Cover Page

Internship Report on
“BREIF SUMMARY OF NANDINI MILK UNION LIMITED”

Submitted in partial fulfillment of the requirements for the award of

Bachelor of Business Administration
of Bengaluru North University

BY
Mr. PREETHAM R
REG: U19BC21M0004
UNDER THE GUIDANCE OF
SHABNAM RIZWAN
Associate Professor of Commerce
Vikram college of commerce & management studies
 VIKRAM COLLEGE OF MANAGEMENT STUDIES

COLLEGE CERTIFICATE
(IN THE COLLEGE LETTER HEAD)

VIKRAM COLLEGE OF COMMERCE & MANGEMENT STUDIES,

CHIKKABALAPUR, [D] CHINTHAMANI-563125

DATE:

CERTIFICATE
This is to certify that Mr. PREETHAM R a bearing Registered
No.U19BC21M0004 UUCMS ID. is a student of VI SEM BBA of our
College.

He has prepared Internship report entitled on “NANDINI MILK UNION

LIMITED” From 01/04/2024 to 15/04/2024

towards the partial fulfilment of the requirement of Bachelors of

Business Administration of Bengaluru North University.

Principal
 [Seal & Signature]

STUDENT DECLARATION

I PREETHAM R, Reg. No. U19BC21M0004 UUCMS Id, hereby

declare that this report entitled “A Study on sales department at
NANDINI MILK UNION LIMITED at during the summer vacation
between the period from 01/04/24 to 15/04/24 at our NANDINI
MILK UNION LIMITED , under the supervision and guidance of
SHABNAM RIZWAN Associate professor of Commerce, at Vikram
college of commerce & management studies, Chinthamani.

Date : Signature
Place:
 ACKNOWLEDGEMENT
The successful completion of this internship report required significant
guidance and assistance from many individuals, and I am truly grateful
for their support throughout this journey.

Firstly, I would like to express my sincere appreciation to

Mr. NAGESH Manger of NANDINI MILK LIMITED for providing me with

the opportunity to intern at their esteemed organization.

I am also deeply grateful to our faculty coordinator, SHABNAM RIZWAN

and our principal, BALASANJANNA S for their unwavering support and

for granting me the valuable opportunity to intern, which has been
instrumental in my learning and exposure to the field of accountancy
and finance.

I would like to extend my heartful thanks to my parents for their

permission and constant encouragement throughout this internship.
Additionally, I am thankful to my friends for their support whenever I
needed their assistance during this project.
Lastly, I would like to express my profound gratitude to all individuals
who directly or indirectly contributed to the completion of this report.

TABLE OF CONTENTS

1. Executive Summary
2. Introduction
3. Description of the Organization
4. Experiential Learning
5. Internship Outcomes and Conclusion

6. Bibliography
7. Annexures
 EXECUTIVE SUMMARY

This is an attempt to know how the theories can be applied to practical

situation. As a student of master in business administration, it is a part of
study for everyone to undergo internship at some good institute or
organization. So for the purpose, I got the opportunity to finish my internship
at KMF. My internship “ Organizational Study with KOMUL. Before the
internship, I had a lot of questions. The internship helped me clear all these
questions and doubts Karnataka milk federation (KMF) is the apex body in
Karnataka representing dairy farmers’ co-operative. It is the third largest
dairy cooperative amongst the dairy co-operative operates in the country. In
south India it stands first in procurement as well as sales. One of the core
functions of the federation is marketing of milk and milk products. India is
emerging as a mega dairy market of the 21stcentury. The dairy industry
provided the income as well as the employment to the people. The growth of
the Indian dairy industry is 4.40 in the year 2004; India produces 100 million
tons in the year 2006 and has 15.53% of the world’s milk production.
Customer satisfaction is key to success. Getting your customer to tell you
what’s good about your products or services, and where you need
improvement helps you to ensure that your business measures up to their
expectations. The attached file contains a customer satisfaction survey form
designed to help gather. This important information was designed to make it
 easy for customer to fill out and to make it easy for you to quickly customize
to exactly match your company activities.

