Labong Ice Cream
Labong Ice Cream
Labong Ice Cream
EXECUTIVE SUMMARY
MARKETING PLAN
TARGET MARKET
Demand
QUANTITY TO BE
PARTICULAR UNIT PRICE WEEKLY SALES MONTHLY SALES
SOLD
YEAR 1 25.00 60,480 31,500.00 126,000.00
YEAR 2 25.00 60,480 31,500.00 126,000.00
YEAR 3 25.00 66,528 34,650.00 138,600.00
YEAR 4 25.00 66,528 34,650.00 138,600.00
YEAR 5 25.00 73,181 38,115.00 152,460.00
Name of Barangay 2000 2010 2015
Brgy. 1(Poblacion) 0 0 0
Bgry.2(Poblacion) 0 0 0
Brgy. 3(Poblacion) 0 0 0
Brgy. 4(Poblacion) 0 0 0
Brgy. Sta Rosa 0 0 0
Total 0 0 0
Acquisition
Particular Quantity Total Cost (Php) Life Span
Cost
Building Renovati 10,000 5
Vehicle (tricycle) 2,000.00 1
Total F. Assets 12,000.00
Machine/
Equipment/
Tools
Freezer 1
15,000.00 15,000.00 5
Gas Tank 1,500.00 1 1,500.00 5
Stove 3,500.00 1 3,500.00 5
Hand mixer 400.00 2 400.00 2
Mixing Bowl 300.00 2 300.00 2
Strainer 60.00 2 60.00 3
Small Basin 85.00 2 85.00 3
Weighing Scale 250.00 1 250.00 3
Knife 150.00 2 150.00 3
Plastic Cup 150.00 100pcs 150.00 3
Spoon 120.00 100pcs 120.00 2
Blender 2500 1 2500 3
Caserole 250 2 250 5
Total Machines/ Equipment/ Tools 24,265.00
Total F. Assets & Office Equipt. & Dep. 36,265.00
Production Schedule
Quantity
Particular Unit Cost (Php) Weekly Cost Monthly Cost
Needed
Labong
kl
1,815.88 5.00 189.15 756.62
Nestle
Cream 544.76 69.00 783.10 3,132.40
ml
Conden
sed milk 272.38 57.00 323.45 1,293.82
ml
Eden Cheese g 1,725.09 29.00 1,042.24 4,168.96
Total Direct Materials 2,337.95 9,351.79
Quantity
V. Particular Needed
Unit Cost (Php) Weekly Cost Monthly Cost
Plastic Cup 2,470 7.50 385.88 1,543.50
Product label 6,174 15.00 1,929.38 7,717.50
- -
Total 2,315.25 9,261.00
0.074
Salaries
Fringe Benefits
SSS
Philhealth
PARTICULAR (Employer) Pag-ibig
Contribution
Contribution
Direct
2 1160.00 171.00 200.00
Labor
Indirect
3 720.00 216.00 100.00
Labor
Total 5 1880.00 774.00 600.00
PARTICULAR AMOUNT
Gross Sales Tax 647.00
Mayor's Permit 1,000.00
Building Inspection Fee 120.00
Zoning Clearance 100.00
Engineering Clearance 30.00
Business Plate/Sticker 200.00
Barangay Clearance 450
Occupancy Permit 1200
Assessor's Clearance 30.00
Fire Inspection Certificate 510.00
Health/Sanitary Clearance 100.00
Garbage Fee 400.00
Community Tax Certificate 65.00
RPT- Tax Clearance 30.00
COST OF PRODUCTION
4.21
33,078.00
PARTICULAR AMOUNT
Working Capital
Cost of Production 17,072.44
Direct Materials 4,675.90
Direct Labor 7,000.00
Production Overhead 5,396.54
Selling & Administrative expenses 10,835.00
Total Working Capital 27,907.44
Fixed Assets
Fixed Investments 36,265.00
Pre-operating Expenses 4,882.00
Total Project Costs 69,054.44
Year 1 Year 2
Yearly Sales 1,512,000.00 1,512,000.00
Less: Cost of Goods Sold 401,371.90 401,718.57
Gross Profit from Sales 1,110,628.10 1,110,281.43
Less: Selling & Administrative Expenses 260,040.00 260,040.00
Net Income before tax 850,588.10 850,241.43
Less: Percentage income tax (5%) 42,529.40 42,512.07
Net Profit 808,058.69 807,729.36
814,564.93
PROJECTED BALANCE SHEET
BREAK-EVEN ANALYSIS
201600
cing, Promotion )
68,473
PRODUCTION
WORKING
YEARLY SALES YEAR
60,480 CAPITAL 5,040.00
1,512,000.00 MONTH 5040 LABOR 44,100.00
