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    How To Create A Social Media Content Calendar - by Surojit

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    sahgianramara
    The document provides steps for creating a social media content calendar, including defining goals, choosing channels, determining content types, setting a content mix, design guidelines, publishing schedule, engagement strategy, key performance indicators, and recommended tools.

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    How To Create A Social Media Content Calendar - by Surojit

    Uploaded by

    sahgianramara
    25 views10 pages
    The document provides steps for creating a social media content calendar, including defining goals, choosing channels, determining content types, setting a content mix, design guidelines, publishing schedule, engagement strategy, key performance indicators, and recommended tools.

    Original Title

    How to Create a Social Media Content Calendar - By Surojit

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    The document provides steps for creating a social media content calendar, including defining goals, choosing channels, determining content types, setting a content mix, design guidelines, publishing schedule, engagement strategy, key performance indicators, and recommended tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    25 views10 pages

    How To Create A Social Media Content Calendar - by Surojit

    Uploaded by

    sahgianramara
    The document provides steps for creating a social media content calendar, including defining goals, choosing channels, determining content types, setting a content mix, design guidelines, publishing schedule, engagement strategy, key performance indicators, and recommended tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 10

    How To Create A

    Social Media
    Content
    Calendar
    A Step-By-Step Guide

    Surojit Mahato
    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    First of all, why do you need a content


    calendar?

    To Organise ideas
    Plan the work
    Schedule posts
    Track progress
    Measure efficiency

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Step 1 - Define your goal

    Build awareness
    Drive traffic
    Generate leads
    Get more followers
    Build authority

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Step 2- Choose channels

    Instagram
    FaceBook
    LinkedIn
    Twitter
    Snapchat

    Pro Tip - It's not necessary to have a presence on every


    platform. You need to focus where your audience spends
    more time and create relatable content.

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Step 3 - Define the Types of Content

    Carousel
    Text
    Image with Text
    Audio
    Video Snippet
    Audio Snippet
    Threads
    Find out the type of content that fits a channel. For ex,
    carousels will work on Instagram and LinkedIn, Images
    will work great on Instagram.

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Step 4 - Content mix

    Informative
    Promotional
    Trending

    [80/20 rule] says that you can keep 80% of your content
    informative and 20% promotional to directly talk about
    your products/services.

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Step 5 - Define Design Guidelines


    Font Style
    Font Size
    Colour Specifications
    Background
    Pattern

    Step 6 - Publishing Schedule


    Date
    Time
    Day

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Step 7- Engagement Strategy

    Hashtag strategy
    Collaboration with other creators
    Engagement tactics (Quiz, Contest, etc)

    Step 8 - Define KPI

    Impressions
    Likes, comments, shares
    Engagement rate
    Audience growth rate

    @thesurojitmahato
    Surojit Mahato
    @thesurojitmahato

    Recommended Tools

    Hootsuite - schedule posts


    Buffer - schedule posts
    Publer - collaborate and schedule
    Inflact - Hashtag research
    CANVA - for designing
    Bitly - URL shortening
    Notion - Plan and track your work
    Google Sheet - Track your work

    @thesurojitmahato
    Digital
    Marketing
    Live WorkShop
    (28 Days)

    New Batch - 1st July 2023


    Time - 8pm to 9:30 pm (IST)

    Link To Register
    1st Comment + Featured Section

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