SEO Template for new content

Target keywords: conversion-focused web design, web design

Page title
• Optimal title length: 55 characters
• Add at least one of your target keywords to your <title> tag, don't use each target keyword
more than 1 time: conversion-focused web design, web design

Meta description
• Optimal meta length: 160 characters

H1
• Add all your target keywords at least one time: conversion-focused web design, web design

Text
• Try to acquire backlinks from the following domains: dyrectory.com, worldfinancialreview.com,
parsiblog.com, webdesignakron.com, loxblog.com, uprock.ru, multimediagraphics.net,
agrinature.or.th, rickontherocks.com, earnca.com, webhero.be, thehearup.com, moyens.net,
my-towns.co.uk, gogoannas.com.au, fotolog.com, newschool.edu, upwork.com, coursersm.com,
corelnaveia.com
• Enrich your text with the following semantically related words: psychological triggers, design
tool, increase conversions, cta button, landing page templates, visual designs, web page,
website visitor, social proof, target audience, color scheme, conversion focused web, website
design, heat mapping, design elements, white space, visitors to take action, boost conversions,
focused web design, call to action button
• Focus on creating more informative content. Recommended text length: 1530.5
• Make sure that your text is easy to read with the Flesch-Kincaid readability test. The readability
score should be: 57.04147067001257
• Add at least one of your target keywords: conversion-focused web design, web design

When your content has been published, launch a SEO Ideas campaign to check if your content complies
with all on-page SEO factors and discover what else can be done to give your content a SEO boost.

Analyzed top-10-ranking rivals for your target keywords

web design
1. https://www.interaction-design.org/literature/topics/web-design
2. https://www.smashingmagazine.com/2008/01/10-principles-of-effective-web-design/
3. https://en.wikipedia.org/wiki/Web_design
4. https://www.pagecloud.com/blog/web-design-guide
5. https://www.wix.com/blog/web-design
6. https://www.wix.com/website/design
7. https://www.codecademy.com/catalog/subject/web-design
8. https://webdesigner.withgoogle.com/
 9. https://medium.com/@Vincentxia77/beginners-guide-how-to-learn-web-designing-at-home-
796c01b8c0c2
10. https://www.linkedin.com/learning/topics/web-design

conversion-focused web design

1. https://optinmonster.com/what-is-conversion-focused-web-design/
2. https://www.wx.agency/blog/what-is-a-conversion-focused-website
3. https://vwo.com/blog/design-principles-increase-conversions/
4. https://digitalmarketerbee.com/the-ultimate-guide-for-a-conversion-focused-web-design/
5. https://conversionfanatics.com/10-principles-of-conversion-focused-design/
6. https://convertica.org/website-conversion-design/
7. https://blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design
8. https://www.apexure.com/websites/
9. https://unbounce.com/conversion-centered-design/
10. https://www.thatcompany.com/conversion-and-web-design

See how competitors write about targeted keywords:

conversion-focused web design
1. https://optinmonster.com/what-is-conversion-focused-web-design/
Practical tips to boost your site conversions. What is Conversion-Focused Web Design (+ Tips &
Examples) by Melinda Bartley on April 30, 2021 Pin Do you want a website that not only looks
great but also drives sales and revenue? Conversion-focused web design uses time-tested design
principles and tricks to persuade users to take action on your site. By using psychological triggers,
minimizing distractions, and optimizing for user experience, you can drive conversions and sales. In
this post, we’re going to cover everything you need to know about conversion-focused web design.
Here’s a table of contents to navigate to the section that interests you the most: Ready? Let’s dive
right into it! What is Conversion-Focused Web Design? A conversion is an action taken by your
website visitor in response to your call to action (CTA). And a call to action could be to make a
purchase, sign up or subscribe to a newsletter, watch a video, or any other action you want your
visitors to take. For example, on Walmart’s homepage, you’ll see plenty of calls to action to ‘start
your order’, ‘learn how’, and ‘try it free’. All of these buttons are inviting the user to do something.
And when users take the action, it’s counted as a conversion. When adopting conversion-based web
design, calls to action become the core principle. The rest of your web design will focus on getting
the user to respond to the call to action. This includes the layout, color, text, and images on your site.
