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    Bcvs PPT

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    Bcvs PPT

    Uploaded by

    jg577wwtfy
    33 views11 pages

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    Bcvs_ppt

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    33 views11 pages

    Bcvs PPT

    Uploaded by

    jg577wwtfy

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    © All Rights Reserved
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    Download as pdf or txt
    of 11

    The Rise and Fall of

    BlackBerry: A
    Technological Odyssey
    gdrive link VIDEO OF PRESENTATION :
    https://drive.google.com/file/d/1VrRebqskH3X6XPdCKSMS7rIsFu-PkHzw/view?usp=drivesdk
    Genesis in Waterloo: The Birth of RIM
    (1984)
    Inception of RIM

    ● Overview of RIM's Foundation:


    • Founded 1984 in Waterloo, Canada by Lazaridis and
    Douglas Fregin.
    • Initial focus on wireless innovation.
    ● RIM Pagers: RIM's First Product(1999):
    • Launch aimed at wireless connectivity.
    • Pioneered RIM's path to mobile communication
    success
    • First Ever Blackberry Phone was introduced in 2002.
    The Entry of Jim Balsillie

    • Balsillie, joined RIM in 1992 after he initially


    considered buying the company but instead
    decided to invest $125,000 into it.
    • Recognized potential in wireless technology.
    • Became co-CEO in 1997, steering strategic
    decisions.
    • Instrumental in shaping BlackBerry's global
    impact.
    Hostile Takeover Attempt (2003)
    Palm CEO's takeover attempt and Balsillie's controversial strategy

    • In 2003, Palm CEO Carl Yankowski made a daring move: a


    hostile takeover attempt on BlackBerry, then known as
    Research In Motion (RIM).
    • He approached RIM co-CEOs Mike Lazaridis and Jim
    Balsillie with his offer, but they were not interested in
    selling.
    • Ultimately, RIM was able to fend off the takeover attempt
    by boosting its stock price and making itself a less
    attractive target.
    Network Crash and Charles Purdy: When
    the Storm Brewed
    The Network Crash

    ● Huge network crash in due to system overload

    ● Critical service outage affects millions of users

    ● Company's work environment becomes more intense and stormy

    ● hiring of Charles Purdy as COO to fix the mess


    iPhone Announcement (2007): A New Rival Appears

    ● The 2007 announcement of the iPhone brought a new


    competitor into the market.

    ● The iPhone's advanced touchscreen technology and app


    capabilities posed a significant threat to BlackBerry's
    dominance.

    ● Jim Balsillie's focus on his other venture, the Pittsburgh


    Penguins, during this crucial time, led to a loss of strategic
    direction for BlackBerry.
    Balsillie's Failed Penguins Bid: A Costly
    Distraction
    A Missed Opportunity

    ● Balsillie's ambitious bid of 185 million dollars For the Pittsburgh


    Penguins led to significant distraction from BlackBerry's core
    business.
    ● The failed bid not only resulted in the loss of valuable time and
    resources but also led to legal troubles for Balsillie and the
    company.
    ● This distraction came at a crucial time when BlackBerry needed to
    focus on product innovation and staying ahead of the competition.
    The Arrival of the Storms

    •By late 2007, RIM finally greenlit Project Storm, its first
    touchscreen smartphone.

    •The device was rushed to meet a tight deadline for a major


    carrier launch: Verizon Wireless.

    •Verizon, eager to compete with the iPhone, heavily


    promoted the Storm as a game-changer.

    •But contradictory to their thoughts the Blackberry Storm


    ended up being the biggest disaster the smartphone
    industry has ever seen..
    Outsourcing to China: The
    Beginning of the End
    The deal with China

    ● Agreement to outsource the Storm production to China

    ● Quality issues started to surface

    ● Increase in production costs

    ● Negative impact on company's reputation

    ● Fregin's resignation
    Epilogue and Legacy: The Aftermath of the Storm

    • Regarded as the biggest failure in the smartphone industry.


    • Persistent malfunctions plagued each iteration of the Blackberry
    Storm.
    • The aftermath proved insurmountable, hindering Blackberry's
    recovery.
    • From a peak market share of 58.7%, Blackberry's current share
    stands at 0% today.
    • Acts as a cautionary tale for modern tech startups.
    • Highlights the risks of complacency and the need for constant
    innovation.
    • Underscores the importance of staying aware of market surprises.
    • Emphasizes the necessity for adaptability in the ever-evolving tech
    landscape
    THANK YOU

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