CHAPTER I: INTRODUCTION

An internship is a learning situation where the student has the opportunity to

gain practical experience when placed in this situation students expand their
concept of different organizational structures and different working
relationship within the work place. In order to obtain academic credit for this
experience the intern is required to complete an internship. report as
described in below. The intern is expected to provide information on the
organization in which he or she worked, descriptions of specific work
completed, and specific relevant to the assigned task the report also provides
information on our communication skills and should indicate critical thinking
skills since a major part of our experience should be related to analysis and
interpretation of provided data that should be demonstrated in our report.
Internship is an exchange of knowledge for experience between the students
and organization for a particular period of time. This internship also helps the
students to determine if they have an interest in a particular career or do they
want to shift from the present one. Project is a given to work at a firm for a
fixed, limited period of time. Compete study on organization helps to analyses
and measure in what way the products and services are supplied via the
company to reach the ultimate consumer. The total percentage of consumer,
whose reported know-how with the firm, its products or services beats the
satisfaction goal . The beginning chapter of this study deals with the
introduction about the project. The 2nd chapter is industry profile and
company profile which includes the back ground of the company.

INDUSTRY PROFILE

The dairy industry is an important industry in India. The nation is the world's
biggest milk producers, which account over thirteen of the entire milk
production. It's the world major customer dairy products, eat almost 100%
total milk production on its own. Dairy products are the main source of cheap
and nutritious food for many of people in the nation. It is the source of animal
protein for segment a large vegan population, especially in India, especially
among farmers landless and women can only be accepted. Dairy in India has
grown rapidly since independence. The bulk of the milk and milk products
factories were established. As cow is a machine that transforms raw materials
that is plant into food in a way that is unexpectedly well-organized. From a
survey conducted there more than 787 breed cattle followed by 72 Buffalo
breeds around the world. Nation has around 30 and 10 unique breeds of cow
and buffaloes, it also plays an important role in employment generation in
rural sectors. The term "market milk" can be defined as the combination of
whole milk that is sold to individuals usually for their direct consumption. As
a large company, the dairy industry market is of relatively new origin even in
well -developed nation in the world like the U.S. to dairy though olden
documents written report milk as an important food, processing and
distributing as a separate business activity has developed in those countries
till the attention of the population in the city has reached a great level in the
center of the 19th century. In our nation the dairy farm has been practiced as
a cottage industry from simple past. Dairy trade seeds underway with the
result of military establishment dairy and milk cooperatives unions across the
nation, in the late 19th century, however, technology of milk market
considered were launched in 1965, with the Aarey milk station operation.

Dairy is the single largest agricultural commodity contributing 5% of the

national economy, witnessing 6.4% (CAGR) in the past 5 years.
Today, India is the largest producer of milk in the world, contributing 23% of
global milk production.

Recent trends in Dairy Industry

Consumer preferences are changing nowadays. After Covid-19, consumers

have become more health-conscious and are inclined towards a healthy
lifestyle. These preferences drive the dairy industry, creating an opportunity
for innovative products. Some of the significant changes in consumer
preferences dairy industry are:
 Health concerns
 Consumer awareness
  More focus on animal well-being
 Sustainable sourcing
 Veganism
 Convenience

ORGANISATIONAL PROFILE

KARNATAKA MILK FEDERATION

Trade Name Nandini

Native name KOUML
Company type Cooperative
Industry Dairy
Founded 1974
Headquarters KMF ( Karnataka Milk Federation)
Key people Nanje gowda K Y ( president)
Products Milk, curd, ghee, butter, paneer, cheese, milk
powder, sweets, chocolates, ice cream, frozen
desserts
Owner Ministry of Cooperation, Government of Karnataka
Parent Government of Karnataka
Website kmfnandini.coop

