare.

First Mover Advantage Being the first entrant in the segment.

Government Support and Government initiatives and subsidies for

Funding digital health initiatives.

Expanding healthcare market driven by

Growing Healthcare
rising healthcare costs and chronic
Market
diseases.

Continuous advancements in mobile

Technological
technology, cloud computing, and data
Advancements
analytics.
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 Threats Evidence

Regulatory Stringent regulations regarding health data privacy,

Compliance security standards, and interoperability.

Competition Entry of competitors into the market.

Technological Risks such as system failures, data breaches, and

Risks cyberattacks.

Economic downturns or budget constraints

Economic Factors
impacting healthcare spending.

Legal disputes related to data privacy, intellectual

Legal Risks
property rights, and regulatory compliance.

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 8. STRATEGY AND
IMPLEMENTATION
TOOLS

5W 1H

Who: Concerned stakeholders include hospitals, IT professionals, records

teams, patients and healthcare providers.
What: The initiative involves transitioning from traditional paper medical
record systems to Electronic Patient Record (EPR) software that is both
user-friendly and user-friendly. A secure medical record keeping
application called Mediscan.
When: The transition to electronic records is underway and many
foundations are already implementing or selecting EPR software. The
Mediscan platform is designed to facilitate patient access to patient
information.
Where: The adoption of electronic records and the use of the Mediscan
platform are intended for use in hospitals and healthcare facilities.
Why: The goal is to address challenges related to patient information
management and patient care efficiency. In addition, we recognize the
importance of leveraging technology to meet the needs of an aging
population and improve healthcare services.
How: The transition includes implementation of EPR software,
development and deployment of the Mediscan platform and mobile
devices for patient access and exchange health information.
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 SWOT ANALYSIS

Strength:
• Enhanced Workflow Efficiency: Mediscan can revolutionize medical
record keeping by automating tedious tasks like data entry and retrieval.
This frees up valuable time for healthcare providers, allowing them to
focus on patient care. Imagine doctors spending less time searching for
charts and more time delivering personalized attention to their patients.
• Unmatched Accuracy and Data Integrity: Mediscan eliminates the
possibility of errors introduced through illegible handwriting or
misplacement of physical records. Digital records ensure data accuracy
and consistency, reducing the risk of mistakes that could impact patient
safety and treatment decisions.
• Improved Accessibility for Better Collaboration: Mediscan empowers
authorized personnel to access patient information from anywhere,
anytime. This fosters seamless collaboration between doctors, nurses,
specialists, and other healthcare providers involved in a patient’s
care. Imagine a specialist reviewing a patient’s medical history remotely
before a consultation, expediting the diagnostic process.
• Robust Security and Patient Privacy: Mediscan can be configured with
robust encryption and access controls to safeguard sensitive patient
data. This mitigates the risk of unauthorized access and ensures patient
privacy compliance with regulations like DPDP Act.
• Disaster Recovery and Business Continuity: Digital records stored in
Mediscan can be securely backed up and easily recovered in case of
hardware failure or natural disasters. This ensures continuity of care and
minimizes disruption to patient services during unforeseen events.

Weaknesses:
• High Initial Investment: Implementing Mediscan may necessitate a
substantial upfront cost for acquiring hardware, software licenses, and
staff training. This can be a hurdle for smaller healthcare facilities with
limited budgets.
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 • Technical Expertise Gap: Effectively using and maintaining Mediscan may
require additional technical expertise within the organization. This might
necessitate hiring IT staff or training existing personnel on the new
system.
• Interoperability Challenges: Integrating Mediscan with existing
healthcare information systems can be complex. Ensuring seamless data
exchange across different platforms might require customization and
ongoing maintenance.
• Data Security Vulnerabilities: Cybersecurity threats are a constant
concern. Unless proper safeguards are implemented, Mediscan could be
vulnerable to data breaches, jeopardizing patient privacy and potentially
causing legal repercussions.
• Resistance to Change Management: Encouraging healthcare providers
and staff to adopt Mediscan may require addressing resistance to
change. Training programs and effective communication strategies can
help overcome initial apprehension and ensure successful user adoption.

Opportunities:
• Mediscan presents a treasure trove of opportunities for healthcare
organizations to elevate patient care, improve operational efficiency, and
gain a competitive edge. Let’s delve into some key possibilities:
• Government Regulations as a Tailwind: As governments worldwide push
for digitization in healthcare, regulations mandating electronic health
records (EHRs) can act as a significant tailwind for Mediscan. This can
incentivize widespread adoption, propelling Mediscan to become the go-
to solution for digital medical record keeping.
• Data Analytics Powerhouse for Better Insights: Mediscan can transform
into a data powerhouse, facilitating advanced data analysis for medical
research, treatment planning, and population health management. By
leveraging anonymized patient data, researchers can gain deeper insights
into diseases, develop more effective treatments, and improve overall
population health outcomes.
• Value-Added Services for Enhanced Patient Engagement: Mediscan can
be expanded to offer a plethora of value-added services. Patient
portals integrated with Mediscan can empower patients to view their
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medical records, schedule appointments, and communicate with

healthcare providers securely. Remote monitoring capabilities can allow
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 for tracking vital signs of chronically ill patients remotely, enabling timely
interventions.

