Sabyasachi

Content
01 Sabyasachi
02 Copyright of brand sabyasachi:
03 Style and design of

Sabyasachi (industrial design)
04 Masaba
05 Copyright of brand masaba:
06 Style and design of house of

masaba (ID)
Project Brief
Make and present a case-study based on group presentation on

Fashion and Design industry in India highlighting the concern related
to Ethics and Morality.
SABYASACHI
Sabyasachi is a renowned Indian fashion
brand founded by designer Sabyasachi
Mukherjee. Specializing in traditional
Indian clothing, the brand is celebrated
for its exquisite bridal wear and
commitment to preserving the rich
heritage of Indian textiles and
craftsmanship. Sabyasachi's designs
showcase the timeless beauty of
handcrafted textiles and embroidery,
empowering local artisans and
promoting Indian culture on a global
scale. The brand is synonymous with
luxury, authenticity, and the celebration
of India's diverse cultural traditions.
Sabyasachi Mukherjee, the renowned Indian
fashion designer, has built a strong brand that
is known for its distinctive and luxurious
ethnic designs. Sabyasachi's brand is
recognized for its intricate embroidery, use of
rich textiles, and traditional Indian
craftsmanship, which could be protected
under copyright law.
Copyright of brand
sabyasachi:
Although the company was

incorporated in 2006, the
Sabyasachi trademark was only
filled in 2017. The application was
approved, and it became a
trademark on November 28, 2017.
The wordmark is Sabyasachi
Calcutta while the design marks
are tigers and other large cats.
Style and design of Sabyasachi (industrial design)
In one of his interview’s Sabyasachi described his style

as ‘personalized imperfection of the human hand’. He
has drawn most of his ideas from his surroundings and
his childhood. Kolkata’s scenic backdrops and imprints
that have left a never changing impact on his mind is
what comes through beautifully in all his creations.
Traditional and very ‘Indian’ is his style and he makes
the most of it. Gypsies, deserts, antique use of fabrics,
textiles, and embroideries get beautifully woven into
each sari, lehenga or salwar kameez, which are his
areas of expertise. What gives his designs a twist is his
unique blend of colors and fabrics. One may never
think of putting 4 different shades in four different
sections of a sari with different designs, but when
Sabyasachi comes out with the final product, one gets
compelled to believe that it is possible and achievable.
Fusion of different patchwork designs on vibrant
colors is his trademark.
Case Law : Sabyasachi Calcutta Llp Vs Mr. Ankit Keyal Proprietor Asiana Couture and Ors
In a recent case of Sabyasachi Calcutta LLP (plaintiff) and Mr. Ankit Keyal proprietor Asiana Couture and ORS (defendants),
the Delhi High Court decides whether the defendants are using a design which is similar to the registered design of plaintiff.
Recently the High Court of Delhi at New Delhi, in the case filed by Plaintiff, passed an order regarding the infringement of
Plaintiff’s designs. The issue raised under the case was related to the Novelty and Piracy of the designs. Plaintiff is a Limited
Liability Partnership concern under the leadership of a well-known designer, Mr Sabyasachi Mukherjee, who claims to have a
significant presence in the Indian fashion industry and enjoys a global reputation.
Plaintiff claims that the defendants are using a design similar to the registered designs of Plaintiff to constitute piracy within the
meaning of Section 22 of the Designs Act, 2000. According to Section 22 (Piracy of Registered Design) of the Act, during the
existence of copyright in any design, it shall not be lawful for any person.
ETHICS AND MORALITY
Sabyasachi Mukherjee, known simply as Sabyasachi, is a renowned Indian fashion
designer celebrated for his bridal wear, traditional Indian clothing, and haute couture.
When discussing the ethics and morality of the Sabyasachi brand, several aspects can
be considered:
Craftsmanship and Artistry: Sabyasachi's brand emphasizes craftsmanship, intricate

embroidery, and attention to detail in its designs. The brand often collaborates with
local artisans, preserving traditional Indian craftsmanship and supporting local
communities. This commitment to preserving heritage crafts can be viewed as ethically
positive.
Representation and Diversity: Sabyasachi's brand has been praised for promoting
diversity and inclusivity in its campaigns by featuring models of different ethnicities,
sizes, and ages. This emphasis on diversity aligns with ethical principles of
representation and inclusivity in the fashion industry.
Material Sourcing: Practices related to the origin and sustainability of materials used in
their products.
Labor Practices: Ensuring fair wages, safe working conditions, and ethical treatment of
workers involved in the production process.
Sustainability and Environmental Impact: Ethical considerations regarding sustainability and environmental impact in the
fashion industry are increasingly important. While Sabyasachi has not always been at the forefront of sustainability initiatives,
there have been efforts to incorporate sustainable practices, such as using handwoven and natural fabrics in some collections.
However, further strides in sustainability could be made by the brand.
Business Practices: Ethical business practices, such as fair wages for workers and transparency in the supply chain, are vital in
assessing a brand's morality. While specific details about Sabyasachi's supply chain practices might not be publicly disclosed,
ethical standards in terms of fair labor practices and transparency are important considerations for any fashion brand.
Pricing and Accessibility: Sabyasachi's luxury positioning might make its products inaccessible to a wide audience due to
higher price points. While luxury branding is not inherently unethical, the affordability and accessibility of products can be a
point of discussion regarding ethical considerations in the fashion industry.
House of Masaba, led by designer Masaba Gupta, is known
for its vibrant and contemporary designs that often
combine traditional Indian aesthetics with modern
sensibilities. Likely that the brand name, logo, and certain
design elements are protected under trademark law.
Additionally, the unique design patterns and creative works
associated with the brand may also be safeguarded by
copyright law. To obtain precise and detailed information
about the IPR status of the House of Masaba, it's advisable
to consult official databases or legal resources.
Copyright of brand masaba:
House of Masaba reserves complete title and

