TABLE OF CONTENT

I. Acknowledgement

II. Table of Contents

I. Executive Summary

1.1. Vision

1.2. Mission

1.3. Company Values

1.4. The Company

II. Market Analysis and Competition

2.1. Target Market

2.2. Product/Service Offered

2.3. Product Demand

2.4. Competitors

III. Sales and Marketing Plan

3.1. Product / Service Offerings

3.2. Pricing Strategy

3.3. Sales and Distribution

3.4. Advertising and Promotion

IV. Ownership and Management Plan

4.1. Ownership Structure

4.2. Management Team

4.3. Salaries and Wages

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 V. Operating Plan

5.1. Production

5.2. Facilities

5.3. Staffing

5.4. Equipment

5.5. Supplies

Appendices

Curriculum Vitae

Documentation

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 SECTION I

EXECUTIVE SUMMARY

Kalabasa chips, made from fresh squash blossoms, offer a healthier alternative to
traditional chips, combining familiar comfort with the health benefits of a squash.

1.1. Vision

“To be the leading provider of nutritious and flavorful vegetable chips in the
Philippines.”

1.2. Mission

“We create guilt-free snacking options by crafting crispy kalabasa chips from fresh,
preservative-free ingredients. Our mission is to empower communities, support local farmers,
and promote sustainable agriculture while delighting our customers.”

1.3. Company Values

1. Passion for Health and Flavor:

 We are passionate about creating snacks that are both nutritious and delicious.
 Our commitment to health drives us to craft Kalabasa chips that contribute positively to
our customers’ well-being.

2. Quality and Local Sourcing:

 We prioritize quality in every aspect of our business, from sourcing the freshest Kalabasa
to crafting the perfect chip.
 We support local farmers by using locally grown squash blossoms, ensuring freshness
and sustainability.

3. Innovation and Creativity:

 We constantly seek innovative ways to enhance our Kalabasa chips.

 Our creative spirit drives us to experiment with flavors, textures, and packaging.

4. Community Impact:

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  We believe in giving back to the community that supports us.
 Our mission extends beyond profits—we aim to create jobs, empower local farmers, and
promote healthy eating habits.

1.4. The Company

Company History:

Kalabasa Chips emerged from a desire to transform a humble vegetable into a delightful snack.
Here’s a glimpse into our journey:

Origins: The story began with a group of passionate food enthusiasts who recognized the
untapped potential of kalabasa (squash blossoms) as a snack ingredient. Inspired by traditional
Filipino flavors and a commitment to health-conscious eating, they embarked on their culinary
adventure.

Experimentation: The team explored various techniques to create crispy, flavorful chips from
fresh kalabasa blossoms. They experimented with different cuts, seasonings, and cooking
methods until they found the perfect balance.

Local Sourcing: Kalabasa Chips prioritized sourcing locally. They collaborated with farmers in
the region, ensuring a steady supply of high-quality kalabasa. Supporting local agriculture
became an integral part of their ethos.

Challenges Encountered:

Every entrepreneurial journey faces hurdles, and Kalabasa Chips was no exception:

Acceptance: Convincing consumers to embrace kalabasa as a snack required overcoming

skepticism. People were accustomed to traditional snacks like chicharron (made from pork rind),
and introducing a vegetable-based alternative posed a challenge.

Flavor Innovation: Crafting a chip that retained the natural sweetness of kalabasa while
achieving the desired crunch was no small feat. The team experimented tirelessly to strike the
right balance.

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Market Penetration: Breaking into the competitive snack market demanded strategic marketing
and distribution. Kalabasa Chips had to find creative ways to reach consumers—whether through
local markets, online platforms, or partnerships.

Business Set-Up and Management Style:

Kalabasa Chips adopted a thoughtful approach to their business operations:

Lean and Agile: As a startup, they embraced agility. Decision-making was swift, and they
adapted quickly to feedback from taste tests and market trials.

Collaborative Culture: The team fostered an environment of collaboration. Everyone—from the

kitchen staff to the marketing team—contributed ideas and shared responsibilities.

Quality Focus: Kalabasa Chips prioritized quality over quantity. They maintained strict
standards for sourcing, processing, and packaging. Each chip had to meet their flavor and texture
benchmarks.

Community Engagement: Beyond profits, they engaged with the local community. Educational
workshops on healthy snacking, sustainable farming, and kalabasa’s nutritional benefits became
part of their outreach.

Owners:

Name: Aleson Axel D. De Pano

Age: 17

Address: Block 5, San Vicente, Zaragoza, N.E.

