BUZZING SUCCESS: EXPLORING THE FEASIBILITY OF BEE-SY HIVE CO-

WORKING SPACE IN TUPI, SOUTH COTABATO

A Feasibility Study

In Partial Fulfillment of the Requirements for

BA 411: Governance, Business Ethics, Risk Management and Internal Control

Presented by:

Tanion, Mhellona Jean

Dela Cruz, Juan
Reyes, John Paul

April 2024
 Chapter I
BACKGROUND OF THE STUDY
Introduction
The modern landscape of work and study is continually evolving, with the rise of co-

working spaces representing a significant paradigm shift. These shared environments offer

more than just a place to work or study; they foster collaboration, innovation, and community

among diverse groups of individuals. In response to this trend, the proposed establishment of

Bee-sy Hive Co-working Space in Tupi, South Cotabato, aims to provide a dynamic and

inclusive environment tailored to the needs of both students and workers.

Bee-sy Hive Co-working Space is envisioned as a hub where students and workers can

come together to pursue their academic and professional endeavors in a collaborative setting.

With the increasing demand for flexible work and study environments, there is a clear

opportunity to cater to the diverse needs of these two key demographics in Tupi and

surrounding areas. By offering a range of amenities and services designed to support

productivity and creativity, Bee-sy Hive aims to become a focal point for innovation and growth

in the community.

This feasibility study seeks to explore the potential of establishing Bee-sy Hive Co-

working Space by conducting a thorough analysis of market demand, financial viability, location

considerations, and operational requirements. By understanding the unique dynamics of the

local market and the specific needs of students and workers, this study aims to provide valuable

insights and recommendations for the successful implementation of Bee-sy Hive. Ultimately,

Bee-sy Hive aims to not only provide a physical space but also to cultivate a vibrant community

where students and workers can thrive and collaborate effectively.

Through the establishment of Bee-sy Hive Co-working Space, Tupi has the opportunity

to become a hub of innovation and entrepreneurship, attracting students, workers, and

entrepreneurs alike. By providing a supportive environment that fosters collaboration and

growth, Bee-sy Hive aims to contribute to the educational and economic development of Tupi

and empower individuals to achieve their academic and professional goals.

Moreover, Bee-sy Hive Co-working Space is envisioned not just as a place for work and

study, but as a platform for networking, skill development, and community engagement. By

hosting workshops, events, and other collaborative activities, Bee-sy Hive seeks to foster a

culture of learning and creativity, enriching the local community and contributing to its overall

vibrancy and dynamism.

Objectives

The primary objective of this study is to conduct a comprehensive feasibility analysis to

determine the viability of establishing Bee-sy Hive Co-working Space in Tupi, South Cotabato,

with a dual emphasis on catering to students and workers. Specifically, the study aims to:

1. Assess the market demand and potential for co-working spaces among students and

workers in Tupi and neighboring areas, considering factors such as demographics,

preferences, and existing competition.

2. Evaluate the financial feasibility and investment requirements for establishing Bee-sy

Hive Co-working Space, considering the unique needs and preferences of both student

and worker demographics.

3. Identify key players in the industry, including existing co-working spaces, business

centers, and other relevant entities in the region, and analyze them in terms of:

a. Offerings,

b. Pricing Strategies

c. Market Positioning

4. Discuss the feasibility of the proposed study in the following aspects:

 a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

5. Present the key findings of the study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

Scope and Delimitation of the Study

This study focuses on assessing the feasibility of establishing Bee-sy Hive Co-working

Space in Tupi, South Cotabato, with a target market comprising both students and workers. It

encompasses various aspects of feasibility analysis, including market demand, financial viability,

location analysis, membership model, technological infrastructure, and operational

considerations. Through comprehensive research and analysis, the study aims to provide

insights and recommendations for the successful implementation of Bee-sy Hive, tailored to

meet the needs of its intended audience.

However, it is important to note that this study does not extend to the detailed

architectural design or construction phases of the co-working space. Additionally, while Bee-sy

Hive aims to accommodate both students and workers, this study primarily focuses on

assessing the feasibility of the venture from a business perspective. Therefore, specific

academic or educational programs offered within Bee-sy Hive are beyond the scope of this

study. Nonetheless, the findings and recommendations of this study are intended to inform and

guide stakeholders, entrepreneurs, and investors interested in the co-working space industry,
particularly in Tupi, South Cotabato, with a focus on catering to the diverse needs of students

and workers alike.

Locale of the Study

The proposed Bee-sy Hive Co-working Space is envisioned to be situated in Tupi, South

Cotabato, strategically positioned to serve the vibrant community of students and workers in the

area. Tupi's thriving academic institutions and burgeoning workforce make it an ideal locale for

Bee-sy Hive Co-working Space to foster collaboration, innovation, and productivity among

students and workers.

Figure 1: Locale of the Study

The strategic location of Tupi further enhances its appeal as an ideal setting for Bee-sy

Hive Co-working Space. Accessible via major transportation routes and in close proximity to

urban centers like General Santos City, Tupi serves as a gateway to both local and regional

markets. Moreover, Tupi's growing economy and diverse demographic profile, which includes a

mix of students, professionals, and entrepreneurs, present ample opportunities for Bee-sy Hive

to thrive and cater to the evolving needs of its target market.

Benefits of the Study
The findings of this feasibility study promise valuable insights and recommendations for

that would be beneficial to the following:

 Entrepreneurs and Business Owners. The findings of this study will provide valuable

insights for entrepreneurs and business owners interested in investing in the co-working

space industry. By understanding the market demand, financial feasibility, and

operational requirements of establishing Bee-sy Hive, entrepreneurs can make informed

decisions and potentially seize opportunities for growth and expansion in Tupi and

neighboring areas.

 Investors and Financial Institutions. Investors and financial institutions stand to

benefit from the feasibility study's assessment of Bee-sy Hive's financial viability and

investment requirements. The study will provide clarity on the potential return on

investment, risk factors, and funding options, enabling investors to make informed

decisions about supporting the establishment of Bee-sy Hive Co-working Space.

 Students and Workers. The primary beneficiaries of Bee-sy Hive Co-working Space

are students and workers seeking flexible and collaborative work environments. Bee-sy

Hive will provide them with access to shared workspaces, amenities, and networking

opportunities, enhancing their productivity, creativity, and professional development.

Students can benefit from study spaces and resources conducive to learning, while

workers can find opportunities for collaboration and skill enhancement.

 Local Community. The establishment of Bee-sy Hive Co-working Space has the

potential to benefit the local community in Tupi and surrounding areas. By attracting

students, workers, and entrepreneurs, Bee-sy Hive can stimulate economic activity,

create job opportunities, and contribute to the overall vibrancy and dynamism of the

community. Moreover, Bee-sy Hive can serve as a platform for community engagement,
 hosting events, workshops, and other activities that enrich the cultural and social fabric

of Tupi.

 Educational Institutions. Educational institutions in Tupi and neighboring areas can

benefit from the presence of Bee-sy Hive Co-working Space as well. Bee-sy Hive can

serve as a valuable resource for students, providing them with access to study spaces,

networking opportunities, and mentorship programs. Moreover, educational institutions

can collaborate with Bee-sy Hive on academic projects, internships, and research

initiatives, fostering a closer connection between academia and the local business

community.