Overview of KMF Industry

KOLAR-CHIKKABALLAPURA CO-OPERATIVE MILK PRODUCERS

SOCIETIES UNION LIMITED, KOLAR

Kolar district, which is well known mentioned to as “land f gold” and “land of
silk” is unique in its distinctiveness. World famous Bharatharathna .
M.Vishvewaraiah, Masti Venkatesh Iyengar and D.V. Gundappa are the
dignities president by the district to our state Karnataka. Many visiting places
833 such as, Kotilingeshwara, Kaiwara,, etc., have added to the the district.
There are no proper irrigation sources such as permanent rivers and
reservoirs in the district one of the greatest achievement is that farmers are
able to grow most of the grains and vegetables just with the help of bore well
water, rain water. It has also have an record in silk production and famous as
highest silk producing district in the state. By producing more than 9.67 lakhs
liters of milk per day it is popular as 2nd highest milk producing district in the
state. Thus, its role in making nation as words uppermost milk producing
country is notable one.

BACK GROUND
In respect of IDA assistance under Bangalore Milk Union Limited, dairy
development activity took place in the district in 1975. Later, the
neighborhood was hooked from 1-4-1987 to the area of operation to make a
different union called milk (BOMUL). Cattle Farm is the favourite friend in the
neighborhood, which later contributes to the district's total revenue and
dairy to main activity in the region. The dairy sector was developed in the
district in 1975 with regard to IDA assistance under Bangalore Milk Union
Limited. KOMUL is 2nd main dairy
farmers of Karnataka organization of neighbourhood. It is an organ level
district of cooperatives of milk in Karnataka, which aims to provide the well-
paying refers to the former by removing intermediaries and also improve the
level of interest of consumers by offering quality of milk and dairy products,
with decent quality / price. Once the area was called as land of gold and silk, is
now important in the production of quality milk. Their summer KOMAL
first fixed coolers of milk in bulk and milking machines community ' at the
level of society in the State of Karnataka to get quality milk required for ultra -
high temperature milk packed in Kolar unit under the name of Nandini "good
Life ". The KOMUL have milk sorting to Kolar with a capacity of handling of
2,70 lakhs litres / day and centers Marc Sadli and Gowribidnur of cooling with
each 1 LDPD ability respectively. It began selling liquefied milk in polythene
bags in Kolar district and parts of the city of Bangalore since 1994 mnemonic
symbol of the NDDB has been implemented by the union .Recently there
Chennai market also by the sale of 5000 litres per day.

UNION PROFILE
Kolar- Chikkaballapura District Co-operative Milk Producers Union is
registered under Co-operative Societies act after bifurcation from Bangalore
District Co-operative Milk Producers Union on 23/03/1987. The area of
operation is twin Districts of Kolar and Chikkaballapur having 11 taluks, 2919
villages. SHARE CAPITAL Union started with a Share Capital of Rs.8.56 Lakhs,
which was transferred from Bangalore District Milk Union. The Share Capital
of the Union as on 2021-22 is Rs.73.42 Crores. Membership and Share
Amount: Union was started in the year 1987 with 460 functional DCS, as at the
end of Sep–2023 Union has 2262 Registered Dairy Co-operative Societies and
Commissioned 2255 DCS, of which 1926 MPCS are functional. Total Members
enrolled are 3,08,395 of which 1,03,208 are
Small Farmers, 1,03,431 are Marginal Farmers, 56,381 are Agri Labourers
45,375 are Others. 83,892 are Women Members 48,140 are Schedule Caste
31,262 are Schedule Tribe, and 1807 are OBC members.

Milk Procurement

The present average Milk procurement during the month of Sep–2023 is 9.67
lakh kgs per day from 1926 DCS comprises of 3.07 lakh members.

Districts 2018-19 2019-20 2020-21 2021-22 2022 23

Kolar 530418 516458 503866 510623 507745
Chikkaballapura 485076 445996 402685 402685 383881
Total Avg Qty 1015494 962454 913308 913308 891626
% of Growth 4.9 -5.2 -4.3 -0.9 -2.4
Union Proc% in KOLAR 52.23 53.66 54.69 55.91 56.95
Union Proc% in CBP 47.77 46.34 45.31 44.09 43.05
CHAPTER II: Description of the Organization

