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    Mohan Digital Marketing

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    shwetha
    The document provides details about a digital marketing executive including their career objective, work experience, education, skills, projects, and declaration. It includes information on their digital marketing experience, skills in SEO, content marketing, social media, and analytics. Their role is to develop and execute digital marketing strategies to drive traffic, sales, and brand awareness.

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    Mohan Digital Marketing

    Uploaded by

    shwetha
    41 views4 pages
    The document provides details about a digital marketing executive including their career objective, work experience, education, skills, projects, and declaration. It includes information on their digital marketing experience, skills in SEO, content marketing, social media, and analytics. Their role is to develop and execute digital marketing strategies to drive traffic, sales, and brand awareness.

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    Mohan Digital Marketing[1]

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    The document provides details about a digital marketing executive including their career objective, work experience, education, skills, projects, and declaration. It includes information on their digital marketing experience, skills in SEO, content marketing, social media, and analytics. Their role is to develop and execute digital marketing strategies to drive traffic, sales, and brand awareness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views4 pages

    Mohan Digital Marketing

    Uploaded by

    shwetha
    The document provides details about a digital marketing executive including their career objective, work experience, education, skills, projects, and declaration. It includes information on their digital marketing experience, skills in SEO, content marketing, social media, and analytics. Their role is to develop and execute digital marketing strategies to drive traffic, sales, and brand awareness.

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    MOHAN R Gmail: mohanrm151999@gmail.

    com
    D IG I TALMAR K E T IN GE X E C UT IV E mobile number: +91 9535987141

    CAREER OBJECTIVE:
    With over 2 years of professional experience in digital marketing, developing and implementing data-
    driven digital marketing strategies. Seeking a challenging role to leverage my expertise in SEO, content
    marketing, and PPC advertising to drive growth and maximize ROI for a forword-thinking
    organization.

    A digital marketing specialist with a strong analytical mindset, adept at using data insights to optimize
    marketing campaigns. Proficient in SEO, content creation, and paid Advertising. Demonstrated ability
    to increase website traffic, enhance brand visibility, and generate leads. Committed to staying updated
    with industry trends and best practices. I am dedicated to applying my specialized skills in e-
    commerce, retail, and online business to foster brand development and elevate sales. My ambition is to
    join a progressive organization that emphasizes teamwork.

    WORK EXPERIENCE:

     2022 JAN - Present


     UNOSIS IT SOLUTIONS PVT LTD, BANGALORE.
    (DIGITAL MARKETING SPECIALIST)

    EDUCATION:
     Bachelors Degree Bangalore University
    {BSC} Computer Science 2017-2020

    TECHNICAL SKILLS:
    • Website Development: Understanding of website design, HTML5, CSS. Bootstrap, UX,
    and platforms like WordPress, shopify.
    • SEO (Search Engine Optimization) On- page SEO: Keyword research, meta tags,
    content optimization.
    • Off-page SEO: Link building, guest posting, social bookmarking.
    • SEM (Search Engine Marketing) PPC (Pay-Per-Click)
    • campaigns: Google Ads, Bing Ads.
    • Ad optimization: A/B testing, landing page optimization.
    DESCRIPTION
     Developed and executed digital marketing strategies, resulting in a 35% increase in website
    traffic and a 20% growth in online sales.
     Managed and optimized pay-per-click (PPC) advertising campaigns, reducing ad spend by 15%
    while increasing conversions by 25%.
     Collaborated with the content team to create high-quality blog posts and articles, improving
    organic search rankings and driving a 30% increase in organic traffic. Conducted thorough
    market research and competitor analysis to identify opportunities for growth and adapt
    strategies accordingly.

    ROLES AND RESPONSIBILITIES:

     Planned and executed effective social media advertising campaigns on Facebook, Instagram, and
    Twitter, achieving a 45% increase in social media followers.
     Conducted keyword research and implemented on-page and off-page SEO techniques, leading to a
    25% increase in organic search traffic.
     Managed and engaged with social media communities, monitored trends, and created relevant
    content to boost engagement and brand awareness.
     Established partnerships with influencers and industry experts for product promotions, enhancing
    brand credibility and recognition. Utilized Google Analytics and other analytics tools to track and
    report on key performance indicators (KPIs).

