* "IF AN ENTREPRENEUR BUILDS A STARTUP IN SUCH A WAY THAT IT IS GOING TO FIX THE

INEFFICIENCY IN THE MARKET OR HELPING PEOPLE TO OVERCOME THE HURDLES, IT WILL

BE A REVOLUTIONARY STARTUP & WILL GAIN 3 SUPERPOWERS" :-
1) High Consumer Tolerance
2) Unique Brand Proposition
3) Irreversible Shift

* The key takeaways from Zerodha are:

 Build your company with trust, not with burning money.
 Be simple and transparent.
 Wear consumer shoes.
 Solve the problem with simple solutions

Structure:
Here's a detailed, structured, and innovative approach to address XYZ's case, incorporating
out-of-the-box elements:
I. Pain Points:
 Low financial literacy and fear of investing: Address through engaging, gamified
education and transparent, curated content.
 Misinformation and lack of trusted guidance: Build a robust expert verification
system and incentivize knowledge-sharing within the community.
 Limited social investing platforms: Differentiate through a unique blend of virtual
trading, social networking, and expert mentorship.
II. Go-to-Market Strategy:
A. Understanding Customers and Company:
 Conduct in-depth market research to pinpoint specific needs and preferences of
target audience.
 Create user personas to guide product development and messaging.
 Define XYZ's unique value proposition and differentiators in the social investment
space.
B. Product Messaging:
 Emphasize "learn, connect, invest" with confidence.
 Highlight the benefits of virtual trading, expert guidance, and community support.
 Position XYZ as a trusted gateway to responsible investing.
C. Marketing Strategy:
 Leverage social media influencers and communities to create buzz and build trust.
 Partner with educational institutions and financial organizations for outreach.
 Host interactive webinars and events to engage millennials.
 Create user-generated content campaigns to showcase success stories and foster
social proof.
III. Solutions for Issues Identified:
A. Short-Term Strategies:
  Launch a comprehensive educational campaign focused on financial literacy and
investing basics.
 Implement a rigorous expert verification process and display clear trust badges.
 Prioritize the development of social features that foster collaboration and
knowledge-sharing.
B. Long-Term Strategies:
 Explore gamification elements and rewards systems to enhance engagement and
learning.
 Partner with financial institutions to offer real-world investment opportunities within
the platform.
 Research and integrate emerging technologies like AI-powered personalized
recommendations and risk assessments.
IV. Implementation Plan:
 Develop a detailed roadmap with clear timelines and measurable KPIs.
 Prioritize tasks based on impact and feasibility.
 Allocate resources effectively and ensure cross-functional collaboration.
 Conduct regular testing and iteration to optimize the platform and user experience.
V. Financial and Operational Feasibility:
 Conduct thorough financial projections and cost-benefit analyses.
 Secure necessary funding and partnerships.
 Establish a scalable and efficient operational infrastructure.
VI. Out-of-the-Box Ideas:
 Explore partnerships with gaming platforms to create investing-themed games and
simulations.
 Host virtual investing competitions with real-world prizes to drive engagement.
 Incorporate social responsibility initiatives to align with millennial values.
 Investigate the potential of blockchain technology for secure and transparent
transactions.

Pain Points:
Goals-
1- Lack of knowledge and awareness of target audience- creating a fear of loss of money
amongst the target audience.
2- Fake information/news – identification of trustworthy sources /authenticity of
news/information.

Pain Points-
1- Customer Acquisition
2- Creating app awareness
3- Ensuring security of user content/information
4- Technical glitches- Profitability segmentation
5- Presentation of authentic and most relevant exclusive content
6- Quick and prompt availability of customer service
7- Financial problems amongst young investors- Conducting an online quiz after the completion
of the course and reimbursing full fees to top 100 performers.
8- Giving virtual monies to participants/people enrolled in various competitions to actually
trade and giving them profits in real money terms to top 50% performers.
Marketing Strategy:
1. Targeted Advertising:
- Use targeted advertising on social media platforms to reach potential users who are interested in
learning and investment opportunities.
- Utilize pay-per-click (PPC) advertising to target specific keywords related to education, finance,
and investment.