Take a look at our own OptinMonster homepage as an example. The “OptinMonster effect” is subtly
displayed in the background to show how our tool can help you increase conversions. And it’s
highlighted as soon as the user hovers over the ‘Get OptinMonster Now’ button. You’ll also notice a
color palette of blues and greens which are the best colors for web design. Green improves
readability and stands out, making it a great option for the call to action button. We also have a
simple and clean design with web copy that’s focused on adding value by displaying OptinMonster’s
features and benefits. Want to try OptinMonster 100% risk-free? Just click below to get started:
Get Started With OptinMonster Today! BONUS: Done-For-You Campaign Setup ($297 value) Our
conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!
Click here to get started → We’ll reveal more design conversion tips and tricks in this guide. First,
let’s take a look at why conversion-focused web design is so important and how it helps your
business. This will help you understand better how to go about designing and updating your
website. Why is Conversion-Focused Web Design Important? Many website owners set out to
create an amazing-looking website. The catch here is that what looks great to you may not look great
to someone else. Everyone has their own tastes and preferences. Instead, design experts have
studied what works with the public in general. The findings rely on irrefutable data and scientific
explanations as to why people respond a certain way to a color or a specific layout. For instance,
you’ll notice that most websites follow the same layout: There’s a navigational menu on the top,
followed by the copy, and a call to action right in front. And most websites also include trust badges
or anything that’s relevant to their site. Why do the majority of websites and readymade web
design templates follow the same pattern? It’s to keep things simple for the user. People are
familiar with this layout, and it’s easy for them to find what they’re looking for. If you try to reinvent
the wheel and place everything in different corners of your site, this will lead to customers searching
longer to get what they want. And chances are they’ll leave your site before they do. So clearly,
design matters. When creating or updating your site, it’s so important to consider what every
element is designed to do. Once you adopt a conversion-first approach, you’ll never go back. With
the right design, your website will promote itself and get better conversion rates and sales. Now
let’s look at the ways to improve your website conversion, along with some great examples for each
tip. 6 Web Design Tips to Improve Conversions Today, we’re going to focus on 6 core conversion-
optimized design tips. These steps will help you set up a website that influences visitors to take
action and improve conversions on your site. For each of these tips, we’ll use examples of SaaS
companies you may already know as a way to understand how to implement the same tactics on
your own website. Tip #1: Keep Important Elements Above the Fold The first way to improve your
website conversion is by keeping important elements above the fold. Above the fold is the content
that appears on the screen when a page first loads. “Below the fold” appears after a person starts
scrolling. Of course, the fold will depend on the device you’re using as well as the dimensions of
your screen. This means that the fold is different for a smartphone screen, a laptop screen, and a
tablet screen. Let’s make this concept a bit clearer using Ahrefs as an example. Ahrefs is a tool for
SEO and content marketing professionals. Here’s what Ahrefs homepage looks like on desktop:
What you see in the screenshot above is what we call above the fold. You can see that they have a
crisp web copy and a call to action, backed by social proof at the bottom. Here’s what Ahrefs looks
like on mobile: Once again, we can see that the important elements on Ahrefs’ homepage are
displayed properly without having to scroll down the page. Always keep in mind that your website’s
important elements should be displayed above the fold, and this should happen across all different
devices and screen sizes. What are these “important elements” though? First, we have the tool’s
unique value proposition (UVP). With this headline, the tool makes it super clear as to what users
can expect from Ahrefs. Then, we have a vibrant call to action button. Notice how the bright colors
contrast with each other but are still pleasing to the eye. The call to action button here explains
what the user can gain from Ahrefs (7-day trial) as well as what the user has to provide in return to
receive it ($7). Next, we have a strong social proof signal , as visitors can see the number of users
that have joined Ahrefs’ trial in the last 7 days. This is followed by the logos of companies like
Netflix, Facebook, and Adobe, all of which use Ahrefs as part of their marketing strategy. In this
screen, Ahrefs has explained how their tool benefits you, called you to take action, and shown you
social proof so you know you can trust them. Below the fold, Ahrefs explains more about its
features and shows you a mockup of its dashboard. We can see from this example how nicely
Ahrefs has managed to include the most important information above the fold. Tip #2: Be
Consistent With Your Messaging The second way to improve your website conversion through
design is by being consistent with your messaging. To explain this better, we’ll use the presentation
software page on Visme’s website as an example. The design and copy of the page focuses on
“presentation design”. The headline of the page reads “Make stunning Presentations” and the CTA
button reads “Create your Presentation”. Similar keywords are peppered through the text as well.
How does this help in conversions? When we analyzed this page, we found that one of the main
keywords this page ranks for organically is “presentation software”. This means that search engines
value this page when people search for “presentation software”. In fact, when we did a Google
search, it was the first result that showed up. This automatically drives more traffic to your site. And
what’s better is that you’ll get free organic traffic that’s looking for exactly what you have to offer.
