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    Marketing Plan: Product

    Uploaded by

    Fritz Darryl Diaz
    The document outlines marketing plans for various clothing items including skirts, dresses, polo shirts, jeans, bags and clutches. It discusses the products, pricing, promotions, target market and packaging.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Plan: Product

    Uploaded by

    Fritz Darryl Diaz
    16 views8 pages
    The document outlines marketing plans for various clothing items including skirts, dresses, polo shirts, jeans, bags and clutches. It discusses the products, pricing, promotions, target market and packaging.

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    The document outlines marketing plans for various clothing items including skirts, dresses, polo shirts, jeans, bags and clutches. It discusses the products, pricing, promotions, target market and packaging.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views8 pages

    Marketing Plan: Product

    Uploaded by

    Fritz Darryl Diaz
    The document outlines marketing plans for various clothing items including skirts, dresses, polo shirts, jeans, bags and clutches. It discusses the products, pricing, promotions, target market and packaging.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Marketing Plan

    Product

    High Waist Skirt

    Color: Brown, Blue, black, white

    Size: S, M, L, XL

    Availability: Available

    Description: Comfortable and soft, beautiful fabric, good workmanship, reasonable price, made
    of high-quality materials, durable enough for your daily wear!
    Off-shoulder Dress
    Color: Red, Black, Cream, Pink

    Size: S, M, L, XL

    Availability: Available

    Description: Overlay Ruffled Off Shoulder Elegant Dress, Blend cotton, thick stretch Ruffled off
    shoulder design Overlay detail.
    Polo Shirt: For Men
    Color: Navy Blue, grey, cream

    Size: S, M, L, XL

    Availability: Available

    Description:

     Pique Fabric - texture is waffle weave look whereas jersey tees have smooth flat
    surfaces
     Athletic Heather - 65% cotton 35% Polyester
     65% Polyester 35% Cotton (Fabric composition varies depends on colors)
     100% Ring Spun Cotton
     Durable pique fabric
     Satin Label
     Reinforcing tape on neck
     Tone on tone 3 button placket
    Denim Pants and Jeans
    Color: Black, Blue, Khaki

    Size: S, M, L, XL

    Availability: Available

    Description:

    Non-Stretch Button

    Zipper closure

    Four pockets

    Five belt loops


    Sleeve Bag and Clutches
    Color: cream, pink, violet, black

    Size: N/A

    Availability: Available

    Description:

    Casual bags, best for everyday use

    Plain chic design


    CLOTHES ADD PRICES
    Soft clutch and sleeve bag
    Original ₱120
    Price
    SMALL ₱120
    MEDIUM +30-40 ₱150- ₱160
    LARGE +30-40 ₱190- ₱200

    Price

    Based on the assertion within the support of the business’ online stage the costs of our item
    will be diminished as much as conceivable to provide the customers a reasonable cost. The first
    costs of the item would have a least cost of ₱120, and a greatest cost of ₱300, it depends on
    the dress and the sizes, in such way when the all the generation taken a toll is summed up it
    would be not expensive to the clients.
    The original price of our products is ₱120. 00. The price of the small size of the clothes is still
    ₱120. 00 but if the size of the clothes is medium and large, you just need to add 30-40 pesos.

    The pre-loved items like bags and shoes would range from ₱170-₱300.

    If a product is sold to a client and wishes the product to be received by meeting up.

    Original Price= ₱120

    Labor (15%) = ₱18 + ₱30= ₱48

    Factory Overhead (10%) = ₱25

    Market Price= ₱193

    Promotion

    For the business promotion, there will be a promo in every Occasion especially in this coming
    Christmas we offer free delivery to those customers who are consistent buyer on us actually if
    when our business will grow not only free delivery but more.

    We also plan on having promotions in the future from the following:

     Buy one bundle of clothes and get one free.


     Loyalty Programs
     Free shipping campaign
     Sign-up discounts
     Anniversary discounts
    In the anniversary celebration it is decided that there will be a sales promotion this includes
    discounts, prizes, coupons and other incentives for the costumers to purchase the products
    immediately

    People
    The target market are the young adult women and the teenager. This type of people is the one
    who usually loves to have a shopping spree despite the pandemic.

    Packaging
    Our product packaging must be appealing in order to attract and hold the consumers’ eye and
    attention, and serve as an efficient and functional shipping container. Most physical product
    require packaging. This involves the design of a box or wrapper that contains the products. To
    hold and protect the product, in addition to the function it performs, it is also a powerful selling
    tool. Each of these packages, particularly those that the consumers see before their purchase,
    offers the opportunity to communicate information to consumers at a critical point in their
    decision-making process.

    Packaging Sample

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