full intellectual property rights in all Content.
Except as expressly authorized by this Terms
of Use, you may not use, alter, copy,
distribute, transmit, or derive another work
from any Content obtained from the Website
or the service.
LOVE CHILD BY MASABA:
LoveChild is an honest, embracive,

and playfully‑vibrant beauty brand,
made with empathy at its core. The
brand offers an extensive range of
high‑performing products for all
ages, skin colours & cultures.
Enabling a unique expression of
self-love, LoveChild celebrates
YOU!
Style and design of house of masaba (ID)
The hallmark of her eponymous label, House of

Masaba, is her signature design language, which
exudes a playful and experimental aura, defying
stereotypes and transcending conventions, by
blending innovative silhouettes with effortless
sophistication.
Masaba took to her Instagram handle yesterday,
writing a three-page long open letter to the
plagiarism accusation by ‘Diet Sabya’. Calling her
brand as ‘ABSOLUTELY ORIGINAL’, she gave a kick
reply saying, “I read a quote a couple of mornings
back on social media that said, ‘Everyone is a judge
on twitter until proven guilty.” This is probably the
truest statement of our times, so here are my
thoughts. The 12 prints you see on Masaba by
Nykaa packaging are all original house of Masaba
prints. Some dating back to 2009 that some of you
may remember. From then until now, which marks
10 years of my label- we have never been called
out because the work we have done is
ABSOLUTELY ORIGINAL. We started working on the
beauty line with NYKAA in 2017. Print is the DNA of
the brand & every product we do must reflect the
DNA. The same DNA that has made the brand
unique”.
LOVE CHILD BY MASABA:
Masaba Gupta, the leading fashion designer

was accused of copying the packaging
design of Sephora’s ‘Lip Stories’ collection
by an anonymous Instagram account called
‘Diet Sabya’, recently. Just a few days back,
‘Diet Sabya’ shared a post on their
Instagram page taking a dig at Masaba
Gupta’s recent collaboration with ‘Nykaa’.
ETHICS AND MORALITY
Masaba Gupta is a prominent Indian fashion designer known for her eclectic and
vibrant designs that often blend traditional and contemporary elements. When
discussing the ethics and morality of the Masaba brand, several aspects can be
considered:
Sustainability Efforts: Sustainable fashion practices, including the use of eco-friendly

materials, reducing waste, or implementing ethical manufacturing processes, have
become increasingly important in the fashion industry. While there might be some
efforts toward sustainability, specific and detailed information about the brand's
sustainability initiatives might not be widely publicized.
Accessibility and Pricing: Masaba's brand, although known for its unique designs and
contemporary appeal, falls within the premium pricing range, which might limit
accessibility for a broader audience. However, the brand has expanded its range to
offer more affordable options through collaborations or diffusion lines, making the
brand more accessible to a wider consumer base.
Transparency and Business Practices: Information about supply chain practices,

labor conditions, and sourcing of materials might not always be publicly available.
Ethical considerations regarding fair labor practices, transparency, and responsible
sourcing are crucial aspects for consumers concerned about a brand's morality
.
Environmental Responsibility: Consideration of the brand's efforts to minimize its environmental impact, such as sustainable
practices and eco-friendly initiatives.
nnovative Designs: Masaba's designs are recognized for their creativity, fusion of traditional and modern elements, and bold prints.
While artistic freedom is valued, ethical considerations might arise concerning cultural appropriation or misrepresentation of cultural
symbols in designs.
Transparency: The extent to which the brand is transparent about its business practices, sourcing, and manufacturing processes.
Social Responsibility: Involvement in social causes and contributions to community development or philanthropy.
Reference
https://issuu.com/sreyaness/docs/sabya_1_4_/s/10355344#amp_tf=From%20%251%24s&aoh=16991198335204&referrer=https%3A%2F%2Fw
ww.google.com&ampshare=https%3A%2F%2Fissuu.com%2Fsreyaness%2Fdocs%2Fsabya_1_4_%2Fs%2F10355344
https://www.houseofmasaba.com/pages/i-about
https://sabyasachi.com/
https://www.startupwala.com/trademarks-registration/search-MUMBAI-MASABA-5204198
https://www.startupwala.com/trademarks-registration/search-KOLKATA-SABYASACHI-BY-SABYASACHI-(LABEL)-2208155
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Content

02 Copyright of brand sabyasachi:

03 Style and design of

05 Copyright of brand masaba:

06 Style and design of house of

Make and present a case-study based on group presentation on

Although the company was

In one of his interview’s Sabyasachi described his style

Craftsmanship and Artistry: Sabyasachi's brand emphasizes craftsmanship, intricate

House of Masaba reserves complete title and

LoveChild is an honest, embracive,

The hallmark of her eponymous label, House of

Masaba Gupta, the leading fashion designer

Sustainability Efforts: Sustainable fashion practices, including the use of eco-friendly

Transparency and Business Practices: Information about supply chain practices,

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