Threats
• Cutthroat Competition: The digital health landscape is teeming with
competitors offering HER solutions. Mediscan needs to constantly
innovate, demonstrate its unique value proposition, and provide
exceptional customer service to maintain its market share.
• Rapid Technological Advancements: The healthcare technology sector is
subject to rapid advancements. Mediscan needs to stay ahead of the
curve by continuously upgrading its features, incorporating emerging
technologies like artificial intelligence and blockchain, and ensuring
its compatibility with future healthcare information systems.
• Natural Disasters and System Outages: Natural disasters like floods or
earthquakes can disrupt access to patient data stored in Mediscan if
proper disaster recovery plans are not in place. Robust backups, geo-
redundancy, and business continuity plans are critical to mitigate risks
associated with unforeseen events.
• Human Error: Accidental data deletion by authorized personnel or
unauthorized access due to human error can compromise patient data
security. Implementing robust access controls, regular security
awareness training, and data encryption protocols are essential to fortify
Mediscan against human error.

UNIQUE SELLING PROPOSITION

Mediscan stands out in the market with its comprehensive and user-friendly
platform, offering features such as secure storage, accessibility, seamless
integration, and value-added services. Unlike traditional paper-based record
systems, Mediscan provides healthcare providers and patients with easy access
to medical records anytime, anywhere, fostering collaboration, improving
efficiency, and enhancing patient engagement.
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 9. MARKETING PLAN
Marketing Mix
Product:
Mediscan is a comprehensive digital platform designed to revolutionize medical
record keeping and improve patient care. It offers several key features and
benefits:
• User-friendly interface: The platform provides an intuitive interface for
both healthcare providers and patients, facilitating easy data entry,
retrieval, and management of medical records.
• Secure storage: Mediscan ensures the security and confidentiality of
patient data through robust encryption protocols and access controls,
complying with regulatory requirements such as India’s Digital Personal
Data Protection Act (DPDP).
• Accessibility: Patients can access their medical records anytime,
anywhere, using mobile devices or computers, empowering them to take
control of their healthcare journey.
• Integration capabilities: The platform seamlessly integrates with existing
healthcare systems, facilitating data exchange and interoperability across
different healthcare settings.

Price:
The pricing strategy for Mediscan should be carefully designed to reflect the
value it provides to users while remaining competitive in the market. Possible
pricing models include:
• Subscription-based pricing: Offer tiered subscription plans with varying
levels of features and storage capacity, catering to the needs of different
user segments.
• Freemium model: Provide basic features for free with the option to
upgrade to premium features for a subscription fee.
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• Volume-based pricing: Offer discounts or special pricing for healthcare

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organizations or large user groups.

Place:
The distribution strategy for Mediscan involves making the platform accessible
to healthcare providers and patients across different geographical locations. Key
considerations include:
• Partnering with hospitals, clinics, and healthcare facilities to integrate
Mediscan into their existing systems and workflows.
• Providing training and support to healthcare professionals to ensure
smooth adoption and usage of Mediscan.

Promotion:
The promotion strategy for Mediscan aims to raise awareness, generate
interest, and drive adoption among target users. Key tactics include:
• Digital marketing: Utilize targeted online advertising, email marketing,
and content marketing to reach healthcare professionals and patients.
• Thought leadership: Position Mediscan as a leader in the digital health
space through thought leadership initiatives, such as webinars,
whitepapers, and speaking engagements at industry events.
• Partnership marketing: Collaborate with healthcare organizations,
professional associations, and technology partners to co-promote
Mediscan and leverage their networks and resources.
• Public relations: Generate media coverage and press releases to highlight
the benefits of Mediscan and showcase success stories from users.

