Alvites Sasha BSBA-DMKT PB1 2024-04

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Personal Brand Exploration

Project & portfolio 1

Sasha Alvites| April 19, 2024| Digital


Career Category
Short term career goal:
Graduate in December 2025
Have an entry level job at EA sports
Apply to job in Linkedin by January 2025
Long term career goal: 2030
Create a clothing company that gives people comfort and feel
good
Occupation
Digital marketing
Advertising manager
Social media manager
Digital designer
Data analyst
Target
audience

comfort.co

24seve Swank Simply


Uniql Jiff
n compan Bella
o y
y
X
X
X
X
Marlena Competition Sasha
WorkS.experience Work experience
Alvites
5+ years personal style mentor 2+ years merch associate

Education Education

B.A of science A.A in arts

Minor marketing Enrolled in bachelors degree for


digital marketing at full sail
Skill university
Handwriting marketing Skill

Time management
Identity
Golden circle
Core values: Passion: Fashion
Why? Improve the clothing
-Empathy industry Super power:
-Honest How? Creating clothes
fascinate people
-Calmness What? Digital marketing in
fashion with my designs in
Vision: clothes
To attract people to comfort clothes
Guiding
“principles:
Don’t be into trends. Don’t make fashion own you, but you decide what
you are, what you want to express by the way you dress and the way to
live.” - Gianni Versace
Promise & position
Promise
Anyone that want to feel good and comfortable on
what they are wearing. A soft material and stylish
clothing. To promote positivity and inclusivity.
Position
Fascinating clothes designs
Networking
Industry event: Industry event:
Product Marketing 2025 TevhConnect
September 4-5 September 21-23
San Francisco, CA Washington, DC
Network with professionals and try to get partnerships Learn the latest trend/ technology

Elevator
With aPitch
fast pace changing technology world I plan on using my many years of
experience to help soften the process of bringing their business to the internet.
Mentorshi
p for marketing pro with 20 years of experience with fashion/clothing
Looking
brands
Brand archetype
Online ID Calc Scores
Volume: zero
Volume: zero Archetype:
Relevance: greater than zero creative
Description: “all about brands
Purity: 17%
that champion innovation and
Diversity: less than zero
Validation: less than zero
creativity”

Improvement
s
Variables: Focus on volume and validation
Type of content: images and video content every week
The primary social media tool: Instagram to promote the clothing
Professional development
Technical Transferabl
SEO Communication
e
Task:master SEO techniques
Task: improve enunciation

Organization: YouTube
Organization:youtube

Date: September 2024


Date: June 2024

Graphic design Project management


Task:improve design skills Task: make a project plan

Organization adobe training and tutorials Organization: linkedin

Date: October 2024 Date:July 2024


References
Competition references
Marlena S. (n.d.). https://www.linkedin.com/in/marlena-s-t

Quote references
Gianni Versace - that is the key of this collection, being... (n.d.-a). https://www.brainyquote.com/quotes/gianni_versace_338929

Creator brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2024, January 24). https://www.kayeputnam.com/brand-archetype-creator/
Photo references
Aliexpress. (n.d.). https://www.aliexpress.com/i/

3256804796053058.html?gatewayAdapt=4itemAdapt
Hines, K. (2021, November 8). The Ultimate Guide to Digital Marketing. Search Engine Journal.
https://www.searchenginejournal.com/ultimate-digital-marketing-guide/417055/
Event references
GovEvents, LLC. (n.d.). Past events. https://www.govevents.com//listings.php/
afrom=&agency[0]=20&agency_other=&ato=&audience=&cancelled=&cat[0]=5&cec=1&cfp=&cf
rom=&city=&country=&cron=&cron_date=&cto=&exhibitor=&fdate=&focus[0]=&loc=&notcat[0]=&organizer
=&page=&past=&q=&sort_col=&sort_dir=asc&source=&spec_date=&state=&tdate=&version=?organizer=TechConnect

Product marketing summit: San Francisco. Product Marketing World. (n.d.).


https://world.productmarketingalliance.com/location/sanfrancisco/

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