1) Marketing is best defined as:

a. Matching A Product with Its Market.

b. Promoting and Selling Products.
c. Facilitating Satisfying Exchange Relationships.
d. Distributing Products at The Right Price to Stores.

2) The expansion of the definition of marketing to include nonbusiness activities adds which one of these
examples to the field of marketing?
a. Proctor and Gamble selling toothpaste.
b. St. Paul’s Church attracting new members.
c. PepsiCo selling soft drinks.
d. Lever's donating 25 pence to a charity with every pack purchased.
3) Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of
the definition of marketing is focused on here?
a. Production concept.
b. Satisfaction of Organisational goals.
c. Product pricing and distribution.
d. Exchange.

4) The marketing environment is BEST described as being:

a. composed of controllable variables.
b. composed of variables independent of one another.
c. an indirect influence on marketing activity.
d. dynamic and changing.

5) A physical, concrete product you can touch is:

a. A Service
b. A Good
c. An Idea
d. A Concept

6) Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is
primarily the marketer of:
a. A Service
b. A Good
c. An Idea
d. An Image

7) Which one of the following statements by a company chairman best reflects the marketing concept?

a. We have organized our business to make certain that we satisfy customer needs.
b. We believe that the marketing department must organize to sell what we produce.
c. We try to produce only high quality, technically efficient products.
d. We try to encourage company growth.

8) The marketing concept is a way of thinking or a management philosophy that affects:

a. Only Marketing Activities
b. Most Efforts of The Organisation
c. Mainly the Efforts Of Sales Personnel
d. Mainly Customer Relations

9) If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what
consumers really want is:
a. More watts
b. More speed
c. Higher heat settings
d. Attractive hair

10) The XKL company wants to adopt the marketing concept. To be consistent with this move, it should
 adopt which of the following philosophies?
a. The customer is always right
b. Making money is our business
c. Sell, sell, sell
d. Keep prices low

11) Bold new, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its
advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were
operating which of the
a. Production
b. Sales
c. Marketing
d. Social

12) Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for
customers and product quality. Which aspect of implementing the marketing concept does this represent?
a. Focusing on general conditions
b. Stressing the short run
c. Endorsement of the marketing concept by top management
d. Development of an information system

13) Which of the following is an example of a problem that may arise in the implementation of the marketing
concept?
a. By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.
b. Consumers do not understand what the marketing concept is.
c. Dealers do not support the marketing concept.
d. A product may fit the needs of too many segments.

14) Most specifically, marketing strategy:

a. Is Concerned with Key Decisions Required To Reach An Objective
b. Encompasses Selecting and Analyzing A Target Market and Creating And Maintaining An
Appropriate Marketing Mix
c. Expands Geographic Boundaries of Markets to Serve Larger Geographic Areas
d. Involves Determining the Direction and Objectives of Marketing Management

15) All of the following are marketing management tasks EXCEPT:

a. Marketing Planning.
b. Organizing Marketing Activities.
c. Coordinating Marketing Activities.
d. Project Development And Analysis.

16) If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to
major floods in Britain, the floods would be presenting the company with a marketing:
a. Opportunity
b. Strategy
c. Concept
d. Mix

17) A change in the minimum drinking age in the United Kingdom presents a change in which of the following for
Bass Brewery?
a. Marketing mix
b. Marketing environment
c. Marketing concept
d. Marketing task E)Product strategy

18) If Good Invest was to perceive that consumers within a particular group were becoming more conservative
in their investing, and thus developed more products with lower risk, it would be:
a. responding to the marketing environment
b. changing its target market
 c. developing a sales orientation
d. changing its organisation structure

19) Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women
comprise Capri's:
a. marketing mix
b. target market
c. target audience
d. marketing strategy

20) When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about
the product's benefits. This calls for activity in which of the following marketing mix variables?
a. Price
b. Promotion
c. Distribution
d. Product

21) If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial
resources, this concern would involve which one of the following
a. A marketing environment input
b. Its marketing mix
c. Its marketing approach
d. A marketing environment output

22) To effectively monitor changes in the marketing environment, marketers must engage in:
a. Use Of The Marketing Concept
b. Environmental Scanning And Analysis
c. Information Collection
d. Marketing Research

23) If Cadburys found a magazine article which provided key information on the television viewing habits of heavy
buyers of chocolate, this would be an example of information obtained hrough environmental:
a. Scanning
b. Forces
c. Analysis
d. Management

24) Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's
management looks only at changes in shopper attitudes and spending patterns. With regard to responding to
environmental forces Smith's approach can best be described as?
a. Passive and Proactive
b. Aggressive and Proactive
c. Dominant and Proactive
d. Passive and Reactiv
25)Many marketers view political forces as:
a. Easily Ignored
b. Easily Influenced
c. Simple To Recognize
d. Beyond Their Control