2. Content Marketing:
- Develop high-quality and educational content through blog posts, articles, videos, and
infographics that showcase the benefits of learning and investing through your app.
- Create a blog on your website to provide valuable insights, market updates, and educational
content.

3. Influencer Marketing:
- Partner with influencers in the finance and education sectors to promote your app. Influencers
can create content, share their experiences with the app, and encourage their followers to try it
out.

4. Referral Programs:
- Implement a referral program that rewards existing users for referring new users to the app.
This can help in building a user community and increasing the app's user base.

5. Educational Webinars and Workshops:

- Host webinars and online workshops on investment strategies, financial planning, and other
related topics. Promote these events to attract users interested in learning more about investment
opportunities.

6. Email Marketing:
- Build an email list and regularly send out newsletters with valuable content, app updates, and
exclusive offers to engage with your user base.

7. User Reviews and Testimonials:

- Encourage users to leave positive reviews and testimonials on app stores, social media, and
your website. Positive feedback can build trust and credibility among potential users.

8. Partnerships with Educational Institutions:

- Form partnerships with universities, colleges, and other educational institutions to promote
your app to students and professionals interested in enhancing their financial knowledge.

9. Gamification:
- Introduce gamification elements within the app to make the learning and investment process
more engaging. This can include quizzes, challenges, and rewards to keep users motivated.

10. Social Media Engagement:

- Actively engage with your audience on social media platforms. Respond to comments, share
relevant content, and participate in industry discussions to build a strong online presence.

11. Loyalty Programs:

- Implement a loyalty program that rewards users for consistent usage and engagement with the
app. This can include discounts, premium features, or other exclusive perks.
12. Optimized App Store Presence:
- Ensure that your app's listing on app stores is optimized with clear and compelling descriptions,
screenshots, and user reviews to encourage downloads.

Top Finance Influencers in India:

 Raj Shamani
 Sharan Hegde
 Shivanshu Agrawal
 Neha Nagar
 Rachana Phadke Ranade
 Pranjal Kamra
From <https://www.investmentsimplified.in/investment/top-finance-influencers/>

They’ll collaborate with each other. Also, they’ll invest in our app.

Market Share – Competitors:

Here is the current market share captured by various prominent players n this segment. Together,
they currently host 33.24 million demat accounts across India. The target potential market of 220
million millennials stands roughly 40% of the current total market in India. Hence a very lucrative
opportunity if dealt and approached carefully.
Major Pain Points:
Financial Literacy Gap:
 Low investor base: Only 4% of India's population invests in the stock market, highlighting a
significant knowledge gap and untapped potential
[1: https://www.outlookindia.com/website/story/business-news-do-social-trading-and-
investment-platforms-work-for-millennials/400246].
 Solution: Implement targeted awareness campaigns, leveraging social media and influencers
to demystify stock market complexities and showcase the benefits of investing.
 Inadequate financial literacy: 73% of Indian adults lack basic financial literacy, hindering
informed investment decisions [2: https://thedailyguardian.com/financial-literacy-in-the-
digital-age-empowering-indian-investors-through-fintech-education/].
Misinformation and Trust Issues:
 Unauthentic content: The prevalence of misleading content from unregulated financial
influencers erodes trust and leads to poor investment choices
[2, 5: https://thedailyguardian.com/financial-literacy-in-the-digital-age-empowering-indian-
investors-through-fintech-education/, https://blogs.adb.org/blog/how-fintech-can-enable-
financial-inclusion-and-reduce-gender-gaps-india].
 Solution: Implement a content verification system using AI algorithms to filter and
authenticate financial content creators, ensuring only reliable information reaches users.
Implement a rigorous content review system, combining AI and human oversight to ensure
the highest quality of educational materials and discussions.
 Scams and confidence schemes: Unsavory tactics by unregistered advisors exploit beginner
investors' lack of knowledge, causing financial losses
[2: https://thedailyguardian.com/financial-literacy-in-the-digital-age-empowering-indian-
investors-through-fintech-education/].
 Solution: Collaborate with SEBI to integrate a certification program within the app, allowing
only SEBI-registered experts to provide guidance.