That means they’ll be more likely to convert. Taking this a step further (and scrolling down the page
a bit), we can see how various design elements present the value of the product and support the
main topic of the page, which is presentation design. By combining copy and design elements such
as those mentioned above, you can be consistent with your messaging and get traffic that’s ready to
convert. Tip #3: Make Use of White Space While we’d love to make use of every inch of our
website, it’s important to leave some breathing room. In design, this is called white space and it
plays a much bigger role than you can imagine. White space removes distractions and draws focus
to what’s important so you can increase conversions. Plus, it improves user experience (UX) by
making it easy for the user to know where they’re supposed to look. There isn’t a better example
here than Google’s own homepage. Google receives over 40,000 searches per second, and this
number is continuously growing as more people use the search engine. But why is it that with so
much interest around its main product (the search engine), Google keeps such a simple design with
just one main call to action? On top of that, taking a look at what the search engine looked like back
in 2000, we can see that few things actually changed in terms of the design of the page. The new
design works better because it draws focus on the single most important element on the page: The
search button. And the white space on the page serves that exact purpose. By taking a conversion-
first approach, Google has kept the page simple to draw attention to what’s most important to its
users and its website, which is conducting a search. White space can be a great way for you to
increase conversions by getting users to focus on elements that matter. Just make sure to use it
wisely. Tip #4: Make Your Calls to Action Stand Out Our next tip in making your website conversion
focussed is to highlight your call to action (CTA). If your CTA is vague and unclear, your visitors won’t
pay attention to it. They’ll be less likely to take action. Instead, you need to get straight to the point
and highlight it so that it stands out from the rest of the page. There are 3 ways to do this: Make
your CTA bigger than the rest of your content Use effective action words A great example here
comes from Smash Balloon’s Instagram Feed page. There are 2 clear CTAs that prompt the user to
Get Started or View Demos. This CTA is well-balanced meaning it blends in with the page but still
stands out from the rest of the elements. With the right use of color, your attention is automatically
drawn to the CTAs. The same CTAs are repeated as you scroll down the page. With this example,
it’s also worth noting that the use of white space makes the CTAs truly stand out. The same logic is
followed across different parts of the website, such as the demo page. See how nicely the CTA stands
out? A strong and highlighted CTA can definitely draw the user’s attention and get better results.
Tip #5: Focus on User Experience (UX) When a user has a pleasant experience on your site, they’re
more likely to come back. They may even tell their friends about it! But user experience plays a
much bigger role in web design. Search engines like Google place the most importance on user
experience. There are 4 major factors that play into UX: 1. Staying Relevant Your content should
match what you offer. If your content is all about organic products but you’re selling non-organic
products, users will be misled. They won’t find what they’re actually looking for which leads to bad
UX. Take this home renovation company for example. They’re ranking for keywords that are
irrelevant to what they do: As we said earlier, make sure your web copy is consistent and that you
write content that’s true to what you have to offer. 2. Being Accessible Your website should be
easy to navigate. As we mentioned earlier, it’s important the users be able to find what they’re
looking for. If they have to go on a treasure hunt just to find a ‘sign up’ button, they’ll most likely
leave before that happens. 3. Optimizing for Speed Users expect a website to load in 3 seconds or
less. That’s a really short span of time. The key to making this possible is using optimized images and
minimalistic design. Stay clear of loading your website with large media files. Added to that, you can
also use a caching plugin like WP Rocket to speed things up instantly. 4. Presenting Offers How
many times have you visited a website that bombarded you with popups? Too many offers and lead
generation campaigns can put off users and they won’t take you up on any of them. Instead, you
should target your offers and display them based on their interests and actions on your site. We’ll
show you how to do this in the next section . For now, let’s look at an example of a website that has
a great user experience: MonsterInsights . MonsterInsights has a user-friendly layout with CTAs that
stand out. Added to that, when you scroll down the page, you’ll see a sample of their dashboard
along with all the features they offer. Now what’s really interesting is that a CTA banner appears at
the top of the page only when you scroll below the fold. It’s non-intrusive and doesn’t disrupt the
browser experience. At the same time, it gives users an option to get started at any time as they
browse the page. When you scroll further, you’ll find a neat FAQs section. That way, users can easily
find answers to common questions. And finally, MonsterInsights has added links in a creative layout
to helpful articles. The entire page is easy to navigate so users get all the information they need.
