Group No.

5 Submitted by-
MBA-1 Sanskruti Srivastava
Subject- Business Research Methods Dipti Yadav
Submitted To- Dr. Nilesh Kate Khushi Sharma
Ritesh Rai

________________________________________________________________
Topic:
Fast food and youth.

Title: Investigating and understanding the fast-food consumption among

youth and its effects.

Problem Statement: Nowadays, fast food is dominating the eating habits of

youth. This has led to many adverse effects on their physical health, mental
health, behaviour as well as their lifestyle.

Research Questions:
Q1. How does the frequency of fast-food consumption among youth correlate
with their overall health and well-being?
Q2. How does advertising and marketing of fast-food products influence the
food choices and preferences of youth?
Q3. How does consumption of fast-food effects on the lifestyle of youth?

Research Objectives:
 To identify the impacts of fast food consumption on aspects of
one's physical and mental health.
 Examining how change in food habits is having an effect on the
behaviour of the youth.
 To Analyze how fast-food firms marketing and advertising tactics
affect young people's purchasing decisions.
Research Gap:
 Cultural and regional differences
 Long-term health impacts
 Nutritional education and awareness

The impact of fast food on youth can lead to negative health outcomes,
including effects on physical health like obesity and related health issues, due to
its high levels of calories, unhealthy fats, and additives; and mental health like
psychological distress and depression. This may contribute to poor dietary
habits and lifestyle choices among young individuals as well as their behaviour
and buying habits.
Null Hypothesis (Ho)-There is no significant relationship between fast food
consumption and any specific outcome .`=-00
Alternative Hypothesis (H1)- There is a significant positive correlation
between the frequency of fast food consumption and the incidence of unhealthy
dietary habit among youth.

Variable list:
1. Independent variable- Fast Food Consumption
2. Dependent variable- Youth, Academic performance , BMI ,
Obesity , Blood Sugar , Cholesterol.
3. Mediating Variable-Unhealthy Dietary Habits
4. Moderating Variable- Age, Gender, Cultural Factor, Parental
Education

Research Design Plan:

1. Research Type: Mixed-Methods Study: Combining both
quantitative and qualitative methods can provide a comprehensive
understanding of the issue. Quantitative research can help establish
statistical associations, while qualitative research can provide insights
into the mechanisms and experiences of adolescents.
2. Here we can use Cross Sectional Design or Longitudinal Research
Design.
3.
 4. Sampling:
Participants: Adolescents aged 14 to 25 from diverse backgrounds.
Sampling Method: Random sampling to ensure a representative sample.

4. Ethical Considerations:
Ensure informed consent from both adolescents and their parents or legal
guardians.
Follow ethical guidelines for conducting research involving minors.
 Questionnaire

With reference to the first objective, i.e., To identify the impacts of fast food
consumption on aspects of one's physical and mental health.

Section 1: Demographic Questions

1.What is your Gender?
a. Male
b. Female
c. Other

2. What is your Age

a. 14-20
b. 21-30
c.30-40

3. What is your occupation

a. Student
b. Self employed
c. Service

Section 2:
4. How often do you consume fast food in a week
a. Less than once a week
b. 1-2 times a week
c. 3-4 times a week
d. More than 4 times a week
5. Have you notice any changes in your weight due to fast food consumption?
a. Yes
b. No

6. People tend to like fast food more in comparison to the home cooked food.
a. Strongly Agree
b. Agree
c. Neutral
d. Disagree
e. Strongly Disagree

7. How much do you spend on fast food on a monthly basis?

a. High
b. Medium
c. Low

8. How many hours per week do you engage in physical activity?

a. Less than 1 hour
b. 1-2 hour
c. 2-3 hour
d. more than 3 hour

9. How many calories do you estimate to consume from fast food per day?
a. Less than 500 calories
b. 501 to 800 calories
c. 801 to 1200 calories
d. More than 1200 calories
10. On a scale of 1 to 7, 1 being no effect and 7 being significant effect how
much do you think fast food consumption impact your overall health and well-
being?
a. 1
b. 2
c. 3
d. 4
e. 5
f. 6
g. 7
With reference to the second objective, i.e., Examining how change in food
habits is having an effect on the behaviour of the youth.

