1

TITLE OF THE REPORT

"Unveiling Excellence: A Comprehensive Internship Report on TVS

Motor in Sitapur City”

Submitted To
UNIVERSITY OF LUCKNOW
In partial fulfillment of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION

TVS MOTOR COMPANY

(04/09/2023)-(04/10/2023)
Submitted By: Abhay Singh Rathore
BBA V SEMESTER
Roll No.: 2150080980004
Enrollment No:____________.
Name Of Guide: Ishan Dwivedi Sir
Department: Department of Business Administration,
Submitted To: Sacred Heart Degree College, Sitapur
Institutional Affiliation: University of Lucknow

Department of Business Administration,

Sacred Heart Degree College, University of Lucknow
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DECLARATION

I Abhay Singh Rathore, pursuing Bachelor of Business

Administration
(2021-2024) at Sacred Heart Degree College affiliated University of
Lucknow, hereby declare that the Summer Internship Report
titled"Unveiling Excellence: A Comprehensive Internship Report
on TVS Motor Company”, is an original work done by me as a
curriculum in our course of Bachelor Of Business Administration
and the same has not been submitted to any other Institution for
the award or any other degree.

Date: 05-10-2023 Abhay Singh Rathore

BBA 5TH SEMESTER
Roll No. 2150080980004
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ACKNOWLEDGEMENT

"I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals. I would
like to extend my sincere thanks to all of them.

I would like to extend my sincere thanks to Rev. Fr. (Dr.) Johnson X

Palackapillil ,Principal, Sacred Heart Degree College for equipping us
with all possible resources and continuous motivation during my
internship. It was a constant back up to produce quality work and
contributes in the field .

I am highly indebted to Ishan Dwivedi Sir for his guidance and constant
supervision as well as for providing necessary information regarding the
project & also for his support in completing the project.

I would like to express my gratitude towards my parents & faculty

member of Department of Business Administration, Sacred Heart
Degree College for their kind co-operation and encouragement which
help me in completion of this project.

My thanks and appreciations also go to my colleague in developing the

project and people who have willingly helped me out with their abilities."

Abhay Singh Rathore

BBA 5TH SEMESTER
Roll No.2150080980004
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TABLE OF CONTENTS

S.No. Topic Page No.

1 About Internship Organisation 5
1.1 Introduction 5-7
1.2 Background of TVS Motor Company 8-10
1.3 Product Portfolio 11-18
1.4 Mission and Values 22-23
1.5 History and Founding Principles 24-29
1.6 Overview of the Two-Wheeler 30-32
Industry
1.7 TVS Motor's Position in the Market 33-37
2. About Work Profile 38-40
3. Work Experience 41-42
4. Key Learnings 43-45
5. Challenge Faced During Internship 46-48
6. Conclusion 49
7. Bibliography 50
8. Future Scope 51-53
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ABOUT INTERNSHIP ORGANISATION

INTRODUCTION

Founded in 1978 by T.V. Sundaram Iyengar, TVS Motor Company has

emerged as a formidable player in the Indian two-wheeler industry. With
a legacy rooted in innovation and a commitment to quality, the company
has evolved over the years, becoming synonymous with reliability and
cutting-edge technology.

TVS Motor Company boasts a diverse product portfolio, ranging from

mopeds to motorcycles and scooters. The journey began with the
production of mopeds, marking a significant entry into the automotive
landscape. Today, the company stands at the forefront of the industry,
continually pushing boundaries and setting new standards.
 6

TVS Motors has curated an extensive product portfolio that caters to the
diverse needs of consumers in the two-wheeler market. Ranging from
sleek scooters to robust motorcycles, the company's offerings strike a
balance between performance, style, and functionality.

One notable aspect of TVS's product strategy is the emphasis on

inclusivity. The lineup includes commuter-friendly models designed for
everyday use, combining fuel efficiency with reliability. Simultaneously,
the company doesn't compromise on enthusiasts' expectations, featuring
high-performance bikes that deliver an adrenaline-pumping riding
experience.

Innovation is at the core of TVS's product development. The

incorporation of cutting-edge technologies, such as smart connectivity
features and advanced safety systems, distinguishes their two-wheelers
in the market. This commitment to technological advancements positions
TVS Motors as a forward-thinking player in the competitive landscape.

The product lineup reflects a keen understanding of market dynamics,

allowing TVS Motors to address the diverse preferences of riders. As the
company continues to refine and expand its offerings, it remains
dedicated to delivering vehicles that not only meet but exceed the
expectations of a broad spectrum of consumers.

TVS Motors stands as a trailblazer in the two-wheeler industry,

consistently pushing the boundaries of technological innovation. The
company's commitment to staying ahead of the curve is evident in the
incorporation of advanced features and solutions across its product
range.

One noteworthy area of focus for TVS is fuel efficiency. The company
has introduced innovative technologies aimed at optimizing fuel
consumption without compromising on performance. This dedication to
eco-friendly solutions aligns with the global shift towards sustainable
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mobility, positioning TVS Motors as a responsible player in the

automotive sector.

Moreover, TVS has embraced the era of smart connectivity. Many of

their two-wheelers come equipped with intelligent features, including
GPS navigation, smartphone connectivity, and digital instrument
clusters. This not only enhances the overall riding experience but also
reflects TVS's responsiveness to the increasing demand for connected
vehicles in today's tech-savvy market.

