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MKT - 701 Question

The document contains 4 questions about marketing strategies during COVID-19. Question 1 asks about GNU Commerce's marketing mix in sustaining business during COVID-19. Question 2 asks about how Uber utilizes customer value analysis to build loyalty. Question 3 asks about how the 5-stage consumer buying model explains online buying behavior during COVID-19. Question 4 asks about recommending 3 inexpensive branding strategies for small businesses.

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Gaurav Agarwal
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20 views2 pages

MKT - 701 Question

The document contains 4 questions about marketing strategies during COVID-19. Question 1 asks about GNU Commerce's marketing mix in sustaining business during COVID-19. Question 2 asks about how Uber utilizes customer value analysis to build loyalty. Question 3 asks about how the 5-stage consumer buying model explains online buying behavior during COVID-19. Question 4 asks about recommending 3 inexpensive branding strategies for small businesses.

Uploaded by

Gaurav Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Question 1

As a result of COVID-19, many food businesses are closing their doors, while some are
fast changing to support their employees, produce cash, and provide consumers with
quality products and services. Moving company models and processes online may be
daunting, but GNU Commerce makes it feasible for businesses of any size. The GNU
Commerce value chain focuses on its food goods, which the company adds value to by
making and delivering to the customer's doorstep.

Critically discuss the marketing mix perform by GNU Commerce in sustaining their
business. Support your answer with relevant examples.

Question 2

Instead of relying on tried-and-true mass marketing techniques like print ads, TV


commercials, and radio spots, Uber has opted to educate and engage its client base via
online promotions. Their primary goal was to get their quality goods in front of clients so
they would buy it at least once and hopefully continue to do so.

Critically discuss how UBER utilize customer value analysis to build long-term loyalty
relationship with customers. Justify your answer.

Question 3

COVID- Since the first instances of the virus were discovered in China in December of
2019, the number of infections has increased dramatically. Full or partial lockdown due to
the epidemic indicated that most customers obeyed stay-at-home instructions and were
only permitted to leave the house for groceries and pharmacies. Retailers throughout the
globe were compelled to restrict sales of high-demand commodities such as hand sanitizer
and toilet paper due to panic purchasing. For the world's leading personal care, food, and
beverage firms, data on the most popular goods sold reveals how people spend their time
and money during lockdown. As a global hypermarket marketer, it is essential to
comprehend customer purchasing patterns, particularly during complete or partial
lockdowns.

Critically discuss the FIVE (5) stage model of the consumer buying process. Do you think
the model can explain consumer online buying behaviour during the COVID-19 outbreak?
Support your answer with relevant examples. Justify your answer.

Question 4

One of the most crucial components of every company, whether big or small, retail or
international, is the firm's branding. In marketplaces that are becoming more competitive,
having an effective brand strategy may give a significant competitive advantage. When it
comes to building brands, a small firm has several challenges due to its restricted resources
and expenditures. Branding is a marketing practice that enables a company to create a
distinct identity for itself in the field. It makes an impression on the customers. People
anticipate specific quality standards from that organization.

Recommend THREE (3) inexpensive branding strategies for a small business. Evaluate
the branding strategies proposed in (a). Support your answer with relevant discussions.

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