Contact Details:

Email Address: alesondepano@gmail.com & alesondepano@assumptaseminary.ph.education

Phone Number:

Education Background: Maria Assumpta Seminary

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Name: John Benedict Allen M. Ragasa

Age: 18

Address: Brgy. South Poblacion, Gabaldon N.E.

Contact Details:

Email Address: jragasa@assumptaseminary.ph.education

Phone Number: 09564489654

Education Background: Maria Assumpta Seminary

Name: Ken S. Eusebio

Age: 19

Address: Bantog Bulalo, Cabanatuan City N.E.

Contact Details:

Email Address: keneusebio@assumptaseminary.ph.education

Phone Number: 09912390480

Education Background: Maria Assumpta Seminary

Name: Reign Maxwell D. Ranasinghe

Age: 17

Address: Brgy. Sinipit, Bongabon N.E.

Contact Details:

Email Address: reignranasinghe@assumptaseminary.ph.education

Phone Number: 09153477011

Education Background: Maria Assumpta Seminary

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 SECTION II

MARKET ANALYSIS AND COMPETITION

Kalabasa chips has a lot of competition, but when this product reaches the market it would be a
hit, which shown in our table below will lead to the assumed expectations in the future.

2.1. Target Market

Target Market for Kalabasa Chips:

Health-Conscious Consumers: Individuals who prioritize nutritious snacks and seek healthier
alternatives to traditional chips.

Snack Enthusiasts: People looking for tasty and convenient snacks.

Parents: Parents seeking wholesome snacks for their children.

Gluten-Free Consumers: Those with dietary restrictions who appreciate gluten-free options.

Flavor Explorers: Individuals who enjoy experimenting with unique flavors.

All in all everyone can eat our delicious kalabasa chips

Geographic Locale:

Philippines: Kalabasa chips are particularly relevant in the Philippines due to the availability of
squash (kalabasa) in local markets. The country’s tropical climate supports year-round squash
cultivation.

Advantages of the Location:

Abundant Squash Supply: The Philippines has a consistent supply of squash, making it cost-
effective for kalabasa chip production.

Health Awareness: Filipinos increasingly prioritize health and wellness. Kalabasa chips align
with this trend, offering a nutritious snack option.

Cultural Relevance: Chicharron (including kalabasa chicharron) is a beloved Filipino snack,

making kalabasa chips culturally familiar and appealing.

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Tourism and Local Markets: Tourists and locals frequent markets, street food stalls, and
convenience stores, providing ample distribution channels for kalabasa chips.

Product/Service Offered

Description:

Kalabasa Chips are made from strips of squash (kalabasa in Filipino) that are fried to crispy
perfection.

The squash used in kalabasa chips has a subtle difference in flavor compared to other chips, with
slightly sweeter notes.

These chips will be the best Filipino treat enjoyed by people of all ages.

Unique Characteristics:

Healthier Option: Kalabasa (squash) is rich in vitamins and minerals, including vitamin A,
vitamin C, beta-carotene, and niacin. It’s good for your skin and overall immune system.

Fiber-Rich: Squash is high in dietary fiber, promoting weight loss by making you feel fuller
despite consuming fewer calories.

Kid-Friendly: Kids can enjoy kalabasa chips without noticing a significant taste difference from
other chips.

Versatile Seasoning: You can customize the flavor by using different seasonings like cheese
powder, barbecue powder, or sour cream powder.

Wholesome Snack: Kalabasa chips offer a guilt-free snacking option that satisfies cravings while
providing nutritional benefits.

2.3. Product Demand

20 pcs – daily Demand - Php 99 per piece

Daily (1) Weekly Monthly Quarterly Yearly

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 (7days) (4 weeks) (3 months) (4 quarters)
Quantity 20 140 560 1680 6720
Total Revenue 1980 13860 55440 166320 665280
Table 1. Product Demand

The quantity that we would have in a daily is 20 pcs, weekly 140 pcs, monthly 560 pcs, quarterly
1680 pcs, and yearly 6720 pcs.