Safety remains paramount in TVS's approach to technological

advancements. The integration of advanced safety systems, such as
anti-lock braking systems (ABS) and traction control, underscores the
company's commitment to rider protection. By prioritizing safety, TVS
Motors continues to set new benchmarks for the industry, contributing to
a safer and more secure riding environment.

In summary, TVS Motors' relentless pursuit of technological excellence

positions it as a leader in innovation within the two-wheeler sector. As
technology continues to evolve, the company's proactive stance ensures
that its vehicles remain at the forefront of the ever-changing automotive
landscape.
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BACKGROUND OF TVS MOTOR COMPANY

The TVS Group, the conglomerate to which TVS Motor Company

belongs, has a rich and storied history that spans over a century.
Here is an overview of the background of TVS:

Early Beginnings:

● Founder: TVS traces its roots to T.V. Sundaram Iyengar, a

visionary entrepreneur who founded the group in 1911. He started
with a modest transportation business in Madurai, South India,
providing services with just one bull-driven cart.

Diversification and Growth:

● Expansion into Automobiles: Over the years, the TVS Group

diversified its interests, expanding into various industries. It
entered the automobile sector with the establishment of TVS Motor
Company in 1978.

Business Sectors:

● Diverse Ventures: The TVS Group has businesses across diverse

sectors, including automotive components, finance, housing,
logistics, and more. TVS Motor Company, as part of this
conglomerate, became a key player in the Indian two-wheeler
industry.
 9

Key Milestones:

● TVS Motor Company: Founded in collaboration with Suzuki Motor

Corporation, TVS Motor Company has been a significant player in
the Indian two-wheeler market. It has achieved several milestones,
including the introduction of innovative technologies and a wide
range of motorcycles and scooters.

Global Presence:

● International Operations: TVS Motor Company has expanded its

footprint globally, exporting its products to various countries. The
company's international presence reflects its ambition to compete
in the global automotive market.

Legacy and Values:

● Ethical Practices: The TVS Group has maintained a reputation

for ethical business practices and corporate governance. The
values of integrity, commitment, and community service are
integral to the group's identity.

Adaptability and Innovation:

● Technological Advancements: Both the TVS Group and TVS

Motor Company have demonstrated a commitment to innovation
and technological advancements. This includes the incorporation
of smart features, green technologies, and a focus on
sustainability.
 10

In conclusion, the background of TVS is rooted in a journey of

entrepreneurial spirit, diversification, and adaptation to changing times.
The conglomerate's legacy, coupled with TVS Motor Company's
contributions to the automotive industry, reflects a dynamic and resilient
business trajectory.
 11

PRODUCT PORTFOLIO: TVS MOTOR COMPANY

TVS Motor Company has curated a diverse and dynamic product

portfolio that caters to a broad spectrum of consumer preferences within
the two-wheeler segment. The company's offerings showcase a
harmonious blend of style, performance, and innovation.

TVS Motor Company continues to impress with its commitment to

providing options for diverse rider preferences. The Apache series
stands out for its sporty appeal and cutting-edge technology, appealing
to enthusiasts seeking high-performance motorcycles. On the other
hand, the Ntorq series and Jupiter scooters blend style with functionality,
incorporating features like Bluetooth connectivity for a modern riding
experience. The enduring popularity of the XL moped series highlights
TVS's dedication to practical, utilitarian solutions. Meanwhile, the Star
City Plus caters to commuters with a perfect balance of efficiency and
style. With a focus on innovation and a wide-ranging product lineup, TVS
Motor Company remains a key player in the dynamic world of
two-wheelers. For the latest updates and specific model details, it's
recommended to check the official channels of TVS Motor Company.
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TVS MOTOR'S PRODUCT PORTFOLIO

APACHE SERIES:

Known for its sporty design and performance-oriented features, the

Apache series includes a range of motorcycles that have gained acclaim
for their agility and cutting-edge technology.
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RADEON:

Designed for the commuter segment, the Radeon series offers a blend
of efficiency and comfort, making it a popular choice for urban riders.
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JUPITER:

TVS Jupiter stands out in the scooter segment, characterized by its

elegant design, advanced features, and a focus on comfort. It caters to
urban commuters with a balance of style and functionality.
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NTORQ:

Targeted towards the youth, the Ntorq series is known for its modern
design, performance features, and connectivity options, appealing to the
tech-savvy urban rider.
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RACING AND PERFORMANCE:

TVS RACING:

Reflecting the company's dedication to motorsports, TVS Racing

represents the high-performance segment. It showcases the brand's
racing DNA and technological prowess on the track.
TVS Motor Company's product portfolio reflects a strategic approach to
meet the diverse needs of consumers, ranging from efficient and
practical commuter vehicles to high-performance motorcycles and
scooters. This versatility contributes to the brand's resilience and
prominence in the competitive two-wheeler market.
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MOPEDS:

XL SERIES

TVS XL series, including XL100 and XL Heavy Duty, represents the

moped segment. Renowned for their durability and utility, these mopeds
serve various purposes, from daily commuting to cargo transport.
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ELECTRIC VEHICLES (EVs):

As part of the company's commitment to sustainability, TVS Motor offers

the iQube Electric scooter, contributing to the growing market for
eco-friendly mobility solutions.
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The TVS Group, the conglomerate to which TVS Motor Company

belongs, has a rich and storied history that spans over a century.
Here is an overview of the background of TVS:

Early Beginnings:

FOUNDER:

TVS traces its roots to T.V. Sundaram Iyengar, a visionary entrepreneur

who founded the group in 1911. He started with a modest transportation
business in Madurai, South India, providing services with just one
bull-driven cart.
 20

Diversification and Growth:

Expansion into Automobiles: Over the years, the TVS Group

diversified its interests, expanding into various industries. It entered the
automobile sector with the establishment of TVS Motor Company in
1978.