 Local Government of Tupi. The feasibility study provides insights for the local

government of Tupi regarding the potential impact of Bee-sy Hive Co-working Space on

the community, enabling informed decision-making and potential collaboration

opportunities for economic development initiatives.

Definition of Terms

The following terms are defined operationally to give clarity for a better understanding of

the study:

Co-working Space: A shared workspace that provides individuals and small businesses

with access to office facilities, amenities, and a collaborative environment conducive to work

and networking. Co-working spaces often offer flexible membership options and shared

resources such as desks, meeting rooms, and communal areas.

Market Demand: The level of desire or need for a product or service within a specific

market segment, typically measured by factors such as consumer preferences, purchasing

power, and the availability of substitutes.

 Financial Viability: The ability of a business venture or project to generate sufficient

revenue to cover its operating expenses, investment costs, and debt obligations while

maintaining profitability over the long term.

Location Analysis: An assessment of the geographic location of a business or project,

considering factors such as accessibility, visibility, proximity to target markets, competitors, and

suppliers, as well as local regulations and infrastructure.

Membership Model: A framework that outlines the terms, benefits, and pricing structure

for individuals or organizations to access a co-working space, typically offering different

membership tiers based on factors such as usage frequency, amenities, and access to

additional services.

Technological Infrastructure: The hardware, software, and network components that

support the digital operations and connectivity within a co-working space, including computers,

internet connectivity, telecommunication systems, and collaboration tools.

Operational Readiness: The state of preparedness of a business or project to

effectively carry out its operations, encompassing factors such as staffing, workflow processes,

supply chain management, customer service protocols, and risk management procedures.

Economic Development: The process of improving the economic well-being and quality

of life within a community through initiatives aimed at promoting job creation, investment,

entrepreneurship, infrastructure development, and sustainable growth.

Target Market: The specific group of individuals or businesses that a product or service

is intended to serve, characterized by demographic, psychographic, and behavioral attributes

that influence their purchasing decisions.

 Chapter II

INDUSTRY ANALYSIS

Tupi, situated inland within the coastal province of South Cotabato, is a municipality

spanning 228.00 square kilometers or 88.03 square miles, accounting for 6.01% of South

Cotabato's total area. According to the 2020 Census, Tupi had a population of 73,459, making

up 7.53% of South Cotabato's total population and 1.50% of the overall population of the

SOCCSKSARGEN region. These statistics yield a population density of 322 inhabitants per

square kilometer or 834 inhabitants per square mile.

Co-working spaces provide individuals with shared workspaces, amenities, and

networking opportunities, fostering a vibrant ecosystem conducive to innovation, creativity, and

productivity. This chapter's industry analysis delves into the dynamics of the co-working space

sector, exploring its rapid growth, evolving trends, and the implications for the establishment of

Bee-sy Hive Co-working Space in Tupi, South Cotabato.

The analysis of Tupi's demographic and economic landscape suggests a favorable

outlook for the proposed co-working space business. The municipality's constituents, known for

their commendable quality of life and commitment to excellence, are likely to welcome such a

venture, especially considering the limited availability of co-working and productivity spaces in

the area. Furthermore, Tupi's expanding educational institutions, commercial establishments,

and the influx of both foreign and local investors contribute to the growing demand for

collaborative workspaces, aligning well with the objectives of the proposed business, Bee-sy

Hive Co-working Space. Thus, the study indicates a conducive environment for the

establishment of Bee-sy Hive within Tupi, South Cotabato.

The burgeoning community of students and professionals seeks collaborative

workspaces, and the establishment of Bee-sy Hive holds significant promise. By tapping into the
global momentum of the co-working movement and tailoring its offerings to local preferences

and needs, Bee-sy Hive has the potential to become a catalyst for innovation and economic

growth in the region. This industry analysis aims to provide valuable insights into the co-working

space sector, empowering Bee-sy Hive to navigate industry trends, anticipate challenges, and

capitalize on opportunities as it ventures into Tupi's dynamic business landscape.

Rival Industry
In Tupi, South Cotabato, the co-working space industry remains untapped, presenting an

opportunity for Bee-sy Hive Co-working Space to establish itself as a pioneer in the local

market. As of the present, there are no existing co-working spaces within Tupi, leaving a gap in

the market for collaborative work environments. However, the absence of dedicated co-working

spaces does not mean that individuals lack alternatives for work or study settings. Tupi boasts

several coffee shops and cafes that students and workers often frequent to conduct their tasks,

engage in discussions, or simply find a conducive environment for productivity.

Among the top contenders in this rival industry are Cafe Cerveza, BREWpub Cafe,

Krafe, Feast of Tea, and Kouziena 9505. These establishments offer not only a variety of

beverages and snacks but also provide a relaxed ambiance ideal for work or study sessions.

While they may not offer the same level of amenities and collaborative opportunities as a

dedicated co-working space, these coffee shops serve as viable alternatives for individuals

seeking a change of scenery or a temporary workspace outside of their homes or offices.

Despite the presence of these coffee shops, there remains a distinct gap in the market

for a dedicated co-working space in Tupi. Unlike coffee shops that primarily focus on food and

beverage services, co-working spaces offer a comprehensive suite of amenities tailored to the

needs of professionals, freelancers, and students alike. Bee-sy Hive Co-working Space aims to

capitalize on this gap by providing a curated environment designed specifically for productivity,
collaboration, and community building, thereby offering a unique value proposition to its target

market in Tupi.

1. Café Cerveza

Cafe Cerveza exudes a cozy and welcoming atmosphere, nestled within the heart of

Tupi. Its warm ambiance and friendly service make it a beloved neighborhood spot for

locals and a welcoming haven for visitors. With a diverse menu featuring freshly brewed

coffee, delectable pastries, a heartwarming menu, and light snacks, Cafe Cerveza

provides the perfect setting for casual meetups, quiet study sessions, or simply

unwinding after a long day.

STRENGTHS WEAKNESSES
Cozy and inviting atmosphere: Cafe Lack of dedicated workspace amenities:

Cerveza offers a warm and welcoming Despite its inviting ambiance, Cafe

ambiance that encourages patrons to Cerveza lacks dedicated workspace

relax and socialize, creating a pleasant amenities such as high-speed internet,

experience for customers. power outlets, and designated work

areas, limiting its appeal to professionals

seeking a conducive environment for

focused work.

Central location: Situated in a convenient Potential noise levels and distractions:

location, Cafe Cerveza provides The bustling atmosphere of Cafe

accessibility for customers seeking a Cerveza, while conducive to socializing,

casual spot to unwind or grab a quick may lead to potential noise levels and

bite, contributing to its popularity. distractions that could detract from

productivity for individuals engaging in

tasks requiring concentration.

 Established customer base: With an Limited capacity to accommodate large

established customer base, Cafe Cerveza groups or meetings: The cafe's limited

benefits from repeat business and loyal seating capacity may pose challenges for

patrons, indicating satisfaction with its accommodating large groups or meetings,

offerings and service, which can potentially limiting its suitability for

contribute to sustained success and gatherings or events, which can impact

stability. customer satisfaction and revenue

opportunities.

2. BREWpub Café

Situated in along the highway of Tupi, BREWpub cafe stands out as a trendy and

modern destination for coffee enthusiasts. Boasting an array of specialty coffee blends

meticulously crafted by skilled baristas, along with artisanal pastries, good food, and light

bites, it offers patrons a sophisticated yet relaxed setting to indulge in their love for

quality beverages. The cafe's stylish decor, comfortable seating, and vibrant atmosphere

create an inviting space for social gatherings, business meetings, or solo work sessions,

catering to the diverse needs of its clientele. The place itself is tranquil and serene

making it a viable spot for business meetings and doing school assignments.

