A RESEARCH PROJECT REPORT ON

COMPARATIVE STUDY ON HDFC AND ICICI

SECURITIES RELATED TO MUTUAL FUNDS

Submitted in partial fulfilment of the requirement for the

award of the degree of

Bachelor of Business Administration (BBA) (2021-24)

To

Guru Gobind Singh Indraprastha University , Delhi

Under the Supervision of : Submitted by :

Dr. Sanam Sharma Ronit

(Assistant Professor) 00961101721

Maharaja Agrasen Institute of Management Studies

Affiliated to Guru Gobind Singh Indraprastha University,
Delhi PSP Area, Plot No. 1, Sector 22, Rohini, Delhi 110086,
India
 STUDENT’S DECLARATION

This is to certify that I Ronit have completed the Project Report titled A

RESEARCH PROJECT ON COMPARATIVE STUDY ON HDFC AND ICICI

SECURITIES RELATED TO MUTUAL FUNDS under the supervision of

Dr. Sanam Sharma, ASSISTANT PROFESSOR toward partial fulfillment of

the requirement for the award of the Degree of Bachelor of Business

Administration at Maharaja Agrasen

Institute of Management Studies, Delhi. This is an original piece of work and

I have not submitted it earlier elsewhere.

(Signature)

Name of the Student:……………………

University Enrolment No………………..
Program………………………………….
Batch…………………………………….
Date:……………………………………..

COUNTERSIGNED BY:

(Signature)
Name of Internal Faculty Supervisor:……………………
Designation…………………………………………..
Date:………………………………………………….
 CERTIFICATE

This Is to certify that the major project titled “A RESEARCH PROJECT REPORT ON
COMPARATIVE STUDY ON HDFC AND ICICI SECURITIES RELATED TO
MUTUAL FUNDS”

is an academic work done by “Ronit” submitted in the partial fulfillment of the requirement
for the award of the degree of BBA at Maharaja Agrasen Institute of Management Studies,
Delhi, under my guidance & direction.

To the best of my knowledge and belief the data & information presented by him in the
project has not been submitted earlier.

Signature:

Name Of the Guide: Dr. Sanam Sharma

Designation:
ACKNOWLEDGEMENT

Guidance, inspiration and motivation have always played a key role in the success of
any venture. I would like to pay my sincere regards to all those who guided me in
my project work.

I would like to avail this opportunity to pay my sincere gratitude and regards to

Maharaja Agrasen Institute of Management Studies for providing me such a

wonderful opportunity to widen the horizons of my knowledge. I would also like to

express my heartfelt thanks to my Project Supervisor Dr. Sanam Sharma ,

ASSISTANT PROFESSOR

for giving his/her support, guidance and encouragement throughout the project
work.

Last but not the least I would like to thank my parents, family and friends who have
directly or indirectly contributed in making this project a success.
 Name of the Student: ……………………

University Enrolment No: ……………………

Program & Section:………………………………………

Batch:……………………

EXECUTIVE
SUMMARY

It presents an introduction to the thesis and throws light on the introduction on mutual
fund awareness of the customers and its current scenario. Further the chapter gives an
overview of the mutual fund. It also deals with the research work done in the field of the
different constructs identified for the present study. These include the measurement of
the customer awareness. The research work done in the field of finance with a particular
reference to the investment of mutual fund.
It presents an overview of the HDFC and ICICI SECURITIES and the
services of the both the banks. It also explains the Research Methodology
adopted for carrying out the research work and while examining customer
awareness towards mutual fund.

All the constructs are exhibited below with their dimensions and shows the
overview of pattern of analysis which is adopted, data collection method, sampling
details, research instrument, construction of questionnaire, etc.

