HKUST 3130 Unit 0 Introduction
HKUST 3130 Unit 0 Introduction
HKUST 3130 Unit 0 Introduction
Availability
heuristic Performance
Planning fallacy
appraisal
3
What is judgment and decision-making?
Judgment of
Value and Choice
Probability
4
Components of Complex Decision Problems
Objectives
• Your goals. What do you want? What do you need?
Alternatives
• Different courses of action from which you can choose.
Tradeoffs
• In comparing different alternatives, you need to consider the tradeoffs between
the benefits offered by them.
Uncertainties
• The consequences of alternatives may not be certain.
• Associated with this is your risk attitude – would you prefer the least risky
alternative or to tolerate a higher level of risk?
Linked decisions
• Some of the decisions are sequential in nature.
7
By now Samuel finds it difficult to think clearly about the decision. What he needs
is a method that will enable him to address the complexity of the problem –
Decision Analysis.
Income Enjoyment Enjoyment
at work from family
? ? ?