STRENGTHS WEAKNESSES
Trendy and modern ambiance: BREWpub Lack of dedicated workspaces: Despite its

cafe offers a stylish and contemporary appealing ambiance, BREWpub cafe

setting that appeals to patrons seeking a lacks dedicated workspaces with

trendy atmosphere to enjoy their coffee amenities such as high-speed internet

and pastries, enhancing the overall dining and power outlets, limiting its suitability as

experience. a conducive environment for focused

 work or study sessions.

Wide selection of specialty coffees and Noise levels during peak hours may

pastries: With an extensive menu hinder productivity: The bustling

featuring specialty coffee blends and atmosphere of BREWpub cafe during

artisanal pastries, BREWpub cafe caters peak hours may lead to increased noise

to diverse tastes and preferences, levels and distractions, which could hinder

providing patrons with a variety of options productivity for individuals seeking a quiet

to choose from. environment for work or concentration.

3. Krafe

Krafe is a contemporary cafe located near SEAIT, renowned for its minimalist design and

commitment to serving locally sourced coffee blends and fruit shakes. Embracing the

ethos of sustainability and community, Krafe provides students and professionals alike

with a serene and welcoming environment to enjoy premium coffee amidst the hustle

and bustle of their daily lives. Its tranquil ambiance, paired with cozy seating

arrangements and attentive service, fosters a sense of tranquility and productivity,

making it an ideal retreat for those seeking a moment of respite or a focused work

session.

STRENGTHS WEAKNESSES
Minimalist design and tranquil ambiance: Limited seating capacity: Krafe may face

Krafe's minimalist design creates a challenges in accommodating a large

serene atmosphere that appeals to number of patrons due to its limited

patrons seeking a peaceful environment seating capacity, especially during peak

to enjoy their coffee. The tranquil hours or busy periods. This limitation

ambiance fosters relaxation and could lead to longer wait times and

contemplation, enhancing the overall potential dissatisfaction among

 dining experience. customers.

Quality, locally-sourced coffee blends: Lack of dedicated workstations: Despite

Krafe's commitment to serving locally- its appeal as a study spot, Krafe may lack

sourced coffee blends ensures freshness dedicated workstations with amenities

and supports local producers, resonating such as power outlets and high-speed

with environmentally-conscious internet, limiting its suitability for

consumers and contributing to the cafe's individuals seeking a conducive

appeal. environment for focused work or study

sessions.

Strategic location near schools: Situated Limited space: The cafe's limited space

near educational institutions like SEAIT, may result in overcrowding during peak

Krafe attracts students and faculty looking hours, creating discomfort for patrons and

for a convenient spot to grab a coffee detracting from the overall dining

between classes or engage in study experience. Additionally, the lack of

sessions, positioning the cafe as a flexibility in seating arrangements may

popular destination in the area. hinder the cafe's ability to accommodate

larger groups or events.

4. Feast of Tea

For aficionados of fine pizza, chicken, burger, milk tea, and exquisite flavors, Feast of

Tea offers a unique and indulgent experience in Tupi. With an extensive selection of

premium milk teas, complemented by delectable light refreshments and pastries, it

invites patrons on a journey of sensory delight and relaxation. Nestled in a charming

setting, adorned with cozy nooks and elegant furnishings, Feast of Tea provides a

serene sanctuary for milk tea lovers to escape the hustle and bustle of everyday life and

immerse themselves in the art of tea appreciation.

 STRENGTHS WEAKNESSES
Strategic Location: Feast of Tea benefits Limited infrastructure for intensive work

from its strategic location, attracting tasks: Despite its tranquil ambiance,

patrons seeking a serene retreat amidst Feast of Tea lacks the infrastructure

the hustle and bustle of Tupi. Its proximity necessary to support intensive work

to educational institutions and commercial tasks. The absence of dedicated

areas enhances accessibility and workspace amenities such as high-speed

visibility, contributing to foot traffic and internet and power outlets may hinder

customer engagement. productivity for individuals requiring a

conducive environment for focused work.

Unique selection of premium teas: With Lack of amenities such as high-speed

an emphasis on quality and variety, Feast internet: The cafe's limited amenities,

of Tea offers a unique and indulgent including the lack of high-speed internet,

experience for tea enthusiasts. Its diverse may deter professionals and students

selection of premium teas sourced from seeking a conducive environment for work

around the world caters to different tastes or study. Without essential amenities,

and preferences, providing patrons with patrons may find it challenging to engage

an opportunity to explore and savor in tasks requiring online connectivity or

exquisite flavors. research.

Serene atmosphere conducive to Small space and chairs: Feast of Tea's

relaxation: Feast of Tea provides a limited space and seating arrangements

tranquil oasis for patrons seeking may pose challenges for patrons seeking

relaxation and rejuvenation. Its serene comfort and convenience during their

ambiance, coupled with cozy seating visit. The small space and chairs may limit

arrangements and elegant decor, creates the cafe's capacity to accommodate large

a peaceful environment where customers groups or provide adequate seating

 can unwind, destress, and indulge in the options for extended periods, potentially

art of tea appreciation. impacting customer satisfaction and

retention.

5. Kouziena 9505

Kouziena 9505 stands as a culinary gem in Tupi, offering a tantalizing fusion of Filipino

and international flavors in a spacious and inviting atmosphere. From traditional favorites

to innovative dishes, each culinary creation is crafted with passion and expertise,

promising a feast for the senses. With its prime location and warm hospitality, Kouziena

9505 invites diners to embark on a culinary journey, savoring delectable meals and

creating cherished memories with loved ones in a relaxed and welcoming setting.

STRENGTHS WEAKNESSES
Fusion of Filipino and international Lack of dedicated workspace amenities:

cuisine: Kouziena 9505 offers a unique Despite its inviting ambiance, Kouziena

culinary experience by combining Filipino 9505 lacks dedicated workspace

and international flavors, appealing to a amenities such as high-speed internet,

diverse range of tastes and preferences. power outlets, and designated work

Its innovative menu showcases a fusion areas, limiting its appeal to professionals

of traditional and modern dishes, seeking a conducive environment for

providing patrons with an opportunity to focused work. Without essential

explore and savor new culinary delights. amenities, patrons may find it challenging

to engage in tasks requiring online

connectivity or productivity.

Spacious layout and versatile seating Noise levels on peak hours: The bustling

options: With its spacious layout and atmosphere of Kouziena 9505 during
 versatile seating options, Kouziena 9505 peak hours may lead to elevated noise

provides patrons with ample space to levels, potentially detracting from the

dine comfortably and socialize with dining experience for patrons seeking a

friends and family. The restaurant's quieter and more intimate setting. The

flexible seating arrangements cater to increased activity and foot traffic may

different group sizes and occasions, create distractions and hinder

accommodating both intimate gatherings conversation, impacting overall customer

and larger parties. satisfaction.