Business Sectors:

Diverse Ventures: The TVS Group has businesses across diverse

sectors, including automotive components, finance, housing, logistics,
and more. TVS Motor Company, as part of this conglomerate, became a
key player in the Indian two-wheeler industry.

Key Milestones:

TVS Motor Company: Founded in collaboration with Suzuki Motor

Corporation, TVS Motor Company has been a significant player in the
Indian two-wheeler market. It has achieved several milestones, including
the introduction of innovative technologies and a wide range of
motorcycles and scooters.
 21

Global Presence:

International Operations: TVS Motor Company has expanded its

footprint globally, exporting its products to various countries. The
company's international presence reflects its ambition to compete in the
global automotive market.

Legacy and Values:

Ethical Practices: The TVS Group has maintained a reputation for

ethical business practices and corporate governance. The values of
integrity, commitment, and community service are integral to the group's
identity.

Adaptability and Innovation:

Technological Advancements: Both the TVS Group and TVS Motor

Company have demonstrated a commitment to innovation and
technological advancements. This includes the incorporation of smart
features, green technologies, and a focus on sustainability.
In conclusion, the background of TVS is rooted in a journey of
entrepreneurial spirit, diversification, and adaptation to changing times.
The conglomerate's legacy, coupled with TVS Motor Company's
contributions to the automotive industry, reflects a dynamic and resilient
business trajectory.
 22

MISSION AND VALUES: TVS MOTOR COMPANY

Mission:

TVS Motor Company is guided by a mission to innovate and deliver

superior mobility solutions that enhance the overall well-being of its
customers. Committed to staying at the forefront of technological
advancements, the company aspires to provide reliable, sustainable,
and performance-driven two-wheelers that exceed customer
expectations.

Core Values:

Customer Centricity:

TVS Motor Company places the customer at the center of its operations.
The commitment to understanding and fulfilling customer needs is
evident in the design, production, and service of its vehicles.

Innovation:

Innovation is a cornerstone of TVS Motor's values. The company strives

to consistently push the boundaries of technology, design, and efficiency
to bring cutting-edge solutions to the market.

Quality and Reliability:

A dedication to quality and reliability underscores TVS Motor's

commitment to manufacturing vehicles that not only meet but exceed
industry standards. This focus ensures that customers experience
lasting performance and satisfaction.
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Social Responsibility:

TVS Motor Company embraces social responsibility as a fundamental

value. Engaging in various initiatives related to education, healthcare,
and community development, the company aims to contribute positively
to society.

Environmental Sustainability:

With an eye on sustainability, TVS Motor actively pursues eco-friendly

practices. This commitment includes the development and promotion of
electric vehicles (EVs) to minimize environmental impact.

Integrity and Ethics:

Upholding high standards of integrity and ethical conduct, TVS Motor

Company fosters a culture of transparency, fairness, and accountability
in all its interactions, both internal and external.

Employee Empowerment:

Recognizing the significance of its workforce, TVS Motor values

employee empowerment. The company promotes a collaborative and
inclusive work environment that encourages growth, learning, and
innovation.

Global Perspective:

TVS Motor Company embraces a global perspective, seeking to expand

its influence beyond national borders through strategic collaborations
and partnerships, contributing to the global advancement of the
automotive industry.
These values collectively shape TVS Motor Company's identity,
influencing its decision-making processes, and guiding its pursuit of
excellence in the two-wheeler industry.
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HISTORY AND FOUNDING PRINCIPLES: TVS MOTOR

COMPANY

The history of TVS, spanning over a century, is marked by its evolution

from a modest transport business to a diversified conglomerate with
interests in various industries. Here's a brief overview:

1911-1950s: Foundation and Early Growth:

● 1911: TVS was founded by T.V. Sundaram Iyengar in Madurai,

India, starting as a transportation business with a single bull-driven
cart.
● 1930s-1950s: The business expanded into multiple ventures,
including distribution of automobiles and the distribution of
consumer products.

1960s-1970s: Entry into Manufacturing:

● 1962: Sundaram Clayton, a joint venture with Clayton Dewandre

Holdings, was established, marking the group's entry into
manufacturing.
● 1978: TVS Motor Company was founded, marking a significant
milestone as the group entered the automotive industry with a
focus on two-wheelers.

1980s-1990s: Collaborations and Expansion:

● 1982: TVS Suzuki, a collaboration with Suzuki Motor Corporation,

was formed, leading to the introduction of various successful
models.
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● 1990s: The group diversified further into finance, housing, and

logistics, expanding its presence across industries.

2000s-Present: Global Expansion and Innovation:

● 2001: TVS Motor Company became a standalone entity after the

collaboration with Suzuki ended, and it continued to grow
independently.
● Global Reach: TVS Motor Company expanded its global footprint,
exporting products to various countries.
● Technological Advancements: The company continued to
innovate, introducing technologies such as the TVS Apache series
and smart features in its two-wheelers.
● Sustainability: TVS Motor Company embraced sustainability,
developing eco-friendly and fuel-efficient vehicles.