It also summarizes the main findings and conclusions of the study. Moreover, in the
light of these findings, appropriate suggestions have also been worked out. The
references from which the data were collected and shows the various name of
websites from which the data were collected.
 TABLE OF CONTENTS

CHAPTER PAGE
CHAPTER NO. 1.............................................................................................................3
INTRODUCTION................................................................................................................3
What Is a Mutual Fund?...................................................................................................4
LITERATURE REVIEW...................................................................................................12
RESEARCH METHODOLOGY.......................................................................................15
RESEARCH METHODOLOGY.......................................................................................16
CHAPTER NO. 2.............................................................................................................18
INTRODUCTION ABOUNT THE BANKS.....................................................................18
HDFC SECURITIES.........................................................................................................19
ICICI SECURITIES...........................................................................................................22
CHAPTER NO. 3.............................................................................................................25
DATA ANALYSIS AND PRESENTATION....................................................................25
CHAPTER NO. 4.............................................................................................................33
CONCLUSIONS AND RECOMMENDATIONS....................................................................33
BIBLIOGRAPHY............................................................................................................36
ANNEXURE.....................................................................................................................37

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 CHAPTER NO. 1
INTRODUCTION

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 What Is a Mutual Fund?

A mutual fund is a type of financial vehicle made up of a pool of money collected from many
investors to invest in securities like stocks, bonds, money market instruments, and other
assets. Mutual funds are operated by professional money managers, who allocate the fund's
assets and attempt to produce capital gains or income for the fund's investors.

The term is typically used in the United States, Canada, and India, while similar structures across the
globe including Europe ('investment company with variable capital') and open- ended investment
company (OEIC) in the UK.

Mutual funds are often classified by their principal investments: money market funds, bond or fixed
income funds, stock or equity funds, or hybrid funds

Mutual funds have advantages and disadvantages compared to direct investing in individual securities.
The advantages of mutual funds include economies of scale, diversification, liquidity, and
professional management. However, these come with mutual fund fees and expenses.

Mutual funds are regulated by governmental bodies and are required to publish information
including performance, comparison of performance to benchmarks, fees charged, and securities
held. A single mutual fund may have several share classes by which larger investors pay lower fees.
Mutual funds give small or individual investors access to professionally managed portfolios of
equities, bonds, and other securities. Each shareholder, therefore, participates proportionally in the
gains or losses of the fund.
The countries with the largest mutual fund industries are:

1. United States: $23.9 trillion

2. Australia: $5.3 trillion
3. Ireland: $3.4 trillion
4. Germany: $2.5 trillion
5. Luxembourg: $2.2 trillion
6. France: $2.2 trillion
7. Japan: $2.1 trillion
8. Canada: $1.9 trillion

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 HISTORY

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, as the
initiative of the Government of India and Reserve Bank of India

Unit Trust of India (UTI) was established in 1963 by an Act of Parliament. It was set up by the
Reserve Bank of India and functioned under the Regulatory and administrative control of the
Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development
Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first
scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs. 6,700 corers of
assets under management.

1987 marked the entry of non-UTI, public sector mutual funds set up by public sector banks and
Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC).
SBI Mutual Fund was the first non-UTI Mutual Fund established in June 1987 followed by
Canra bank Mutual Fund (Dec 87). Punjab National Bank Mutual Fund (Aug 89), Indian Bank
Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC
established its mutual fund in June 1989 while GIC had set up its mutual fund in December
1990.

5|Page
 CURRENT

MFS AUM touches record-high of Rs 10 lakh crore in April .

The mutual fund industry's assets under management have crossed Rs 10 lakh crore
marks in April on the back of strong capital inflows and a surge in equity markets.

The assets under management (AUM) of mutual funds rose to Rs 10.11 lakh crore in
March from Rs 9.45 lakh crore in April, a growth of seven per cent according to the
data available with capital market regulator SEBI.

This was also the third consecutive monthly increase in AUM of country's 45 fund
houses.

The AUM data for individual fund house is not being disclosed.

Industry experts attributed the rise in AUM to a significant level of fund

mobilization as well as a sharp rally in equity markets.

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 How Mutual Funds Work

A mutual fund is both an investment and an actual company. This dual nature may
seem strange, but it is no different from how a share of AAPL is a representation of
Apple Inc. When an investor buys Apple stock, he is buying partial ownership of the
company and its assets. Similarly, a mutual fund investor is buying partial ownership
of the
mutual fund company and its assets.
The difference is that Apple is in the business of making innovative devices and tablets,
while a mutual fund company is in the business of making investments.