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 10. FINANCIALS
PROJECT COST

1. Development costs (₹ 15,00,000 - ₹ 30,00,000):

– These costs cover the cost of hiring qualified developers, designers and project
managers to build the platform. It also includes the cost of software licenses,
development tools and testing activities to ensure the functionality, usability and
security of the platform.
2. Data acquisition (₹50,000-₹1,00,000):
– This category covers the costs associated with negotiating partnerships with
hospitals and healthcare facilities to access their medical records. This includes
legal fees to draft contracts and ensure compliance with privacy policies to
secure patient information.
3. Technology Infrastructure:
-Service Costs (₹2,00,000 - ₹5,00,000): These costs include purchasing or renting
servers to host the platform and efficiently process user requests.
-Database charges (₹ 1,00,000 - ₹ 3,00,000): This covers the cost of creating and
maintaining databases to securely store and manage large volumes of medical
data.
-Encryption protocols and cyber security measures (₹ 1)., 50,000 - ₹ 3,50,000):
These costs include the implementation of strong encryption protocols and
cyber security measures to protect patient information from unauthorized
access or data breaches.
4.Software (API Development: ₹ 3,00,000 to ₹ 6,00,000):
– This covers the cost of developing and improving the Application Programming
Interface (API) to ensure seamless communication between various components
of the platform. This ensures that patients can access and update their medical
records and that healthcare providers can efficiently retrieve and manage
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medical records.
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5. Integration with Healthcare Systems (₹2,00,000-₹5,00,000):
– These costs include integration of the platform with existing hospital and
clinical healthcare systems to enable interoperability and seamless exchange of
data. It covers the cost of software development, testing and deployment to
ensure smooth integration.
6. Quality Assurance and Compliance (₹1,000,000-2,000,000):
– This covers the cost of quality assurance initiatives such as regular audits, data
validation processes and compliance with industry standards to ensure product
accuracy, reliability and regulatory compliance. platforms.
7. Vendor Management (₹50,000-₹1,00,000):
– This cost covers the management of relationships with vendors of Electronic
Health Record (EHR) software, hardware and other technology solutions. This
includes activities such as supplier selection, contract negotiation and ongoing
supplier management.
8. Training and Support (₹1,00,000-₹2,00,00):
– This category covers the cost of training and ongoing support for healthcare
professionals and patients using the platform. It includes features such as user
training, technical support and customer service to ensure a smooth user
experience.
9. Logistics and Distribution (₹ 50,000-₹ 1,00,000):
– These costs ensure timely delivery and availability of hardware and software
components required to run the platform. This includes transportation, handling
and distribution logistics costs to ensure the smooth operation of the platform.
10. Data Analytics and Insights (₹1,00,000-₹2,00,000):
– This covers the cost of deploying data analytics tools and resources to gain
insights into the vast amount of medical data stored on the platform. It includes
features such as data mining, analysis and reporting to provide valuable
information to healthcare providers and researchers.
Total Estimated Cost (27,00,000-56,00,000)
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FUNDRAISING SOURCES

1. Venture Capital: Depending on the stage of development and growth

potential, VCs can invest anywhere from ₹ 5,00,000 to ₹ 20,00,000 or more. This
may vary depending on factors such as the size of the company, the value of the
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company and the terms of the investment transaction.

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 2. Angel Investors: Angel investors usually invest smaller amounts than VCs, ₹
1,00,000 to ₹ 10,00,000 per investor. However, multiple angel investors may
participate resulting in a cumulative investment of between ₹ 10,00,000 to ₹
50,00,000 or more.
3. Grants and Funding Programs: Grants and funding programs may provide
non-diluted funding and amounts vary depending on the specific program and
eligibility criteria. This can range from ₹ 1,00,000 for smaller grants to ₹
50,00,000 or more for larger government or foundation grants.
4. Crowdfunding: Crowdfunding campaigns can attract donations from several
individual donors, with each donor usually contributing smaller amounts.
Depending on the success of the campaign and the size of the platform's user
base, crowdfunding campaigns can raise ₹ 500,000 to ₹ 20,00,000 or more.
5. Strategic Partnerships: Strategic partnerships may include seed investments,
joint ventures or revenue sharing agreements. Investments can vary from ₹
5,00,000 to ₹ 30,00,000 or more depending on the terms of the partnership and
the strategic value of the partner.

Total investment range: ₹ 22,00,000 to ₹ 1,30,000

Source Investment Range (INR)

Venture Capital ₹5,00,000 - ₹20,00,000 or more

Angel Investors ₹10,00,000 - ₹50,00,000 or more

Grants and Funding Programs ₹1,00,000 - ₹50,00,000 or more

Crowdfunding ₹5,00,000 - ₹20,00,000 or more

Strategic Partnerships ₹5,00,000 - ₹30,00,000 or more

Total Estimated Investment Range ₹22,00,000 - ₹1,30,00,000

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PROPOSED SHAREHOLDING PATTERN