MILK PRICE
The cost per kg of Milk is calculated based on Fat and SNF quality of milk.
Basic price is calculated for 4.0% Fat and 8.5% SNF. At present Milk is
purchased from DCS at price of Rs 33.15 and DCS pay Rs 31.90 to Producers.
In 2021-22 the Union has paid Rs 932.12 crores to milk producers. In Sep-
2023 Union has paid Rs 103.20 crores

PROCUREMENT PRICE

3.5% FAT & 8.5% SNF

Year To DCS To Producers
2018-19 25.00 23.00
2019-20 27.05 26.00
2020-21 29.20 27.00
2021-22 25.25 24.00
2022-23 35.35 33.90
2023-24 35.85 34.40

MILK SALES

The marketing area includes entire Kolar, Chikkaballapura districts and parts
of Bangalore urban and rural districts. The Union sells following varieties of
milks
1. Toned Milk
2. Shubam Milk
3. Special Milk
4.Samruddhi Milk.
5. Double Toned milk.
6. Homogenized Cow Milk

The other products being manufactured and marketed includes UHT Milk,
Butter Milk, Curd, Ghee, Peda and Cheese. Besides this, the Union routes 120
other products of Nandini manufactured by K.M.F and affiliates. The Union is
increasing its market share steadily. The average milk sale during the month
of Sep–2023 is 4.84 lakh litres per day through 1022 retailers. During this
year the Union registered milk sales of 5.29 lakh litres on 22/08/2023 and it
is highest milk sales for a single day.

The Average milk sales per day for the last 5 years are as follows

Year 2018-19 2019-20 2020-21 2021-22 2022-23

Avg Milk
sales per day 304878 319875 322315 355984 472816
%Growth 3.63 4.92 0.76 10.45 32.82

NATURE OF THE BUSINESS

One of the main functions is procurement of milk, processing it, and marketing
milk and milk products. Komul markets its products and services under the
well-known brand name “NANDINI”. Union processes the milk and carries
marketing in urban area through various agents. The union is providing
service to the milk producer with technical inputs like veterinary service,
seeds, etc. and also by giving training to farmers and induction program. The
union also takes study, growth and also other promotional activities for the
overall benefit of the farme .

VISION MISSION, QUALITY POLICY

 VISSION STATEMENT: “Wish to develop into model milk co-operative

in the nation” “Kolar-Chikkaballapura Milk Quality will be a Global
Benchmark".

 MISSION STATEMENT: Kolar Milk Union continuously procures

worthy quality milk by providing remunerative price & technical inputs
to producers and supply good quality of Milk & Milk Products to the
consumers. It also aims to attain top position in the dairy industry by
improving the financial position of the union.

 QUALITY POLICY : “We constantly try to develop our internal quality

and operating systems by educating Milk Producer’s and motivating
work force to achieve customer satisfaction."
Work flow Model
Manufacturing Process (End to End)
Preliminarily the raw milk is collected in the stores department. Then the milk
goes through a process in production department where the milk and milk
products are produced. Produced products are clearly checked and packed in
accordance to the quality required. This process will carry on by quality
control department. Finally the products which are ready for sales are sent to
sales and marketing department to distribute it to the consumers through
various distribution channels like milk parlors, milk depots and other retail
outlets.

Product / service profile

PRODUCTS AT KMF
 MILK
 ULTRA-HIGHTEMPERATUREMILK
 CURDSANDOTHER
 FERMENTEDPRODUCTS
 GHEEANDBUTTER
  Pasteurized toned milk
States top vending and most well-known milk with minimum 3.0% fat and
min 8.5% SOLID NOT FAT content make this milk the finest choice
for all purpose and all for kinds of people. Obtainable in 2OOml, 25Oml,
50Oml, ETC.

Double toned milk

This is different from pasteurized milk tones it is toned double milk,

homogenized with 1.5% fat and SOLID NOT FAT minmum.9%
minimum. Ideal it is best suitable for the health aware people and seniors.
Obtainable in 20Oml, 25Oml, 50Oml, and 1lIT packs.
Special toned milk by Nandini

Nutritious homogenized milk with 4.0% fat and 9.0% SOLID NOT FAT
with added solids. Much thicker and tastier. Good for preparing thick
curds. Offered in 200ml/ 25Oml, 50Oml and 1 liter pouches.

