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How To Write A Proposal

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How to write a good postgraduate

RESEARCH PROPOSAL
2

Introduction
This guide provides practical information for students who have been asked to submit a research proposal as part of
their application for admission to a research degree. It is also relevant to students who are applying to external bodies for
postgraduate research funding.

Undertaking a research degree, whether it is a Masters by Research, a PhD, or another type of degree such as an EdD or
DMus, can be one of the best experiences of your life. You will have the opportunity to meet eminent researchers and
become part of the research community. Postgraduate research will enable you to develop research skills as well as
invaluable transferable skills which you can apply to academic life, your current employment or a variety of professions
outside of academia. What you gain along the way will serve you for the rest of your life, if only to make you a more
confident and knowledgeable person.

Contents
3 University applications
Writing your proposal
Discussing and developing your idea
4 Golden rules for postgraduate research proposals
5 Content and style of your research proposal
What to put in your proposal
Writing the proposal
Plagiarism and Generative AI
6 Abstract
Introduction
Main body of text
7 Methodology
Ethical considerations
About you
8 Dissemination
Summaries and conclusions
9 The process of applying to external funding providers
Research funding
How to identify funding sources
Rules, guidelines, eligibility and deadlines
Screening process
The application process
10 Finding a potential research studentship funder
Before you start writing
Lay summary
11 Training and supervision
Dissemination
12 Other resources
3

University applications
Whether you are applying to conduct your own research or to undertake an advertised project, you will need to apply for
a place at the university of your choice before or at the same time as your application for funding. Securing funding does
not always guarantee an offer of a place at the university you are applying to. A university application for postgraduate
study is most likely to include a research proposal and/or a personal statement, even if you are applying for a funded
project defined by the prospective supervisor.

Writing your proposal


Whether you are limited to one page (as part of a university application form or an enquiry form) or are required to
produce something more substantial for an external funder, the rules about writing a good research proposal are the
same. You want to stand out from the crowd and have the best chance of being selected. This guide highlights the “Golden
Rules” and provides tips on how to write a good research application. Prospective research students may find it useful
when asked to provide a research statement as part of their university application or an informal enquiry form.

Discussing and developing your idea


If you already have an idea for your research project or if you are interested in developing your experience in an area of
interest within the expertise of a prospective supervisor, you should consider contacting prospective supervisors early on
to discuss the possibility of doing a research project under their supervision.

Your prospective supervisor will be crucial to your PhD and may well be able to offer further support with your application.
You can look for potential supervisors by visiting the prospective university website, reviewing the research expertise
which fits your chosen field best and then searching for researchers who could be potential supervisors.

It is a good idea to have a good general overview of your supervisor’s research expertise as a courtesy to them when
you contact them for the first time. This will also allow you to ensure that they are the best person to advise you on your
proposal.

You may wish to send an abstract of your research idea or a draft research proposal to prospective supervisors prior to
submitting your application, meeting them or talking to them over the phone or by e-mail. Make sure your draft is of good
quality, and bear in mind that it is not good practice to contact multiple potential supervisors to comment on the same
draft. If you are contacting multiple people, it is courteous to be transparent about this.

If your prospective supervisor is willing to comment on a draft, be prepared to listen to their advice and to answer
questions. Critical appraisal is a skill that academic staff have developed over many years so don’t be offended if you
receive a lot of comments. Take advantage of the expertise and experience of your prospective supervisor, and show them
that you can respond to their feedback. Finally, and very importantly, do not assume that your prospective supervisor will
or should do all the hard work for you. It is YOUR proposal!

Fellow students, friends and colleagues can also act as lay readers / proofreaders and give a different perspective on
your proposal, in particular on the aims of your research. Most importantly, allow plenty of time to draft, review, edit and
proofread.

“ Talking through ideas with


my potential supervisor and
delving into the literature was
“ I believe that the most important part of a research
proposal is to carefully consider the topic you are
most interested in studying over the next three
super helpful for me to get years, it’s crucial to identify what you truly love. Then
some good starting points for you can try to communicate these ideas with your


my draft research proposal. potential supervisor. By incorporating their guidance,

- Nitara, PhD in the School of


Biological Sciences
your proposal will be more targeted and effective.