This helps remove any sales objections and makes users more comfortable with taking action on the
site. When you optimize for user experience, your visitors will be happy, search engines will value
your site more, and you’ll drive more revenue! Tip #6: Use a Minimalistic Design Using a
minimalistic design is one of the main characteristics of conversion-focused web design. But what
does that actually look like? Check out how PushEngage does this. PushEngage is the best web push
notification tool in the market. On their homepage, you can see push notifications subtly added into
the background. It shows the user what the product does but in a minimalistic way. Their design
uses just 2 main colors: yellow and blue to draw attention to the features and the CTA. Aside from
that, the page is pretty much black and white. It’s simple, straightforward, and definitely optimized
for conversions. So there you have it! You now have a better understanding of conversion-focused
web design. Next, we want to show you a few tools that you can use to optimize your web design.
Web Design Tools to Optimize Conversions Not too long ago, you needed design skills and coding
knowledge to build a decent-looking website. But all that changed when developers created tools
that make website building so much easier so anyone can build a website. Plus, they’re created and
backed by experts that know all about conversion optimization. So not only are they easy to use, but
they also give you access to conversion-focused features. 1. SeedProd SeedProd is the best landing
page builder for WordPress. It comes with 150+ conversion-optimized templates so you can just pick
a template and design your page in minutes. You’ll find templates to build landing, sales, webinars,
and even coming soon pages. Added to that, you can customize these templates easily using the
drag and drop builder. If you don’t want to use a template, it also lets you create pages from
scratch. And the best part is it has prebuilt sections. So you can build an optimized page faster and
still get a unique design. Every SeedProd template is responsive and mobile-friendly which means
your site will look good on all devices. You won’t have to manually alter elements. There’s an option
to see a preview of what your page looks like on mobile. You can make changes here if you’d like to
suit mobile devices better. Aside from these features, here’s where SeedProd can really help you
optimize for conversions: Add optin forms to pages to collect contact info Track and manage
subscribers Premium integrations with popular email marketing services like MailChimp,
ActiveCampaign, ConvertKit, and Constant Contact . Enable coming soon and maintenance mode at
the click of a button Built-in spam protection to block bots and fraud conversions Bloat-free pages
which means they’ll load faster Learn more about this conversion-optimization page builder in our
SeedProd review SeedProd has a basic version available for free. Its paid plans start at $39.50 per
year with a 14-day money-back guarantee. 2. OptinMonster OptinMonster is the best conversion
optimization tool on the market. You can use it to design different kinds of marketing campaigns on
your site to boost conversions. It lets you build popups, floating bars, slide-ins, inline forms, gamified
wheels, and much more. OptinMonster has powerful audience segmentation and targeting rules
making it the #1 conversion tool in the world. With these rules, you can display campaigns
according to what a visitor is doing or interested in. This means they’ll be more likely to respond to
your offer. For instance, you can target product pages and offer discounts based on what the
shopper is viewing. This gives them an incentive to buy the product. It’s how Flywheel increased
engagement 660% using page level targeting . It also lets them know that you’re there to help them
with sizing. So right away, you’ve removed their worry of buying the wrong size and wasting time
and money. Using this feature, KennedyBlue was able to increase sales 50% by overcoming sales
objections with popups. OptinMonster even detects whether a user is a new visitor or a returning
one. You can display campaigns according to how they’ve interacted with your site before. See how
just tailoring the copy can make the offer more relevant to the user? Next, you can use Exit-Intent®
to target customers who are leaving your site. This way, you can show them an offer to give them
one last chance to convert before they leave your site. Exit-Intent® popups are so powerful in
recovering abandoning visitors. In fact, ShockByte more than doubled their sales with this Exit-
Intent® popup. OptinMonster has tons of targeting options to maximize your conversions. You can
target visitors based on: location previous interaction with OptinMonster campaign interest in
products or pages You can even get campaigns to open on click. Plus, there are many other
targeting rules available to you. And setting up your optin campaigns couldn’t be easier! You can
choose from 9 different campaign types and 50+ templates, or start building from scratch. It also
comes with a drag and drop builder to easily customize your designs. OptinMonster works with any
website and can be used by bloggers, businesses, eCommerce stores – just about anyone on the
internet with a website! Here are the highlights of our OptinMonster tool that are designed to
optimize conversions: Display countdown timers to add a sense of urgency Schedule campaigns to
reach visitors at the best time Add Yes/No forms Integrate with popular email marketing services
Track performance with data and analytics A/B test campaigns to optimize results With
OptinMonster, you can increase page views, recover abandoning visitors, and grow your email list.