Homogenized pure milk

Rich in Nutrient Homogenized milk which contains minimum 3.50% fat

and minimum 8.50% SOLID NOT FAT. One can enjoy the thickness of
the milk along , Thus preparing more cups of tea, coffee. Offered in
 25Oml, 50Oml, and 1litre, 3liter, and 6litre pockets.

Pure pasteurized standardized milk having 4.50% fat and 8.50% (SOLID
NOT FAT),treated with various ingredients of healthy milk for healthy
growth especially in growing children. Obtainable through 2O0ml,
25Oml, 50Oml and one liter.

Samrudi pasteurized cream milk

Pure purified complete cream mix with 6% fat and 9% (SOLID NOT
FAT). High in cream along with taste. This milk perfect for making
household sweets. Offered 20Oml/ 25Oml, 5O0ml and one Lt.
Nandini good life from cow’s milk- toned milk is Ultra -high temperature
processed milk with min.3.0 % fat 8.50% Solids Not fat (SNF) levels.
Suitable for entire generation. Available in 1OOml, 2OOml and 5O0ml
packs and it also available in 1 and 10 lit tetra pouches.

Curd

Nandini curd is prepared from sterilized toned milk. Curd will tastes just
like homemade curd. It can be consumed with combination with cooked
rice or extra as a component in many dishes. Available in 200gm, 50Ogm,
and 1kg pockets.

Spiced buttermilk by Nandini is refreshing tastier healthy drink is made

from quality curd and combined with normal seasoning and condiments
to give that stimulating spicy tang of traditional spiced buttermilk. It
promotes healthy and easy digestion available in 200ml.

Pure cow ghee

It is made from cow's milk using a unique method and strict quality
standards. The taste of purity. There specific grading with quality foods
 and sweet foods and has assured by Agmark 100 ml 200 ml to 500ml.

OWNERSHIP PATTERN BOARD OF DIRECTORS

ACHIEVEMENTS / AWARDS

ACHIEVEMENTS
 1994-95 Union was the first to introduce the “Operation Theileriasis”
vaccination program in India.
 1999 Installation of AMC Units at DCS level and For the first-time in the
history of Karnataka, inauguration of BMC centers in the jurisdiction of
KOMUL.
 2001 Inauguration of Animal Disease Diagnostic Laboratory at
Chintamani chilling center campus.
 2002-03 Inauguration of Community Machine Milking Parlors (centers)
first of its kind in India.
 2003-04 started “Clean Milk Program” for the first time in Karnataka.
 2003-04 started mass vaccination programs for Foot and Mouth Disease
in coordination with Animal Husbandry Department, Govt of Karnataka.
2006 Producer welfare trust was started.
 26/08/2020 Highest UHT Milk Sales is 7.33 LLPD.
 22/08/2023 Highest Liquid Milk Sales is 5.29 LLPD.
 29/03/2023 Highest Curd Sales is 1,48,810 KGPD
 19/06/2018 Highest Milk Procured is 11.64 LKPD.
 2017 Union received "QUALITY MARK" certification from NDDB.
Awards
2003 Union bagged National Productivity Council Award – 2nd Place.
2004 Union bagged National Productivity Council Award – 2nd Place.
2006 Union bagged Best Co-operative Union Award in the state.
2008Union received Energy Conservation Award both from Central and State
Governments in Dec.
2009 Union got 1st Place in National Energy Award and 2nd place in State
Energy Conservation Award.