STRUCTURE OF THE MUTUAL FUND

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 TYPES OF MUTUAL FUNDS

Mutual funds can be classified in different ways according to their investment

objectives, their constitution, as follows:

• Equity Fund
• Debt/Income Funds
• Balanced Funds / Hybrid mutual fund
• Liquid/ Money Market Funds
• Closed Ended funds.
• Open Ended Funds
• Interval Funds
• Offshore Funds
• Load Funds
• No Load Funds

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 ADVANTAGES OF MUTUAL FUND INVESTMENTS

• Professional management
• Diversification
• Diversification of risk
• Convenient administration i.e., easy to buy and sell
• Return potential
• Liquidity
• Transparency
• Flexibility
• Choice of scheme
• Tax benefits

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 SCOPE OF MUTUAL FUND

Scope of mutual fund has grown enormously over the years. In the first age of
mutual funds when investment management companies started to offer mutual
funds, choices were few. Even through people invested their money in mutual
funds as these funds offered them diversified investment option for the first time.
By
investing in these funds, they were able to diversify their investment in common
stocks, preferred stocks, bonds and other financial securities. At the same time, they
also enjoyed the advantage of liquidity. With mutual funds, they got the scope of
easy access to their invested funds on requirement.

But in today's world, scope of mutual funds has become so wide, that people.
Sometimes take long time to decide the mutual fund type, they are going to invest in
several investment management companies have emerged over the years who offer
various types of mutual funds.
Each type carrying unique characteristics and different beneficial features,

To understand the board scope of mutual funds we need to discuss the main types of
mutual funds that are normally offered by the mutual companies.

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 OBJECTIVES OF THE STUDY

• To know about preference of investor towards mutual funds.

• To study which bank provides the best mutual fund securities to the investors.

• To know investor awareness about investment in mutual funds.

• To know why investors are not investing in mutual fund.

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 LIMITATIONS OF THE STUDY

There are certain limitations that every researcher has to face during the research
period.

Following are some of them:

• TIME CONSTRAINT: the time given to complete the desertion was very less
so it was very difficult to complete the whole research in that limited time
duration.

• LACK OF SKILLS: to complete any research, a researcher must have

knowledge and skills to implement. Since i am a student so it was very difficult
for me to complete it correctly.

• LESS RESOURCES: I did not have proper resources to complete the research.

• LACK OF TECHNOLOGY: to complete the analysis one must use spreadsheet.

I have not used any.

• LESS NUMBER OF RESPONDANTS : I did not have enough respondents and

source of information .

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 LITERATURE REVIEW

Mutual funds industry is a growing at a very fast rate India. Various studies and
research has been on this industry by experts. Here are the lists of few books that have
been referred to forthe purpose of the study.

• Mr. M. Jaidev in his book has "Investment policy and performance of

Mutual Fund" has studied the Indian Public Sector Mutual Funds. In this
book he has covered risk, rate of return. "Investment policy and pricing of
mutual funds" In this book he has done an empirical study covering all
aspects of mutual fund investment along with the regulatory framework.

• Nalini Prava Tripathy in her book "Mutual Funds in India Emerging Issues"
provides a detailed evaluation of investment management which is not only
helpful for influencing marketing operations but also for securities
selection, investment research and timing and resource allocation.

• Dr H. Sadak in his book "Mutual Funds in India" has highlighted the

importance of financial institutions in India. The basic focus on the growth
and development of mutual funds in India. The entire gamut of the
theoretical aspects of the fund management has been critically examined in
the context of the performance of mutual funds and it provides an insight
into fund management and the areas of weakness

• Study by Laukkanen (2006) explains that varied attributes present in a

product or service facilitate customer's achievement of desired end state and

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 the indicative facts of study show that electronic services create value for
customers in service consumption.

• Gil-Bazo, Javier & Pablo (2009) have examined the market for equity mutual
funds and found that Funds with worse before-fee performance charge higher
fees and that better fund governance may bring fees more in line with
performance.