Legacy and Values:

● The TVS Group has maintained a legacy of ethical practices,

community service, and a commitment to corporate governance.
● The group's values, including integrity and customer focus,
continue to shape its operations.

In summary, the history of TVS is characterized by a journey from

humble beginnings to becoming a diversified conglomerate with a

significant presence in the automotive and other sectors. The group's

adaptability, commitment to innovation, and adherence to values have

played key roles in its enduring success.

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Recent Developments (2010s-2020s):

● Product Portfolio Expansion: TVS Motor Company continued to

diversify its product portfolio, introducing new models across
various segments, including scooters, commuter motorcycles, and
performance bikes.

● Racing Success: The company actively participated in

motorsports, achieving success in various racing events. The TVS
Apache series, in particular, gained recognition for its performance
in racing competitions.

● Electric Mobility Initiatives: In response to the growing focus on

electric vehicles, TVS Motor Company ventured into electric
mobility. The company showcased electric scooter concepts and
demonstrated a commitment to sustainable and future-oriented
transportation solutions.

● Global Recognition: TVS Motor Company gained global

recognition for its products and innovations. Exporting to numerous
countries, the company strengthened its position in international
markets.
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● Digital Integration: Embracing the digital era, TVS incorporated

smart connectivity features into its vehicles. This move aligned
with the increasing demand for technology-driven solutions in the
automotive sector.

● Corporate Social Responsibility (CSR): The company continued

its CSR initiatives, contributing to community development,
education, and environmental sustainability. These efforts
reinforced TVS Motor Company's commitment to social
responsibility.

Challenges and Strategies:

● Competitive Landscape: TVS Motor Company faced challenges

in a competitive two-wheeler market. The company responded by
focusing on differentiated offerings, technological advancements,
and understanding evolving consumer preferences.
 28

● Pandemic Impact: Like many industries, the automotive sector

faced challenges during the COVID-19 pandemic. TVS Motor
Company adapted its strategies to navigate disruptions, including
supply chain issues and changes in consumer behavior.
● Future Outlook: Looking ahead, TVS Motor Company remains
poised for continued growth. Strategies include further
advancements in electric mobility, expansion into emerging
markets, and a continued emphasis on innovation and
sustainability.

In conclusion, the recent history of TVS Motor Company is marked by a

proactive approach to industry trends, technological advancements, and

a commitment to corporate responsibility. As the automotive landscape

evolves, the company continues to position itself as a key player in the

global two-wheeler market.

Founding Principles:

Integrity and Ethics:

TVS Motor Company was founded on the principles of integrity and

ethical conduct. These values form the foundation of the company's
interactions with customers, partners, employees, and the community.

Customer-Centric Approach:

From its inception, TVS Motor adopted a customer-centric approach,

aiming to understand and cater to the evolving needs of its consumers.
This principle has guided product development, service initiatives, and
overall business strategies.
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Social Responsibility:

TVS Motor recognizes its role in society and has embraced social
responsibility as a founding principle. Engaging in various initiatives
related to education, healthcare, and community development, the
company seeks to make a positive impact beyond its business
operations.

Adaptability and Growth:

The founding principles include a commitment to adaptability and

growth. TVS Motor Company has navigated changing market dynamics
by embracing new opportunities and evolving its product portfolio to
meet the demands of a dynamic industry.

Employee Welfare:

Valuing its workforce, TVS Motor places emphasis on employee welfare

and empowerment. The company strives to create a workplace that
fosters growth, learning, and collaboration.
The combination of these founding principles has shaped TVS Motor
Company's trajectory, allowing it to evolve from a moped manufacturer to
a diversified and globally recognized player in the two-wheeler industry.
These principles continue to guide the company's operations and
strategic decisions today.
 30

OVERVIEW OF THE TWO-WHEELER INDUSTRY

1.Global Significance:

The two-wheeler industry is a vital component of the global automotive

sector, contributing significantly to mobility solutions in various countries.
It encompasses motorcycles, scooters, mopeds, and electric bikes,
catering to diverse consumer needs.

2. Market Size and Growth:

The industry has experienced substantial growth, driven by factors such

as urbanization, increasing disposable income, and a growing young
population.
Emerging markets, particularly in Asia, have witnessed robust demand
for two-wheelers.

3. Segmentation:

The market is segmented into various categories, including commuter

bikes, sport bikes, cruisers, scooters, and electric two-wheelers.
Each segment targets specific consumer preferences, ranging from fuel
efficiency and practicality to performance and style.

4. Technological Advancements:

Ongoing technological innovations have significantly impacted the

industry, with the integration of features such as ABS (Anti-lock Braking
System), smart connectivity, and advanced safety systems.
The shift toward electric mobility is reshaping the industry, with electric
two-wheelers gaining traction.
 31

5. Key Players:

Major global players, as well as regional manufacturers, contribute to the

competitive landscape.
Companies like Honda, Yamaha, TVS Motors, and Hero MotoCorp are
prominent players, each with distinct market strategies and product
offerings.