    EMAIL MARKETING:

    Platform: Mailchimp, HubSpot.


    Campaign strategies: Drip campaigns, newsletters, segmentation.
    Analytics: Proficiency in tools like Google Analytics, Google Tag Manager.

    CONTENT CREATION & STRATEGY:


    Content Writing: Ability to produce engaging and SEO-friendly content. Graphic Design:
    Familiarity with tools like Adobe Photoshop, Illustrator, and Canva. Video Production: Basics
    of video editing and platforms like Adobe Premiere Pro or Final Cut Pro. Content Strategy:
    Understanding audience personas, content mapping, and distribution.

    SOCIAL MEDIA MARKETING:

    Platform Knowledge: Expertise in platforms like Facebook, Instagram, Twitter, LinkedIn,


    and Pinterest. Social Media Ads: Creating and optimizing ads for different platforms.
    Engagement: Building community, responding to comments, and managing brand reputation.
    SKILLS:

     Search Engine Optimization (SEO)  Market Research


     Content Marketing  A/B Testing
     Social Media Advertising  Google Analytics
     Pay-Per-Click (PPC) Advertising  SEMrush
     Email Marketing  Social Media Management
     Data Analysis  Content Creation

    PROJECT1:
    Title: Real Estate: Jain Housing (https://jainhousing.com/aboutus)
    Skills:
     E-commerce marketing
     SEO strategy implementation
     Social media marketing
     Content creation and optimization
     Data analysis and interpretation
     User experience optimization
     Email marketing
    Roles and Responsibilities:
     Develop and implement comprehensive SEO strategies to improve website visibility
    and ranking on search engines.
     Conduct keyword research and analysis to identify opportunities for content
    optimization.
     Optimize on-page elements, including meta tags, headers, and content, for improved
    search engine performance.
     Collaborate with content creators to ensure the production of SEO-friendly content.
     Monitor and analyze website analytics, identifying areas for improvement and
    opportunities for growth.
     Implement and manage PPC campaigns to complement organic efforts.
     Work closely with the development team to ensure technical SEO best practices are
    implemented.

    PROJECT2:
    Title: Grocery: OrgoShops (https://orgoshops.com/)
    Skills:
     SEO strategy development
     Keyword research and analysis
     On-page and off-page optimization
     Content optimization for SEO
     Analytics and data interpretation
     PPC campaign management
    Roles and Responsibilities:

     Develop and execute digital marketing campaigns to drive traffic and sales.
     Implement SEO strategies to improve organic search rankings and visibility.
     Create and optimize engaging content for social media platforms.
     Analyze customer behavior and market trends to identify opportunities for growth.
     Collaborate with the design team for visually appealing and effective marketing
    materials.
     Monitor and optimize the user experience on the website for increased conversions.
     Implement and manage email marketing campaigns to enhance customer retention.

    PROJECT3:
    Title: SEO and Content Strategy for a Service-Based Website
    Skills:
     SEO: Keyword research, On-page optimization, Off-page optimization
     Content Creation: Compelling content, SEO optimization
     Analytics: Google Analytics, Data-driven decision-making
     CMS: WordPress familiarity
     Social Media: Integration, Content creation
     Link Building: Strategic techniques
    Roles and Responsibilities:
     Improved the organic search rankings of a service-based website through strategic on-page
    and off-page SEO techniques.
     Managed and curated content to increase user engagement on social media profiles and
    boost website traffic.
     Developed and executed a content marketing strategy, positioning the client as an industry
    authority.

    DECLARATION:

    I declare that the information provided above is accurate and truthful to the best of my
    knowledge and belief.

    DATE:
    PLACE: MOHAN R

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