Fear and Risk Aversion:

 Fear of losing money: Apprehension about potential losses deters individuals from entering
the stock market, despite having investable income [2: https://thedailyguardian.com/financial-
literacy-in-the-digital-age-empowering-indian-investors-through-fintech-education/].
 Solution: Introduce an AI-powered chatbot within the app for real-time assistance, providing
a personalized learning experience and addressing individual concerns.
 Lack of investment experience: The absence of practical experience and understanding of
market mechanisms creates a barrier for new investors.
 Solution: Create a tailored educational curriculum within the app focusing on financial
literacy and investment strategies, making it engaging for millennials.

XYZ's Social Investment Ecosystem

6. Simulated Learning Environment

 Pain Point: Lack of hands-on experience and fear of losing money.

 Solution: Develop an immersive simulated environment within the app, enabling users to
practice investing with virtual cash, boosting confidence and reducing fear.

7. Community Engagement

 Pain Point: Isolation and lack of a support system.

  Solution: Foster active social communities within the app where users can connect, discuss,
and learn from each other, creating a collaborative and supportive ecosystem.

8. Expert-Led Sessions

 Pain Point: Absence of trustworthy sources.

 Solution: Arrange regular sessions led by experienced in-house faculty and SEBI-registered
experts, providing credible insights and building user trust.

🌐 Sources

1. India Infoline - Five easy ways to gain financial literacy

2. Investopedia - The Importance Of Millennial Consumers
3. Mint - Why financial literacy is key for millennials
4. ResearchGate - What Explains Millennials' Intention to Invest in the Stock Market
5. LinkedIn - The Remarkable Impact of Fintech Solutions on Enhancing Corporate Banking

Subscription based conversion rate

Based on web research from multiple sources and guesstimates, we found out that the average
global conversion rate of Subscription based e-learning content is 3.4%. For India, the same is 1.6%.
Therefore, we’re conservatively assuming our potential target group’s conversion rate to be 0.1% for
the first year, since we do not have any concrete backing.

Project Evaluation – Revenue/Expenses

App development: Cost is roughly 5000000

C:
Comprehensive Breakdown of Costs for Real-Time Stock Trading and Investment App
Development
Development Phases
1. Real-Time Trading Module
 Features:
 Live stock market data integration
 Buy/sell functionalities for shares, options, and derivatives
 Secure payment gateway for real-money transactions
 Cost Breakdown:
 API Integration: INR 500,000
 Transactional Security: INR 300,000
 Real-Time Functionality: INR 400,000
2. Virtual Trading Simulation
 Features:
 Simulation environment mirroring real-time market conditions
 Virtual money trading for practice
 Accurate stock market simulation algorithms
 Cost Breakdown:
 Simulation Algorithm Development: INR 350,000
 Virtual Money Management System: INR 200,000
 Real-Time Simulation Environment: INR 300,000
3. Educational Content Playback
 Features:
 Hosting and playback of educational videos
 Integration with other EdTech apps for content sharing
 User-friendly content management system
 Cost Breakdown:
 Video Hosting System: INR 250,000
 Integration APIs: INR 150,000
 Content Management System: INR 200,000
4. Quizzes and Competitions Module
 Features:
 Virtual money-based trading competitions
 Quiz hosting and participation
 Leaderboards and rewards system
 Cost Breakdown:
 Competition Algorithm: INR 300,000
 Quiz Module Development: INR 250,000
 Rewards and Leaderboards Integration: INR 200,000
5. Financial News Integration
 Features:
 Real-time financial news display
 Integration with reputable news sources
 Customizable news preferences for users
 Cost Breakdown:
 API Integration: INR 150,000
 News Display System: INR 200,000
 User Preferences Module: INR 100,000
6. Zero Latency Optimization
 Features:
 Real-time performance optimization
 Minimization of latency issues
 Cost Breakdown:
 Optimization Techniques Implementation: INR 400,000
 Latency Testing: INR 150,000
Additional Costs
7. UX/UI Design
 Cost: INR 300,000
8. Quality Assurance
 Cost: INR 250,000
9. Project Management and Documentation
 Cost: INR 200,000
Grand Total: INR 4,050,000
Note: Costs are estimates and may vary based on specific requirements, technological
advancements, and market conditions.