26)Which one of the following statements about self-regulatory programmes is FALSE?

a. They Are Usually Less Expensive Than Governmental Ones
b. Their Guidelines Are Generally More Realistic and Operational
c. Nongovernmental Ones Have Neither the Tools Nor The Authority To Enforce Guidelines
d. The Guidelines Are Generally Stricter Than Governmental Ones

27) Why is a high material standard of living simply not enough in society today?
a. People Desire A Variety Of Intangible Benefits From Products
b. Human Beings Never Totally Satisfy Their Desires
c. Material Goods Are Not For The Purpose Of Happiness
 d. People Also Desire A High Degree Of Quality In Their Lives

28) Marketing strategy during a recession should include:

a. A Reduction In The Number Of Sales Personnel
b. A Reduction In The Expenditures For New product Development
c. A Reduction In Advertising
d. Promotional Efforts That Promote Value and Utility

29) If the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring
low unemployment and increases in buying power, it is forecasting period of:
a. Depression
b. Prosperity
c. Recovery
d. Austerity

30)In a period of recovery, the best marketing strategy for Electrolux would be characterized by which of the
following?
a. Flexibility
b. Aggressiveness
c. Austerity
d. Retrenchment

31) Why are marketers interested in the level of disposable income?

A) it accurately represents future buying power
B) it increases current buying power
C) it is what is left after taxes to buy luxuries with
D) it is a ready source of buying power
ANS- D

32) Which of the following companies would probably be most interested in tracking discretionary income
levels?
a. Asda Supermarkets
b. BMW automobiles
c. The Post Office
d. Kraft General Foods
ANS- B

33) What type of competitive structure exists when a firm produces a product that has no close substitutes?
a. Monopoly
b. Oligopoly
c. Monopolistic Competition
d. Perfect Competition

34) In the beer industry, a few large brewers supply the majority of the market. The brewing industry is an
example of which of the following competitive structures:
A) Monopoly
B) Oligopoly
C) Monopolistic Competition
D) Perfect Competition
E) Monopsony

35) Which of the following firms would most likely have a monopoly for its competitive environment?
A) Sunset Cablevision
B) Montgomery Transport
C) Post Office Parcel Services
D) Telecom Car Phones
E) Dorset Lawn Care
 36) Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact.
Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's
competitors. The tool in question is:
a. price
b. market segmentation
c. distribution
d. promotion
e. product innovation

37) A small hardware store whose only competitor is a huge discount store would be least likely to use
which competitive tool?
a. Services
b. Price
c. Product Offering
d. Distribution E)Promotion

38)Technology assessment is:

a. assessing how much technology has been incorporated into an organisation

b. trying to foresee the effects of new products and processes on a firm's operation and on society in
general
c. assessing how much technology one wants to put into a company in the future D
d. assessing the cost of new technology to determine whether a firm can afford to use it

39)When Bell Laboratories attempts to anticipate the effect of new products and processes on its own
innovations, other business organisations, and society in general, it is engaging in:

a. product differentiation
b. monopolistic competition
c. technology assessment
d. innovative marketing

40)If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an
advanced television set, it would be more likely to market this innovation if it could obtain a:

a. competitive advancement
b. patent
c. low price advantage
d. technological assessment

41. The concept holds that consumers and businesses, if left alone, will ordinarily notbuy enough of the
organization’s products.
a. Production
b. Selling
c. Marketing
d. Holistic Marketing

42. Which of the following would be the best illustration of a subculture?

a. A religion.
b. A group of close friends
c. Your university.
d. Your occupation.
43. The buying process starts when the buyer recognizes a .
a. Product
b. an advertisement for the product
c. a salesperson from a previous visit
d. problem or need
 a) what do you mean by marketing? Explain the features of Marketing.
b) Explain the 4 Cs of marketing.
c) Discuss how marketing has evolved from exchange process to holistic marketing.
d) Highlight the difference between marketing and selling.

a) Discuss the elements of macro environment of business.

b) Explain the factors affecting consumer behavior.
c) What is marketing information system (MIS)? Explain its importance.
d) What is consumer research? Explain the need for consumer research.

a) Discuss the levels of a product.

b) Explain the role and importance of packaging in marketing products.
c) What is distribution channel? Suggest with reasons, Suitable distribution channel for the
following product: i) Cheap ii) Laptop iii) School bags
d) What do you mean by pricing? Discuss the objectives of pricing.?

a) what is e-marketing? Explain the limitations of e – marketing.

b) Discuss the need and significance of Relationship Marketing.
c) Write short note on
i) Segmentation
ii) Advantages of Internet Marketing
iii) Social Marketing
iv) Targeting
v) Marketing using social media.