1. Founder(s): Initially, the founders of Mediscan would likely hold a significant

portion of the company's shares, considering their vision, expertise, and efforts
in launching the platform. Depending on the number of founders and their
contributions, they may collectively retain between 50% to 70% of the shares.
2. Venture Capital: If the venture capital firm invests between ₹5,00,000 to
₹20,00,000, they would typically seek a substantial ownership stake in the
company, ranging from 15% to 40%. The exact percentage would depend on
factors such as the valuation of the company and the terms negotiated.
3. Angel Investors: Angel investors may collectively contribute between
₹10,00,000 to ₹50,00,000, depending on the number of investors and their
individual investments. They might seek a combined ownership stake of
approximately 10% to 30%, based on the total investment and the perceived
potential of the platform.
4. Grants and Funding Programs: Grants and funding programs often do not
require equity in return for funding. Therefore, this funding source would not
dilute the founders' or existing investors' shares. However, it's essential to
consider any terms or conditions attached to the grants, such as reporting
requirements or milestones.
5. Crowdfunding: Crowdfunding campaigns typically involve numerous
individual backers who contribute smaller amounts. Depending on the success
of the campaign, crowdfunding investors may collectively hold anywhere from
5% to 20% of the shares, considering the total funds raised and the valuation of
the company.
6. Strategic Partnerships: Investments from strategic partnerships could vary
widely based on the terms of the agreement. If a strategic partner invests
between ₹5,00,000 to ₹30,00,000, they might seek an ownership stake ranging
from 5% to 20%, depending on the value they bring to the partnership and their
contribution to the platform's growth.
7. Reserved Pool for Employee Stock Options (ESOPs): It's common for startups
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to allocate a portion of their shares for ESOPs to attract and retain talented
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employees. Depending on the company's size and growth stage, typically 5% to
15% of the shares may be reserved for ESOPs.
With these considerations in mind, a potential shareholding pattern for
Mediscan could be:

- Founders: 50% to 70%

- Venture Capital: 15% to 40%
- Angel Investors: 10% to 30%
- Crowdfunding: 5% to 20%
- Strategic Partnerships: 5% to 20%
- ESOPs: 5% to 15%
This distribution ensures that the founders retain control and incentivize key
stakeholders while providing sufficient equity to investors and partners to fuel
the platform's growth. Additionally, it allows for future equity rounds and
adjustments as the company progresses.

REVENUE MODEL

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SALARIES
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INCOME STATEMENT

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Notes-

BALANCE SHEET

Notes- 52
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CASH FLOW STATEMENT

BREAK EVEN ANALYSIS 53

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RATIOS

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 11. LEGALITIES
Contractual Agreements:
Mediscan must establish contractual agreements with healthcare providers,
hospitals, clinics, and other partners to govern data sharing, service delivery, and
liability. These agreements should clearly outline the rights and responsibilities
of each party, confidentiality obligations, data ownership, indemnification
clauses, and dispute resolution mechanisms.
Licensing and Certification:
Mediscan may need to obtain licenses or certifications to operate in certain
jurisdictions or comply with industry standards. This could include certifications
for data security standards (e.g., ISO 27001), compliance with healthcare
regulations (e.g., Health Information Trust Alliance (HITRUST) certification), or
software development standards (e.g., Health Level Seven (HL7) standards for
interoperability).
User Agreement and Terms of Service:
Mediscan should have a user agreement and terms of service that outline the
rights and obligations of users accessing its platform. This agreement should
cover aspects such as user registration, access controls, data usage and sharing,
intellectual property rights, limitations of liability, and dispute resolution
mechanisms. Users must consent to these terms before using Mediscan's
services.

Business Associate Agreements (BAAs):

When collaborating with healthcare providers or entities covered by HIPAA,
Mediscan must enter into Business Associate Agreements (BAAs). These
agreements establish the responsibilities and obligations of both parties
regarding the protection and use of protected health information (PHI). BAAs
typically outline the permitted uses and disclosures of PHI, requirements for
safeguarding PHI, breach notification procedures, and termination clauses.
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 12. BUSINESS
EXPANSION PLAN

International Expansion:
After some years, we aim to explore opportunities for international
expansion into key global markets with unmet needs for digital health
solutions. We will evaluate regulatory requirements, cultural nuances,
and market dynamics in target countries to tailor Mediscan's offerings
and marketing strategies accordingly. Establish local presence through
partnerships, subsidiaries, or distribution channels to navigate regulatory
complexities and build trust with customers.

Marketing and Branding:

We will develop a comprehensive marketing strategy to raise awareness
of Mediscan's products and services, establish brand credibility, and
attract new customers. Utilize digital marketing channels, social media
platforms, content marketing, and targeted advertising campaigns to
reach healthcare professionals, patients, and decision-makers. Participate
in industry conferences, trade shows, and networking events to showcase
Mediscan's capabilities and build industry relationships.

Customer Acquisition and Retention:

Implement customer acquisition strategies to attract new users to the
platform, such as promotional offers, referral programs, and incentives
for healthcare providers. Focus on providing exceptional customer
support, training, and onboarding experiences to ensure user satisfaction
and retention. Leverage data analytics and customer feedback to
continuously improve Mediscan's offerings and address evolving
customer needs.
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