6. Regulatory Landscape:

Stringent emission norms and safety regulations influence the design

and manufacturing of two-wheelers.
Governments globally are increasingly promoting electric mobility and
providing incentives to manufacturers and consumers.

7. Urban Mobility Solutions:

Two-wheelers play a crucial role in addressing urban mobility

challenges, providing a cost-effective and efficient means of
transportation, especially in congested urban areas.
Scooters, in particular, are popular for their maneuverability and fuel
efficiency.

8. Challenges and Opportunities:

Challenges include environmental concerns, traffic congestion, and

evolving consumer preferences.
Opportunities lie in the adoption of electric two-wheelers, advancements
in connectivity features, and catering to the needs of a diverse customer
base.
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9. Impact of COVID-19:

The industry faced disruptions during the pandemic, affecting production,

supply chains, and consumer demand.
There is an increased focus on digitization and online sales channels in
response to changing consumer behavior.

10. Future Trends:

The future of the two-wheeler industry is likely to be shaped by

increased electrification, advancements in autonomous technologies,
and a continued emphasis on sustainability.
Connectivity features and digital integration are expected to play a
crucial role in enhancing the overall riding experience.
In conclusion, the two-wheeler industry is dynamic, with continuous
advancements in technology, evolving consumer preferences, and a shift
towards sustainable and connected mobility solutions. The industry's
resilience and adaptability position it as a key player in the broader
automotive landscape.
 33

TVS MOTOR'S POSITION IN THE MARKET

TVS Motor Company has solidified its position as a significant player in

the highly competitive two-wheeler market, both in India and on the
global stage. Here are key aspects that define TVS Motor's position in
the market:

Diverse Product Portfolio:

TVS Motor Company offers a diverse range of two-wheelers, including

motorcycles, scooters, mopeds, and electric vehicles. This broad product
portfolio allows the company to cater to a wide spectrum of consumer
preferences and market segments.

Innovation and Technological Excellence:

TVS Motor is known for its focus on innovation and technological

advancements. The company has introduced features such as the
synchronized braking system (SBS), anti-lock braking system (ABS),
and digital consoles, showcasing a commitment to enhancing safety and
performance.

Racing Heritage:

TVS Racing, the motorsport division of the company, contributes to its

market position by infusing racing technology into production models.
This racing heritage not only enhances the performance of TVS vehicles
but also creates a distinct brand identity.
 34

Global Presence:

TVS Motor has strategically expanded its presence beyond India,

establishing itself in international markets. The company's products are
well-received in regions such as Asia, Africa, and South America,
contributing to a diversified and global market reach.

Customer Loyalty:

TVS Motor has garnered a loyal customer base through a combination of

product quality, after-sales service, and a customer-centric approach.
Positive customer experiences contribute to brand loyalty and advocacy.

Strategic Collaborations:

Collaborations with global partners and technology providers have

allowed TVS Motor to access cutting-edge technologies and market
insights. These partnerships contribute to the company's ability to stay
competitive in the rapidly evolving automotive landscape.

Financial Performance:

The financial stability and consistent growth of TVS Motor Company

underscore its robust position in the market. The company's financial
performance reflects its ability to navigate market challenges and
capitalize on opportunities.
In summary, TVS Motor's position in the market is characterized by its
diverse and innovative product offerings, a global footprint,
customer-centric approach, and strategic initiatives that position the
company as a key player in the dynamic and competitive two-wheeler
industry.
 35

Challenges and Opportunities:

Competition: The two-wheeler market is highly competitive, with both

domestic and international players. TVS Motors faces competition from
other established brands, and its ability to innovate and stay responsive
to market trends will be crucial.

Electric Mobility: The shift towards electric mobility presents both a

challenge and an opportunity. TVS Motors' strategies in embracing
electric vehicles and sustainable practices will play a pivotal role in its
future positioning.

In summary, TVS Motor Company has historically held a strong position

in the two-wheeler market, both in India and globally. Its commitment to
innovation, diverse product portfolio, and strategic expansion contribute
to its standing in the dynamic automotive industry. To obtain the most
current and accurate information on TVS Motors' market position, it's
recommended to refer to recent industry reports and updates.

Corporate Initiatives:

Sustainability Efforts: TVS Motors' initiatives toward sustainability,

including the development of eco-friendly and fuel-efficient vehicles,
align with the growing global emphasis on environmentally conscious
transportation. These efforts not only contribute to the company's
corporate social responsibility but also position it favorably in the context
of evolving consumer preferences.

Strategic Partnerships: Collaborations and partnerships with other

industry players or technology providers can influence TVS Motors'
market position. Engaging in alliances that facilitate access to new
technologies or markets can enhance the company's competitiveness
and market reach.
 36

Market Dynamics:

Consumer Trends: Understanding and responding to changing

consumer trends is pivotal. Whether it's a shift towards electric vehicles,
increased demand for connectivity features, or changing preferences in
design, TVS Motors' ability to anticipate and adapt to these trends will
impact its market standing.

Economic conditions, such as income levels, interest rates, and

purchasing power, can significantly influence the demand for
two-wheelers. Monitoring and responding to economic factors are
essential for sustaining and expanding market share.

Regulatory Landscape:

Compliance and Regulations: Adherence to evolving regulatory

standards, especially related to emissions and safety, is critical. TVS
Motors' proactive approach in complying with these regulations ensures
not only legal compliance but also enhances the brand's reputation for
responsible manufacturing.

