Top three brands in Market: 1.

Telecommunication sector: Telenor : We are here to help Telenor brand articulates the ambition of helping people to communicate and its logo is a symbol of balance, movement and change. It represents the continuous development that enables people to communicate in better way. Telenor group has three main brands in Pakistan: Talkshawk, Djuice (For youth), Persona (For Corporate Clients). Talkshawk claims that it is the smartest prepaid package to call any network at anytime. It targets the general market of Pakistan without any geographical segmentation. Mobilink: To provide innovative solution of communication to our customers. Mobilink is market leader in Pakistan because of its strategies. It is catering to different markets by different services offering: Indigo for upper segment and Jazz for middle. Its aim is to have large customer base by providing service in maximum locations. Jazz is a prepaid service which provides freedom from monthly bills and gives customers a complete control over their cellular expenditures Ufone: To be the best cellular option for U. Ufone is always about YOU. Their valued customers are the strength of their company. It is targeted to the youth of Pakistan. At start Ufones strategy was low rates but now it is working on new strategy that is value added services like call blocking, push to talk, songs catcher. Analysis of their out door marketing in F10 Markez: As per a survey by Nadeem Paniwala, he revealed that at least 31 % hoarding and billboards businesses has fallen due to recession. We assume it is true because we found only one billboard advertisement of jazz in f 10 market, no other telecom company has used the billboard. In the market three telecom brands were visible that is Ufone, Jazz, and Talk Shalk. All of them have sponsored the shops in the market. Ufone mostly sponsored the shops like DVD and music and Stylo shoes, both of them target youth. We saw a consistent pattern in Ufone selection of shops. On the other hand jazz mostly sponsored the real estate shops, food corner and bakery.

Talk Shalk also sponsored few shops but they were very few in number. We assume that Telenor mostly emphasize on running electronic advertisement or running campaigns like khamoshi ka boycott, most wanted, which is an effective interacting advertisement campaign. We saw an extensive competition or a battle between Jazz and Ufone, if Ufone sponsored one shop Jazz sponsored one or two shops next to Ufone or in front of it. Jazz took the edge of extensive visibility. One effective advertisement by Mobilink was the use of its logo under the traffic signs, which go with its corporate image. 2. Beverage industry: Coca Cola: Inspire creativity, passion, optimism and fun cococola focus on needs of their consumers and franchise partners. They claim to go into the market, observe and take the world view and learn from this. They focus on execution in the marketplace every day. Pepsi: Fun and refreshment to its customers. Pepsi customers are mostly young people belonging to age group between 14 to 30 years, both middle and upper class. Pepsi has become one of the best known companies throughout the world. Pepsi ensure that its customers are getting the products they want, and when and where they want. Both Pepsi and coke have been battling for over 75 years. Both Companies has tried a number of strategies to gain a sustainable competitive advantage. These strategies included; Introducing new soft drink products, Diversification and mostly aggressive advertising campaigns. Analysis of out door marketing in F10 Markez: We have two names worldwide in the beverage industries which are Coca Cola and Pepsi Cola. They are world famous and perfect substitute of each other. Coke prices its products similar to those of Pepsi. Competition in the beverage industry is based mainly on marketing skill and diversification rather than price to help avoid costly price wars and keep profits stable. Thus, all beverage companies follow the pricing structure of Pepsi in Pakistan. As an ongoing battle for market share has existed for over 75 years between Pepsi and Coca cola, it was evident in the market as there was extensive sponsorship done by both Pepsi and Coca Cola. In F 10 most of the front general stores and small restaurants were sponsored by Pepsi, where as Coke also sponsored small restaurants but they also got sponsorship for popular restaurants like pizza hut, the caf. Both brands targeted the stores or restaurant where buyer always has a need or demand. It is difficult to tell who won the war of effective advertising in the

market but if assumed on basis of most area covered or extensive visibility than we can say Pepsi won the competition. 3. Clothing Industry: FIRDOUS LAWN