FUTURE GROWTH AND PROSPECTS ONGOING PROJECTS

1.Establishment of Mega Dairy Plant of capacity 10 – 15 LLPD with 60 MTPD

capacity Milk Powder plant for Hassan Milk Union at Hassan.
2.Auto storage system & retrieval system for 60 Lakh liters capacity new
godown of storing UHT & PET bottle milk at Hassan Milk Union, Hassan.
3.Setting up of 1 LLPD expandable to 1.5LLPD Dairy and UHT Milk Plant on
Design, Build, Finance, Operate and Transfer (DBFOT) Basis of PPP mode at
Haveri chilling centre, Haveri, Karnataka.
4.Construction of Hostel at Belgaum dairy premises for Farmers children’s in
association of Belgaum Milk Union & KMF.
5.Construction of new Godown & expansion of Canteen building and other
infrastructure developmental works at Mother Dairy - Yelahanka, Bengaluru.
6. Establishment of different capacity Cattle Feed Plants under PPP mode at
Sadali, Kolar District & Dadesuguru, Raichur district.
7.Setting up of Packaging materials manufacturing Plant on Design, Build,
Finance, Operate and Transfer (DBFOT) Basis of PPP mode at Challaghatta,
Bengaluru.
8 .Various Infrastructure developmental works for Kalburgi Milk Union at
Karlburgi Dairy Premises.
9. Construction of Canteen building, packing materials godown, expansion of
Processing hall , installation of Boiler and RO plant for Ice cream plant at
Bellary.
10. Various Infrastructure developmental works under progress for Hassan &
Tumkur Milk Unions.

 FUTURE PROJECTS

1. Establishment of Mega Dairy Plant of capacity 10 LLPD for Tumkur Milk

Union at Tumkur.
2. Construction of Raw material godown/ molasses storage tank of different
capacities at various KMF cattle feed Plants.
3. Hi-tech mega Nandini Dairy Food Park is proposed to be set up in North
Karnataka.
4. KMF is intended to consolidate the overall electricity consumption of KMF
units and District Milk Unions under the Solar Group Captive Generation
System as a centralized system for all unions and KMF units.
CHAPTER III: Experiential Learning

Mc KINSEY’S MODEL WITH REFERENCE TO KARNATAKAMILK

FEDERATION
The 7S model is better known as Mc- Kinsey‟s 7S, because the two persons
who developedthis model, Tom Peters and Robert Waterman, have been
consultants at Mc-Kinsey‟s and Co.at that time. They published their7S model
in their article “Structure is not Organization”(1980)Mand in their books “The
Art of Japanese Managements” (1981) and “In Search of Exclusive” (19829).

The model consists of seven elements. Those seven elements are

distinguished in so called hard S‟s and soft S‟s. The hard elements are feasible
and easy to identify. They are strategy, structure and system of the
organization. The four soft S‟s are hardly feasible. They are highly determined
by the people at work in the organization i.e., style, staff, skills and shared
values.

 STRUCTURE:
The structure followed in KOMUL is Functional Structure. It ensures
maximum use of principal of specialization. Since the workers are performing
a limited number of functions, their efficiency would be very high.

Chart Showing Organization Structure

KOMUL mainly has the following departments:
1.Procurement and input department
2.Productiondepartment
3.Quality control department
4.Marketing department
5.Financedepartment
6.Management information system department
7.AdministrationandPersonneldepartment

PROCUREMENT AND INPUT DEPARTMENT

The operational efficiency is reflected on procurement prices paid to the
member producers. KOMUL is offering the most remunerative milk
procurement price to member producers. Annul average milk procurement
for the years 2009 -2010 is 7.30 lakhs liters per day. During seasonal time it
has procured to the peak of 8 lakhs
liters per day.

PRODUCTION DEPARTMENT

The production department of the Kolar dairy performs the function of

developing procedures to transform a set of input elements of raw material
like milk, money, machine into specified output like curds, butter, ghee, peda,
Masala buttermilk etc. in assigned quality and best in order to achieve the
organizational goals successfully.
2) MARKETING DEPARTMENT
KOMUL has a well-established marketing department, under the control of
marketing manager. The manager is responsible for marketing and sales of
milk and milk products. The manager is responsible for selling to the target
markets, farming the plans and polices to achieve the marketing goals and
manager is also responsible for forecasting the demands for their products in
the market.
3) FINANCEDEPARTMENT
Finance department is very important in an organization. It is not just
confined to raising funds, but extends beyond it to control the over utilization
of funds and helps to monitor the utilization of funds rose. This function
influences the operation of other essential functioning areas of the firm such
as production, marketing and personal.
4) ADMINISTRATIONANDPERSONNELDEPARTMENT
The administrative manager heads the administrative department. The
manager comes under the general manager. The administrative department of
KOMUL holds all the official work. The administrative manager
reports to the general manager, then the general manager to the managing
director (who is the chief of administrative department).
5) QUALITYCONTROLDEPARTMENT
Thequalitycontroldepartmentintheplantperformsthefunctionofusingthebestra
wmaterialsandotherinputs, measuring and checking for maintaining then
assured standards. KOMUL represent quality, purity and freshness.
CHAPTER IV: Internship Outcomes and Conclusion

