Empotech11 q2 Las5-6

School-based Self
Learning Module
EMPOWERMENT
TECHNOLOGIES 11
Quarter 2 -Learner’s Activity Sheet 5-6
ICT Project Publication and Statistics
The following are some reminders in using this School-based self-learning

Module:
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module.
2. Write your answers on the answer sheets, assessments and long quiz
3. Don’t forget to answer activities included in the module
4. Read the instruction carefully before doing each task.
5. Observe honesty and integrity in doing the tasks and checking your
answers
6. Finish the task at hand before proceeding to the next.
7. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this

module, do not hesitate to message me in messenger: Abegael
Urdaneta.
Always bear in mind that you are not alone.
I hope that through this material, you will experience

meaningful learning and gain deep understanding of the
relevant competencies. You can do it!
1
Note: Remember to practice proper health protocols. Just stay at home. Stay safe from Covid-19.
Quarter 2 -Learner’s Activity Sheet 5-6
ICT Project Publication and Statistics
I. TOPIC: ICT Project Publication and Statistics

II.MELC: -generate a technical report interpreting data analytics. Google,
Facebook, or similar traffic data on the general aspects of search
visibility, reach, and virality
CS_ICT11/12-ICTPT-IIqr21
III. WHAT I NEED TO KNOW

A. Objectives
 learn how to use web/social analytics platforms;
 generate a technical report interpreting data analysis, e.g. Google,
Facebook, or similar traffic data on the general aspects of search
visibility, reach and virality; and
 study website traffic data monitoring and use it to their advantage.
B. Concept Notes
Web Traffic
Just like a traffic on a highway which refers to the number of cars traveling
down the road, web traffic is the number of web users who travel to any
given website. Each person who logs on to a website is recorded as a visit or
session, with a starting and ending point. This is a common way to measure
success of your website and online business effectiveness at attracting an
audience.
Monitoring Site Statistics on Different Platforms

You can find out how many people are interacting with your website. There
are many tools that you can use to measure the success of content on your
website.
1. WIX
You will see how much traffic your site is getting, where your visitors are
coming from and more, with the Site Traffic Analytics.
By understanding how visitors interact with your site and by checking in on
your site's performance, you'll be better able to reach your audience and
respond to the changing trends.
Once you log in to your WIX account, click the Analytics tab in your site's
dashboard.
2
KEEP IN MIND:
• Visits- refer to the number of visits in a website during the selected time-
frame, including multiple visits by the same visitor.
• Unique Visitors- refer to the number of people who visited a website at
least once within the reporting period.
• Bounce Rate- refers to the percentage of people that visited in a website
and left after viewing only one page.
• Form Submitted- refers to the number of contact forms submitted by
visitors.
2. FACEBOOK
Running a Facebook business page can help your reach and connect with
your existing and potential customers. And this is one of the inexpensive
ways to promote your business online.
To access Facebook Page Insights, go to your Facebook Page and click
Insights tab in the top menu.
Facebook Page Insights gives you detailed analytics for your Facebook Page,
so you can track what works, learn how people interact with your content,
and improve your results over time.
Facebook Page Insights TAB will give you more in-depth statistics.
Overview: Overview gives you a bird’s-eye view of everything that’s
happening in your Facebook Page.
The Overview is broken down into different sections, starting with the Page
Summary. Here, you’ll see a set of graphs with top-level metrics for a
number of categories:
Actions on Page- refers to the number of times people clicked Action Button.
3
Page views- refers to the total views of your Facebook Page, including by
people not logged into Facebook.
Page Previews- refers to the number of times people hovered their mouse
over your page information to see a preview of your page.
Page Likes- refers to the number of new likes.
Post reach- refers to the number of people who saw your posts at least once.
Page followers- refers to the number of organic page follow, paid page follows
and unfollows.
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3.GOOGLE ANALYTICS
Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic, currently as a platform inside the Google Marketing
Platform brand.
Benefits of Website Analytics & Tracking Here are some benefits of

advanced website analytics.
1. Know the visitors of the site.

2. Know exactly what the customers are looking for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing activities and see the match rate
rise.
VI. ACTVITIES
ACTIVITY 1: Crossword Puzzle
Directions: Use the clues given to fill in the crossword puzzle with the
correct words being asked. Write your answer on a separate sheet of paper.
5
Across
2. It is a specific collection of information provided by a website and
displayed to a user in a web browser.
3. It observes and checks the progress or quality of (something) over a
period of time; keep under systematic review.
4. It is a group of technologies that are used as a base upon which other
applications, processes or technologies are developed.
7. It is an Israeli software company, providing cloud-based web development
services. It allows users to create HTML5 websites and mobile sites through
the use of online drag and drop tools.
8.It is the amount of data sent and received by visitors in a website.
Down
1. It refers to the speed in which web pages are downloaded and displayed
on
the user's web browser.
5. A collection of web pages and related content that is identified by a
common
domain name and published on at least one web server.
6. A detailed examination of the elements or structure of something.
9. It stands for INFORMATION COMMUNICATION TECHNOLOGY
10. It is a popular free social networking website that allows registered
users to create profiles, upload photos and video, send messages and keep
in touch.
ACTIVITY 2: Share your thoughts

Answer the following questions. Your Output will be part of your portfolio.
10pts each
1. What are the other ways of getting website statistics?
_____________________________________________________________________
_____________________________________________________________________
____________________________________________________________________.
2. What are the advantages of analyzing website statistics?
_____________________________________________________________________
_____________________________________________________________________
____________________________________________________________________.
VII. ASSESSMENT
Directions: True or False: Write T if the statement is correct and F if the

statement. Write the letter of your answer on a separate sheet of paper
____1. The Analytics tab in Wix contains statistics about your website.
____2. In Facebook page, a summary of the statistics can be found on the

Facebook Page Insight button.
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____3. The LIKE tab in the Insights of your Facebook Page contains the
number of visits of your timeline.
____4. In Wix, you can view daily, weekly, monthly and annual statistics.
____5. Using website statistics, you can easily determine which day and time
you can reach most people.
____6. A web analyst should focus on the metrics that really matter to the
goals of a business.
____7. Communication skills are not an important skill set for web analysts.
____8. Effective presentation skills are imperative for web analysts.
____9. Bounce rate is not actionable measure.
____10. A high bounce rate may include that a website’s landing page(s) are
not relevant to visitors.
VIII. ANSWER KEY

Activity 1 Activity 2 Assessment
Answer may vary
1. Performance 1. T
2. Webpage 2. T
3. Monitor 3. F
4. Platform 4. T
5. Website 5. T
6. Analysis
6. F
7. Wix
7. T
8. Web traffic
8. F
9. ICT
9. T
10. Facebook
10 T
7

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School-based Self

The following are some reminders in using this School-based self-learning

If you encounter any difficulty in answering the tasks in this

I hope that through this material, you will experience

I. TOPIC: ICT Project Publication and Statistics

III. WHAT I NEED TO KNOW

Monitoring Site Statistics on Different Platforms

Page Likes- refers to the number of new likes.

Benefits of Website Analytics & Tracking Here are some benefits of

1. Know the visitors of the site.

ACTIVITY 2: Share your thoughts

Directions: True or False: Write T if the statement is correct and F if the

____2. In Facebook page, a summary of the statistics can be found on the

____8. Effective presentation skills are imperative for web analysts.

____9. Bounce rate is not actionable measure.

VIII. ANSWER KEY

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