BUSINESS PROPOSAL

Welcome to the Burgeonn Business Proposal, Pakistan's

most advanced realestate website. Our platform integrates
cutting-edge technology, comprehensive listings, and user-
centric features, revolutionizing real estate engagement.
Powered by AI, machine learning, and data analytics,
Burgeonn offers accurate information, personalized
recommendations, and an exceptional user experience.
Join us in shaping the industry's future. Explore the
transformative partnership potential. Together, let's
revolutionize Pakistan's real estate landscape. Welcome to
the Burgeonn Business Proposal, where innovation and
growth await.

WWW.BURGEONN.COM
MARKETING STRATEGY

Our Digital marketing Strategy for business

involves several key steps to effectively
promote properties, attract clients, and
generate leads. Here's a comprehensive
outline for such a plan:
 SEO and Content Marketing
 Google My Business
 Social Media Marketing
 Facebook and Instagram Marketing
 Google Ads and YouTube Marketing
 Event and Collaborate with Influencers
,Networking
 Developing a Brand Identity and Value
Proposition
 Marketing Plan in Detail

• SEO and Content

Marketing

We will Preform these SEO activities to increase Organic Traffic

and target organic and delicate traffic .

• Optimizing your website and content with Local SEO

techniques is crucial for increasing visibility and driving
organic traffic.

• Conduct keyword research to identify relevant industry

terms, optimize your website structure, meta tags, and
headings, create high-quality and valuable content, and
build authoritative backlinks.

• Consistently monitoring and analyzing SEO efforts will help

us stay ahead of competitors and improve your digital
presence in the real estate market.
• Google My Business

We will Use Google s own listing platform Google My

Business profile to Improve Your Business Identity
and worth in Google.

We will create and improve business profile with

accurate business information, Address, Phone
Numbers , Website, Social Media Profiles ,high-
quality images, and positive reviews.

This helps improve local search visibility and attracts

potential clients in your area.
• Social Media Marketing

• Social media platforms offer real estate professionals

the opportunity to increase brand awareness and
reach a wider audience.

• We will utilize platforms like Facebook, Instagram,

and LinkedIn to share engaging content, promote
listings, and connect with potential clients.

• With Consistency in posting, utilizing relevant

hashtags, and engaging with followers will help us
to establish your brand identity and gain visibility in
the competitive real estate market.
• Facebook and Instagram
Marketing
• Facebook and Instagram Paid advertising(fb
and insta ads) is an effective strategy to drive
leads for your Real Estate Business.

• Platforms and social media channels (Facebook

,Instagram and LinkedIn offer targeting options
to reach your desired audience.

• We will create Awarness,Engagment and Lead

garneting Ads campaigns to attract audience
and to expand business digitally.

• We will Optimize your ads by using engaging

visuals and compelling copy.

• Monitor and analyze your campaigns regularly

to ensure you're getting the most out of your
advertising budget and adjusting your strategy
as needed.
• Google Ads and YouTube Marketing

We will Use Google Ads and YouTube Marketing to

Boost you business ..

• Invest in PPC campaigns on platforms like Google

Ads to target users actively searching for
properties or real estate-related keywords.

• Use targeted keywords, compelling ad copy, and

relevant landing pages to maximize ROI.

• Paid advertising is an effective strategy to drive

leads for your real estate business.
• Platforms like Google Ads and YouTube offer
targeting options to reach your desired audience.
• Optimize your ads by using engaging visuals and
compelling copy.
• Monitor and analyze your campaigns regularly to
ensure you're getting the most out of your
advertising budget and adjusting your strategy as
needed.
• Event and Collaborate with
Influencers ,Networking

We Understand your target market demographics,

including age, location, income level, and
preferences. This will help tailor your marketing
messages and strategies accordingly.

We will Partner with local influencers, real estate

bloggers, or complementary businesses (e.g.,
interior designers, moving companies) to reach a
wider audience and gain credibility within the
community.
Developing a Brand Identity and
Value Proposition
• We will develop and increase brand identity
with engaging content ..Engaging content is
key in real estate marketing. Use high-quality
visuals, such as professional photos and
videos, to showcase properties. Provide
informative and valuable content, including
tips for homebuyers and sellers,
neighborhood guides, and market updates.