Get Started With OptinMonster Today! BONUS: Done-For-You Campaign Setup ($297 value) Our
conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE!
Click here to get started → When you combine SeedProd with OptinMonster, you’ll have everything
you need to get the most conversions from your site. You’ll be able to skyrocket leads, sales, and
conversions in no time! And that brings us to the end of this guide. We hope you found this post
helpful! If you want to take your website conversions a step further, you’ll find these resources
interesting:

2. https://www.wx.agency/blog/what-is-a-conversion-focused-website
What is a conversion-focused website? Written by WX Digital Agency 3 minutes reading time
Conversion-focused web development is a way of web development where every aspect is aiming for
the highest conversion rates. This doesn’t only mean trying to obtain the highest ROI. It is all
dependent on the goal of the website. a conversion could be someone who downloaded the ebook,
brochure or any other kind of content. Let’s have a look at a funnel that is regularly used to analyze a
website. A conversion-focused website is a website that focuses on conversions. Conversion-
focused web development is a way of web development where every aspect is aiming for the highest
conversion rates. This doesn’t only mean trying to obtain the highest ROI. It is all dependent on the
goal of the website. a conversion could be someone who downloaded the ebook, brochure or any
other kind of content. Let’s have a look at a funnel that is regularly used to analyze a website. This
funnel describes all the stages from visitor to sales. In between every step you can calculate a
conversion rate. The aim of a conversion-focused website is to achieve the highest possible
conversion rates. In each phase of the funnel, there are different solutions. Those will be explained
later in this article. Now that we know what a conversion-focused website is, let’s have a look at the
characteristics. On what elements of a web page does it differ from your regular developer in order
to obtain more website conversions. 1. Knowing the target group by gathering data Do we listen to
your input? Data is the most important source for building a website. Data is objective (if you
interpreted it right) and will tell us a lot of information about the target group. Data is obtained by
using several methods like website analytics, heat mapping and A/B testing. If it’s the first time you
hear about heatmaps, then I recommend you to read this . Later in this article, we will take a closer
look at the terms A/B testing too. 2. Analyzing There are hundreds of performance indicators
which will tell you the behavior of the target group. Data on its own won’t help you. Analyzing and
drawing conclusions based on the data is just as important. Otherwise, you can’t really understand
the needs of your target group. For instance, a page could be not converting enough. This doesn’t
mean that the page is bad and it needs a completely different design. The problem might be the
content, the CTA button or a technical issue. You need to combine the data and place yourself in the
shoes of your prospects in order to draw the right conclusions. Earlier in the article we saw a
website funnel. With this funnel we can analyze the area in which your website can improve the
most. For instance; The website is not achieving the required number of visitors. Perhaps the
content is not interesting enough. You could also consider inserting social media button that people
can use to easily share the content. If the most problematic area is that people are not
downloading the content, then it might be better to optimize your website with better CTA’s and
review the form they have to fill out before downloading that piece of content. 3. Optimizing After
you have the drawn the right conclusions, you can fix the issues that your prospects are
experiencing. This can be anything from small changes like a color change in the call to action button
to a completely new website design because to have a better user experience.The most important
strategies are: 1. User experience By optimizing the user experience, people will experience the
site as pleasant. With conversion-focused web development, A/B testing could be important
effectively test user experience. With A/B testing you create two versions of a website element
(Version A and version B) and test them with your audience (the website visitor). The one with the
best results stay. The important thing about testing is, don’t change too much at the same time.
When you test more or bigger parts, you might not know what changed caused the difference in
data. There is much more when it comes to A/B testing. A good blog about A/B testing can be found
here . 2. Valuable content that converts Of course, who would visit your website (and return)
when there is no valuable content. There has to be an incentive for prospects to convert. Providing
your prospects with valuable information is the way to attract them to the website in the first place.