Q1) How often do you feel tired and sluggish during the day?
 1 = Never
 2 = Rarely (less than once a week)
 3 = Sometimes (once or twice a week)
 4 = Often (three to five times a week)
 5 = Always (six or seven times a week)

Q2) How often do you have difficulty concentrating?
 1 = Never
 2 = Rarely (less than once a week)
 3 = Sometimes (once or twice a week)
 4 = Often (three to five times a week)
 5 = Always (six or seven times a week)

Q3) How often do you feel irritable or moody?
 1 = Never
 2 = Rarely (less than once a week)
 3 = Sometimes (once or twice a week)
 4 = Often (three to five times a week)
 5 = Always (six or seven times a week)

Q4) How you likely to participate in physical activity when I eat healthy foods.
(1-5, with 1 being "Strongly disagree" and 5 being "Strongly agree")
1 2 3 4 5

Q5) I feel more confident about myself when I eat healthy foods. (1-5, with 1
being "Strongly disagree" and 5 being "Strongly agree")
1 2 3 4 5

Q6) How often do you get into fights?

 1 = Never
 2 = Rarely (less than once a week)
 3 = Sometimes (once or twice a week)
 4 = Often (three to five times a week)
 5 = Always (six or seven times a week)
Q7) How often do you have trouble sleeping?
 1 = Never
 2 = Rarely (less than once a week)
 3 = Sometimes (once or twice a week)
 4 = Often (three to five times a week)
 5 = Always (six or seven times a week)

Q8) How often do you feel stressed or anxious?

 1 = Never
 2 = Rarely (less than once a week)
 3 = Sometimes (once or twice a week)
 4 = Often (three to five times a week)
 5 = Always (six or seven times a week)

Q9) How many minutes do you spend watching TV each day?

Below 30 31-60 61-90 Above 90

Q10)How often do you feel engaged and involved in your school or

community?(1 = never, 5 = very often)
1 2 3 4 5
With reference to the second objective, i.e To Analyze how fast-food firms
marketing and advertising tactics affect young people's purchasing decisions.

1.How often do you come across fast-food advertising (TV, online, billboards,
etc.)?
 Daily
 Weekly
 Monthly
 Rarely
 Never

2. Do you think fast-food advertising influences your food choices?

 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree

3.What factors influence your choice of fast food restaurant?

 Location
 Price
 Taste
 Health-conscious options
 Brand loyalty
 Others (please specify): ______________
4. How frequently do you encounter fast-food advertisements on your social
media feeds?
 Multiple times a day
 Daily
 Weekly
 Rarely
 Never

5. Have you ever made a fast-food purchase as a result of seeing an online ad or

promotion?
 Yes
 No

6. Do you feel that fast-food advertising makes these products more appealing
to you?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

7. Do you believe fast-food advertising accurately represents the products they

promote?
 Yes
 No
 Unsure

8. Are you concerned nutritional content of fast-food products, and does this
affect your purchasing decisions?
  Very concerned
 Somewhat concerned
 Not concerned

9. How many times have you consumed fast food in the past month?
 0 times
 1-2 times
 3-4 times
 5-6 times
 7 or more times

10 Please estimate the percentage of your fast-food purchases that are

influenced by limited-time promotions or discounts.
 0-20%
 21-40%
 41-60%
 61-80%
 81-100%
Research Objectives Variables questions
 Age
 To identify the
impacts of fast food  Sex Q1 - Q10
consumption on
aspects of one's  Body Mass Index (BMI)
physical and mental
health.  Urban area

 Academic Performance
 Examining how  Socioeconomic Status
change in food habits  Family Environment
is having an effect on  Peer influences
the behaviour of the  Screen Time
youth  Sleep quality Q11 - Q20
 Mood swings
 Hyperactivity

 Type of
advertising
 To Analyze how  Mess Frequency
fast-food firms of fast food
marketing and purchases
advertising tactics  Types of fast
affect young people's food purchased Q21 - Q30
purchasing decisions.  Brand
preferences
 Factors that
influence
purchasing
decisions.