Tranquil and cozy ambiance: Kouziena Insufficient infrastructure for remote work

9505 exudes a tranquil and cozy or group meetings: Kouziena 9505 may

ambiance, creating a welcoming lack the infrastructure necessary to

environment for diners to unwind and support remote work or group meetings

enjoy their dining experience. Its warm effectively. The absence of dedicated

and inviting atmosphere, coupled with workspaces and meeting rooms, coupled

attentive service, fosters a sense of with limited amenities for productivity,

relaxation and comfort, enhancing the may limit the restaurant's suitability for

overall dining experience for patrons. professional gatherings or collaborative

work sessions, potentially impacting its

appeal to certain customer segments.

Bargaining Power
In analyzing the bargaining power of suppliers and customers for Bee-sy Hive Co-

working Space, it's essential to understand the dynamics that shape relationships within the

industry. The success of Bee-sy Hive hinges not only on its internal operations but also on its

ability to navigate interactions with suppliers who provide essential resources and customers
who seek value from its services. By examining the bargaining power of both suppliers and

customers, Bee-sy Hive can strategically position itself to negotiate favorable terms, enhance

competitiveness, and ultimately, ensure its viability and success in the co-working space market.

 Supplier Bargaining Power

1. Furniture and Equipment Suppliers

High Supplier Bargaining Power: As a new co-working space, Bee-sy Hive may rely

heavily on suppliers for furniture, equipment, and office supplies. Since it's not a large-

scale operation, suppliers may have limited incentives to offer discounts or favorable

terms, especially if Bee-sy Hive lacks negotiating leverage due to its small scale.

2. Internet Service Providers (ISPs)

Moderate to High Supplier Bargaining Power: Reliable internet connectivity is essential

for co-working spaces. ISPs may have considerable bargaining power, especially if there

are limited options available in Tupi. Negotiating favorable pricing and service terms may

be challenging, particularly if Bee-sy Hive is located in an area with limited competition

among ISPs.

 Customer Bargaining Power

3. Students and Freelancers

Moderate Customer Bargaining Power: Students and freelancers may have moderate

bargaining power, as they have options for alternative study or work environments, such

as coffee shops or home offices. Bee-sy Hive needs to offer competitive pricing and

attractive amenities to differentiate itself and retain these customers.

4. Corporate Clients and Small Businesses

High Customer Bargaining Power: Corporate clients and small businesses may have

considerable bargaining power, especially if they have multiple options for co-working

spaces in the area or negotiate bulk membership deals. Bee-sy Hive must demonstrate
 unique value propositions and flexibility in pricing and service offerings to attract and

retain these clients.

Government Policy
Understanding and proactively addressing government policies and regulatory

requirements are critical for Bee-sy Hive Co-working Space to operate legally, ethically, and

sustainably within the regulatory framework of Tupi, South Cotabato. Compliance with these

policies not only mitigates legal risks but also fosters trust and credibility with stakeholders,

contributing to the long-term success and growth of the business.

 Business Registration and Licensing

Bee-sy Hive Co-working Space will need to comply with local government regulations

regarding business registration and licensing. This includes obtaining permits to operate as a

commercial establishment and adhering to zoning regulations applicable to its location in Tupi,

South Cotabato. Failure to comply with these policies could result in fines or legal

repercussions, impacting the viability of the business.

 Taxation and Financial Regulations

Bee-sy Hive will be subject to taxation policies imposed by local and national government

authorities. This includes income tax, value-added tax (VAT), and other levies applicable to

commercial enterprises. Understanding and adhering to tax obligations are crucial to

maintaining financial transparency and compliance with regulatory requirements.

 Labor Laws and Employment Regulations

Bee-sy Hive must adhere to labor laws and regulations governing employment practices,

including minimum wage requirements, employee benefits, and workplace safety standards.
Compliance with these policies is essential for ensuring fair treatment of employees and

avoiding legal liabilities related to labor disputes or violations.

 Building Codes and Safety Standards

Bee-sy Hive must ensure compliance with building codes and safety standards mandated by

local government authorities. This includes fire safety regulations, accessibility requirements,

and structural integrity standards. Adhering to these policies is crucial for providing a safe and

secure environment for patrons and employees.

 Data Privacy and Security Regulations

As a business that handles sensitive customer information and digital data, Bee-sy Hive

must comply with data privacy and security regulations. This includes the implementation of

measures to protect personal data from unauthorized access, disclosure, or misuse, as

mandated by relevant laws such as the Data Privacy Act of 2012 in the Philippines.

Permits and Licenses

The following are the permits and licenses that need to be complied with by Bee-sy Hive Co-

working Space:

Permits and
Requirements Where to Obtain? Fees
Licenses
Business Name  Any valid ID DTI Negosyo Center PHP 500
Registration (Municipal level)
Business Permit  Barangay Mayor’s Office - Tupi PHP 5000
Clearance
 DTI Business
Name
Registration
 Business Name
Application
Form
Community Tax  DTI Certificate Municipal PHP 1300
Certificate/Cedula  Mayor’s Treasurer’s Office
Permit/Busines
s Permit
Clearance Form CTC/Cedula PHP 500
Zoning Clearance  Barangay Municipal Planning PHP 4320
Clearance and Development
 Location Plan Office
Sanitary Permit  Zoning Municipal Health PHP 650
Clearance Office
Police Clearance  Valid ID Municipal Police PHP 150
Station
 Chapter III

MANAGEMENT FEASIBILITY

This chapter covers the organizational structure, employees’ profile, job description, job

specification, recruitment and selection process, compensation package and benefits, and

company policy, including its terms and conditions.

Organizational Structure
Bee-sy Hive Co-working Space, as a small business venture, will adopt a flat

organizational structure characterized by minimal levels of hierarchy and direct communication

channels. This streamlined approach ensures that most employees report directly to the

business owner or a small leadership team, facilitating open communication, quick decision-

making, and a collaborative work environment. This structure is well-suited for the agile and

dynamic nature of a small business, enabling rapid adaptation to market changes and

opportunities.

In a flat organizational structure, communication channels are transparent and

accessible, fostering a culture of openness, empowerment, and employee involvement in

decision-making processes. With fewer layers of management, employees have the autonomy

to take ownership of their work and contribute directly to the success of the business. This

empowerment not only enhances employee morale and satisfaction but also promotes

innovation and creativity within the organization.

The flat structure of Bee-sy Hive Co-working Space emphasizes cross-functional

collaboration, as departments or functional areas may be less formally defined. This encourages

teamwork and cooperation among employees from different backgrounds and skill sets,

promoting a holistic approach to problem-solving and service delivery. By leveraging the diverse

talents and perspectives of its team members, Bee-sy Hive can offer a comprehensive and
integrated experience to its members, fostering a vibrant and thriving community within the co-

working space.

Overall, the adoption of a flat organizational structure enables Bee-sy Hive Co-working

Space to maximize its agility, flexibility, and responsiveness to the needs of its members and the

evolving business landscape. By streamlining communication, empowering employees, and

promoting collaboration, Bee-sy Hive can create a dynamic and innovative environment that

drives success and sustainability as it establishes itself as a key player in the co-working space

industry.

Organizational Chart

Founder/Owner

Social Media and

Front-desk Customer
Accounting Staff Communications
Clerk/Cashier Assistance Staff
Staff

Maintenance
Staff

Figure 2: Organizational Chart

Employees’ Profile

In this section, the qualifications and roles of key personnel essential for the operation of

the facility are detailed. This includes information on management, administrative staff, and

customer service representatives, highlighting their relevant experience and skills. This section
provides insight into the team's readiness to execute the co-working space venture effectively

and efficiently.