B:
I'm unable to provide a precise cost breakdown without more specific details about the app's features
and design. However, I can provide a general estimate based on the information you've provided and
industry averages in India:
Development Costs:
 Backend development (APIs, integrations, database): ₹800,000 - ₹1,500,000
 Frontend development (user interfaces): ₹600,000 - ₹1,000,000
 Real-time data integration and streaming: ₹500,000 - ₹800,000
 Security and compliance (encryption, data protection): ₹300,000 - ₹500,000
 Payment gateway integration: ₹100,000 - ₹200,000
 Educational content hosting and playback: ₹150,000 - ₹250,000
 Quiz and competition module: ₹200,000 - ₹300,000
 News integration: ₹50,000 - ₹100,000
 Performance optimization and testing: ₹200,000 - ₹300,000
Total Development Cost Estimate: ₹3,800,000 - ₹7,000,000
Additional Costs:
 Project management: 10-15% of development cost
 Server and infrastructure costs: Variable, depending on usage and scalability needs
 Maintenance and updates: Ongoing costs, typically 15-20% of the initial development cost
annually
Factors Affecting Cost:
 Complexity of features: More complex features, like real-time trading and simulations, will
increase costs.
 Design and user experience: A highly polished and intuitive design will require more
investment.
 Choice of technology stack: The selected programming languages, frameworks, and tools will
impact costs.
 Development team expertise: Experienced developers with financial app expertise may
command higher rates.
 Location of the development team: Development costs can vary depending on the location of
the team.
Recommendations:
 Prioritize features: Clearly define the most essential features for the initial launch to control
costs.
  Choose a suitable technology stack: Select technologies that balance
performance, scalability, and cost-efficiency.
 Hire an experienced development team: Ensure the team has expertise in financial app
development and security.
 Get detailed cost estimates: Request itemized quotes from multiple development teams to
compare costs and approaches.
 Consider phased development: Break down the project into smaller phases to spread out costs
and manage risks.
Conclusion:
Developing a comprehensive stock trading app with real-time features and educational content is a
significant investment. However, by carefully planning and managing the development process, you
can create a successful app that meets your business goals and budget constraints.
Sources
 SPACEO Technologies - Stock Trading App Development (Process + Features +
Cost): https://www.spaceotechnologies.com/blog/stock-trading-app-development/
 Appinventiv - Stock Trading App Development Cost: https://appinventiv.com/blog/stock-
trading-app-development-cost/
 Appinventiv - Stock Trading App Development: A Complete
Guide: https://appinventiv.com/blog/stock-trading-app-development/
 Sapphire Software Solutions - Trading App Development
Services: https://www.sapphiresolutions.net/trading-app-development-services
 Techjockey - 10 Best Stock Market Simulators in India in
2024: https://www.techjockey.com/blog/stock-market-simulators

