Business Plan Revised Script
Business Plan Revised Script
Business Plan Revised Script
Group No. 2
Bigtime Coffee Hideout
Table of Contents
Introduction-----------------------------------------------------------------------p.1-6
Executive Summary------------------------------------------------------------p.6-9
Environmental Analysis------------------------------------------------------p.9-14
Business Description---------------------------------------------------------p.14-17
Organizational Plan-----------------------------------------------------------p.18-21
Production Plan-----------------------------------------------------------------p.21-23
Operation Plan------------------------------------------------------------------p.24-27
Marketing Plan------------------------------------------------------------------p.28-30
Financial Plan-------------------------------------------------------------------p.30-32
Appendix--------------------------------------------------------------------------p.33
Introduction
Bigtime Coffee Hideout is the proposed name for the business, named in order to focus
the business’ commitment to offering customers a satisfactory and unique experience
without compromising their time. It is dedicated to promoting values that will strengthen
the business’ growth, development, and relationship with customers, provide customers
the ideal place for relaxation and offer exceptional products that will provide unique and
satisfactory taste as well as show outstanding customer service.
Mandurriao, Iloilo City, Iloilo is the proper address of the business, where it will serve as
the cafe's location as well as a designation for any shipping of raw materials, foods, and
supplies needed by the business. The email address used for the business will be
bigtimecoffeehideout@gmail.com, which will utilize electronic communication with
customers, suppliers, and creditors.
5. Kershan Ashley Pe
Bigtime Coffee Hideout is an establishment that aims to provide customers with a wide
variety of choices in foods and drinks. Drinks of all sorts will be presented varying from
hot coffee to a honey-infused lemonade drink. The selection of coffee will range from
cappuccino to espresso, with popular coffee flavors such as French vanilla, mocha, and
peppermint. Non-alcoholic beverages will also be accessible on the shop’s menu.
Foods offered by the shop mainly consisted of sandwiches, bread, and hot meals.
Breakfast will feature breakfast pastries, eggs, pancakes, and waffles. The lunch and
dinner menu will be comprised of sandwiches and salads. A wide assortment of
desserts such as different varieties of cookies, biscuits, and sweet rolls will be offered
daily in the café.
The mission of Bigtime Coffee Hideout is to serve and deliver high-quality foods and
drinks while providing healthy food security and a relaxing atmosphere to customers.
The vision of Bigtime Coffee Hideout is to be the leading café that offers quality coffee,
meals, and drink products while working with outstanding service that help support the
greater good of our customers and the community. Its objectives are centered on great
service and products in order to make the café a place of relaxation to minimize the
stress and tension of customers and offer products that are unique and exceptional in
terms of quality and taste.
Mandurriao, Iloilo City, Iloilo is the chosen location of the Bigtime Coffee Hideout, and it
is situated in Iloilo Business Park at Megaworld Blvd. The location offers a great
advantage to the business since it is filled with people and has multiple markets that are
significant sources of raw materials required for the business. Transportation is
available within the location, however, its cost may differ depending on the distance
needed to travel or the situation. Commercial zones such as restaurants and cafes are
prominent in the business park and may pose a direct competition to the café. The
geographic and climatic conditions in the location may vary but will present no threat to
the business since the area is modernized and efficient compared to its counterparts.
Source of Funds
Bigtime Coffee Hideout is seeking ₱ 235,000 financing to open its location. For the
start-up in a span of 3 – 4 months, 60 percent will be funded from the people who own
the business and the remaining 40 percent will come from the loans that will be
acquired from selected bank institutions. Funding would come prominently from the five
founding members of the establishment namely: Joaquin Alfonso Columbretis, Anne
Grace Alto Escape, Zyra Camille Japitana, Jerah Myka Jereza, and Kershan Ashley Pe.
For the remaining funds in the following months, reinvestment of the profits made in the
business will be considered until the amount made is satisfactory in order to resupply
and improve the products and their quality as time passes on.
Funding Requirements
These are the list of costs and requirements for the location, items, ingredients, and
equipment needed in the establishment of the café. The overall cost of all requirements
needed for the café is ₱ 229,460.
14 Napkins 25 ₱ 50 ₱ 1,250
(Weekly)
15 Cups 50 ₱ 35 ₱ 1,750
3 Sugar 20 kg ₱ 50 ₱ 1,000
(Weekly)
6 Assortment 10 kg ₱ 45 ₱ 450
of Leafy
Green
Vegetables
(Weekly)
8 Flour 20 kg ₱ 89 ₱ 1,780
(Weekly)
16 Baking 18 ₱ 75 ₱ 1,350
Powder
(Weekly)
Executive Summary
Vision
To be the leading café that offers quality coffee, meals, and drink products while
working with outstanding service that help support the greater good of our customers
and the community.