• Singh and Jha (2009) conducted a study on awareness & acceptability of

mutual funds and found that consumers basically prefer mutual fund due to
return potential. liquidity and safety and they were not totally aware about
the systematic investment plan. The investors" will also consider various
factors before investing in mutual fund.

• Chen, Kraft & Weiss (2011) have tested mutual funds that engage in tax
planning and how do they respond to changes in the capital gains tax rates
was investigated. It was found that there was consistency with tax planning
by managers of both open-end and closed-end mutual fund and mutual fund
managers may not tax plan like individuals because fund managers have
incentives to consider the tax liability of both current and potential investors.

• Cao, Ghysels & Hatheway (2011) have investigated two types of funds that
make more extensive use of derivatives, global funds and specialized
domestic equity fund and found that risk and rectum characteristics of these
two groups of funds are significantly different from funds employing
derivatives sparingly or not at all and that Fund managers time their use of
derivatives in response to past return.

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 RESEARCH METHODOLOGY

Methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically.
Research Methodology is a stepby-step Study of a problem. Physical activities
involved in the study are:

• Used the standard questionnaire regarding the customer satisfaction towards

airtel.

• Optimum respondents as a sample size are chosen for the activity to

resemble the entire population.

• Get the questionnaire filled by the customers in the place through interview
or personal interaction.

• Analysis of data on computer with special market research

statistical package called SPSS.

In this research, questionnaire is framed in such a way management wants to

know how the customers are taking things that they had done to them and to find
out the expectation of the customers thus it will impact in policy making of the
firm in the current fiscal year.

The methodology followed for conducting the study includes the specification
of research design, sample design, questionnaire design, data collection and
statistical tools used for analyzing the collected data.

Source of data collection of research design

The research design for the study is descriptive in nature and the sampling unit
was consumers purchase of residential apartments in Delhi-NCR. The respondents
belonged to New Delhi. The questionnaire constructed for the study included
several questions which were continuous in nature.

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Research design is the guideline, which help the researcher to get the required
information from the respondents within the specific time limit,
Sample Size: - 28
Respondents Sample Area: Delhi-NCR
This project is concern with Survey Research:
Survey research is one of the most important areas of measurement in applied social
research. The broad area of survey research encompasses any measurement
procedures that involve asking questions of respondents. A "survey" can be
anything form a short paper-and-pencil feedback form to an intensive one-on-one
in-depth
interview.

Survey Method
Survey research method is technique of investigation by direct
observation/respondent or by systematic gathering of data from population.

Questionnaire
Questionnaire is used to collect information from respondent. In this study
questionnaire Content, both close ended & open-ended questionnaire. Sample
size is 28 respondents which are further calculated in percentage and shown
graphically in various charts.
Respondents as sample unit.
For this project Primary as well as Secondary data is use.

Primary Data
Information collected for first time is called as Primary Data & is in the original
character. Primary data collected either through observation or through direct
communication with respondents in one form or another or through personal
interviews. Primary data is collected through the survey method with help of
questionnaire.

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Secondary Data
Secondary data means data which already been collected and analysed by someone
else.
Secondary data collected from Books and website of HDFC Bank and ICICI Bank.

Methodology used for data analysis

Pie-chart (Circular chart divided into sectors, illustrating relative magnitude or

frequencies) As the data has been of various types such as comparing based on
value as well as the relative comparison, hence both the tools are to be use for the
proper analysis of the data.

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 CHAPTER 2:
INTRODUCTION ABOUT THE BANKS

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 HDFC SECURITIES

HDFC Securities empowers over 2 million Indians to seamlessly access the capital
market with HDFCbank.com, an award winning and pioneering online broking
platform. The platform not only offers convenient ways to invest in Equity.
Derivatives, Currency Futures, Mutual Funds but also other services Fixed Deposits,
Loans, Tax Services, New Pension Systems, and Insurance are available, HDFC
SECURITIES offers a convenient and easy to use platform invest in equity and
various other financial products using its unique 3-in-1 account which integrates
customer's saving, trading and demat accounts.