It is one of the leading cloth mills of Pakistan, Firdous textiles hired Bollywoods leading actresses and models for the promotion of their Lawn. In 2011, they have come with new faces of Shaista Wahidi (brand ambassador of Firdous Lawn) and Deepika Padukone. They haqve allocated a high budgets on marketing and promotions of their elegant and well-designed summer collection lawn. Firdous lawn is strengthening its brand image year by year. The marketing and advertising campaigns are commendable and not to forget we are talking about great money here. In Islamabad, Lahore and Karachi, Firdous lawn has exhibited its lawn prints on each and every road through flyers, billboards, and large screen advertisements. Its prices range between 3000 to 12,000 but still women are buying it endlessly, this brand is becoming popular among women of every age and capturing high profits. Analysis of out door marketing in F10 markez: In Pakistan, whenever a conversation hits off between women about summers, the most discussed topic is lawn and when it comes to lawn, Firdous lawn can not be ignored at all. The target market of Firdous lawn is the upper class and middle upper class. Since more and more women from upper and middle upper class are becoming brand conscious and want to look stylish and classy with clothes of designer brands, Firdous lawn have successfully chooses its strategy to market its clothes. On entrance to F10 market and till the Exit we could see extensive posters of Firdous lawn reminding customers and make them think of an alternative before they go into shops of bareeze and elegance for their shopping. Firdous lawn targets the upper and middle upper class, which is the same as targeted by bareeze and elegance. Firdous posters with beautiful dresses wore by actresses could be seen extensively outside the clothing outlets and shops which is an affective strategy in our perspective. We could find no other clothing advertisement other than Firdous in the market.

Marketing Research:-

We did our marketing research by using a combination of interview, questionnaire and observation. We selected five shops related to clotting industry.
1. Bareeze:

Bareeze is a recognized brand for quality products in the domestic market of Pakistan and as well as in international markets. It is basically owned by Sefam (Pvt.) Ltd., which is a sister, concern of Sarena Industries and Ali Embroidery Mills (Pvt) Ltd. The Bareeze includes crispy cottons, lavish silks, sheer organza, chic chiffons and an evolving and continuously developing range of innovative products. Bareeze is proud to be the contemporary perfection of converting traditional sub-continent hand embroidery into special Bareeze fashion fabrics. Offerings: Bareeze has a number of different offerings to cater different market segments. They are:
a) Bareeze Embroided Classics:

Bareeze Embroided Classis has fabrics that are magnificently fashioned, gracefully detailed and carefully finished, so that each design is a masterpiece in itself. b) Chinyere: In the year 2000, Bareeze created an exclusive casual, semi-formal and formal wardrobe named Chinyere garments. They are designed keeping pace with global fashions and in observance with our traditions. They cater to both women & men, and is manufacturing; Casual Wear, Formal Wear, Couture, Sleep Wear , Abayaas &, Accessories for the local and the international markets. c) Minnie Minors: Minnie Minors established in 1999, has a colorful array of trendy classics for newborns through to pre-school. Today there are more than 50 stores in tactical locations countrywide. Every garment at Minnie Minors adds in to the typical fashion scene and its style represents modern tastes, colors offering a varied assortment of formal as well as casual outfits along with accessories.

d) MOM 2B: Its an innovative range of apparel for women expecting to be mothers. An enticing range of clothes that is trendy, traditional and sophisticated all at the same time gratifying all of moms social and mood necessities. They offer Casual Wear, Extra Support, Couture, Sleep Wear, and Accessories. e) Home Expressions: Well-designed soft furnishing, bed sets and home linen are fashioned from the versatile Bareeze fabrics at par with global trends. Home Expressions offers Bed Sets, Dulais, Bed Covers, Accessories, Soft Furnishings, and Rugs. f) Kayseria: Kayseria offers exclusive lawn prints for Pakistani women and as the premium quality fabrics.
g) Leisure Club:

Every garment at Leisure Club contributes to the mainstream fashion scene. Our styles identify with the contemporary tastes, colors offering a wide range of stylized outfit. Uniqueness: Bareeze provides exclusive and contemporary products to cater a complete home like highly magnificently clothes for the women and men, children, moms expecting a baby, home expressions provides well-designed furnishing, bed sets and home linen making it a one stop shop for all the trendy household shopping. Brand Image: It has an image of a brand which is feminine, highly stylish, premium quality and is catering to/ for upper and upper middle classes of Pakistan. Elegance Elegance is an endeavor of Craft International (Pvt.) Limited, and has started its retail operations at Significant localities in Lahore, Karachi, Islamabad, Rawalpindi, Multan as well as Dubai & Canada. Founded in 2003, Craft Textiles has been growing to develop into the largest manufacturer of embroidered cloth in Pakistan with 23 Schiffli and 50 multi-head latest computerized machines.