1,512,000.00 WEEK 1260
1,663,200.00 DAY 252
1,663,200.00 LOCATION 42
1,829,520.00
5498
3840
Estimated
Population for
2022 Total Demand Catered Demand Gap Target Market
1974 1974 395 1184 395
3787 3787 757 2272 757
1374 1374 275 824 275
920 920 184 552 184
4545 1513 303 908 303
12600 12600 2520 12599 2520
Year 1
Depreciation
20,000
2,000.00
2,000.00
3,000.00
300.00
700.00
200.00
150.00
20.00
28.33
83.33
50.00
50.00
60.00
833.33333333
50
5,525.00
7,525.00
9,079.41
37,588.76
15,525.79
50,027.56
112,221.53
0.0742205882
Yearly Cost
18,522.00
92,610.00
-
111,132.00
Yearly
84,000.00
84,000.00
168,000.00
120,000.00
60,000.00
36,000.00
216,000.00
384,000.00
Annual rate
PM / MM CT / DB
22,824.00
742.00 800 360
20,016.00
948.00 495 225
42,840.00
Quarterly 9,762.00 Remittance 33,078.00
42,840.00
YEAR 4 YEAR 5
YEAR 3 121,138.13 133,247.67
121,122.30 181,348.50 199,476.95
181,324.80
119,962.03 131,954.00
119,946.36 - -
- 7,525.00 7,525.00
7,525.00 6,540.00 6,540.00
6,540.00 4,320.00 4,320.00
4,320.00 138,347.03 150,339.00
138,331.36 440,833.66 483,063.62
440,778.46 6.61 6.59
6.61
0.22
25.00
YEAR 4 YEAR 5
YEAR 3 6.61 6.59
6.61 1,587 1,714
1,470 10,498.94 11,295.874
9,721.29
YEAR 4 YEAR 5
YEAR 3 440,833.66 483,063.62
440,778.46 9,721.29 10,498.94
9,038.73 450,554.95 493,562.56
449,817.18 10,498.94 11,295.87
9,721.29 440,056.01 482,266.68
440,095.89
YEAR 4 YEAR 5
YEAR 3 237,600.00 248,400.00
237,600.00 42,840.00 42,840.00
42,840.00 280,440.00 291,240.00
280,440.00 1,320.00 1,380.00
1,320.00 281,760.00 292,620.00
281,760.00
Year 4 Year 5
Year 3 1,663,200.00 1,829,520.00
1,663,200.00 440,056.01 482,266.68 0.53
440,095.89 1,223,143.99 1,347,253.32
1,223,104.11 281,760.00 292,620.00
281,760.00 941,383.99 1,054,633.32
941,344.11 47,069.20 52,731.67
47,067.21 894,314.79 1,001,901.65
894,276.90
YEAR 4 YEAR 5
YEAR 3
1,663,200.00 1,829,520.00
1,663,200.00 7,525.00 7,525.00
7,525.00
1,670,725.00 1,837,045.00
1,670,725.00
440,833.66 483,063.62
440,778.46 238,920.00 249,780.00
238,920.00
47,067.21 47,069.20
42,512.07 42,840.00 42,840.00
42,840.00 769,660.87 822,752.82
765,050.53 901,064.13 1,014,292.18
905,674.47 901,064.13 1,014,292.18
905,674.47 - -
- 892,297.91 892,297.91
892,297.91 892,297.91 892,297.91
892,297.91
901,064.13 1,014,292.18
905,674.47
YEAR 4 YEAR 5
YEAR 3
892,297.91 892,297.91
892,297.91 2,621,303.54 3,635,595.72
1,720,239.40 10,498.94 11,295.87
9,721.29 3,524,100.38 4,539,189.50
2,622,258.60
36,265.00 36,265.00
36,265.00 30,100.00 37,625.00
22,575.00 6,165.00 (1,360.00)
13,690.00 3,530,265.38 4,537,829.50
2,635,948.60
47,069.20 52,731.67
47,067.21 9,762.00 9,762.00
9,762.00 56,831.20 62,493.67
56,829.21
2,579,119.39 3,473,434.18
1,684,842.49 894,314.79 1,001,901.65
894,276.90 3,473,434.18 4,475,335.83
2,579,119.39 3,530,265.38 4,537,829.50
2,635,948.60
0.00 0.00
-
YEAR 4 YEAR 5
YEAR 3 0.75 0.78
0.66 0.74 0.74
0.74 0.57 0.58
0.57 13.63 15.27
13.63
YEAR 5
YEAR 4 1,001,901.65
894,314.79 69,054.44
69,054.44
1451%
1295%
YEAR 5
YEAR 4 25.00
25.00 292,620.00
281,760.00 6.59
6.61 15,894
15,325 397,355.36
383,130.05
Break-even analysis
Profit = ( PV x SP ) - ( FC + ( PV x SP )
397,355
383,130
0 0
0 0
0 0
0 0
4224