Apart from convenience, HDFC SECURITIES also offers access to

comprehensive research information, stock picks and mutual fund
recommendations among other offerings. Tailored services and trading strategies
are available to different types of customers; long term investors, day traders,
high-volume traders, and derivatives
traders to name some.

HDFC Securities uses the most advanced commercially available 128-bit

encryption technology enabled Secure Socket Layer (SSL), to ensure that the
information transmitted between the client and HDFC SECURITIES across the
internet is safe and cannot be accessed by any third party.

HDFC Securities is the first broker in India to introduce Digitally Signed Contract
Note to its customers. As a result, the process of generating contract notes has been
automated and the same would be instantly available to its customers in a safe and
secure manner through the website.

HDFC Securities has set-up neighbourhood financial stores which offer a variety of
financial products and services under one roof. It is a one-stop shop that facilitates
existing and potential customers to speak to our team and understand their financial
plans and goals.
HDFC SECURITIES has 250 stores across 66 cities in India.

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 ABOUT HDFC SECURITIES

A unique 3-in-1 On-line Trading Account

Seamless, Secure and Integrated 3-in-1 trading platform... Our 3-in-1 online trading.
platform links your banking, trading and demat accounts, ensuring unmatched
convenience for
customers

Seamless Trading
You can trade in shares without going through the hassle of tracking settlement
cycles, writing cheques and transfer instructions. Absolutely hassle free!

Security
Instead of transferring money to a broker's pool or towards deposits, you can manage
your own demat and bank accounts when you trade through HDFC SECURITIES. It
provides you the flexibility to pay only when you trade.

Wide range of products

Share trading in both NSE and BSE, innovative offerings like- Margin, Margin
Plus, BTST, and SPOT, Derivatives trading, overseas trading, mutual funds, mutual
funds, IPOs.

Award Winning Research

We understand the need for the right research to make the right investment
decision and has focused heavily in this area. Our team with its consistent
delivery has been voted asthe ‘Most preferred brand of financial advisory
services’ at the CNBC Awaaz Consumer Awards, 2007.

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Control
You can be rest assured, that your order will be precisely for the amount you wanted
it to be, without any deviation, giving you full control of your money and your
trades.

Tracking and Review

Monitoring your investments is as important if not more than making that
investment itself. Our portfolio tracker and watch list along with SMS alerts will
always keep you updated on the status of your investments with us and act on them
when required.

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 SWOT ANALYSIS

Strength

The biggest strength of HDFC SECURITIES is the online portal for the investment.
Company is pioneer in the online investment portal and at no. 1 for the best services and
they are having unique 3 in 1 account that no other broker is having. They are having user
friendly website having 27 unique investment tools from IPO to FD except MCX market.

Weakness

All companies are having some weaknesses HDFC SECURITIES is also having
weakness like the charges, HDFC SECURITIES are having the highest charges than
other brokers.

Opportunity

The biggest opportunity is that there are many customers who are not investing through
HDFC Securities and then also they are having account and using just research
recommendation and investing at other broker if they reduce charges than the investors likes
to invest through HDFC Securities.

Threat

The biggest threat that HDFC SECURITIES is having that now a day's every brokerage
services are giving online facility and now a day's all banking companies like HDFC,
AXIS, etc. are giving online demat trading services.

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 ICICI SECURITIES

ICICI Securities is a leading full-service retail and institutional broking firm in India.
It is a subsidiary of ICICI Bank, one of the largest private sector banks in the country.
ICICI Securities offers a wide range of financial services and products to individual
and institutional investors.
Here's some information about ICICI Securities:

Broking Services: ICICI Securities provides broking services to retail and

institutional clients. It offers trading and investment services in equities, derivatives,
commodities, currencies, and other financial instruments. The company operates
through various channels, including online trading platforms, mobile apps, and
branches.

Investment Advisory: ICICI Securities offers investment advisory services to help

clients make informed investment decisions. It provides research reports, market
analysis, and recommendations on stocks, sectors, and investment opportunities.