Job Description & Job Specification

This part is crucial for our business as it outlines the specific roles, responsibilities, and

qualifications required for each position within Bee-sy Hive Co-working Space. By clearly

defining job expectations and candidate qualifications, this section ensures that the recruitment

process aligns with the needs and objectives of our business. It helps attract and select

candidates who possess the necessary skills and experience to contribute effectively to the

success of our co-working space, ultimately fostering a productive and cohesive team

environment.

POSITION JOB DESCRIPTION JOB SPECIFICATION

Front Desk Clerk/Cashier  Greet members and High school diploma or

visitors warmly and equivalent required;
provide assistance as additional qualifications in
needed. hospitality or customer
 Manage service preferred.
check-ins/check-outs, Previous experience in a
handle payments, and customer-facing role is
maintain accurate advantageous.
records. Strong communication and
 Answer phone calls, interpersonal skills.
respond to inquiries, Ability to handle cash
and provide transactions accurately and
information about efficiently.
Bee-sy Hive's Proficiency in basic computer
services. skills and familiarity with
 Maintain cleanliness office equipment.
and tidiness of the
front desk area.
 Assist with
administrative tasks
as assigned by the
manager.
Accounting Staff  Manage financial  Bachelor's degree in
transactions, including accounting, finance,
invoicing, payments, or related field
and reconciliations. preferred.
  Maintain accurate  Previous experience
records of financial in accounting or
transactions and finance roles is
prepare financial advantageous.
reports as needed.  Proficiency in
 Assist in budgeting accounting software
and forecasting and MS Office
processes. applications.
 Ensure compliance  Strong attention to
with accounting detail and accuracy in
principles and financial data
company policies. management.
 Collaborate with the  Ability to analyze
manager to address financial information
financial issues and and communicate
provide financial effectively with team
insights. members.
Social Media and  Develop and  Proven experience in
implement social social media
Communications Staff media strategies to management and
promote Bee-sy content creation.
Hive's services and  Strong understanding
engage with of social media
members. platforms and trends.
 Create and curate  Excellent written and
content for social verbal communication
media platforms, skills.
including posts,  Creativity, adaptability,
images, and videos. and ability to work
 Monitor social media collaboratively in a
channels, respond to team environment.
inquiries, and interact
with followers.
 Coordinate with the
manager to plan and
execute marketing
campaigns and
events.
 Maintain Bee-sy
Hive's brand image
and reputation across
digital platforms.
Customer Assistance Staff  Provide excellent  High school diploma
customer service to or equivalent
members and visitors, required; additional
addressing inquiries qualifications in
and resolving issues customer service or
promptly. hospitality preferred.
 Assist members with  Previous experience
utilizing Bee-sy Hive's in a customer-facing
 facilities and role is advantageous.
amenities effectively.  Strong interpersonal
 Maintain a welcoming and communication
and positive skills.
atmosphere within the  Ability to remain calm
co-working space. and composed under
 Collaborate with the pressure.
manager and other  Enthusiasm for
staff members to helping others and a
ensure member genuine interest in
satisfaction and supporting members'
retention. needs.
 Contribute to the
overall success and
growth of Bee-sy Hive
through exceptional
customer service
delivery.
Maintenance Staff  Ensure the  High school diploma
cleanliness and or equivalent
maintenance of Bee- required; additional
sy Hive's facilities, qualifications in
including common maintenance or
areas, workspaces, facilities management
and amenities. preferred.
 Perform regular  Previous experience
cleaning tasks, such in janitorial or
as vacuuming, maintenance roles is
dusting, mopping, and advantageous.
sanitizing surfaces.  Knowledge of
 Inspect and address cleaning techniques,
any maintenance equipment, and
issues promptly, products.
including plumbing,  Physical stamina and
electrical, and HVAC ability to lift and move
systems. heavy objects.
 Monitor inventory of  Attention to detail and
cleaning supplies and commitment to
equipment and maintaining a clean
coordinate with the and safe environment
manager for for members and
replenishment. staff.
 Assist with minor
repairs and
improvements as
needed to uphold the
quality and
functionality of the co-
working space.
 Recruitment and Selection Process

The recruitment and selection process at Bee-sy Hive Co-working Space is more than

just filling vacant positions; it's about curating a team of individuals who embody the spirit of

collaboration, innovation, and excellence. It begins with a thorough understanding of the specific

roles and responsibilities required within the co-working space, ensuring that each staff member

contributes meaningfully to its daily operations.

Moreover, the recruitment and selection process at Bee-sy Hive is about finding

individuals who not only possess the necessary skills and qualifications but also exhibit a

genuine passion for customer service and community building. This involves conducting

comprehensive interviews, assessments, and reference checks to identify candidates who align

with Bee-sy Hive's values and vision.

Ultimately, this is integral to Bee-sy Hive's success, as it sets the stage for a dynamic

and harmonious team environment. By selecting individuals who are not only competent but

also enthusiastic about creating an exceptional experience for members, Bee-sy Hive can

ensure that it remains a vibrant hub for collaboration, creativity, and growth within the

community.

The figure below illustrates the recruitment and selection process of Bee-sy Hive Co-

working Space:

Job Posting Application Interview Final Selection Onboarding and

Screening and Offer Integration

Conduct brief but Evaluate Develop a simple

Create clear and Review meaningful candidates based onboarding
engaging job applications and interviews with on their application checklist or
postings that resumes promptly shortlisted materials, orientation
highlight the to maintain candidates to interview program to ensure
unique aspects of candidates' assess their performance, and new hires receive
working at Bee-sy interest and suitability for the overall fit for the essential
Hive, such as its ensure timely role and position and Bee- information and
collaborative communication. compatibility with sy Hive. resources.
environment and Screen candidates Bee-sy Hive's Extend a formal Assign a buddy or
flexible work based on essential culture. job offer to the mentor to support
arrangements. criteria such as Ask open-ended selected the new hire
Utilize online job relevant questions that candidate, during their first
platforms, local experience, skills, elicit candidates' outlining key few weeks and
community and availability for motivations, career details such as job help them navigate
networks, and the position. goals, and title, salary, their role and the
university job Use a simple alignment with benefits, and start co-working space.
boards to reach a scoring system or Bee-sy Hive's date. Encourage team
diverse pool of checklist to mission and Follow up promptly bonding activities
candidates. objectively assess values. with candidates or social events to
 Figure 3: Recruitment and Selection Process

Compensation Package and Benefits

At Bee-sy Hive Co-working Space, we believe that our team members are the heart of

our business. We strive to create a supportive and rewarding work environment where

employees feel valued, motivated, and empowered to contribute their best. As part of our

commitment to attracting and retaining top talent, we offer a competitive compensation package

and a range of benefits designed to support our staff's well-being, professional growth, and

work-life balance. Here’s an overview of the business’ compensation package and benefits:

1. Competitive Pay. Bee-sy Hive understands the significance of fair compensation in

motivating and retaining employees. Despite being a small business, we ensure that our

pay rates are competitive with industry standards and the local cost of living. We believe

that fairly compensating our employees for their skills, experience, and dedication to

their roles is essential in fostering job satisfaction and loyalty within our team.

2. Performance-Based Bonuses. In addition to competitive base pay, eligible employees

at Bee-sy Hive may have the opportunity to earn performance-based bonuses or

incentives. These bonuses serve as tangible rewards for outstanding performance and

achievement of individual or team goals. By linking bonuses to performance, we aim to

motivate our employees to strive for excellence and contribute to the success of Bee-sy

Hive.