- Pei, PhD in the Business School ”


4

Golden rules for postgraduate research proposals


Contents:
• Be clear, objective, succinct and realistic in your objectives
• Show that you have identified a clear research gap, i.e. that you are proposing an original research project that will
make a significant contribution to knowledge
• Explain why this research should be funded and/or why you are the best person to undertake this project
• Explain why this research is important and/or timely
• State and justify your objectives clearly (“because it is interesting” is not enough!)
• Make sure you answer the questions: how will the research benefit the wider society or contribute to the research
community?

Style:
• Provide a clear project title
• Structure your text – if allowed use section headings
• Present the information in short paragraphs rather than a solid block of text
• Write short sentences
• If permitted and relevant to your discipline, provide images / charts / diagrams to help break up the text
5

Content and style of your research proposal


What to put in your proposal?
Application processes can vary by subject area and discipline, so make sure you follow the relevant guidelines provided
by your chosen PhD programme at the University of Edinburgh. If a School/Deanery template is available, you should use
this – otherwise the School/Deanery may reject your application.

If you are not given any guidelines on how to format your research proposal, you could adopt the suggested structure
below.

Suggested structure for a research proposal:


• Title
• Abstract
• Brief introduction to the project, showing what original research you are proposing
• Critical summary of existing literature
• The hypothesis and the objectives of your project
• Methodology
• How the research will be communicated to the wider academic community, plus any non-academic audiences / users
• How you are prepared for the project
• The supervisory provision as well as specialist and transferable skills training
• Ethical considerations
• Summary and conclusions

Writing the proposal


When writing your proposal, bear in mind that individuals reviewing your application will often have to read a large
number of proposals/applications. So, well-presented and clearly written proposals are more likely to stick in the
reviewer’s mind. Avoid long and convoluted titles. You will get an opportunity to give more detail in your introduction. If
applying to an external funding agency, remember that the reviewer may not be an expert in your field of research.

Plagiarism and Generative AI


You must ensure that the application constitutes your own original work. It is anticipated that you will have received
feedback from supervisors and/or other academic staff on drafts of your research proposal.

Make sure that you acknowledge the authors of ALL publications you use to write your proposal. Failure to do so will be
considered as plagiarism. Do not copy word for word what an author has said. You may think that the original author has
presented the information using the best possible words in the best format. However, it is best to analyse the information
presented and re-write it in your own words. If you absolutely have to quote an author ad verbatim, then make sure that
you use quotation marks and italics to indicate it.

In recent years the use of generative AI tools has sparked numerous inquiries related to research and scholarly practices.
The University of Edinburgh’s strategy is to embrace curiosity and to pursue knowledge. As one of the first to teach and
research in the field of Artificial Intelligence over 60 years ago we have set an ambition to be a global leader in Artificial
Intelligence (AI) with integrity. Saying this, all work submitted to the University should be your own original work. It is
not appropriate to misrepresent AI generated content as your own work. Copying information from elsewhere or asking
someone else to write your proposal, including the use of AI apps such as Chat GPT, could be considered fraud. Be aware
that if you use AI tools (such as ChatGPT or others) to generate your submission and submit this as if it were your own
work, this will be regarded as academic misconduct and treated as such.

Given the rapid pace of advancements in generative AI, we anticipate the University’s guidance around its use in academic
and research settings to evolve. When writing your research proposal we strongly recommend checking the current
guidance for staff and students available from the University: www.ed.ac.uk/bayes/ai-guidance-for-staff-and-students
6

Abstract
An abstract is a brief summary written in the same style as the rest of your application. It will provide the reader with the
main points and conclusion of your proposal.

Suggested format for an introduction:


• Introduce the area of research
• Review key publications
• Identify any gap in the knowledge or questions which have to be answered
• Your hypotheses
• Your aims and objectives, including a brief description of the methodology
• How is your research beneficial and to whom

Introduction
A well-written introduction is the most efficient way to hook your reader and set the context of your proposed research.
Get your reader’s attention early on and do not waste space with obvious and general statements. The introduction is your
opportunity to demonstrate that your research has not been done before and that the proposed project will really add
something new to the existing body of literature. It is essential that you identify any gap in the knowledge or questions
that have yet to be answered about your proposed area of research. Your proposal does not have to be worthy of a Nobel
Prize but it has to be based on sound hypotheses and reasoning.

You should provide background information in the form of a literature review which sets the context for your research
to help the reader understand the questions and objectives. You will also be expected to show that you have a good
knowledge of the body of literature, the wider context in which your research belongs, as well as an awareness of
methodologies, theories and conflicting evidence in your chosen field.