Wealth Management: ICICI Securities provides wealth management services to

high-net-worth individuals and affluent clients. It offers personalized investment
solutions, portfolio management services, and wealth planning advice to help clients
achieve their financial goals.

IPOs and Mutual Funds: ICICI Securities facilitates investments in Initial Public
Offerings (IPOs) and offers a wide range of mutual funds from various asset
management companies. It helps clients in the application process for IPOs and
provides research and advice on mutual fund investments.

Customer Support: ICICI Securities offers customer support services to assist

clients with their queries, trading-related issues, and account management. Clients

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can reach out to the customer support team through phone, email, or visit ICICI Bank
branches.

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 ABOUT ICICI SECURITIES

ICICI Mutual Fund is one of the leading mutual fund companies in India. It is a
subsidiary of ICICI Bank, one of the largest private sector banks in the country. ICICI
Mutual Fund offers a wide range of investment options to investors, including equity
funds, debt funds, hybrid funds, and other specialized funds.

Here are some key points about ICICI Mutual Fund securities:

Types of Funds
ICICI Mutual Fund offers various types of funds to cater to different investment
objectives and risk profiles.

Performance:
ICICI Mutual Fund has a track record of delivering competitive returns to its
investors. The performance of its funds is regularly monitored and evaluated to
ensure they meet the investment objectives.

Risk Management:
ICICI Mutual Fund follows a robust risk management framework to protect the
interests of its investors. The fund managers conduct thorough research and analysis
before making investment decisions to manage risk effectively.

Investor Services:

ICICI Mutual Fund provides various investor services to enhance the investing
experience. These services include online access to account statements, transaction
history, fund performance, and the ability to make investments or redemptions online.

Systematic Investment Plans (SIPs):

ICICI Mutual Fund offers Systematic Investment Plans, allowing investors to invest a
fixed amount at regular intervals

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 SWOT ANALYSIS

Strength:
• Strong Brand: ICICI Mutual Fund Securities benefits from the strong brand
reputation of its parent company, ICICI Bank, which is one of the largest
private sector banks in India.
This helps in still trust and confidence among investors.
• Wide Range of Funds: ICICI Mutual Fund Securities offers a diverse
range of funds, including equity funds, debt funds, hybrid funds, and
specialized funds. This allows investors to choose funds that align with their
investment goals and risk appetite.

Weaknesses:.
• Concentration Risk: If a significant portion of the mutual fund's assets is
concentrated in a particular sector or company, it can pose concentration
risk.

Opportunities:
• Technological Advancements: Rapid advancements in technology
present opportunities for ICICI Mutual Fund Securities to enhance its
online platforms, mobile apps, and digital services. Embracing technology
can
improve customer experience, accessibility, and operational efficiency.

Threats:
• Intense Competition: The mutual fund industry in India is highly
competitive, with several players vying for market share. ICICI Mutual Fund
Securities faces competition from other established mutual fund companies as
well as emerging fintech companies offering innovative investment solutions.

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 CHAPTER NO. 3
DATA ANALYSIS AND PRESENTATION

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1. HAVE YOU INEVESTED IN ANY OF THE FOLLOWING IN THE LAST
12 MONTHS?

INTERPRETATION

The above pie chart talks about the customer investments. As we can see above that
54% people invest equity then after equity people most prefer fixed deposits and then at
the 3rd place mutual funds come into existence. People invest less in future and option.
So above chart can give us prediction of future.

2. HOW DO YOU KNOW ABOUT MUTUAL FUNDS ?

INTERPRETATION

The above pie chart shows that 67.9% of the respondents came to know about mutual funds
through advertisement ,17.9% through friends and peers , 14.3% through their financial
advisors .

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3. WHICH COMPANY’S MUTUAL FUNDS ARE YOU INTERESTED TO INVEST IN ?