Our total revenue aquired in a daily basis is Php 1,980, weekly Php 13,860, monthly Php 55,440,
quarterly Php 166,320, and yearly Php 6,652,80

2.4. Competitors

Direct Competitors:

 Founding Farmers Mixed Veggie Crisps

 Take Root Kale Chips
 Better Snacks Mixed Fruit & Vegetable Chips

Indirect Competitors:

 Chicharron (Pork Cracklings)

 Kalabasa Fries (Squash Fries)
 Sari-Sari Stores (Neighborhood Convenience Stores)

Direct Competitors Advantages and Disadvantages:

1. Founding Farmers Mixed Veggie Crisps:
Advantages:
Variety: Offers a mix of flavors from various veggies, including kalabasa (squash).
Healthier Option: Appeals to health-conscious consumers looking for vegetable-based snacks.
Disadvantages:
Limited to Mixed Veggie: May not cater exclusively to kalabasa chip enthusiasts.
Competition from Other Vegetable Chips: Faces competition from other vegetable chip brands.
2. Take Root Kale Chips:
Advantages:
Health Focus: Specializes in kale chips, a popular healthy snack.

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Niche Market: Appeals to consumers seeking nutritious alternatives.
Disadvantages:
Not Exclusive to Kalabasa: While healthy, it doesn’t solely focus on squash chips.
Competition from Other Health Snacks: Competes indirectly with various health-conscious
options.
3. Better Snacks Mixed Fruit & Vegetable Chips:
Advantages:
Diverse Mix: Offers a combination of fruit and vegetable chips, including kalabasa.
Appeals to Varied Tastes: Suits consumers who enjoy both sweet and savory snacks.
Disadvantages:
Not Solely Kalabasa: May not be the go-to choice for those specifically seeking squash chips.
Competition from Other Mixed Snacks: Competes with other mixed fruit and veggie chip brands.
Indirect Competitors Advantages and Disadvantages:
1. Chicharron (Pork Cracklings):
Advantages:
Local Favorite: Chicharron is beloved in the Philippines as a crispy, savory snack.
Pairing with Beer: Often enjoyed as a “pulutan” with alcoholic beverages.
Disadvantages:
Not Vegetable-Based: Doesn’t align with health-conscious preferences.
Different Flavor Profile: Offers a distinct taste compared to kalabasa chips.
2. Kalabasa Fries (Squash Fries):
Advantages:
Healthier Alternative: Appeals to those seeking a nutritious snack.
Familiarity: Similar to traditional potato fries, making it accessible.
Disadvantages:
Not Packaged Chips: Prepared fresh, so availability may vary.
Limited to Local Settings: Often found in home kitchens or small eateries.
3. Sari-Sari Stores (Neighborhood Convenience Stores):
Advantages:

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Convenience: Easily accessible for quick snack purchases.
Local Reach: Serves the immediate community.
Disadvantages:
Limited Variety: May not stock specialized items like kalabasa chips.
Competition from Other Snacks: Competes with a wide range of packaged snacks.

In the competitive world of snack food, direct competitors like Founding Farmers Mixed
Veggie Crisps, Take Root Kale Chips, and Better Snacks Mixed Fruit & Vegetable Chips focus
on the quality and uniqueness of their kalabasa chips. They highlight the natural flavors of
squash while ensuring a crispy texture. These brands promote their chips as healthier alternatives
to traditional snacks, emphasizing low oil content, minimal processing, and the use of real
vegetables. Direct competitors clearly communicate their ingredients, sourcing practices, and
absence of artificial additives, building trust with health-conscious consumers. Some direct
competitors experiment with flavor profiles by adding herbs, spices, or other vegetable blends to
their kalabasa chips to keep their offerings exciting and diverse.

On the other hand, indirect competitors like Chicharron, Kalabasa Fries, and Sari-Sari Stores
rely on local appeal and specific snacking occasions to attract customers. Chicharron, a beloved
Filipino snack, taps into nostalgia and cultural familiarity, while kalabasa fries, often found in
small eateries, offer a taste of home-cooked goodness. These competitors recognize specific
snacking occasions, such as chicharron's pairing with beer during social gatherings or kalabasa
fries' popularity as merienda (afternoon snack). Indirect competitors often provide budget-
friendly options, with sari-sari stores offering convenience and accessibility, catering to
immediate cravings without breaking the bank. Kalabasa fries, prepared on-site, highlight
freshness, and indirect competitors emphasize the immediate gratification of freshly cooked
snacks.

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 SECTION III

SALES AND MARKETING PLAN

In this section it shows our product, how we advertise it, where is it being selled as well as
showing our pricing strategy.

3.1. Product / Service Offerings

Propose final packaging

Image 1. Actual Product

The image showcases crispy, golden-brown kalabasa chips arranged in a Tupperware (left) and
in an awesome air sealed tight zip lock.

