Research 22222222223

STUDENT’S ADOPTION OF E-COMMERCE: A 21st CENTURY PERSPECTIVE
A Thesis
Presented to
The Faculty of the College of Education
CEBU TECHNOLOGICAL UNIVERSITY
Dumanjug Extension Campus, Cebu
In Partial Fulfillment of
the Requirements for the Degree
BACHELOR OF TECHNOLOGY AND LIVELIHOOD EDUCATION
Major in Home Economics
EDDIELYN O. CARREON
FE MONIQE R. FABILLAR
JANETH M. RUBIO
CRISLYN B. TALABA
LADY HEART YBANEZ
Theoritical Framework
Figure 1.
Perceived Usefulness
Intension to Use Actual Use
Perceived Ease of Use
Statement of the Problem

This study aimed to evaluate the integration of e-commerce among students
enrolled in the College of Education at CTU Dumanjug Extension Campus for the
Academic Years 2023-2024 and 2024-2025, with the objective of formulating an
actionable plan.
The research sought to address the following inquiries:
1. What is the socio-demographic composition of the respondents, focusing on:
1.1 Age distribution
1.2 Gender distribution
2. How do students perceive the usefulness of e-commerce platforms in their

academic endeavors?
2.1 What specific features of e-commerce platforms do students find

beneficial for their educational tasks?
2.2 How does the perceived usefulness of e-commerce platforms
influence students' intention to adopt them for educational purposes?
3.
RESEARCH METHODOLOGY
Design
The research made use of stratified sampling technique to explore Students’

Adoption in E-commerce platforms, ensuring representation across different student
groups. This method enables the researchers to determine what aspects influencing
student adoption of e-commerce platforms and their correlation with adoption trends.
FLOW OF THE STUDY
INPUT PROCESS OUTPUT

The socio-demographic  Transmittal Letter College of Education
profile of the students:  Survey students’ views e-
 Year level Questionnaires commerce adoption and to
 Data Interpretation investigate operative
measurement of their
adoption behaviour in
academic setting.
Research Instrument
The researchers will employ a survey questionnaire to assess students’ adoption

of e-commerce. The researchers will distribute printed questionnaire papers to the
target respondents. The questionnaire will be tailored to measure various variables
related to students’ attitudes, behaviors, and perceptions towards e-commerce
adoption.
The questionnaire will consist of sections covering demographic information, online
shopping behavior, perceived benefits and barriers to e-commerce-adoption, trust in
online transactions, and preferences for e-commerce platforms and features.
Each item in the questionnaire will be carefully selected and adopted to ensure its
relevance and appropriateness for the study’s objectives.
Data Gathering Procedure
The researchers will initiate the data gathering process by obtaining approval from
the Cebu Technological University Dumanjug Extension Campus administration,
specifically from the Campus Director’s Office, for the conduct of the survey study on
student’s adoption of e-commerce.
Upon receiving approval, the researchers will proceed to distribute printed

questionnaire papers to all eligible respondents, namely the Bachelor of Technology
and Livelihood Education (BTLED) students enrolled in various (naa pani sumpay
HAHAHHAHHAH)
The questionnaire papers will be delivered directly to the designated classrooms or

through the assistance of instructors during class hours. Clear instructions will be
provided to the students regarding the purpose of the study, the importance of their
participation, and the confidentiality of their responses.
Students will be given sufficient time to answer completely the questionnaire at their
convenience. To ensure clarity and accuracy of responses, the researchers will be
available to address any queries or concerns raised by the respondents during the data
collection process. After completion of data collection, the gathered information will be
thoroughly analyzed using appropriate statistical techniques. The findings will then be
evaluated to draw meaningful conclusions and insights regarding students’ adoption of
e-commerce at Cebu Technological University Dumanjug Extension Campus.

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STUDENT’S ADOPTION OF E-COMMERCE: A 21st CENTURY PERSPECTIVE

Intension to Use Actual Use

Perceived Ease of Use

Statement of the Problem

The research sought to address the following inquiries:

1. What is the socio-demographic composition of the respondents, focusing on:

1.1 Age distribution

1.2 Gender distribution

2. How do students perceive the usefulness of e-commerce platforms in their

2.1 What specific features of e-commerce platforms do students find

The research made use of stratified sampling technique to explore Students’

FLOW OF THE STUDY

INPUT PROCESS OUTPUT

The researchers will employ a survey questionnaire to assess students’ adoption

Data Gathering Procedure

Upon receiving approval, the researchers will proceed to distribute printed

The questionnaire papers will be delivered directly to the designated classrooms or

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