The quality policy of KOMUL is to maintain a leading position and also to build
high level of customers over their products by providing high consumer plans.

 SYSTEM:
A system refers to formal process and procedures are used to manage the
organization.
The systems followed in KOMUL are as follows:

1) INVENTORYCONTROLSYSYTEM:
KOMUL maintains FIFO(first in first out) method to control the inventory in
the plant .Here the inventory is maintained correctly as it contains only
perishable products.

2)MILKBILLINGSYSTEM:
KOMUL maintains a weekly milk billing system. It has four cycles in a
month. They are from1-7,8-15,16-23and24the end of the month.

3)COLDSTORAGESYSTEM:
KOMUL has cold storage machine called silo machine where the milk is
stored at 40 to 50Celsius.
  STRATEGY:
Strategy is a plan or courseof action in allocating resources to achieve
identified goals over time.
1. PRICINGSTRATEGY:
Price is an important element in the marketing mix. The right price can be
determined through research and by adopting test marketing techniques. A
price policy is thus a standing answer of the firm. If competition is mainly
on price basis, the each company prices its product at the same level as its
products at same level of prices of competition.

2. DISTRIBUTIONSTRATEGY:
The Union has their own vehicles for distribution of milk to various places
which is an advantage for the company. The milk distribution vehicles supply
milk even during times of lorry strikes without any delay.

PROCUREMENT STRATEGY:
The Union procures milk form the farmers by giving fair prices to them.
Procurement of milk is twice daily, morning and evening. Milk is collected in
dairy which is set up in every village from their milk is taken to the union.

 STYLE:
Style is the way in which key managers behave in achieving organizational
goals, that is the management style. The leadership style followed in KOMUL
is PARTICIPATIVESTYLE.
Participative leadership style is the styleswhere the subordinates are given
equal importance in participation of
Improve is in the organization and also in the betterment of the organization.
The decision taken by the top management is in co ordination with the
subordinates. In the organization, some of the decisions are taken with the
mutual consultation of the top management and the middle level
management. These decisions are through mutual exchange of knowledge and
the experience of the employees. The top management consults their
immediate subordinates in case of any important decision , which are of
strategic in nature.
 Implementation:
Participation in the meetings: employees must take part in any meeting
conducted by the company to discuss company’s future plans and employees
are allowed to express their
opinion, view and ideas.
 Recognition program(Office day):
Employees who have suggested the best ideas in making a decision related to
any functional are a and every year
management select best employee, they will be awarded by both monetary
and non-monetary benefits.

STAFF:

Staff refers to the number and type of people employed by the organization.
The people in the organization are
Very dedicated and work towards the improvement of the organization. Staff
members as on1st January.2023
  SKILL:
A skill refers to the fact that employees have the skill needed to carry out the
company’s strategy. Here the employees are further divided into four
categories.

Type of Staff Skills Required

 Managerial Staff
 Leadership skills
 Conflict resolution skills
 Decision making skills
 Managerial skills
 Learning skills
 Analytical and logical thinking skills
 Problem-solving management

 Technical Staff
 Computer knowledge
 Secretarial skill
 Accounting skill

 Non-technical Staff
 Communication
 Writing
 Managerial skills
 Learning skills
  Unskilled
 Follow the instructions
 Complete the work which is assigned on time

PORTER’S FIVEFORCES:

"Five Forces that Shape Strategy", Michael Porter observed five forces that
have significant impact on a firm's profitability in its industry. These five
forces analysis today in business world is also known as -Porter Five Forces
Analysis. The Porter Five (5) Forces are -
 Threat of New Entrants
 Bargaining Power of Suppliers
 Bargaining Power of Buyers
 Threat from Substitute Products
 Rivalry among the existing players