Research proposals have a limit on words or pages so you won’t be able to analyse the whole existing body of literature.
Choose key research papers or public documents and explain clearly how your research will either fill a gap, complete
or follow on from previous research even if it is a relatively new field or if you are applying a known methodology to a
different field. Journal articles, books, PhD theses, public policies, government and learned society reports are better
than non-peer-reviewed information you may find on the internet. The University’s Library hosts online guidance on
getting started with researching, managing your sources, and practical information on finding what you need in search engines.

• www.ed.ac.uk/information-services/library-museum-gallery/finding-resources

Although you will develop your ideas further in the main body of the text, your introduction may also include a short
summary of your aims and objectives, your methodology and the expected outcomes/benefits of your research as well as
who it will benefit and who will be able to use it.

Main body of text


Honesty is one of the most important aspects in proposal development so avoid making over-ambitious claims about the
intended research; what is proposed must be realistically achievable.

When drafting the proposal, it is worth asking yourself the following questions and trying to answer them in the text:
• How will my project make an original contribution to knowledge?
• Why should anyone spend public, charity or corporate funds on my research and my research training?
• Who is my research going to benefit (the stakeholders) or be of use to (the end users)?
7

“ In my experience, it is important to try and find a common interface between your


research interest and what is out there in the field. Research groups often follow a
certain research theme which might not necessarily align with your core interest.
However, being flexible and allowing for adjusting your principal research interest and
bringing it in line with the research group of your interest will almost, always help you


produce an excellent research proposal.

- Rizwan, PhD in the Deanery of Biomedical Sciences

• Stakeholders and end-users include, for example, the research community, a professional body or groups of
researchers, a particular group of people such as children, older people or doctors, the government, the industry, health
services, social workers. Try to be specific: stating that your research will benefit the world is likely to be too vague!
• Is there evidence, for example in the literature, that your research will fill a gap in knowledge or a market demand? How
will it build on the existing body of knowledge?
• Is your research timely, innovative and/or responding to a new trend?
• How will your research proposal address my training needs as well as, if applicable, the needs of my current employer?

“ Remember that you are not expected to be a well-rounded expert at this stage;
this is what your studies are for! Instead, focus on delivering a captivating yet
realistic project idea, elaborate on the acquired knowledge and expertise you
do have, and mention any learning avenues for further development.

- Nadine, School of Literatures, Languages & Cultures ”


You should also consider expected outputs to be achieved by the research such as publications, conference papers, a new
database, fundamental knowledge of a new or existing field, contribution to a new policy, and/or development of a new
technology or service.

It is also very useful to describe the milestones of your research projects (a time plan for every 6 months, for Year 1, 2, 3
or a Gantt chart). This will demonstrate to the reviewer or prospective supervisor that you have really thought about how
you intend to conduct your research. But be realistic: make sure that the project is feasible within the prescribed period of
study for your PhD programme.

Methodology – how will you achieve the research aims?


It is important to present the proposed research methodology (e.g. techniques, sample size, target populations, species
choice, equipment and data analysis) and explain why it is the most appropriate methodology to answer the research
question effectively. If space allows, it may be a good idea to justify the methodology by explaining what alternatives
have been considered and why these have been disregarded. You could also point out how your project fits with the
research environment at the University of Edinburgh and why this institution is the best place to conduct your research, in
particular if this will provide you with access to unique expertise, pieces of equipment or data.

Ethical considerations
Universities and funding bodies have strict rules and expectations of the standards with which the research they fund
should be carried out. Project proposals must therefore include potential ethical issues raised by the conduct of the
research. You should show how you plan to address these. This is particularly important if your research project is deemed
“high risk” i.e. if it involves animals, sensitive materials or vulnerable groups such as children or adults with disabilities,
or if you will be collecting data with participants residing outside of the UK. You may also be asked to indicate what the
ethical approval system is in your prospective School. Your prospective supervisor will be able to provide you with this
information.
8

About you
The quality of your ideas combined with your ability to carry out the project successfully within your chosen Department,
School, or Institute will be a useful addition to your research proposal. It is a good idea to include a small section
indicating how your research interests, previous achievements, relevant professional experience and qualifications have
prepared you to successfully undertake your chosen PhD project. Remember to highlight any project management,
data analysis and critical thinking experience you may have gained previously. You should indicate what further research
training you will require in order to successfully complete your PhD.