Kalabasa Chips Description:

Product: Kalabasa chips are thin, crispy slices made from fresh squash (kalabasa). They are
seasoned, fried to perfection, and offer a delightful snacking experience.

Appearance: Golden-brown, visually appealing, and neatly stacked.

Flavor: A balance of natural sweetness from the squash and savory seasonings.

Nutrition: Rich in vitamins (A, C), minerals, and dietary fiber.

Healthier Alternative: Compared to traditional potato chips, kalabasa chips are a guilt-free
choice.

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Offerings to Target Market:

Health-Conscious Consumers: Highlight the nutritional benefits (vitamins, fiber) and emphasize
that kalabasa chips are a wholesome snack.

Snack Enthusiasts: Position kalabasa chips as a tasty alternative to regular chips.

Parents: Emphasize the health factor for kids’ snacks.

Gluten-Free Consumers: Promote kalabasa chips as a gluten-free option.

Attracting Customers:

Marketing: Engage on social media platforms, food blogs, and local markets. Share
mouthwatering visuals and health-related content.

Taste Sampling: Offer free samples at events or near grocery stores.

Unique Selling Point: Highlight the squash-based twist and health benefits.

Collaborations: Partner with health-conscious influencers or fitness centers.

Feasibility and Improvements:

Feasible: Squash availability in the Philippines ensures a steady supply.

Improvements:

Flavor Variations: Experiment with different seasonings (e.g., chili, garlic, herbs).

Packaging: Eye-catching, eco-friendly packaging.

Portion Sizes: Offer single-serve packs and family-sized options.

Distribution: Expand to convenience stores, gyms, and online platforms.

3.2. Pricing Strategy

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 Projected Projected
Product Mark-Up
Cost per Unit Selling Price Volume Revenue
Name (35 %)
(Daily) (Daily)
Php 73.2 Php 25.62 Php 99 20 1980

Table 2. Pricing Strategy

Cost Calculation:

First, calculate the total cost of producing the kalabasa chips. This includes expenses such as raw
materials (kalabasa, oil, seasonings), labor, packaging, and overhead costs (rent, utilities, etc.).

Desired Markup Percentage:

Decide on the desired markup percentage. For example, if you want a 25.62% markup, your
markup percentage would be 25.62%.

Markup Amount:

Calculate the markup amount by multiplying the cost by the markup percentage (expressed as a
decimal). For example, if the cost of producing a bag of kalabasa chips is $2.00, and you want a
30% markup:

Markup Amount = Cost × Markup Percentage

Markup Amount = Php 73.2 × 35 % = Php 25.62

Selling Price:

Add the markup amount to the cost to determine the selling price:

Selling Price = Cost + Markup Amount

Selling Price = Php 73.2 + Php 25.62 = Php 99

3.3. Sales and Distribution

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 Propose stall of Kalabasa Chips

Image 2. Geographic Location of the business

You can find our kalabasa chips at Km. 111 Maharlika Highway, Barangay Hermogenes
Concepcion Sr., Cabanatuan City, Nueva Ecija 3100 as shown in the above messages.

 The location has favorable transportation connections, which can facilitate distribution of the
product.
 The location is situated near potential sales destinations, making accessibility and
reachability easier.
 The location's proximity to a large population base means access to a larger market for the
product.
 The location's location allows for easier access to crucial resources and amenities, such as
materials, equipment, and workforce, which can help reduce costs and increase productivity.
 The location has favorable tax incentives and government support, which can help make the
business more profitable.

3.4. Advertising and Promotion

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 Image 3. Tarpaulin and Billboard Design

Super delicious kalabasa chips, for more information check our tarpaulins and billboards near
you.

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 Image 4. Sample Social Media Posters

Follow us on Instagram and make sure to post #KC Chips ang Sarap!!

1. Brand Identity and Messaging:

 Unique Name and Logo
 Catchy Tagline
2. Target Audience:
Identifying our primary audience:
 Health-conscious snackers
 Individuals seeking alternative snacks
 Locals interested in Filipino flavors
3. Marketing Objectives:

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  Increasing Brand Awareness: Ensure that people recognize Kalabasa Chips as a quality
snack option.
 Drive Sales: Boosting product sales by reaching new customers.
 Positioning as a Healthy Choice: Highlighting the nutritional benefits of Kalabasa Chips.
4. Marketing Channels and Tactics:

Geo-locational Marketing:

 Using location-specific data to identify areas with high consumer concentration.

 Targeting regions for promotional activities and sales points.

Social Media Engagement:

 Creating buzz around Kalabasa Chips through social media platforms.