20%

HDFC BANK
44%
ICICI BANK
OTHER
4th Qtr

36%

INTERPRETATION

The above pie chart shows that 44% of the people are interested in investing in mutual
funds through hdfc bank , 36% people prefer icici bank while the remaining 20% prefer
other sources

4. WHAT IS YOUR PREFERRED MODE OF INVESTMENT?

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INTERPRETATION

The ratio of the customer using online mode is higher than the customer using offline
mode even though both the SECURITIES is providing the platform of all investment
product except MCX market the reason behind that knowledge of the online trading.

5. WHICH APP DO YOU PREFER TO INVEST THROUGH ?

INTERPRETATION

From the above pie chart we can interpret that 46.4% investors prefer hdfc securities app ,
17.9% investors use icici securities app , 21.4% investors use grow app while the
remaining 14.3% investors use zerodha .

6. HOW WOULD YOU PREFER TO MAKE YOUR INVESTMENTS IN

MUTUAL FUNDS?

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 data

11%
hdfc securities
11% 33%
icici securities
banks

18% other brokers

not investing

27%

INTERPRETATION

From the above pie chart we can interpret that around 33% people prefer hdfc securities ,
27% people prefer icici securities , 18% use banks for investment wile 11% prefer other
brokers and the remaining people does not invest in any kind of mutual funds .

7. WHAT ARE THE REASONS FOR NOT INVESTING IN MUTUAL

FUNDS THROUGH HDFC SECURITIES AND ICICI SECURITIES ?

14%
need more assistance

need more knowledge

16%

not interested in investing

58% through icici and hdfc securities

12% not investing in mutual funds

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INTERPRETATION

In the above CHART we can see that 32.1% customers are not investing in the mutual fund
because they need more knowledge. And the other 28.3% wants more assistance from
HDFC and ICICI SECURITIES. So this is the reason for not investing in the mutual fund
through SECURITIES.

8. IF INVESTING IN MUTUAL FUNDS, THAN FOR WHAT PERIOD?

INTERPRETATION

In the above chart we can see that major people invest in mutual fund for long period of
time which is 73.6% rather than short period of time which is 26.4%

9. WHICH MEDIUM OF NEWS, INFORMATION AND ANALYSIS DO YOU USE TO

KEEP YOURSELF INFORMED ON INVESTMENT PRODUCTS?

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INTERPRETATION

In the above table we can see that 32% of the customers are taking advice from friends and
family for any investment decision. 24.5% customers check financial website to invest.
20.8% customers prefer own research for any investment decision.

And other 22.6% of the customers are taking advice from financial Advisors and also check
media reports.

10. HOW DO YOU CHECK THE PERFORMANCE OF ANY OF

YOUR INVESTMENTS?

INTERPRETATION

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This information shows how customer check their investment performance, 32% customers
are asking from their brokers, 28.3% customers are there who asks their financial advisor
for the investment, 22.6% customers update their investment details on 3rd party websites.

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 FINDINGS

From the study we can understand that most of the investors prefer hdfc securities over icici
securities due to the services and the features provided by the hdfc bank in their app.
And The reason for the customers to not invest in the mutual fund through HDFC and
ICICI SECURITIES are :

✔ Maximum customers are investing in the equity whether they are having expertise
knowledge or not but they are not investing in the mutual fund where their money is
invested by the expert fund manager.

✓ Reason for not investing in the mutual fund is that only 45% of the customers are
aware about that mutual funds are also available on the online portal, rest of 55% do not
know about that.

The reason for not investing in the HDFC mutual fund is the charges.HDFC
SECURITIES is charging for the buying mutual fund where online AMC'S are not charging
for buying and know a day's all AMC'S are having their own online portal and giving
facility to purchase and sale of mutual fund

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 CHAPTER NO. 4
CONCLUSIONS AND
RECOMMENDATIONS

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From this study we can say that India is a developing country which needs capital
for effective utilization of finance for developing activities of the country by
pooling money from low income groups. For this, the best suitable source is mutual
fund.
With the help of mutual funds, we can mobilize the money from small savers and
low income group people. In the present financial situations, the mutual funds are
the best source which gives high returns and low risks. So the government and other
financial institutions have to conduct more awareness programs for the pooling of
financial resources from all groups of people.