Avoid overly personal or vague statements but do try to point out:


• the most important achievements of your (academic) career: degrees you have obtained, your IT skills, societies you
were part of, work experience, successful projects you have been involved in, focusing particularly on evidence of your
preparedness to undertake your specific PhD project (e.g. relevant courses that you have undertaken)
• evidence of your potential to succeed at PhD study, e.g. motivation, enthusiasm, an inquiring mind, ability to carry out
analytical work, a keen approach to research or ability to work independently.

Dissemination
If space allows, indicate how you will be communicating with colleagues and your supervisors as well as with the wider
community and, if applicable the funding body supporting your research.

Examples of dissemination activities are:


• Internal seminars
• Regular reporting to stakeholders (e.g. health service, industrial partner)
• Publications (e.g. journal articles, reviews, book chapters)
• Conference presentations
• Exhibitions
• Outreach (e.g. Research Communication in Action) and Public engagement events (e.g. Café Scientifique,
Biotechnology YES, Edinburgh Science Festival)

Summaries and conclusions


Well-written summaries and conclusions at the end of the proposal and/or at the end of each section can help a reviewer
identify the important information. Make sure these are concise, clear and informative – some reviewers will start by
reading the conclusions. Reviewers tend to have a large number of applications to review and/or to be very busy people.
As a result, each proposal will only receive a short time. Your proposal has to stand out!
9

The process of applying to external funding providers


Research funding
In choosing where to do your research degree, a long list of factors will come into play: the academic reputation of the
institution, the research expertise of academic staff, location, the quality of training offered and the availability of funding.

There are several types of funding for postgraduate research: your own funds; external funding bodies such as charities
and trusts; national and governmental agencies; employers and the private sector, and internal sources such as university
scholarships, funded studentships and projects advertised by supervisors. It is a competitive process and will depend on
your qualifications, experience and research aspirations.

How to identify funding sources


Investigating potential funding sources and preparing postgraduate research applications is a lengthy process, so you
should allow plenty of time. It is not unreasonable to start approximately one year before your proposed start date.

The University of Edinburgh’s Scholarships and Student Funding Services offer a search facility for prospective and existing
students: www.ed.ac.uk/schools-departments/student-funding/search-scholarships

You should check the websites of individual departments as they may have additional funding resources and this is where
you will find details of research projects. There is also funding available from external funding bodies, including trusts and
charities, research foundations, government agencies, the private sector or your home government.

Search facilities include www.researchresearch.com (available only on campus) and search engines can also be helpful
if you are looking for organisations which fund research in your area of interest. If you are responding to an advertisement
for a defined project, it does not mean that you should not pay attention to the first contact you make with the principal
researcher on the project. Make sure that you highlight how the project fits with your research aspirations and why the
chosen academic unit will help you fulfil them.

Rules, guidelines, eligibility and deadlines


A surprisingly large percentage of proposals are rejected simply because they do not follow the rules and guidelines
specified by the funding body. Deadlines are nearly always firm (unless called “rolling”) and it is highly unlikely that they
would be changed for anyone. Follow the rules, guidelines and eligibility criteria to the letter! The funder has produced
them for a reason and failure to follow these will almost guarantee the rejection of your proposal. If the funder has
published selection criteria, use these to tailor your application to the opportunity being advertised.

Screening process
The most popular funding bodies will have a very strict screening process which will be carried out before the reviewer
gets to see the proposals. Any application which does not comply with rules and regulations, including editorial ones such
as font size or number of pages will not be accepted. The number of proposals will almost always exceed the number of
awards available so do not provide reasons for your application to be rejected on format.

The application process


Bear in mind that some funders have closing dates early in the year so it is a good idea to start the application as soon as
possible (about a year before your proposed start date). External funders will often ask you to have, at least, a conditional
offer of admission at the proposed university or to have an endorsement from the university you are planning to go to.
Some funding will only be tenable at the university stated in the application so make sure you read all the guidelines.
10

Finding a potential research studentship funder


If you are seeking external funding for your own project, the next step is to find the most appropriate funding body and
funding stream for your particular research project. Your prospective supervisor and previous undergraduate/Masters
study advisors will be excellent sources of knowledge in this area. Other members of staff in university scholarships
offices, careers services, research support offices or student recruitment and admissions (if they have staff specialising in
postgraduate studies) may be able to help you.