 Engaging with customers, sharing product updates, and encourage user-generated
content.

Public Relations (PR):

 Writing informative press releases about Kalabasa Chips.

 Sharing inspirational stories related to the brand or insights into product making.
 Aiming for media coverage without direct advertising.

Business Directories and Leaflets:

 Enlisting Kalabasa Chips in local business directories.

 Distributing leaflets with relevant details about the product.

Interactive Campaigns:

 Inviting customers to submit flavor ideas or catchy catchphrases for the brand.
 Incorporate winning submissions into packaging or marketing materials.
5. Measurement and Evaluation:
 Regularly assessing the impact of marketing efforts:
 Tracking website traffic, social media engagement, and sales.
 Conducting surveys to gauge customer perception and satisfaction.

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 SECTION IV

OWNERSHIP AND MANAGEMENT PLAN

Make a short rationale about the content of your Ownership and Management Plan.

4.1. Ownership Structure

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 Chart 1. Ownership Structure

 An organizational chart is a visual chart that represents the structure of a company. It

highlights how teams and departments are organized, the reporting relationships across
the organization, and every individual’s role and responsibilities.
 A vertical — or hierarchical — organizational chart has the person with the most power
placed at the top and those with less power underneath, all together forming the shape of
a pyramid.
 Write some information about the type of ownership and the hierarchy presented in the
chart. To present use a paragraph form.

4.2. Management Team

 A management team creates guidelines, goals, checkpoints, and objectives for employees
to improve productivity while also providing support and motivation. The goal is to:
manage people and manage processes.
 At this part of the plan, in bullet form, you need to present the duties and responsibilities
of your workers individually.

4.3. Salaries and Wages

Hourly Monthly SSS Phil Health Pag-IBIG

Personnel Total
Rate Salary Contribution Contribution Contribution

Table 3. Salaries and Wages

 Take note of this. The minimum Hourly rate of a worker must base from the provincial
rate. To compute the Monthly Salary you need to multiply the Hourly rate to the Total
number of working hours per day then multiply it to the total number of working days for
the whole month. Example. Hourly Rate = 50, 6 working hours per day, 20 working days
per month (50 x 6 = Php 300; 300 x 20 = Php6,000). Therefore, Php 6,000 is the
Monthly Salary of the worker.

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  For the SSS Contribution, Phil Health Contribution and Pag-IBIG Contribution you need
to look to the updated amortization in the web. Using the given formulas, try to compute
for the contribution individually.
 For the computation, there is no need to present your computation in the plan just
present your answers using the tables.
 After accomplishing the table, write a brief explanation about the content of the table.

SECTION V

OPERATING PLAN

Make a short rationale about the content of your Operating Plan.

5.1 Production Process

Process Task Time Allotted

Table 4. Production Process

 The process must be the step by step procedure in making the product.
 The task is the objective that need to accomplish in every part of the process.
 The time allotted can be in second, minutes or hour.

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5.2 Facilities

Blue Print of the Business together with the location of the equipment

Image 5. Store Layout/Floor Plan

In Paragraph form, write short description about the Store Layout/Floor Plan (i.e Size of the
area, features of the area, etc.)
Interior Design of the Business/Store

Image 6. Interior Design

In Paragraph form, write short description about the Interior Design

Exterior Design of the Business/Store

Image 7. Exterior Design

In Paragraph form, write short description about the Interior Design

5.3 Staffing

Process Goal/Task Assign Personnel

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 Table 5. Staffing

Write brief explanation about the table. The process presented in table 4, must be the same in
the process presented in table 5.

5.4 Equipment

Equipment Purpose Quantity Price Total Cost

Table 6. Equipment

 Equipment are the things that you use to create the product it includes also the machine
being used during the production.
 The purpose must be reason why you need the said equipment and how you will use it to
the production
 The quantity is the number of available equipment.
 The price must be the actual price of the machine and equipment in the market. You can
use the web to search the amount of the product.
 Write brief explanation about the table. Discuss also the amount of depreciated
equipment (if applicable).

5.5 Supplies

Materials / Supply Purpose Quantity Price Total Cost

Table 7. Supplies

 Materials / Supply are the raw materials that you need to create the product.
 The purpose must be the reason why you need the said material.
 The quantity (i.e kilogram, liters, yards, inches, etc.) is the number of raw material
brought in the market.
 The price must be the actual price of the raw materials in the market.
 In a paragraph, explain briefly the table and state also how many products can be
produce from the data presented in the table.

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