Porter Five Forces is a holistic strategy framework that took strategic decision
away from just analyzing the present competition. Porter Five Forces focuses
on - how Dairy Crest Group Plc can build a sustainable competitive advantage
in Food & Beverage industry. Managers at Dairy Crest Group Plc can not only
use Porter Five Forces to develop a strategic position with in Food & Beverage
industry but also can explore profitable opportunities in whole Consumer
Goods sector.
Threat of New Entrant
New entrants in an industry bring new capacity and the desire to gain market
share. The seriousness of the threat depends on the barrier to enter a certain
industry. The higher these barriers to entry, the smaller the threat for existing
player.
 By building economies of scale so that it can lower the fixed cost per
unit.
 Brand loyalty
 Switching cost

2. Bargaining Power Of Buyer

The bargaining power of buyer is also describe as the market of outputs. This
force analyses to what extent the customers are able to put the company
under pressure, which also affects the customer’s sensitivity to price changes.
 Number of customers
 Price sensitivity
 Switiching cost

3.Bargaining Power of Suppliers

This force analyse how Much power and control a company’s supplier (also
known as the market of inputs) has over the potential to raise its pries or to
reduce the quality of purchased goods & services, which in turn would lower
an industry’s profitability potential.
 Number and size of suppliers
 Uniqueness of each suppliers product
 Focal company ‘s ability to substitute
Threat Of Substitute Products
The existence of products outside of real of the common product boundaries
increase the propensity of customers to switch to alternatives. In order to
discover these alternatives one should look beyond similar products That are
branded differently by competitors.
 Substitute performance
 Cost of change
 Buyer propensity to substitute
 Relative price performance of substitute
 Perceived level of product differentiation

5.Rivalry among existing competitors

This last force of the porter’s five forces examines how intense the current
competation is in the marketplace, which is determined by the number of
existing competitors and what each competitor is capable of doing.
 More number of competitors
 Diversity of competitors
 Industry growth
 Barriers to exit
 Switching cost
 Industry concentration
Learning Experience
15 days of of internship training at Karnataka Milk Federation (KMF), kolar
was an enriching experience. Learning about the organization and its working
environment was very useful. It is a wonderful experience of being able to
observe the working of an organization first hand as it is my first-time
experience. My internship work gave me an industrial exposure as to see how
an organization function. The corporate practices and the organizational
culture of Karnataka Milk Federation (KMF) was a pleasure to watch.
This exposure to the corporate working will help us in comparing the
standards in other companies. It will also help us in choosing our
specializations and the career which one is planning to get into in the long
run. It was amazing to see the series of operations being done is
a flow without any turbulence, day in and day out. This internship project
gave me an opportunity to see in live, how various practices like Lean
manufacturing, Six Sigma, 5s etc. are carried out, and also understand how the
7S Framework, SWOT and Porters 5 force analysis are performed.
The interaction with the staffs and the workers gave me an idea as to how well
the channel of communication is structured within the organization and how
important it is for the success of an organization. Karnataka Milk Federation
(KMF) renowned for its Quality measures provided me a fruitful experience in
understanding the various policies and practices that are taken in order to
produce utmost Quality at all levels of the organization. My tenure as an intern
with the administration department, was a highly productive period, as it gave
me a glimpse of the pros and cons of administering an organization, and the
internal duties that I was assigned help me to put my soft and hard skills into
test. Finally, I would conclude that the corporate training and guidance.
BIBLIOGRAPHY

Name of the Title of the Name of the Edition Year of

Author Book Publisher Publication
Stephen P Organizational Timothy A, 14th edition 2020
Robbins behavior judge, pearson
Neharika
Vohra
Maheshwari S Accounting for Maheshwari 2/e Vikas 2021
N Manager Sharada publishing
K, Maheswari house (P)
LTD
Fred R David Strategic Forest R. 15TH edition 2022
management david

WEBSITE
 https://www.kmfnandini.com
 https://www.komul.co.in