3. Wellness Initiatives. At Bee-sy Hive, we prioritize the health and well-being of our team

members. We offer wellness initiatives such as access to mental health resources,

employee assistance programs, and wellness activities to support employees' physical

and mental health. These initiatives are designed to reduce stress, promote a positive
 work environment, and foster a culture of well-being and self-care among our

employees. We believe that investing in employee wellness not only benefits individuals

but also contributes to a happier and more productive workforce.

4. Professional Development Opportunities. Despite our small size, Bee-sy Hive is

dedicated to investing in the professional growth and development of our employees.

We provide access to a variety of training resources, workshops, and learning

opportunities to help employees enhance their skills, expand their knowledge, and

advance their careers within the co-working space. We believe that supporting

continuous learning and development is key to retaining top talent and fostering a culture

of innovation and growth.

5. SSS (Social Security System) and PhilHealth Benefits. As part of our commitment to

the financial security and well-being of our employees, Bee-sy Hive ensures compliance

with government-mandated benefits such as SSS (Social Security System) and

PhilHealth. These programs provide employees with access to healthcare services,

retirement benefits, and social security coverage, helping to safeguard their financial

future and mitigate risks associated with illness, disability, or retirement. We prioritize the

timely and accurate processing of SSS and PhilHealth contributions to ensure that our

employees receive the full benefits they are entitled to under these programs.

6. Employee Beneficiary Co-Working Space Access. A benefit offered to employees

wherein their dependents or chosen beneficiaries are granted access to individual units

of working space for a specified duration, typically four hours per month. This privilege

allows the designated individuals to utilize the co-working space facilities for their own

work or study purposes, subject to scheduling and availability.

7. Employee Recognition Program. Implementing a formal employee recognition

program that acknowledges and rewards outstanding performance, achievements, and

 contributions to Bee-sy Hive's success, fostering a culture of appreciation and

recognition within the organization.

Salary Structure

Position Number of Daily Rate (8 Monthly Rate Annual Rate

Employees hours) (20 days)
Front Desk 1 PHP 450 PHP 9,000 PHP 108,000
Clerk/Cashier
Accounting Staff 1 PHP 450 PHP 9,000 PHP 108,000
Social Media 1 PHP 400, thrice PHP 1,200 PHP 62,400
and a week
Communications
Staff
Customer 1 PHP 450 PHP 9,000 PHP 108,000
Assistance Staff
Maintenance 1 PHP 390 PHP 7,800 PHP 93,600
Staff

Implementing a merit-based pay system means that employees are rewarded based on

how well they perform their jobs and contribute to the company. It's like saying, "the better you

do your job, the more you get paid." This approach encourages employees to work hard and do

their best because they know their efforts will be recognized and rewarded. Bee-sy Hive can set

clear goals and expectations for each employee and then evaluate their performance against

these goals. If an employee meets or exceeds expectations, they can receive a pay raise or

bonus as a reward for their hard work. This system helps motivate employees to excel in their

roles and contributes to a positive work culture where everyone is encouraged to do their best.

Company Policy

This section covers Bee-sy Hive’s, company policy including recruitment, attendance

and time period, employee compensation and benefits, termination, resignation, complaints and

grievances policy, as well as the terms and conditions of the business.

Recruitment Policy
 Bee-sy Hive Co-working Space is committed to attracting and retaining talented

individuals who embody our values and contribute to our success. Our recruitment process is

fair, transparent, and based on merit, ensuring equal opportunities for all candidates. We strive

to hire candidates who demonstrate the necessary skills, qualifications, and cultural fit to thrive

in our dynamic work environment. Recruitment decisions are made without discrimination based

on factors such as race, gender, age, religion, disability, or sexual orientation.

Attendance and Time Period Policy

At Bee-sy Hive, we value punctuality, reliability, and accountability in the workplace.

Employees are expected to adhere to their scheduled work hours and arrive on time for their

shifts. Any absences or tardiness must be communicated to the appropriate supervisor or

manager in advance, following the designated protocol. Consistent attendance and adherence

to the designated work schedule are essential for maintaining productivity, teamwork, and

operational efficiency.

Employee Compensation and Benefits Policy

Bee-sy Hive is committed to providing competitive compensation and a comprehensive

benefits package to support the well-being and satisfaction of our employees. Our

compensation structure is based on factors such as job responsibilities, performance, and

market benchmarks, ensuring fairness and equity among our workforce. In addition to

competitive pay, employees are eligible for benefits such as health insurance, retirement

savings plans, professional development opportunities, and wellness initiatives.

Termination Policy

Termination of employment at Bee-sy Hive may occur for various reasons, including

performance issues, misconduct, violation of company policies, or economic considerations.

The decision to terminate an employee is made after careful consideration and adherence to
due process, including documented performance reviews, warnings, and disciplinary measures

where applicable. Employees who are terminated receive appropriate notice or severance pay

as outlined in their employment contract or applicable labor laws.

Resignation Policy

Employees who wish to resign from their position at Bee-sy Hive are required to provide

written notice to their supervisor or manager in advance, following the designated resignation

procedure. Resignation notices should include the intended last day of work and any relevant

details regarding the transition of responsibilities. Bee-sy Hive acknowledges and respects

employees' decisions to resign and strives to facilitate a smooth transition process for both the

departing employee and the organization.

Complaints and Grievances

Bee-sy Hive is committed to providing a supportive and inclusive work environment where

employees feel respected, valued, and empowered to voice their concerns or grievances.

Employees are encouraged to raise any workplace-related issues or complaints through the

designated channels, such as their supervisor, manager, or anonymous suggestion box. All

complaints and grievances are taken seriously, investigated promptly, and addressed

confidentially, following fair and impartial procedures.

Terms and Conditions

 Employment Status: Employees of Bee-sy Hive Co-working Space are considered at-

will employees, meaning that either the employee or the company may terminate the

employment relationship at any time, with or without cause or notice.

 Working Hours: Standard working hours for full-time employees are 8 hours, Monday to

Friday, with lunch breaks and scheduled breaks in between.. Part-time employees will

have adjusted working hours based on their designated schedule.

 Compensation and Payroll: Employees will be paid on a bi-weekly basis via cash.

Payroll information, including pay rates, deductions, and benefits, will be provided to

employees in a timely manner.

 Code of Conduct: Employees are expected to adhere to Bee-sy Hive's code of conduct,

which includes guidelines on professionalism, respect, integrity, confidentiality, and

compliance with company policies and procedures. This outlines the behavioral

expectations for employees, emphasizing the importance of upholding ethical standards

and following company policies and procedures.

 Confidentiality and Intellectual Property: Employees are required to maintain the

confidentiality of proprietary information, trade secrets, and intellectual property

belonging to Bee-sy Hive. Any inventions, creations, or discoveries made by employees

during their employment are the property of Bee-sy Hive. This underscores the

importance of protecting sensitive information and intellectual property rights, ensuring

that employees understand their obligations regarding confidentiality and ownership of

intellectual property.

 Termination and Resignation: Employees who resign voluntarily are required to

provide [insert notice period] notice to their supervisor or manager. Bee-sy Hive reserves

the right to terminate employees for reasons such as misconduct, poor performance,

violation of company policies, or economic considerations.