M:
Based on the information available, here are the estimated development costs and components for the
app:
1. Real-Time Investment and Trading:
 Integration with stock market APIs for real-time data: 1,50,000 INR
 Development of trading interface with real money support: 3,50,000 INR
 Integration of options and derivatives trading: 2,00,000 INR
2. Virtual Trading Environment:
 Implementation of simulated real-time trading environment: 2,50,000 INR
 Development of virtual trading interface: 2,00,000 INR
3. Hosting and Playback of Educational Content:
 Content hosting and streaming functionality: 2,50,000 INR
 Integration of media content from other EdTech sources: 1,50,000 INR
4. Trading Quizzes and Competitions:
 Development of quiz and competition features: 2,00,000 INR
 Integration of virtual money for quiz participation: 1,50,000 INR
5. Latest Financial News Integration:
 Integration with financial news APIs: 1,00,000 INR
 User interface for displaying financial news: 1,50,000 INR
6. Latency Optimization:
 Real-time data streaming optimization: 2,00,000 INR
Total Estimated Development Cost: 20,00,000 INR
It's important to note that these figures are based on the current information available and that the
actual costs may vary depending on the specific requirements, chosen technologies, and development
team's rates. Additionally, testing, security, compliance, and ongoing maintenance costs should also
be factored into the overall budget.
Manish’s Transcript:

Slide-1:
Good morning/afternoon Judges, fellow competitors and everyone around. This is Manish Sonee,
Pranshi Goel and Tanu Kushwah, presenting together as Team Zero Zero Seven.

We XYZ Company is one of the pioneers in Fintech+Edtech blend, encouraging investment habits in
the youth. We offer a unique set of services which none of the other stock market brokers do, and
this sets us apart from the rest.
XYZ aims to improve financial literacy, mitigating fears associated with stock market investing and
trading, creating awareness to identify and report fake and unreliable financial news resources,
currently focusing on the millennial youth of India.

Slide-2:
Why are investments in India still at just 4%? Proportionately this number is peanuts when
compared with countries like US & UK where the same is at 67%. What are the major reasons behind
this?
Lack of financial and investment knowledge & awareness amongst the population. And, Abundance
of fake news and information and unreliable resources, and fear of losing money because of this.

Just a brief glimpse of all the features commonly provided by most of the stock broking apps.

Slide-3:
What’s the XYZ way?
A bunch of features like authentic and latest financial information and news from trusted resources
like SEBI certified inhouse faculty and experts and industry experts, educating prospective investors
with a clear understanding of financial and technical analysis of companies. The brownie factor is the
real time investing and trading simulation feature, which allows users to deal with virtual money in
real time simulations.
How does this work –
Investors first compete all the relevant courses and modules and simultaneously invest and trade
using virtual money so that they can apply their learning in real world.
Post this, the user gets to invest real money, but the system only allows a certain amount for eg,
20,000/- to begin with. Now, with time as the user plays around and either earns a profit or incurs a
loss. In case the benchmark profit is achieved, more investment limit is unlocked. But if the
benchmark loss limit is incurred, then the user will be forced to revisit the learnings again and also
temporarily stop trading. This is because humans find it difficult to keep the emotion separate from
business. This process repeats till the user is well versed and comfortable with the nuances of the
Stock market.

Slide-4:
The displayed revenue forecast model explains the financial and operational feasibility of our
strategies. We’re assuming that only 2 lakh users will be onboarded on our platform by the end of
first year. This number will cumulatively hit 20 lakh users buy the end of fifth year.

The Net profit and even the Net present value are both positive and extremely in favour of us
moving forward with our strategy and plan of action.
The total Cash Outflow for the first year is estimated at 4.35 Cr, which we’ll be acquiring through
Debt.
The costs associated with Marketing & promotions line item include Social Media marketing,
collaborations, promotional quizzes & competitions.
We have only one major capital expenditure – App Development followed by server hosting and
associated costs.
Slide-5:
The following charts are a breakdown of cost & revenue projections. Even after considering
conservative numbers, we’re expecting positive results and healthy profits.