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    CCGL 9069-Journal 6

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    吳嘉希
    The document discusses Nike as a multinational corporation. It describes Nike's founding, operations worldwide, and ability to connect with consumers globally through tailored marketing strategies and social responsibility initiatives. The document also discusses the author's positive experience using Nike products and plans to continue using them in the future.

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    CCGL 9069-Journal 6

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    吳嘉希
    12 views2 pages
    The document discusses Nike as a multinational corporation. It describes Nike's founding, operations worldwide, and ability to connect with consumers globally through tailored marketing strategies and social responsibility initiatives. The document also discusses the author's positive experience using Nike products and plans to continue using them in the future.

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    CCGL 9069-journal 6

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    The document discusses Nike as a multinational corporation. It describes Nike's founding, operations worldwide, and ability to connect with consumers globally through tailored marketing strategies and social responsibility initiatives. The document also discusses the author's positive experience using Nike products and plans to continue using them in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views2 pages

    CCGL 9069-Journal 6

    Uploaded by

    吳嘉希
    The document discusses Nike as a multinational corporation. It describes Nike's founding, operations worldwide, and ability to connect with consumers globally through tailored marketing strategies and social responsibility initiatives. The document also discusses the author's positive experience using Nike products and plans to continue using them in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    CCGL 9069 – student Journal

    Ng Ka Hei Miki (3036224535)


    Yesterday was a sunny day filled with the joy of running. I decided to
    lace up my Nike shoes and go for a workout. Putting on my Nike running
    shoes, I felt a surge of excitement and anticipation for the run ahead. It
    was the perfect weather for a run. I set off on my favorite running route
    and started running. As I ran, my Nike shoes effortlessly glided over the
    pavement, providing the right balance of flexibility and responsiveness. I
    was impressed by their performance and wanted to explore more about
    the brand.

    Nike is a multinational corporation globally recognized as an iconic


    brand in the sports and athletic footwear industry. It was founded in
    1964 by Bill Bowerman and Phil Knight and has grown to become one of
    the world's largest and most influential sportswear companies. With its
    headquarters in Beaverton, Oregon, United States, Nike is renowned for
    its innovative designs, cutting-edge technology, and commitment to
    performance. The company offers a wide range of products, including
    athletic footwear, apparel, accessories, and equipment, available in
    various countries worldwide.

    Nike operates through a network of subsidiaries, affiliates, and retail


    partners in numerous countries, allowing it to reach customers
    worldwide. The company's products are available in retail stores, online
    platforms, and authorized distributors in different regions, ensuring
    accessibility for consumers across borders. As a multinational company,
    Nike recognizes the importance of adapting to local markets and
    understanding diverse customer preferences. The brand tailors its
    marketing strategies, product offerings, and collaborations to resonate
    with specific regions and cultures. This approach enables Nike to connect
    with consumers on a local level while maintaining a consistent global
    brand image. Also, the company engages in various corporate social
    responsibility initiatives, including sustainability efforts, community
    development programs, and partnerships with non-profit organizations.
    Nike's commitment to social and environmental responsibility is
    reflected in its operations worldwide. Moreover, Nike's multinational
    status allows it to collaborate with athletes, designers, and influencers
    from different countries and backgrounds. The collaboration with
    different parties may bring large influence on their brand and products.

    In conclusion, as a multinational corporation, Nike has a vast global


    reach, operating in multiple countries and connecting with consumers on
    a global scale. The company's international operations, tailored
    marketing strategies, and commitment to social responsibility have
    solidified its position as a leader in the global sportswear and athletic
    industry. Based on my experience and understanding, I am impressed by
    the brand's leading position and signature. In the future, I plan to
    continue using Nike's products because of their wide range and high-
    quality assurance.

    List of sources:
    Donaghu, M. T., & Barff, R. (1990). Nike just did it: International
    subcontracting and flexibility in athletic footwear production. Regional
    studies, 24(6), 537-552.
    https://www.tandfonline.com/doi/abs/10.1080/00343409012331346204

    DeTienne, K. B., & Lewis, L. W. (2005). The pragmatic and ethical barriers to
    corporate social responsibility disclosure: The Nike case. Journal of business
    ethics, 60, 359-376. https://link.springer.com/article/10.1007/s10551-005-
    0869-x

    Obenschain, S. P., Bodner, S. E., Colombant, D., Gerber, K., Lehmberg, R.


    H., McLean, E. A., ... & Klapisch, M. (1996). The Nike KrF laser facility:
    Performance and initial target experiments. Physics of Plasmas, 3(5), 2098-
    2107. https://pubs.aip.org/aip/pop/article-abstract/3/5/2098/775227/The-Nike-
    KrF-laser-facility-Performance-and

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