Government Policies: Government policies, subsidies, and incentives

related to the automotive industry can impact market dynamics. TVS
Motors' ability to align with and leverage such policies can influence its
market competitiveness.
 37

In conclusion, TVS Motor Company's position in the market is influenced

by a combination of internal strategies, external collaborations,
responsiveness to market dynamics, and regulatory compliance.
Continuous adaptation to industry trends and consumer preferences
remains essential for sustaining and strengthening its market standing.
For the latest and most accurate information, consulting recent financial
reports and industry analyses is recommended.
 38

WORK PROFILE

Introduction:

During my internship at BUDHRAM TVS, I had the privilege of working

within the Marketing Department for a duration of one month i.e from 4th
September 2023 to 4th October 2023.TVS Motor Company is a
renowned manufacturer of two-wheelers, and my role was centered
around contributing to their marketing strategies and promotional
activities.
 39

Position and Responsibilities:

As a Marketing Intern, my responsibilities included:

● Assisting in the development and execution of marketing strategies

for TVS Motor Company's diverse range of two-wheelers, including
motorcycles and scooters.
● Conducting comprehensive market research to identify industry
trends, customer preferences, and competitive landscapes.
● Collaborating with the digital marketing team to enhance the
brand's online presence through social media campaigns and SEO
optimization.
● Contributing to the planning and coordination of events and
product launches to increase brand visibility.
● Engaging with customers through various channels, gathering
feedback, and addressing inquiries to enhance customer
satisfaction.
● Engaging with customers through various channels, gathering
feedback, and addressing inquiries to enhance customer
satisfaction.
●
Skills Developed:

Throughout the internship, I honed the following skills:

● Strong understanding of the two-wheeler industry, market

dynamics, and consumer behavior.
● Proficiency in digital marketing tools and social media
platforms.
● Effective collaboration with cross-functional teams, ensuring
cohesive marketing strategies.
● Improved communication skills through interaction with
customers and team members.
 40

Challenges and Solutions:

One notable challenge I encountered during my internship at TVS

Motor Company was optimizing the efficiency of the customer
feedback gathering process. Recognizing the importance of
customer insights, I implemented a streamlined online survey
system that not only addressed the challenge but also significantly
improved the data collection process. This solution not only
enhanced the accuracy of customer feedback

Achievements:

One noteworthy achievement during my internship at TVS Motor

Company was successfully spearheading a social media campaign
that resulted in a significant increase in online engagement. This
accomplishment not only showcased my ability to contribute to
impactful marketing initiatives but also highlighted the
effectiveness of innovative digital strategies in enhancing the
brand's visibility and connecting with the target audience.

Learning Experience:

This internship significantly contributed to my academic and career

goals by providing practical insights into the automotive industry,
enhancing my marketing skills, and fostering a deeper
understanding of consumer engagement strategies.

Collaboration and Networking:

I had the opportunity to collaborate with colleagues, expanding my

professional network within the organization.
 41

WORK EXPERIENCE

Throughout my work experience at TVS Motor Company, I

immersed myself in the fast-paced world of two-wheeler marketing.
From crafting compelling content to actively participating in market
analysis, every task contributed to my growth as a marketing
professional. The challenges encountered, whether in optimizing
online presence or coordinating events, were invaluable lessons
that enhanced my problem-solving skills. Collaborating with a
diverse and talented team fostered an environment of creativity
and innovation. Overall, my time at TVS Motor Company was a
transformative journey, solidifying my passion for marketing and
providing a foundation for future endeavors in the dynamic
automotive industry.

Engaging in Market Dynamics:

During my work experience at TVS Motor Company, I actively

engaged in analyzing market dynamics within the two-wheeler
industry. This involved comprehensive research into consumer
trends, competitor strategies, and emerging technologies. This
exposure deepened my understanding of the factors influencing
consumer preferences and market trends.

Strategic Content Development:

A key aspect of my role involved contributing to the development

of strategic content for TVS Motor Company's diverse range of
two-wheelers. This included crafting compelling narratives,
emphasizing unique features, and aligning content with the brand's
messaging. This hands-on experience honed my skills in effective
storytelling and brand communication.
 42

Digital Marketing Immersion:

Working closely with the digital marketing team, I delved into the
realm of online promotion. From social media campaigns to SEO
optimization, I actively contributed to enhancing the brand's digital
footprint. This experience not only improved my proficiency in
digital marketing tools but also provided insights into leveraging
technology for brand visibility.

Event Coordination and Brand Visibility:

Participating in the planning and coordination of events was a

significant aspect of my work. This included product launches and
promotional activities aimed at increasing brand visibility. This
exposure allowed me to witness firsthand the impact of strategic
event planning on consumer engagement and brand perception.

Conclusion - A Transformative Journey:

In conclusion, my work experience at TVS Motor Company was a
transformative journey that encompassed market analysis,
strategic content development, digital marketing, event
coordination, and effective problem-solving. The exposure to
diverse facets of the marketing landscape and the collaborative
ethos of the team have left an indelible mark on my professional
growth, solidifying my passion for marketing within the dynamic
automotive industry. I am immensely grateful for the en
riching experiences and lessons gained during this period.
 43

KEY LEARNINGS DURING INTERNSHIP AT TVS

MOTOR COMPANY

During my internship at TVS Motor Company, several key

learnings enriched my understanding of the automotive industry
and professional work environment.