Before you start developing your research proposal, it is worth researching your chosen funding body (whether it is a
university or an external funding agency). Once an opportunity has been identified, you should ensure that you have
checked:


• that your research idea is in a research area supported by the
prospective funder;
It’s common to apply for
funding several times. If you
• that you are eligible to apply (e.g. nationality, affiliation, qualifications);
failed the first time, it doesn’t
• that you have allowed sufficient time for drafting the research proposal;
mean you are a failure or can


• that you understand fully the funder’s selection process; never get funding.
• that you have allowed sufficient time to complete the proposal before
the closing date and; - Daisy, Moray House School of
• how the application should be submitted to the funder. Some funders Education and Sport
(e.g. AHRC and ESRC) require that you register on their system and may
require approval from your prospective university.

Before you start writing


All funders (government-funded research councils, universities, research charities, or private companies) have objectives
to fulfil set by the people and organisations that they answer to, including stakeholders and financial supporters. When
they invest in research, they are looking for that investment to help them achieve those objectives. For private sector
employers, it may be to improve their business processes, increase their R&D potential or to train employees. For research
charities, it may be to find ways to help particular groups of people such as those in unemployment or those affected by a
medical condition.

All funders, universities and prospective supervisors want good applicants. However, they will have different ways of
reviewing your application and may have strict criteria against which to assess your proposal. Try to be objective. For
example, if your research proposal involves a 10-year geological survey, it is unlikely that the funder will want to fund
it as a PhD studentship which is set to last for a defined and shorter period of time. Similarly, if your proposal contains
too few or too many research activities for the period of proposed research training, they will be reluctant to fund it. The
former will not be considered good value for money and the latter will be perceived as having a risk of failure against the
objectives planned at the beginning of the project.

Make sure you consider how best to present the ideas/objectives of the research project and their value clearly as there is
stiff competition for postgraduate research awards. A proposal should not just be “good enough” but one of the best.

Lay summary
In addition to an abstract and an introduction, you may be
asked to produce a lay summary, the impact of which is not
to be underestimated. While funders may use expert panels
to assess research proposals, the final decision may rest
“ Seeking feedback from friends and
family was key in helping me draft my
research proposal. Discussing with
with individuals (for example: Trustees from a charity) who peers offered valuable insights into
whether the principles of my study


will not necessarily have the expertise in your proposed field
of research. Make sure you “grab” the readers’ attention by could be understood more widely.
presenting a clear and succinct summary. As an indication,
some Research Councils advise that the lay summary be written - Nitara, PhD in Biological Sciences
in a style which should allow reasonable understanding by an
interested 14-year old.
11

Training and supervision


The training and supervision of research students is an important consideration. Prospective postgraduate research
students will be expected to gain specialist and transferable skills so, if the funder requires it, indicate what provisions are
in place at your proposed university. The University of Edinburgh runs one of the best and most proactive transferable
skills programmes, please visit: www.ed.ac.uk/schools-departments/institute-academic-development

Individual university websites will also provide information regarding the facilities and structure of your specialist training
e.g. skills in a particular technique, access to archives, a seminar programme (to which you may be asked to contribute),
a mentoring scheme (if in place) or access to a Graduate School. Think about what training you need to complete your
specific project successfully, not just a PhD in general.

Dissemination
Funders want the research they support to help and inspire others, therefore proposals which highlight what the expected
benefits of the research are and how the research findings will be communicated to the wider community have a greater
chance of success. Please note that some funders have strict rules about reporting but it does no harm to indicate that
you will comply with these rules. Other funders such the private sector may sometimes request an embargo period for
your research to be published so you must check, with your supervisor, what the terms and conditions are. Examples are
provided in the section on dissemination (see page 8).
12

Other resources

• The Postgraduate Companion (2008). Chapters 4-7; Hall G. and


Longman J. Eds, Sage Publications London, UK.

• The PhD Application Handbook: Revised Edition (2012). Bentley PJ.


Eds, Open University Press, Maidenhead, UK.

• Vitae (formerly UKGRAD): www.vitae.ac.uk

• FindaPhD: www.findaphd.com/advice

Produced by
The Postgraduate Team,
Student Recruitment & Admissions,
The University of Edinburgh
futurestudents@ed.ac.uk

This leaflet is available to download in PDF format on our website:


www.ed.ac.uk/studying/postgraduate

If you require this document in an alternative format, such as large print,


please contact: sra.enquiries@ed.ac.uk

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336. ©The University of Edinburgh, 2024

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