• Utilize storytelling to create an emotional

connection with potential clients.
Consistency and authenticity are crucial to
build trust and establish your brand as a
reliable resource in the competitive real
estate industry.
• Leverage technology to offer virtual tours and
360-degree videos of properties. This allows
potential buyers to explore homes remotely,
attracting more qualified leads and saving
time for both buyers and agents.
 Digital Marketing Budget

Digital Marketing Budget $20,000

 Growth Marketing:$ 4000
• SEO and Content Marketing
• Google My Business
10%

20% Perfomnce Marketing  Graphical Content $2000

Growth Marketing • Social Media Posts
Graphics+ Videos • Ads Designing
70%
• Influence Videos +Pictures
• Event Capturing

 Performance Marketing: $14000

• Social Media Marketing
• Facebook and Instagram Marketing
• Google Ads and YouTube Marketing
• Event and Collaborate with Influencers
Networking
• Developing a Brand Identity and Value
Proposition
BUSINESS MODEL
THE BUSINESS MODEL HAS 4 CATEGORIES OF REVENUE

VENDOR SUBSCRIPTION MODEL DOCUMENT VERIFICATION

(VSM) (DC)

SPACE FOR ADVERTISEMENT

PROPERTY SUBSCRIPTION MODEL
ON WEBSITE HOME BANNERS
(PSM)
(SFAWHB)
BUSINESS MODEL
THE BUSINESS MODEL HAS 4 CATEGORIES OF REVENUE

1 VENDOR SUBSCRIPTION MODEL (VSM)

Different vendors related to the housing services/home

appliances will be able to register themselves and list
their products on our portal for example home decor,
plumbing, electricians etc. They will have be pay a

S¹ª³C1!P’!ºⁿ ’ªª º’ 10,000 Pª1¹ºⁿ’¹.

BUSINESS MODEL
THE BUSINESS MODEL HAS 4 CATEGORIES OF REVENUE

2 DOCUMENT VERIFICATION (DV)

This will be a unique service offered by our website

which will comprise of any kind of property document
verification. This service will be offered at a cost of

R³. 5000 ºⁿ'’

BUSINESS MODEL
THE BUSINESS MODEL HAS 4 CATEGORIES OF REVENUE

3 SPACE FOR ADVERTISEMENT ON WEBSITE HOME BANNERS

(SFAWHB)

The website’s home page will have advertisement banners which

will be available on the front page for builders to promote their
upcoming projects on monthly basis at a cost of Rs.50,000 Per
Month.

R³.50,000 Pª1 Mºⁿ’¹.

BUSINESS MODEL
THE BUSINESS MODEL HAS 4 CATEGORIES OF REVENUE

4 PROPERTY SUBSCRIPTION MODEL (PSM)

Our model offers a subscription-based service for property

dealers with three packages
List up to 200 properties per year for
Silver Package
Rs.100,000
List up to 500 properties per year for
Gold Package
Rs.300,000
Unlimited property listings per year
Platinum Package
Rs.500,000
including free space for website home banner advertisements.
These packages provide flexible options and additional benefits to property dealers.
Forecast - Year 1

Revenue Forecast - Year

Silver X 100 10,000,000

Gold X 50 15,000,000

Platinum X 25 12,500,000
VSM x 50 500,000

DC X 100 500,000
SFAWHB X 10 500,000
Total 39,000,000

Expenses Forecast - Year

Office Rent - 50k per month 600,000
Utilities - 50k per month 600,000
Maintenance Portal - 200k per month 2,400,000
Office Staff Salaries 200k per month 2,400,000
Total 6,000,000

Profit Forecast - Year 1

Revenue 39,000,000
Less: Expenses 6,000,000
Net Profit 33,000,000
Forecast - Year 2

Revenue Forecast - Year

Silver X 200 20,000,000

Gold X 100 30,000,000

Platinum X 50 25,000,000
VSM x 100 1,000,000

DC X 200 1,000,000
SFAWHB X 20 1,000,000
Total 75,300,000

Expenses Forecast - Year

Office Rent - 100k per month 1,200,000
Utilities -100k per month 1,200,000
Maintenance Portal - 220k per month 2,640,000
Office Staff Salaries 400k per month 4,800,000
Total 9,840,000

Profit Forecast - Year 2

Revenue 75,300,000
Less: Expenses 9,840,000
Net Profit 65,460,000
Forecast - Year 3