Product Development Lifecycle:

Immersion in the company exposed me to the intricacies of the

entire product development lifecycle. From concept ideation to
design, prototyping, testing, and manufacturing, I gained insights
into the meticulous processes that contribute to bringing a
two-wheeler from the drawing board to the market.

Cross-Functional Collaboration:

TVS Motors places a strong emphasis on cross-functional

collaboration. I had the opportunity to work closely with
professionals from diverse departments, including engineering,
marketing, and quality assurance. This experience enhanced my
ability to communicate effectively across disciplines and appreciate
the interconnectedness of various functions within a large
organization.

Innovation and Technology Integration:

The internship underscored TVS Motors' commitment to

innovation. Witnessing the integration of cutting-edge
technologies, such as smart connectivity features and advanced
safety systems, highlighted the company's forward-thinking
 44

approach and its role in shaping the future of the automotive

industry.

Quality Assurance and Standards:

Understanding the rigorous quality assurance standards set by

TVS Motors was a crucial aspect of my internship. I learned how
the company prioritizes quality at every stage of production,
ensuring that vehicles meet or exceed industry standards and
customer expectations.

Market Dynamics and Consumer-Centric Approach:

Exposure to market research and consumer feedback sessions

deepened my understanding of how TVS Motors tailors its
products to meet the evolving needs of consumers. The company's
consumer-centric approach was evident in its responsiveness to
market trends and the integration of features that enhance the
overall customer experience.

Corporate Culture and Values:

The internship allowed me to immerse myself in TVS Motors'

corporate culture, characterized by a strong sense of integrity,
teamwork, and a commitment to sustainability. These values were
not just written on paper but were ingrained in the day-to-day
operations and decision-making processes.

Adaptability and Problem-Solving:

Working in a dynamic industry necessitated adaptability. I honed

my problem-solving skills by tackling real-world challenges,
understanding that flexibility and creative thinking are essential
attributes in navigating the complexities of the automotive sector.
 45

In conclusion, my internship at TVS Motor Company provided a

holistic learning experience, offering insights into the multifaceted
aspects of the automotive industry and instilling valuable skills that
will undoubtedly contribute to my professional growth.

Supply Chain Management:

Understanding TVS Motors' supply chain management was a

crucial aspect of my internship. Witnessing how the company
efficiently manages the flow of materials, from sourcing
components to final assembly, highlighted the importance of a
well-orchestrated supply chain in ensuring timely production and
delivery.

Customer Relationship Management (CRM):

The internship exposed me to TVS Motors' approach to customer

relationship management. I learned about strategies for building
and maintaining strong relationships with customers, including
after-sales services and gathering feedback. This aspect
emphasized the significance of customer satisfaction in fostering
brand loyalty.

Regulatory Compliance and Industry Standards:

A key takeaway was the meticulous attention TVS Motors pays to

regulatory compliance and adherence to industry standards.
Navigating the complex landscape of regulations and ensuring that
products meet safety and environmental requirements
underscored the company's commitment to ethical practices and
responsible manufacturing.

These additional learnings collectively provided me with a

comprehensive view of TVS Motor Company's operations and the
broader automotive industry, enhancing both my technical skills
and business acumen.
 46

CHALLENGES FACED DURING INTERNSHIP AT TVS Motor

COMPANY

1.Learning New Processes:

Getting accustomed to the unique processes and
workflows in a large manufacturing company like TVS required
some initial learning but provided a great opportunity for skill
development.

1. Team Collaboration:
○ Coordinating with team members from different departments
was a valuable experience but occasionally presented
communication challenges. It helped enhance my teamwork
and communication skills.
○
2. Time Management:
○ Juggling multiple projects with different timelines taught me
the importance of effective time management. Meeting
project deadlines was a challenge but helped me prioritize
tasks efficiently.
○
3. Understanding Industry Regulations:
○ Navigating industry regulations and quality standards was a
learning curve. It required attention to detail and adherence
to compliance, which contributed to my understanding of
industry norms.
4. Feedback Incorporation:
○ Receiving constructive feedback and incorporating it into my
work was an ongoing process. It helped me recognize areas
for improvement and develop a proactive approach to
feedback.
 47

5. Adapting to Corporate Culture:

○ Adjusting to the corporate culture, understanding hierarchies,
and adhering to professional etiquette provided insights into
workplace dynamics and corporate professionalism.
○
6. Introduction to Electric Mobility:
○ Exploring the emerging field of electric mobility introduced
me to new technologies. It was a fascinating challenge to
understand and work on projects related to this evolving
segment.
○
7. Balancing Innovation:
○ Striking a balance between innovative thinking and following
established processes was an interesting aspect of my
internship. It encouraged me to think creatively within the
company's framework.

CONCLUSION:

These challenges, while manageable, provided valuable learning

experiences that contributed to your overall development during the
internship. Feel free to elaborate on any of these points during your viva,
emphasizing the positive outcomes and skills gained.

In retrospect, navigating through the challenges at TVS Motor Company

was not just a series of hurdles but a transformative journey. The
learning curve, from adapting to the industry intricacies to mastering
technical complexities, was undeniably steep. Each challenge presented
an opportunity to grow, learn, and refine my skills.
 48

Balancing project deadlines sharpened my time management skills,

while collaborating across diverse teams honed my ability to
communicate effectively. Dealing with real-time challenges not only
tested my problem-solving acumen but also instilled a sense of
adaptability and quick thinking.