Mission
Our mission is to serve and deliver high-quality foods and drinks while providing
healthy food security and a relaxing atmosphere to customers.
Goals
● Have a successful business opening.
● To be a well-known café within a year after opening the business.
● Mark business’ name in the marketplace and in customers.
● Introduce and spread nationwide.
● Extend help to humanities.
Objectives:
● Product: Offer a high quality standard of products and services.
● Service: We ensure to treat our customers respectfully and nicely while working
with outstanding service that is prompt and efficient.
● Atmosphere: Provide and ensure a comfortable, relaxing, and pleasant
atmosphere.
● Work Environment: We aim to achieve a healthy and positive workplace for the
welfare of the business.
● Every
Wednesd
ay: Food
Panda &
Grab
● Behavioral
Segmentation
● Value-based
Segmentation
● Ingredients
Our business is centered on great service and products to make the café a place
of relaxation to minimize the stress and tension of customers and offer products that are
unique and exceptional in terms of quality and taste. Additionally, we will promote eco-
friendly packaging to help sustain the environment. These qualities will be the strength
of our business. Moreover, the factors to be considered on this business are:
The basis for the improvement and changes of the business daily operation will
be the evaluation and feedback from the customers. In addition, with this modern time,
we intend to be diverse with our marketing strategies in promoting our business. These
would be the approaches we would prioritize for the business’ growth.
● Customers: They are the ones who make the profit of our business. Anyone can
freely enter our business and try our products, and we will serve them the best
service they deserve.
● Suppliers: They are the source or foundation of providing raw materials and
ingredients for the production of our products.
● Employees and Staff: They are the backbone of our business. They intend to
supply, produce, and manage the day-to-day operations of the business.
Environmental Analysis
This section is a strategic tool that determine the external and internal factors affecting
the business
Global Analysis
The Philippines has rich land where it is possible to cultivate, grow and produce quality
coffee. Filipinos love to drink coffee because of its energizing effect. It is the go-to drink
of every Filipino. Filipinos consume 100,000 metric tons of coffee a year. Since the
middle of the 18th century, the Philippines has been a coffee-producing country. In the
1880s, when coffee rust struck Brazil, portions of Africa, and Java, Indonesia, the
country became the world's leading producer. From then many coffee shops were
established in the Philippines due to the love of Filipinos to the coffee.
Due to the consumer's demand, many coffee bean suppliers in the Philippines have
become popular. The Philippines has rich land where it is possible to cultivate ,grow and
produce quality coffee. Coffee shops offer different types of coffee such as Arabica
,Robusta ,Liberica and Excelsa. Many Coffee shops focus their product only on coffee.
The business aims to offer different varieties of coffee, drinks and food to the customers
Societal Analysis
Political Environment:
Workers Benefits can help a company recruit top talent, and it is critical to keep top
talent in the company. According to an Aflact study, 49% of employees will look for a
new job within a year if they are dissatisfied with the benefits that their employers
provide. Investing in employees is a win-win situation wherein employees gain good
benefits from the employer while the employer attains steadily increasing performance
of the business.
Economic Environment:
Income is money received on a regular basis from work or investments. Income has a
positive and negative effect in the business; if the consumers have a high income, the
business's sales increase; if the consumers' income decreases, the business's sales
decrease. Since food and beverage are essential to the physiological needs of the
consumers, income has a positive and negative effect in the business. A total of 3.6
percent of income is spent on food and beverages consumed outside of the house.
Socioeconomic Environment:
Social media is important nowadays since it helps businesses gain clients by marketing
their products through social media. With the use of social media, businesses may
develop meaningful relationships with their consumers and get to know their potential
customers better. Customer input can provide suggestions to businesses on how to
enhance their products.
Ecological Environment:
Wide places provide a greater variety of consumers if they have a greater population.
Growing population means greater demand and greater supply also .However climate
change affects the supplies of raw products needed for making the products like coffee,
the rising temperature decreases the area that is suitable for growing coffee.
Legal Environment:
According to the RA 11058, employers are required to comply with occupational safety
and health standards, including informing workers about all types of hazards in the
workplace and providing facilities and personal protective equipment for workers. The
RA 11058 allows businesses to put measures in place to protect the environment of the
business.
