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    Google Analytics Customer Revenue Prediction

    Uploaded by

    Anjani Janyavula
    The document describes a project to build a machine learning model to predict revenue from customers using Google Analytics data. The goal is to predict which customers will generate the most revenue so marketing teams can target them. The project involves analyzing a dataset, building predictive models, and exposing the solution as an API or interface. Code modularity, testing, documentation, and deployment in the cloud are important evaluation criteria.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Google Analytics Customer Revenue Prediction

    Uploaded by

    Anjani Janyavula
    37 views5 pages
    The document describes a project to build a machine learning model to predict revenue from customers using Google Analytics data. The goal is to predict which customers will generate the most revenue so marketing teams can target them. The project involves analyzing a dataset, building predictive models, and exposing the solution as an API or interface. Code modularity, testing, documentation, and deployment in the cloud are important evaluation criteria.

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    The document describes a project to build a machine learning model to predict revenue from customers using Google Analytics data. The goal is to predict which customers will generate the most revenue so marketing teams can target them. The project involves analyzing a dataset, building predictive models, and exposing the solution as an API or interface. Code modularity, testing, documentation, and deployment in the cloud are important evaluation criteria.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views5 pages

    Google Analytics Customer Revenue Prediction

    Uploaded by

    Anjani Janyavula
    The document describes a project to build a machine learning model to predict revenue from customers using Google Analytics data. The goal is to predict which customers will generate the most revenue so marketing teams can target them. The project involves analyzing a dataset, building predictive models, and exposing the solution as an API or interface. Code modularity, testing, documentation, and deployment in the cloud are important evaluation criteria.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Project Title Google Analytics Customer Revenue Prediction

    Technologies Machine Learning

    Domain Retail
    Project Difficulties level Intermediate

    Problem Statement:
    Create an automated system for predicting potential future business, finding potential
    customers based on the various parameters as decided by the machine learning
    algorithm. The purpose of the document is to explain the High architecture that would
    be used for developing the Google Store revenue prediction system. We’re challenged
    to analyze a Google Merchandise Store customer dataset to predict revenue per
    customer.
    In every business it was proven about 80–20 rule., this rule tells us 80% of our revenue
    will be generated by only 20% of our potential customers. So, our goal is to predict the
    revenue that is going to be generated by those potential customers in the near feature.
    So that marketing teams will invest appropriate money on promotional strategies to
    attract potential customers.
    In simple words we are given with the user's past data and transactions (when they
    logged into G-store). so by using this data we need to predict the future revenue will be
    created by those customers.
    So Google provided Merchandise customer dataset and no.of transactions per
    customer. We will build a predictive model using G-store data set to predict the
    total revenue per customer that helps in better use of marketing budget and we will also
    interpret the most impacting element on the total revenue prediction using different
    models.

    Dataset:
    1
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    The Dataset you can get through this link: Dataset

    Project Evaluation metrics:


    Code:
    • You are supposed to write a code in a modular fashion
    • Safe: It can be used without causing harm.
    • Testable: It can be tested at the code level.
    • Maintainable: It can be maintained, even as your codebase grows.
    • Portable: It works the same in every environment (operating system)
    • You have to maintain your code on GitHub.
    • You have to keep your GitHub repo public so that anyone can check your code.
    • Proper readme file you have to maintain for any project development.
    • You should include basic workflow and execution of the entire project in the readme
    file on GitHub
    • Follow the coding standards: https://www.python.org/dev/peps/pep-0008/

    Database:
    • You are supposed to use a given dataset for this project which is a Cassandra
    database.
    • https://astra.dev/ineuron

    Cloud:
    • You can use any cloud platform for this entire solution hosting like AWS, Azure or
    GCP
    API Details or User Interface:
    • You have to expose your complete solution as an API or try to create a user
    interface for your model testing. Anything will be fine for us.
    Logging:
    • Logging is a must for every action performed by your code use the python logging
    library for this.
    Ops Pipeline:
    • If possible, you can try to use AI ops pipeline for project delivery Ex. DVC, MLflow
    , Sagemaker , Azure machine learning studio, Jenkins, Circle CI, Azure DevOps ,
    TFX, Travis CI

    2
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    Deployment:
    • You can host your model in the cloud platform, edge devices, or maybe local, but
    with a proper justification of your system design.
    Solutions Design:
    • You have to submit complete solution design strategies in HLD and LLD document
    System Architecture:
    • You have to submit a system architecture design in your wireframe document and
    architecture document.
    Latency for model response:
    • You have to measure the response time of your model for a particular input of a
    dataset.
    Optimization of solutions:
    • Try to optimize your solution on code level, architecture level and mention all of
    these things in your final submission.
    • Mention your test cases for your project.

    3
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    Submission requirements:

    High-level Document:
    You have to create a high-level document design for your project. You can reference the
    HLD form below the link.
    Sample link:
    HLD Document Link

    Low-level document:
    You have to create a Low-level document design for your project; you can refer to the LLD
    from the below link.
    Sample link
    LLD Document Link

    Architecture: You have to create an Architecture document design for your project;
    you can refer to the Architecture from the below link.
    Sample link
    Architecture sample link

    Wireframe: You have to create a Wireframe document design for your project; refer to
    the Wireframe from the below link.
    Demo link
    Wireframe Document Link

    Project code:
    You have to submit your code GitHub repo in your dashboard when the final submission
    of your project.
    Demo link
    4
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    Project code sample link :

    Detail project report:


    You have to create a detailed project report and submit that document as per the given
    sample.
    Demo link
    DPR sample link

    Project demo video:


    You have to record a project demo video for at least 5 Minutes and submit that link as per
    the given demo.
    Demo link
    Project sample link :

    The project LinkedIn a post:


    You have to post your project detail on LinkedIn and submit that post link in your
    dashboard in your respective field.
    Demo link
    Linkedin post sample link :

    5
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