The exposure to industry regulations and quality standards was like

deciphering a complex code, emphasizing the importance of
meticulousness in every aspect of work. Navigating the corporate culture
introduced me to a new professional landscape, teaching the nuances of
corporate etiquettes and hierarchies.

Striking the delicate balance between innovation and tradition

showcased the dynamic nature of the automotive industry. Embracing
constructive feedback became a cornerstone for personal and
professional development, fostering resilience and a growth mindset.

professional, leaving me better equipped for future endeavors. The

experience was not just about overcoming obstacles; it was a
transformative chapter that contributed significantly to my personal and
professional growth.
 49

CONCLUSION:

A JOURNEY OF PROFESSIONAL GROWTH AT TVS

MOTOR COMPANY

My internship at BUDHRAM TVS,has been a transformative

journey, offering a comprehensive immersion into the vibrant realm
of two-wheeler marketing. Navigating through the challenges and
triumphs, this experience has contributed significantly to my
professional growth.

The comprehensive market understanding gained during this

internship has equipped me with insights into consumer behavior,
competitor landscapes, and emerging industry trends. The
hands-on involvement in strategic content development has
refined my storytelling skills, aligning content with the brand's
messaging and emphasizing the unique features of TVS Motor
Company's two-wheelers.

As I reflect on this internship, I am grateful for the enriching

experiences, supportive colleagues, and the opportunity to
contribute to the dynamic marketing initiatives of TVS Budhram.
This journey has not only deepened my understanding of the
automotive industry but has also laid a solid foundation for my
future endeavors in the ever-evolving field of marketing. I extend
my sincere appreciation to TVS Budhram for providing me with this
invaluable learning opportunity.
 50

BIBLIOGRAPHY

BOOKS:

● Author's Kotler, Philip.(2008). Principles of marketing.

Published by Dorling Kindersley (India) Pvt. Ltd.
●
● Philip Kotler "Marketing Management" 13th edition, Pearson
education publisher, Third Indian re-prints, to 2003.
●
● Author's Dr. Kothari. C.R (March 30, 2009). Research
Methodology. Published by New age international Pvt. Ltd
Publishers.
●
● Author's Blackwell, Roger D. (1 Sep, 2017). Consumer
Behavior. Published by
●
● Cengage India Private Limited

WEBSITE:

⚫ www.scribd.com
⚫ www.wikipedia.org
⚫ www.eicherworld.com
⚫ www.teambhp.com
● http://en.wikipedia.org/wiki/TVS BIKES

● http://www.tvsxl.com/t-aboutus-ttsl-organization.Aspx

● http://www.BIKES.co.in/webapp/Aboutus/aboutushome.js
 51

FUTURE SCOPE AFTER INTERNSHIP AT TVS

MOTOR COMPANY:

Hey, so wrapping up my internship at TVS Motor Company has got

me thinking about the exciting possibilities ahead. I'm feeling pretty
pumped about where this experience can take me:

Dive into the Industry:

Getting a sneak Jack of All Trades:

Skills, skills, skills! From technical know-how to teamwork and

adaptability, this internship has turned me into a bit of an
all-rounder. These skills can be handy no matter where I end up.

Stay or Go at TVS Motor:

Who knows, right? If things went well during the internship, there's
a chance they might want to keep me around for the long haul.
Fingers crossed for a potential full-time gig right here.

Solid References:

Those positive vibes from my supervisors? They're more than just

good feelings. They could be golden tickets when I start sending
out those resumes. A little good word can go a long way.peek into
the two-wheeler industry during this internship has sparked my
interest. I'm thinking about digging deeper and maybe considering
a career within this buzzing sector.
 52

Build on the Connections:

The folks I've met here, they're not just colleagues; they're
potential future collaborators or mentors. Those connections might
just be the key to landing another gig in the industry.

Jack of All Trades:

Skills, skills, skills! From technical know-how to Specialize or

Further Studies:

This internship has helped me figure out what I enjoy the most.
Maybe it's worth diving deeper into a specific area or even
considering further studies to become a real pro.

Start My Own Thing:

Entrepreneurial spirit kicking in! With the insights I've gained, I'm
toying with the idea of starting something related to the automotive
world. Who knows, right?

International Adventures:

TVS Motor is global, and so are the opportunities. A stint or project

in another country? That could be an exciting adventure waiting to
happen.amwork and adaptability, this internship has turned me into
a bit of an all-rounder. These skills can be handy no matter where I
end up.

Eco-Friendly Moves:

Given the push towards sustainability, being part of initiatives here

has me thinking about roles that contribute to more eco-friendly
transportation solutions. It's not just a job; it's a chance to make a
difference.
 53

Keep the Growth Mindset:

Most importantly, this internship has set me up for a mindset of

constant growth. Staying in the loop on industry trends and always
learning – that's the game plan for whatever comes next.
So yeah, lots of exciting avenues ahead after this TVS Motor
internship! Fingers crossed for a potential full-time gig right here.

Specialize or Further Studies:

This internship has helped me figure out what I enjoy the most.
Maybe it's worth diving deeper into a specific area or even
considering further studies to become a real pro.

So yeah, lots of exciting avenues ahead after this TVS Motor

internship.