Content also plays a role in website conversion. If prospects are impressed and think the content is
helpful, they will use the CTA button more often. This is very important for sites who just want to
inform as their main goal. 3. CTA buttons CTA buttons stand for call to action buttons. This means
that this button is trying to induce a visitors action. CTA buttons are the single most important tools
when it comes to website conversions. When doing conversion-focused web development you want
to implement enough CTA buttons to make it easier for visitors to execute the action you want them
to complete. A button should be inviting. Usually this is done by having an inviting text, a color that is
in contrast with the web page and the shape and size of the CTA button. Please note that you can’t
just think; Let’s add some more CTA buttons to increase conversions. This will lead to a CTA overload
which will decrease your click-through-rate (CTR) drastically. To see a SlideShare that will give you
more practical tips about optimizing your CTA’s, click here . I hope this will give you better insights
into what a conversion-focused website is and what it consists of. In case you have any questions or
comments about this topic regarding your company’s website specifically, comment on this blog or
take advantage of the free consultation. If you want to be kept up-to-date about this topic, feel free
to subscribe to our blog. Related Stories

3. https://vwo.com/blog/design-principles-increase-conversions/
Last Updated: July 24, 2023 15+ Min Read Imagine if just knowing how to use a design tool could
guarantee a high-converting landing page … Well, it turns out that having an amazing tool is one of
the first steps toward your goal of optimizing your website for conversions . Also, the process is not
as simple as deciding where to place elements – let’s say CTA buttons – or what colors they should
be. These decisions should be based on user behavior and design principles and not dictated by your
whims or what your team thinks. Download Free: Website Redesign Guide So, if you thought
getting a paid plan for a design tool was all that you would need, ask yourself – Do I know what it
takes to design for conversions? Having professionals by your side can take care of the heavy lifting
and help you implement a top-notch web design that brings results. But let’s say you want to do it
all on your own for some reason. In that case, it is important to understand the nitty-gritty of
designing for conversions. Even if you have a professional designer handling everything, there’s no
harm in learning a bit about it yourself. This way, you can contribute your ideas and play a role in
optimizing conversions of your digital assets. This blog answers all your questions about website
design for conversion optimization. So, stick with us until the end and walk away with some valuable
insights. What is conversion-focused web design? Suppose you have tasked one of your interns
with creating a conversion-centered design of a landing page. What criteria should you base your
feedback on? That it looks vibrant and beautiful is secondary in importance. Look if all the design
elements visitors interact with are properly structured to help them take desired actions, resulting in
higher conversion rates. When analyzing web design, consider both aesthetics and usability. If you
notice that there is not enough white space around the text description, communicate your concerns
to the intern so they can revise the design for conversion . This is because when a design is crowded,
it can increase a user’s cognitive load making it difficult for them to process information. This is
what we call conversion web design…. The practice of designing a website, particularly landing pages
that lead visitors toward a specific conversion, by considering user psychology and behavior . Guided
by proven design principles, a conversion-centered design aligns with the mental model of the
majority of online users. If you’re interested to know more about the role of psychology in
optimization, this webinar is for you: Consider you want to optimize your website for conversions.
From the wording of headlines and CTAs to the findability of the navigation menu and search bar –
everything can be and should be optimized to reduce friction and make the user journey seamless.
If they are in shambles, your site visitors will be confused and feel discouraged to complete the goal
for which they landed on your website. Put yourself in a user’s shoes for a moment. How would
you feel if product images on a product page were too small to notice and the sale offer stood on
your face? It would feel like the brand is trying to sell to you but does not care if the product images
are inaccessible. In this example, the visual information hierarchy of the website is screwed up and
puts a damper on customer engagement . And when you drop off, it’s a loss of sale opportunity for
the brand. 3 more reasons why conversion web design is important So, you must have already
figured that improving user experience and conversion are the two most important reasons to go for
a conversion-friendly design. Below we tell you 3 more reasons how you can benefit from this design
approach. Enhanced credibility A conversion-centered design of your website empowers your
visitors to take action to complete their goals (be it email signup, form submission, or purchase of a
product). This instills confidence in your target audience, and builds trust, making them more likely
to convert and even become a promoter of your brand. Competitive edge A conversion web
design puts you ahead of your competitors by delivering a superior user experience. Continuous
optimization is key to maintain the reputation you have built and continue being a top player in your
industry. Higher return on investment You have a lot of money at stake if you drive traffic from
paid ads to your website. When your website is optimized, the chances of paid traffic converting into
customers become higher. This makes sure you get a higher ROI from your paid marketing campaigns