Offerings: Elegance has a number of different offerings. They are: a) Casual Wear In this range of clothes they offer the following: Swiss Voil, Cotton, Air Jet Lawn, Kurrundy Lawn, Swiss Brocia, Lawn brocia, Lawn Dobby plain, Rangoli Lawn, Rangoli Jacquard Lawn, Kurrundy, Khaddar, NP Khaddar, Marina, Peach Irish. b) Special Combination The Special Combination range offers Swiss Shirt with Chiffon Dupatta, Stone & Beed work, and Front Shirt with Chiffon Dupatta. c) Fancy / Formal Wear The Fancy/ Formal range offers Chiffon; Crinkle Crepe, Crepe Brocia, Raw Silk, Indian Chiffon, Jamawar, Velvet, and Net. Uniqueness: Elegance is unique because it deals in al types of high quality above the line fabrics for women. And being a project of CraftTextiles which grown to become the largest manufacturer of embroidered cloth in Pakistan, Elegance has made a big market presence in a short time. Brand Image: Elegance give out and impression of grace, style, sophistication, classiness and a brand of feminine nature. And with time it has appeared to be a chic, and modern brand of clothing for women. 2. Junaid Jamshed Founded in 2002 Junaid Jamshed has built reliability in the market as a designer wear outlet for men and women with a unique range of products. J. helps people build an elegant and graceful image that is in synchronization with their cultural and social values. J. has Approximately 34 outlets in 15 cities of Pakistan with Headquarters in Karachi, J. identifies strongly with indigenous cultural values and traditional ethos produced in its products with sophistication. Offerings: Mens wear:

J. has been successful in introducing and popularizing formal and casual Pakistani wear for men specially. The range of its exclusive products include

formal kurtas, shalwar kameez, kurtis, hand woven kurtas and chappals for men and the entire wedding package for the groom including the traditional sherwanis, turbans and khussas made in exquisite cuts and highlighting the fine art of eastern embroidery. J. Kids:

Exclusive clothing collection for kids having pants, jeans, t-shirts, sweaters, jackets etc for kids. Naerang

J. offers an exclusive line for women as well. Naerang or the colors for women is an impressive range of vibrant hand woven, block printed, screen printed and Lawn fabric printed in vivacious colours, as well as trendy kurtis and traditional abayas. Perfumes

J. has also been the first to launch a designer brand of perfumes for both men and women. The collection of mesmerizing fragrances consists of both attars and perfumes some of which go back over a century in their formulation technique. Uniqueness: The unique thing about Junaid Jamsheed is being in coherence with the personality and image of its founder, its a desiger clothing brand which is based on the cultural and social values of Pakistani people. The high prices makes its affordable to only upper class of our society but the rationality behind the JJ clothing range makes it unique. It also has a different range of offerings as Hajj & Umerah which specialize in providing the high quality service in all travel related field. Brand Image: The image which JJ projects out in market is that of a masculine brand which is posh, exclusive, luxurious, and classy. And has a strong bond with the cultural and social values and cues of Pakistan. Shfilz Introduction: Its a designer dresses outlet founded by Ms Rubina. Shfilz offers mesmerizing designs for formal, semiformal and casual wear clothing. Offerings: Shfilz offers a wide assortment of the following:

Casual wear dress for women Formal wear Semi formal dresses

Uniqueness: From casual to semi-formal to formal, you name it and Sh filz has everything to satisfy any women. Brand Image: It has developed a brand image for its targeted market which shows a feminine personality with elegant, mesmerizing and classy outfits. Warda Designer Collection Introduction A project of designer Warda Saleem, Warda Collection lawn has grown and proliferated at an exceptional rate in the designer lawn market of Pakistan. Having outlets in almost every main city of Pakistan, Warda Lawn has provided accessibility to its customers nationwide. Warda Saleem is associated with the Forice brand and uses very lovely and bright colors in her designs. Offerings: Its offerings are: Party wear lawn dresses Casual lawn dresses

Uniqueness: The unique thing about Warda Collection is that its core offering is lawn dresses and beside being a designer lawn the prices are very attractive and ranges from 1800 Rupees and the maximum of 3,500. In my view these are very reasonable prices and definitely affordable for almost everyone. Brand Image: Barnd image of Warda Designer Collection is pretty feminine. The name reflects its something for women. The Aiod and Vals based on our research: Here attach ur part amnah and its ausome