Industry Analysis
a. Target consumers
Target customers include coffee lovers, students and workers .The location of
the business is in Iloilo Business park ,it will cater the needs of customers with
affordable products that cater their physiological needs , a peaceful environment
that can help them to relax and focus .
b. Competitors
Competitors are coffee shops within the location with well-known brand names to
customers. They offer high quality but pricey products. The business will produce
budget friendly products to the customers.
c. Creditors
The financial aspects of the business will be assisted by financial institutions. The
business will seek assistance from the Bank of the Philippine Islands.
d. Suppliers
The ingredients of the business will mostly come from local suppliers and
supermarkets so the business can also help the local people in the community. In
addition, the price of ingredients is much cheaper compared to other suppliers.
e. Government
The business is located in Mandurriao, Iloilo City .The business will cooperate
from the activities of the government that provide for the industry.
f. Employees
The business hired 10 employees to operate and serve the customers, the
business owners will also be involved in operation they will be managing the
administrative, financial, production, and marketing.
SWOT ANALYSIS Business Strength Business Weakness
The budget friendly products Business is not well known
,since the ingredients will
come from local markets
Market Forecast
Demand and supply are important factors that affect the business. The Iloilo Business
Park is centered on businesses with a huge number of employees and customers. In
order to avoid any troubles in the business, the business must keep a detailed supply of
ingredients in order to avoid negative effects on profit and customers. To run a
successful business, you must prevent every possible threat.
Market Shares
Iloilo Business Park will be the market area for the market shares .There are 6 - 8
businesses in the area that are similar to the business, 15 - 20 % will be the market
share of the business in the area. Assumes that other businesses have an average
profit of 700,000 - 950,000 the business should lower the profit from others since it is
new in the market. Estimated that about 400,000 - 600,000 the profit of the business in
the few months.
Market Position
Our company's industry is diverse. We compete with a number of companies whose brand
names are well-known among customers. Competitors provide high-quality products, but
they are not affordable. Our company's goal is to provide a moderate-cost, high-quality
product that caters to our target market of coffee drinkers, students, and workers. Using
social media to advertise our business can entice buyers.
Business Description
Bigtime Coffee Hideout will be a café located in Iloilo Business Park at Megaworld Blvd.
The quality and productivity of the business are also determined based on the
equipment and material used to make an outstanding product or service. Equipment
and materials are essential and significant for the effective functioning of a business.
With the right equipment and materials used, it can ensure products are well-made as
well as providing outstanding service thanks to the improvements from various
equipment and materials.
The equipment that will be needed for the business is shown based on the table below.
Toaster Aprons
Oven Freezer
The size of the proposed business is a small-scale business, which ranges from 1500 to
2000 square feet, where the interior design of the building will focus on envisioning a
peaceful and harmonious atmosphere. It will have 10 employees, which consist of
organizational roles such as Administrative Operations Manager, Assistant Manager,
Finance Manager, Production Manager, Marketing Manager, and minor roles such as
barista, café manager, kitchen staff, and cashier.
The Megaworld Corporation will be the company involved in establishing the location for
the cafe, since they hold jurisdiction in the area, the business owners will have to
negotiate and deal with the Megaworld Corporation for the use of the location. In the
procurement of foods and ingredients, future parties with necessary contracts for the
café will be nearby local farms and markets such as Mandurriao Public Market, and
Iloilo Supermart Mandurriao.
Personnel requirement
The required personnel for the café will consist of ten people, who are each tasked with
different roles such as barista, café manager, kitchen staff, and cashier. Additionally, the
owners of the business are tasked with organizational roles namely: Administrative
Operations Manager, Assistant Manager, Finance Manager, Production Manager, and
Marketing Manager. There will be two baristas assigned in making and serving drinks
such as coffee and beverages with the inclusion of being responsible for taking
customer orders and payments. Cleaning and sanitization of work areas will also be
included in the barista’s role and responsibility. A café manager will be assigned to the
café who oversees all aspects and phases of the café's operations with the inclusion of
managing staff, planning, and assessing the cafe's activities. The kitchen staff will
consist of two people, each given the responsibility of offering assistance with the
preparation of food and are also tasked with maintaining the cleanliness of dishes and
respective food storage facilities. A café cashier will be required to operate the cashier
register, deliver customer service, and assist other café personnel if needed. In the
hiring process, the documents that are needed and required are the following: Birth
Certificate, any legal ID/s, resume, NBI clearance, tax forms, diploma, and transcript of
records.
Administrative operation
This section describes the form of business organization, the liability of the
owner, the organizational structure, the role of the owner, and the proposed salary.
Organizational Structure
Position Responsibilities
Production Plan
This section presents the production schedule, production process, equipment required,
sources of materials, and estimated production cost.