 Modification of Terms: Bee-sy Hive reserves the right to modify, amend, or update the

terms and conditions of employment as needed, with or without notice, to comply with

legal requirements, business needs, or organizational changes. This clarifies that Bee-sy

Hive has the authority to modify employment terms and conditions as necessary,
ensuring flexibility to adapt to changing circumstances while informing employees of

potential changes.
 Chapter IV

MARKETING FEASIBILITY

This chapter contains Bee-sy Hive Co-Working Space’s marketing feasibility including

product and service description, company name, company logo, positioning, target market,

projected market share, location, pricing scheme, marketing strategy, promotion and

advertising, and projected sales.

Product and Service Description

Bee-sy Hive Co-Working Space offers a dynamic and collaborative workspace

environment designed to cater to the diverse needs of students, professionals, freelancers, and

entrepreneurs. Our co-working space provides flexible workspace solutions that promote

productivity, creativity, and community engagement. Key features of Bee-sy Hive Co-Working

Space include:

 Co-Working Seats

Our co-working space offers a dynamic environment with a variety of seating

options to suit your work preferences. Whether you thrive in a bustling communal area,

prefer the privacy of an individual desk, or seek comfort in our cozy lounge areas, Bee-

sy Hive provides a space where you can work, collaborate, and connect with like-minded

individuals.

 Focus Booth

Need to dive deep into a project or take an important call without interruptions?

Our focus booths are designed to provide a quiet and secluded space where you can

concentrate and be productive. With soundproofing and ergonomic seating, these

booths offer an oasis of tranquility amidst the hustle and bustle of the co-working

environment.
  Meeting Rooms

Elevate your professional meetings and presentations with our fully-equipped

meeting rooms. Whether you're hosting client meetings, team brainstorming sessions, or

workshops, our modern meeting spaces provide the perfect setting to impress and

engage your audience. With amenities such as audiovisual equipment, whiteboards, and

high-speed internet access, you'll have everything you need to collaborate and

communicate effectively.

 Snack Bar

Refuel and recharge at our on-site snack bar, offering a tempting array of

refreshments, snacks, and beverages. From freshly brewed coffee and artisanal teas to

healthy snacks and indulgent treats, our snack bar caters to every craving and dietary

preference. Whether you need a quick pick-me-up between tasks or a satisfying meal to

fuel your productivity, we've got you covered.

Company Name

The name "Bee-sy Hive" evokes the concept of a bustling hive of activity, symbolizing a

dynamic and collaborative workspace environment. The play on words with "busy" emphasizes

the productive and energetic atmosphere within the co-working space. Additionally, the imagery

of bees and hives conveys notions of community, teamwork, and industry, aligning with the

ethos of Bee-sy Hive as a place where individuals come together to work, network, and thrive.
Company Logo

Figure 4: Bee-sy Hive Co-Working Space Logo

The logo design for Bee-sy Hive Co-working Space was carefully crafted to embody the

core values and essence of the brand. At the heart of the emblem lies a bee, symbolizing the

industrious nature of the individuals who utilize the space. Bees are renowned for their hard

work, collaboration, and sense of community, traits that resonate deeply with the ethos of a co-

working environment. Placing the bee at the center of the logo emphasizes the importance of

collaboration and teamwork within Bee-sy Hive, where individuals come together to work

towards common goals and support each other in their endeavors.

Surrounding the bee is a circular emblem, representing unity, continuity, and inclusivity.

The circular shape signifies the interconnectedness of the members and the seamless flow of
ideas and creativity within the co-working space. Integrating the company name, "Bee-sy Hive,"

around the perimeter of the circle ensures a balanced and cohesive design, where the central

imagery of the bee is complemented by the prominent display of the brand name. Together, the

logo encapsulates the essence of Bee-sy Hive, conveying a message of collaboration,

community, and productivity in a visually compelling and memorable way.

Positioning

Bee-sy Hive Co-Working Space prides itself on being the go-to destination for individuals

in search of a workspace environment that seamlessly blends dynamism, inclusivity, and

productivity. Positioned as a nucleus for collaboration and forward-thinking, Bee-sy Hive

distinguishes itself through its adaptable workspace offerings, catering to the diverse needs and

preferences of its members. The allure of Bee-sy Hive lies not only in its cutting-edge facilities

but also in its unwavering commitment to fostering a sense of community and belonging. Here,

individuals are not just coworkers but active participants in a vibrant ecosystem of ideas and

innovation.

By providing a range of flexible workspace solutions, from open desks to private offices,

Bee-sy Hive empowers its members to work on their own terms, fostering a culture of autonomy

and creativity. Furthermore, the modern amenities available within Bee-sy Hive's premises,

including high-speed internet, ergonomic furniture, and state-of-the-art meeting rooms, ensure

that members have everything they need to thrive professionally. Beyond the physical

infrastructure, Bee-sy Hive cultivates an atmosphere of collaboration and support, where

networking events, workshops, and social gatherings facilitate meaningful connections and

opportunities for growth. Located in a prime destination with convenient access to transportation

and amenities, Bee-sy Hive offers unparalleled convenience and accessibility to its members,

further solidifying its position as the premier choice for those seeking a dynamic and inspiring
workspace environment. In essence, Bee-sy Hive Co-Working Space is not just a place to work

but a vibrant community where individuals come together to innovate, collaborate, and succeed.

Target Market

Bee-sy Hive Co-Working Space's target market encompasses a diverse range of individuals

seeking a collaborative, flexible, and inspiring workspace environment. Our target audience

includes:

a. Students. Bee-sy Hive caters to students from local schools, colleges, and educational

institutions who require a conducive environment for studying, group projects, and

collaborative learning. Our co-working space offers a productive alternative to traditional

study spaces, providing students with access to modern amenities and a supportive

community atmosphere.

b. Professionals. Bee-sy Hive appeals to professionals from various industries and

sectors who seek a flexible and dynamic workspace solution. Whether they are

freelancers, remote workers, consultants, or small business owners, Bee-sy Hive

provides professionals with a professional environment to conduct their work efficiently

and interact with like-minded individuals.

c. Entrepreneurs and Startups: Bee-sy Hive serves as an ideal workspace for

entrepreneurs and startup founders looking to launch, grow, and scale their ventures.

Our co-working space offers affordable office space, networking opportunities, and

access to resources such as mentorship and business support services, making it an

attractive option for early-stage companies.

d. Creatives and Freelancers: Bee-sy Hive attracts creatives, artists, designers, writers,

and freelancers who thrive in a collaborative and creative environment. Our co-working

space provides a platform for creative expression, idea sharing, and collaboration,

fostering a vibrant community of creatives who inspire and support one another.
 e. Remote Workers: Bee-sy Hive caters to remote workers and digital nomads who value

flexibility and mobility in their work. Our co-working space offers a professional

environment with reliable internet access, ergonomic workstations, and amenities such

as meeting rooms and event spaces, making it an ideal destination for remote workers

seeking a productive and social workspace.

Overall, Bee-sy Hive Co-Working Space's target market consists of individuals who value

flexibility, collaboration, and community in their work environment. By catering to the diverse

needs of students, professionals, entrepreneurs, creatives, and remote workers, Bee-sy Hive

aims to create a vibrant and inclusive community where individuals can thrive personally and

professionally.