Revenue Forecast - Year

Silver X 300 30,000,000

Gold X 150 45,000,000

Platinum X 75 37,500,000
VSM x 150 1,500,000

DC X 300 1,500,000
SFAWHB X 30 1,500,000
Total 117,000,000

Expenses Forecast - Year

Office Rent - 150k per month 1,800,000
Utilities -150k per month 1,800,000
Maintenance Portal - 242k per month 2,904,000
Office Staff Salaries 600k per month 7,200,000
Total 13,704,000

Profit Forecast - Year 3

Revenue 117,000,000
Less: Expenses 13,704,000
Net Profit 103,296,000
Forecast - Year 4

Revenue Forecast - Year

Silver X 400 40,000,000

Gold X 200 60,000,000

Platinum X 100 50,000,000

VSM x 200 2,000,000

DC X 400 2,000,000
SFAWHB X 40 2,000,000
Total 146,000,000

Expenses Forecast - Year

Office Rent - 200k per month 2,400,000
Utilities -200.2k per month 2,400,000
Maintenance Portal - 266.2k per month 3,194,400
Office Staff Salaries 800k per month 9,600,000
Total 17,594,000

Profit Forecast - Year 4

Revenue 146,000,000
Less: Expenses 17,594,000
Net Profit 128,406,000
Forecast - Year 5

Revenue Forecast - Year

Silver X 500 50,000,000

Gold X 250 75,000,000

Platinum X 125 62,500,000

VSM x 250 2,500,000

DC X 500 2,500,000
SFAWHB X 50 2,500,000
Total 195,000,000

Expenses Forecast - Year

Office Rent - 250k per month 3,000,000
Utilities -250k per month 3,000,000
Maintenance Portal - 292.82k per month 3,513,840
Office Staff Salaries 1 milloin per month 12,000,000
Total 21,513,840

Profit Forecast - Year 5

Revenue 195,000,000
Less: Expenses 21,513,840
Net Profit 173,486,160
Forecast for Year 5 Business Plan

Revenue Less: Expenses Net Profit

Profit Forecast - Year 1 39,000,000 6,000,000 33,000,000

Profit Forecast - Year 2 75,300,000 9,840,000 65,460,000

Profit Forecast - Year 3 117,000,000 13,704,000 103,296,000

Profit Forecast - Year 4 146,000,000 17,594,000 128,406,000

Profit Forecast - Year 5 195,000,000 21,513,840 173,486,160

Total 572,300,000 68,651,840 503,648,160

Burgeonn's revenue is projected to reach Rs.195 million in five years, reflecting our strategic
market positioning and commitment to capturing significant market share. This growth
underscores our ability to capitalize on real estate demand and deliver substantial returns for
our valued investors
Next 5 Year Forecast
Based on the profit forecasts for the first five years, the trajectory of
Burgeonn's profitability suggests a promising outlook for the subsequent five
years. Utilizing a projected growth pattern derived from past performance,
here's a breakout for the next five years:

Year 6: With a steady growth trend, the profit is expected to rise further,
potentially reaching around Rs240,000,000.

Year 7: Continuing on this upward trajectory, profits are anticipated to climb

to approximately Rs290,000,000, reflecting sustained expansion.

Year 8: The growth momentum persists, with profits forecasted to soar to

around Rs350,000,000, showcasing the company's robust performance.

Year 9: Advancing steadily, profits are projected to reach approximately

Rs420,000,000, marking another significant milestone for Burgeonn.

Year 10: Culminating the forecast period, profits are expected to surpass
expectations, potentially exceeding Rs500,000,000, reaffirming Burgeonn's
position as a leader in the industry.

This breakout underscores the continued success and growth potential of

Burgeonn, highlighting its ability to capitalize on market opportunities and
deliver sustained value to stakeholders.
FINANCIAL PLAN

Year 1 Year 2 Year 3 Year 4 Year 5

200,000,000

150,000,000

100,000,000

50,000,000

0
BUDGET
SUMMARY
The estimated budget for the real estate website and
app portal in Pakistan is $106,500 USD. This budget
covers development, marketing, branding, hosting,
security, and personnel. With the potential of the real
estate market, this investment will yield significant
returns. We are excited to launch this portal and
transform the industry in Pakistan.

Project and Initiative Value Percentage

Outsource third-party advertising team $75000 57.47%

Research and development $32500 24.91%

Staff expansion and onboarding $23000 17.62%

TOTAL $130500 100%

CONTACT US
+92 3000 682 682
www.burgeonn.com

EMAIL US
info@burgeonn.com