Alvites Sasha BSBA-DMKT PB1 2024-04
Alvites Sasha BSBA-DMKT PB1 2024-04
Alvites Sasha BSBA-DMKT PB1 2024-04
comfort.co
Education Education
Time management
Identity
Golden circle
Core values: Passion: Fashion
Why? Improve the clothing
-Empathy industry Super power:
-Honest How? Creating clothes
fascinate people
-Calmness What? Digital marketing in
fashion with my designs in
Vision: clothes
To attract people to comfort clothes
Guiding
“principles:
Don’t be into trends. Don’t make fashion own you, but you decide what
you are, what you want to express by the way you dress and the way to
live.” - Gianni Versace
Promise & position
Promise
Anyone that want to feel good and comfortable on
what they are wearing. A soft material and stylish
clothing. To promote positivity and inclusivity.
Position
Fascinating clothes designs
Networking
Industry event: Industry event:
Product Marketing 2025 TevhConnect
September 4-5 September 21-23
San Francisco, CA Washington, DC
Network with professionals and try to get partnerships Learn the latest trend/ technology
Elevator
With aPitch
fast pace changing technology world I plan on using my many years of
experience to help soften the process of bringing their business to the internet.
Mentorshi
p for marketing pro with 20 years of experience with fashion/clothing
Looking
brands
Brand archetype
Online ID Calc Scores
Volume: zero
Volume: zero Archetype:
Relevance: greater than zero creative
Description: “all about brands
Purity: 17%
that champion innovation and
Diversity: less than zero
Validation: less than zero
creativity”
Improvement
s
Variables: Focus on volume and validation
Type of content: images and video content every week
The primary social media tool: Instagram to promote the clothing
Professional development
Technical Transferabl
SEO Communication
e
Task:master SEO techniques
Task: improve enunciation
Organization: YouTube
Organization:youtube
Quote references
Gianni Versace - that is the key of this collection, being... (n.d.-a). https://www.brainyquote.com/quotes/gianni_versace_338929
Creator brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2024, January 24). https://www.kayeputnam.com/brand-archetype-creator/
Photo references
Aliexpress. (n.d.). https://www.aliexpress.com/i/
3256804796053058.html?gatewayAdapt=4itemAdapt
Hines, K. (2021, November 8). The Ultimate Guide to Digital Marketing. Search Engine Journal.
https://www.searchenginejournal.com/ultimate-digital-marketing-guide/417055/
Event references
GovEvents, LLC. (n.d.). Past events. https://www.govevents.com//listings.php/
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=&page=&past=&q=&sort_col=&sort_dir=asc&source=&spec_date=&state=&tdate=&version=?organizer=TechConnect