. 8 web design tips to improve conversions Put high-conversion elements in a container
Containment is a brilliant technique to draw your visitors’ attention to a particular element, thereby
preventing it from wandering off to something less important. Actually, the heading and content of
a landing page are supporting elements meant to direct visitors’ attention toward your conversion
goal typically represented by call-to-action buttons or forms . Put these high-conversion elements
in a container so that they stand out from the rest of the landing page. This will tell your audiences
what they should do next to get one step closer to achieving their goal on your website or app. See
the image below. Which one will catch your eye first? Obviously, the right one with the CTA in a
container. You may even do the squint test to see if your call-to-action buttons are really
conspicuous. Like, you can definitely make out that the Mailchimp homepage passes this test:
Image source: Mailchimp Use the right color scheme and contrasting psychology Ensure that
design elements on your website adhere to your brand guidelines, creating a consistent experience
for visitors as they interact with your brand. CTA buttons, forms , or banners should be in
contrasting colors so that they don’t sink within the background color of your layout. For example, if
the primary background of the layout of your website is brown, you should pick orange or yellow as
the color of the CTA buttons. This way the right color scheme will accentuate the conversion
elements. The whole idea of the contrast effect is to make your primary landing page element
“pop” to instantly draw your visitors’ attention. See how MakeMyPersona uses the contrast effect to
make their call-to-action stand out: Image source: Make My Persona Hierarchize visuals and
information in order of importance A strong visual hierarchy, along with a perfectly-placed form or
CTA, can help visitors process the necessary information in the right order to make decisions. In fact,
following the framework of AIDA – Awareness, Interest, Desire, and Action – can be effective in
maintaining the right sequence of information (including visual elements) when designing for
conversion. Moreover, the visual hierarchy should be a priority on all website pages and not just
your landing page. For example, user drop-off from the cart is a common phenomenon. To address
this problem, you can try improving the information hierarchy on the cart page. Show an order
summary along with a picture of the chosen product. Include links to continue shopping and options
of recommended bundles. But in the midst of everything, make sure the CTA to proceed to checkout
is more prominent to nudge visitors in the main direction. Underwater Audio improved the visual
hierarchy of its homepage to see a 35.6% increase in its online sales. You can see the comparison
image of their homepage below: Just like this brand, you can also run tests on your website to make
it more user-friendly and boost conversions. Give VWO a try and check out all the amazing features
it has to offer. Use subtle visual cues to direct visitors to conversion goals Visual cues are nothing
but subtle hints for diverting visitors toward the most important element of conversion. Graphic
elements like arrows or lines, subtle animations, micro-interactions with the CTA, or an illustration
showing a person pointing toward the CTA can nudge users to take action. Here are a couple of
examples: This one is from The Art Institutes: Image source: One Keep enough breathing space
on your landing page If your visitors have to play hide and seek to find your call-to-action, they will
not be amused. When designing for conversions, leave enough white space surrounding your web
elements, especially CTA buttons so that they are easily noticeable. They must not look like they are
trying to breathe down each other’s necks. It is repulsive. Let’s look at Uber. They place their signup
button where it is easily noticeable and with enough white space surrounding it: Image source:
Uber Include trust elements to convince users to convert Trust elements in design? It is an
unexpected twist, but trust me, they are necessary inclusions for a website design for conversion
optimization. Even if your landing page looks like a visual masterpiece, sprinkle in some trust
boosters like badges, customer testimonials, and social proof. The US-based RubberStamps.net
sold custom stamps and wanted to make changes to its website to appeal to first-time visitors.
Through qualitative research, they gathered that the revenue per visitor on homepage landings was
very low and only 25% of visitors scrolled down to read the reviews. They ran a test where they
enlarged the review star size and it produced a 33.20% increase in revenue per visitor . See the
magic of social proof? Increase product exclusivity through urgency and scarcity Urgency and
scarcity messaging are no less important to motivate visitors to take immediate action instead of
delaying it. While scarcity implies limited supply, urgency means limited time. These two techniques
increase the exclusivity of your product, thereby creating higher demand for them. For example,
Ideal of Sweden, a Swedish lifestyle brand, increased clicks on add-to-cart by 5.6% by showing a
countdown banner on their website. They wanted to increase purchases during Black Month from
their online store. The team tested a sticky countdown banner across the website, generating
urgency and informing more visitors about the sale during each phase of the black month
campaigns. Optimize for a smooth mobile experience With over 50% of web visits now coming
from mobile, it is crucial to design for conversions specifically on mobile devices. This means using a
simple layout and concise copy to capture and retain visitors’ attention to your landing page.
Cocohanee, an Indonesian retail company, observed that many mobile visitors clicked on the
hamburger menu icon, but their engagement with the menu was low. To address this, they created a
variation where sub-categories were displayed upfront to encourage more visits to the listings page.