Further we got to know that the customers of the HDFC SECURITIES and ICICI
SECURITIES are not much aware about the mutual fund investment so they are not
investing in the mutual fund and even though investors prefer HDFC SECURITIES
but the reason for not investing in the mutual fund through HDFC SECURITIES is
the charges that HDFC SECURITIES are taking for any mutual fund investment

Talking about the services of the HDFC SECURITIES that are too good the
response of the customer is positive with the services whereas ICICI SECURITIES
have average service facilities , they need to focus more on providing services which
benefits the customers.

HDFC SECURITIES is the no. 1 platform for the investment of an individual for
online transaction which provides 27 types of products for the investment.
For any new investor the site is user friendly so easily he/she can understand and
invest properly and if he/she can't predict the market than personalized research is
also given in the site so HDFC SECURITIES is one of the best portals for online
investment.

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 SUGGESTION

I would like to conclude some suggestion in order to achieve the targets and to
make their consumers brand loyal.

• People are more aware about the HDFC Mutual Funds when compared to
ICICI Mutual funds because of their high promotional activities. Thus, ICICI
Mutual funds must also conduct promotional activities so that people become aware
of it and invest there

• HDFC SECURITIES is giving the best service that any broker can provide
but their charges are high in comparison of any broker so the main suggestion to
the company is to reduce the charges if there is no compromise with the services.

• Employees are opening accounts of new customers but they are not taking
follow up whether those customers are really taking the advantage of the services of
the or not and there are many accounts of customers even they have not logged in
once from the opening of the account.

• 55% of the customers are not aware that mutual funds are also available on
portal of these SECURITIES so awareness programs should be done for the
customers. This is the suggestions for both the HDFC SECURITIES and the ICICI
SECURITIES .

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 BIBLIOGRAPHY

• Vsrdjournal.com
• Mutualstocks.blogspot.in
• Indianresearchjournals.com
• Wikipedia.com
• Mutualfundssahihai.com
• Hdfcbank.com
• Hdfcsecurities.com
• Icicidirect.com
• Icicibank.com

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ANNEXURE

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1. HAVE YOU INEVESTED IN ANY OF THE FOLLOWING IN THE LAST
12 MONTHS?

• Equity
• F&o
• Mutual funds
• Fixed deposits

2. HOW DO YOU KNOW ABOUT MUTUAL FUNDS ?

• Advertisement
• Friends and peers
• Financial advisor
• Newspaper

3. WHICH COMPANY’S MUTUAL FUNDS ARE YOU INTERESTED

TO INVEST IN ?

• Hdfc bank
• Icici bank
• Other

4. WHAT IS YOUR PREFERRED MODE OF INVESTMENT?

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• Online
• Offline
• Na

5. WHICH APP DO YOU PREFER TO INVEST THROUGH ?

• Hdfc securities
• Icici securities
• Grow
• Zerodha

6. HOW WOULD YOU PREFER TO MAKE YOUR INVESTMENTS

IN MUTUAL FUNDS?
• Hdfc securities
• Icici securities
• Banks
• Other brokers
• Not investing

7. WHAT ARE THE REASONS FOR NOT INVESTING IN MUTUAL

FUNDS THROUGH HDFC SECURITIES AND ICICI SECURITIES
?

• Need more assistance

• Need more knowledge
• Not interested in investing through icici and hdfc securities
• Not investing in mutual funds

8. IF INVESTING IN MUTUAL FUNDS, THAN FOR WHAT PERIOD?

• Long term
• Short term

9. WHICH MEDIUM OF NEWS, INFORMATION AND ANALYSIS DO

YOU USE TO KEEP YOURSELF INFORMED ON INVESTMENT
PRODUCTS?

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• Discuss with friends and family
• Check financial website
• Ask financial advisors
• Check media reports
• Prefer own research

10. HOW DO YOU CHECK THE PERFORMANCE OF ANY OF

YOUR INVESTMENTS?

• Update investment details on the third party website

• Ask my financial advisor
• My broker provides me the information
• Other

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