Projected Market Share

Bee-sy Hive Co-Working Space aims to capture a significant portion of the target market

by offering a compelling value proposition that meets the diverse needs of students,

professionals, entrepreneurs, creatives, and remote workers. Through strategic positioning,

competitive pricing, and a strong emphasis on community engagement, Bee-sy Hive seeks to

differentiate itself in the local co-working space market and become the preferred choice for

individuals seeking a dynamic, inclusive, and productive workspace environment. With a focus

on customer satisfaction, continuous innovation, and strategic marketing efforts, Bee-sy Hive

aims to establish itself as a leading player in the local co-working space industry and achieve a

substantial market share within the projected timeframe.

Location

Strategically situated in Tupi, South Cotabato, Bee-sy Hive Co-working Space offers a

convenient and accessible location for students, professionals, and entrepreneurs alike. With its

proximity to educational institutions, commercial centers, and transportation hubs, Bee-sy Hive
provides a conducive environment for collaboration and productivity. The serene surroundings of

Tupi complement the dynamic atmosphere of the co-working space, fostering innovation and

growth within the local community. Specifically, the business will be located at [insert exact

location]

Pricing Scheme

The table below outlines the various options available for the target customers at the co-

working space:

Product/Service Description Pricing Option Price

Co-Working Our co-working space offers a Hourly Rate PHP 45
variety of flexible seating Daily Rate PHP 295
Seats options, including individual Monthly Rate PHP 3285
desks, communal tables, and
comfortable lounge areas.

Focus Booth Equipped with soundproofing Hourly Rental PHP 70

and ergonomic seating, these Monthly Rental PHP 4000
booths offer a quiet retreat
where you can concentrate on
tasks without distractions.
Meeting Rooms Need a professional setting Small Meeting PHP 200/hour
for client meetings, team Room (up to 4 pax)
presentations, or
brainstorming sessions? Our Large Meeting PHP 450/hour
meeting rooms are equipped Room (up to 8 pax)
with modern amenities such
as audiovisual equipment,
whiteboards, and high-speed
internet access.

Snack Bar Fuel your productivity with our Price ranges from
on-site snack bar, offering a PHP 15 to PHP 100
selection of refreshments,
snacks, and beverages to
keep you energized
throughout the day.

Marketing Strategy
 Bee-sy Hive Co-Working Space employs a multifaceted marketing approach to establish

a strong presence in the local community and attract a diverse range of customers. Central to

our strategy is the utilization of social media marketing to engage with our target audience and

showcase the unique benefits of our co-working space. Through platforms such as Facebook,

Instagram, and TikTok, we share compelling content, including photos, videos, and testimonials,

to highlight the vibrant atmosphere, modern amenities, and collaborative opportunities available

at Bee-sy Hive. By fostering meaningful interactions and dialogue on social media, we aim to

build brand awareness, nurture relationships, and ultimately drive customer acquisition and

retention.

In addition to social media marketing, Bee-sy Hive cultivates strategic partnerships with

local schools, colleges, and educational institutions to expand our reach and tap into new

customer segments. By collaborating on joint initiatives, such as student workshops, career

fairs, and internship programs, we establish Bee-sy Hive as a valuable resource for students

and professionals alike, fostering long-term relationships and loyalty within the education

community.

Furthermore, Bee-sy Hive actively participates in community events and engagements to

immerse ourselves in the local fabric and connect with residents, businesses, and

organizations. From sponsoring local festivals and charity events to hosting networking mixers

and open houses, we leverage these opportunities to showcase our co-working space, network

with potential customers, and demonstrate our commitment to community enrichment.

Word-of-mouth marketing also plays a crucial role in our strategy, as satisfied customers

serve as our most effective brand ambassadors. By providing exceptional service, fostering a

supportive environment, and delivering on our promise of productivity and collaboration, we

empower our customers to share their positive experiences with others, amplifying our brand

message and credibility within the community.

 Through a synergistic blend of social media marketing, local partnerships, community

engagement, and word-of-mouth, Bee-sy Hive Co-Working Space aims to solidify its position as

the premier destination for individuals seeking a dynamic, inclusive, and productive workspace

environment in the local area. By continually refining our strategies based on customer

feedback and market insights, we remain committed to driving business growth, fostering

community connections, and creating value for our customers and stakeholders.

Promotion and Advertising

In the promotion and advertising section, Bee-sy Hive Co-Working Space focuses on

leveraging various channels to effectively communicate our value proposition, attract customers,

and drive engagement. Our promotional efforts are aimed at raising awareness, generating

interest, and ultimately converting prospects into loyal customers. Here's how we approach

promotion and advertising:

In our promotional strategy, we harness the power of online advertising channels such

as Facebook Ads, social media advertising, and display ads to effectively reach our target

audience. Through meticulously targeted campaigns, our aim is to capture the attention of

individuals actively seeking co-working spaces or related services online, thereby driving traffic

to our website and generating valuable leads.

Additionally, content marketing serves as a cornerstone of our promotional efforts. We

create high-quality, informative content including blog posts, videos, and infographics tailored to

resonate with our target audience. By addressing their pain points, providing valuable insights,

and showcasing the unique benefits of Bee-sy Hive, we establish ourselves as thought leaders

in the industry while fostering trust and credibility among potential customers.

In tandem with our online initiatives, we invest in local advertising initiatives to connect

with individuals in our immediate vicinity. This includes advertising in local newspapers,
magazines, radio stations, and community newsletters to increase brand visibility and attract

foot traffic to Bee-sy Hive.

Furthermore, our promotional strategy includes robust referral programs designed to

leverage the power of word-of-mouth marketing. By incentivizing existing customers to refer

their friends, colleagues, or contacts to Bee-sy Hive through discounts, freebies, or membership

perks, we not only encourage organic growth but also foster customer loyalty and retention.

Moreover, we actively seek opportunities for event sponsorship, aligning ourselves with

relevant events, conferences, and networking gatherings to amplify our brand exposure and

establish Bee-sy Hive as a reputable industry player. By associating ourselves with reputable

organizations and thought leaders, we enhance our credibility and attract attention from our

target audience.

Lastly, community engagement lies at the heart of our promotional endeavors. We

actively participate in local events, volunteer initiatives, and charitable causes to demonstrate

our commitment to giving back to the community. By aligning our values with those of the

community, we foster goodwill and build positive relationships that translate into lasting brand

loyalty and support.

Projected Sales

Estimated Projected Projected

Product/Service Pricing Option Sales in Price Monthly Annual
Quantity Revenue Revenue
Co-Working Hourly Rate 300 hours PHP 45 PHP 13,500 PHP 162,000
Seats
Daily Rate 20 customers PHP 295 PHP 5,900 PHP 70,800

Monthly Rate 4 customers PHP 3285 PHP 13,140 PHP 157,680

Focus Booth Hourly Rental 150 hours PHP 70 PHP 10,500 PHP 126,000

Monthly Pass 5 customers PHP 4000 PHP 20,000 PHP 240,000

Small Meeting Hourly Rental 60 hours PHP 200 PHP 12,000 PHP 144,000
 Room
Large Meeting Hourly Rental 30 hours PHP 450 PHP 13,500 PHP 162,000
Room
Snack Bar Average 100 PHP 50 PHP 5,000 PHP 60,000
Spending per
Customer
PHP 88,540 PHP 992,880

This table provides a breakdown of the estimated sales quantities, prices, projected

monthly revenue, and projected annual revenue for each product/service offered at Bee-sy Hive

Co-working Space.