Communication For Business and Trade

Presented by Clyde Dedal
Jonathan Albarico
Communication
for
business and trade
A journey through the Global Economy
Communication is a process involving the
selection, production and transmission of
signs in such a way as to help a receiver
perceive a meaning similar to that in the
mind of the communicator.
-Fotheringham
Business trade generally includes any activity carried
on for the production of income from selling goods or
performing services. It is not limited to integrated
aggregates of assets, activities, and goodwill that
comprise businesses for purposes of certain other
provisions of the Internal Revenue Code.
Concept
Grounding
B. Internal Factors VS External factors
A. Definition and 2. External factors

Relevance
1. Internal factors
A. Definition and Relevance 2. External factors
A SWOT Analysis or a SWOT matrix is a

diagram that shows an organization’s or
person’s key strengths, weaknesses,
opportunities, and threats. Doing this type 1. Internal factors
of analysis, any organization, corporation, or

company can innovate or adapt new ways
or strategies to put itself better in he
corporate world.
Internal factors are things we can control.
A. Definition and Relevance
An example is when worker in a company 2. External factors
spend time and effort on fixing computer

crashes. As a solution to this problem, the
employees could be trained or better
software could be purchased
1. Internal factors
A. Definition and Relevance
2. External factors
external factors are things we cannot
1. Internal factors
control. For example is inflation rate of
goods due to government
regulations.
C. Benefits of
SWOT analysis
SWOT analysis identify any company or
organization’s capabilities and resources.
Moreover, they also provide a look on the
organization’s competitive environment.
Based on the result of SWOT
analysis, the company can
create a better marketing
strategy
A SWOT analysis can create a new
venture or new opportunities for
the company especially the ones
that are not yet explored.
this can be an aid for the
managers and directors reduce
treats by understanding their
company’s current weaknesses.
this can be used by the
people in a company as a
planning technique.
individuals who like to
develop their careers can do
SWOT analysis for it identifies
their skills, opportunities, and
abilities
D. How to make a
SWOT analysis
2. FOCUS ON THE INTERNAL
AND EXTERNAL FACTOR
Make sure that the analysis heads to the right
path or direction by defining your objective. If
your study focuses on what matters, this will
eventually provide youa right strategy
Strengths. identify the things that do better in your
company rather than the competition. Are the
people familiar to your products or brand? What is
your competitive advantage? Which one from your
internal resources is doing best or the one that
excels in all aspects of intellectual property or
human resources?
Weaknesses. In what areas are your competitors
outclassing your company? What holds your business
back? Are there any things you can avoid Does your
business lack something? Or weakness? for example, it
may not have enough suitably-skilled worker. This is an
area that you can control
Opportunities. Opportunities can
help your company grow. Can you
turn any changes in technology,
laws, or society, for example, into
an opportunity? Consumers today
are more aware of and interested
in the quality of life.
threats. Are there obstacles stopping your
company from growing? What are these rules,
regulations, or technology that impede your
business? Some aspect of society may also
represent obstacles. is inflation rate a threat to
the business?
E. Matrix
SWOT Analysis of a
Coffe Shop
Strengths Weaknes
Close to an universities and public No experience in operting a
Shop
transpo business
Cheaper product offered other Lack of funds for the startup of
than popular brands the business
Ambiance is good for study and Less popularity compared towell-
leisure known brands
Growing demand by different Staffs to be trained for
markets for coffeeshops. operations
Opportunities Threats
New products and services are There are lots of popular coffee
offered for expansions of the market shops.
Brand franchising is also an There are also competition with
opportunity to expand business other coffee shops also starting-up
Co-branding or strategic alliance Market tastes are changing
with other firms Price for coffee beans and other
Diverse target market supplies may increase
Thats All
Thank you
very much!

Communication For Business and Trade

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Communication For Business and Trade

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Presented by Clyde Dedal

A. Definition and 2. External factors

A SWOT Analysis or a SWOT matrix is a

of analysis, any organization, corporation, or

spend time and effort on fixing computer

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