Production Schedule
Weekly
Product Time to Produce Yield
Honey Mustard 5-10 Mins 1L or 1Liter
(for salads)
Chicken Spread 35 Mins 1L or 1Liter
(for sandwich)
Daily
Product Time to Produce Yield
French Vanilla 6-45 Mins 28 (150ml)
Cappuccino 4-15 Mins 24 (150ml)
Espresso 4-15 Mins 24 (150ml)
Pancakes 40 Mins 40 servings
Salad 45 Mins 9 (6 inch bowl)
Chicken 40 Mins 20
Sandwich
Honey Lemonade 50 Mins 20 (240ml)
Production Process
For Espresso:
1. Procurement of materials (coffee beans).
2. Grind beans using Industrial Grinder.
3. Coffee to be put in filter basket and add water to reservoir in the drip maker.
4. Brew coffee and serve while hot.
For Cappuccino:
1. Prepare Espresso
2. Prep milk into a pitcher
3. Swirl it around while pouring onto the Espresso and then serve.
For Pancakes:
1. Add butter on a sheet pan and place inside a preheating oven until butter is melted.
2. Whisk flour, egg, milk, sugar, and salt together in a bowl to make a batter.
3. Pour batter into the hot butter.
4. Bake until pancake is brown on the edges and a toothpick inserted in the center
comes out clean.
5. Portion servings then serve.
Equipment required
In producing the food as well as beverages of the establishment, Bigtime Coffee
Hangout lists down the equipment used for production:
Oven Toaster
Industrial Grinder Automatic Coffee Drip Maker
Commercial Espresso Machine
Sources of Materials
Sources of raw materials will be provided by local farms and markets such as
Mandurriao Public Market and Iloilo Supermart Mandurriao. Goods are to be shipped to
a storehouse where they shall be assessed, if materials were received with no
damages, payment shall be given accordingly. In terms of shipment, all materials
ordered should be delivered within the specified time stated. If ever the materials
shipped somehow were late or small damages were seen after inspection, a 5-10%
discount shall be insured depending on how severe the damages were.
This section presents the evaluation of suppliers, purchase procedures, storage and
inventory control, and sales procedures.
Evaluation of Suppliers
The business must conduct a critical evaluation of the suppliers of raw materials and
establish harmonious working relationships with them. A survey is made to conduct and
evaluate a supplier’s performance to the business with a comments or remarks section
to further evaluate their performance from criteria.
Supplier Information
1 = 2 = 3 = 4 = 5 =
Poor Fair Satisfactory Good Excellent
Job
Knowledge
Comments
Work Quality
Comments
Punctuality
Comments
Initiative
Comments
Communicati
on
Comments
Dependability
Comments
Overall
Rating
Evaluation report
Final Comment
Reviewer’s Signature:
Purchase Procedures
Storage and Inventory Control
All goods and raw materials will be bought from the supplier then to be delivered to a
storeroom, behind the establishment. A manager shall be there to assess the materials
or ingredients delivered. Raw materials are to be thoroughly examined ensuring quality
control and the required quantity delivered are met. Once proper assessment is finished
and passed a certain criteria, the suppliers are then paid for their services and staff can
easily procure the materials.
Sales Procedures
MARKETING PLAN
This section contains the following factors of the marketing mix: product, place,
price, promotion, people, packaging and positioning
Product
Bigtime Coffee Hideout is a cafe that offers a variety of drinks and foods to its
customers. The café offers a selection of drinks such as Hot Choco, Honey Infused
Lemonade Drink, Cappuccino, Espresso, French Vanilla, Mocha, and Peppermint. Non-
alcoholic beverages will also be available in the cafe such as soda and juice. The foods
offered by the café consist primarily of sandwiches, soups, and hot meals. The menu for
breakfast includes breakfast pastries, eggs, pancakes, and waffles. While for the lunch
and dinner menu, it will consist of sandwiches and salads. The café will also offer
desserts such as cookies and biscuits available daily in the café. The business partners
plan to expand the variety of coffees as the business grows in the future and gain more
patronage from its customers.
Place
Price
Bigtime Coffee Hideout will offer a variety of drinks and foods at a very
reasonable price. The prices of products on the menu range from Php 90 to Php 200,
which also appeals to customers that look for quality taste coffees. Bigtime Coffee
Hideout will ensure a moderate range of pricing compared to other cafes in the area.
The business also aims to maintain a high standard of drinks & foods quality and
service. The customers will get a fair value for their money and also enjoy the relaxing
ambiance of the café.
Promotion
The business partners will market the products using various platforms such as
social media, business websites, and printed promotional materials. The owners will
create a website for the business that allows customers to contact the store and view
the complete list of products and services. They will also utilize printing flyers and
posters to promote the special promos. The owners will also post the printed
advertisements outside the physical store to keep the customers aware of the products
offered in the café.
People
Packaging
Positioning
Financial Plan
Major Assumption
● Monthly Increase in Rent 1.5%
● Monthly Increase in Utilities 2%
● Monthly Increase in Sales 2%