The test ran for 22 days, causing a 4% increase in listing page visits and a 29% increase in
transactions . Download Free: Website Redesign Guide Does user research help you with a
conversion design? Absolutely! Design principles and user behavioral analysis are the two pillars of
your website design for conversion rate optimization. By understanding how users behave on your
website, you can diagnose reasons for low conversions and reduce friction to make their journey
seamless. Let’s say you have a healthcare website that offers online appointment bookings for health
consultations with doctors over audio or video calls. Through heatmaps and funnel analysis , you see
that visitors frequently abandon the appointment booking process where they have to fill out a
lengthy form with detailed medical history. Image source: UX Tools Based on these insights, you
want to test and see if revamping the appointment process improves user experience and increases
conversion rates. Now, you introduce a simplified initial step that captures only essential information
like – the patient’s name, contact details, preferred date, and reason for the appointment. After this
step, you can provide an option to enter additional medical history details, either through a different
form or during the actual appointment with the doctor. Through research and testing , you can
alleviate user frustration and encourage them to convert (make bookings in this example). Look
what experts say… “Abundance of research doesn’t remove a need for experimentation, in the
same way that experimentation doesn’t remove a need for research. It’s a yin and yang situation,
where they are extremely similar in goals, yet different in how they accomplish them.
Experimentation is important for more quantitative validation but can help you with higher degrees
of confidence toward decision-making (when done well with statistical principles in place). However,
while it’s a good source of ‘research’, it isn’t the ONLY source of research you should be getting data
from. Research, in its many forms, helps you understand WHAT to test, and generally where to go. It
augments your experimentation process to a whole other level. The limitation is, while pretty damn
good at helping guide where to focus on / not focus on, it’s not a comprehensive validation of
something. Generally speaking, research deals with smaller sample sizes. Sometimes the research
helps you identify problems, but not necessarily the exact proper solutions (which is where
experimentation comes in and helps validate/invalidate solutions). It doesn’t matter as much where
you start, though I tend to prefer starting with research, even if it’s a few user tests or analytics data.
What matters is the process – that both are used in conjunction with each other to forward and
support the business.” Visitors analysis + A/B testing platforms to optimize your website VWO
With VWO’s visitor behavior analytics tool , you discover valuable insights into user behavior on your
website. Starting from heatmaps and session recordings to conversion funnels and on-page surveys –
you can arm yourself with tools to dig deep into user insights. Further, you can switch to VWO
Testing to test your hypotheses drawn from these insights to determine the best-performing
variation. These joint capabilities will help you identify the most effective design that drives higher
conversion. Need to run complex tests to improve user experiences? Does drop-off from forms
indicate room for improvement? Or do your visitors drop off during checkout? Server-side testing
capabilities will let you run tests deep within your tech stack and fix even the most complex UI and
functionality issues with ease. Apart from VWO Insights , you can leverage VWO Data360 to collect
customer data points from multiple sources to create single customer views and segment users to
deliver highly personalized experiences. As it integrates with both testing and personalization, you
can set experimentation and personalization campaigns, which is nothing but designing for
conversion. Impressive, right? To discover more features on VWO, sign up for a free trial today .
SmartLook SmartLook is a combined quantitative and qualitative behavioral analytics tool
comprising heatmaps, session recordings, events to check user actions, and funnels to analyze user
paths on any digital asset. While SmartLook allows third-party integrations with testing platforms,
you cannot view heatmaps for your testing variations directly within this platform. Instead, you have
to rely on a third party for that functionality. FullStory FullStory is a digital experience intelligence
platform helping companies analyze visitor behavior on their websites and mobile applications. Its
suite of products comprises session replays, heatmaps, journey mapping, funnels and conversions,
and many more. The tool doesn’t have its own A/B testing capability but integrations with third-
party testing tools enable you to leverage insights to run tests for more conversions. Crazyegg
Crazyegg is an analytics platform that lets you track visitor behavior to improve user experience and
conversions. It offers heat maps, session recordings, traffic analysis, and surveys. On top of that, the
platform also supports A/B testing which means you can stay within the platform and use visitors’
insights for testing. However, VWO no-code editor to create variations is superior with advanced
features like mutually exclusive campaigns, multi-page testing, editing hover elements, and many
more. Zoho Pagesense Zoho PageSense is a great platform combining visitor analytics and A/B
testing capabilities. With its comprehensive visitor analytics tools including heatmaps, recordings,
and funnel analysis, you can derive meaningful insights to optimize user experiences. The A/B testing
feature allows for experimentation with multiple variations, while integration with Zoho CRM and
other apps provides a holistic view of customer interactions. 5 Landing page builders to create
optimized landing pages Now let’s say you want to build a new landing page from scratch to
improve your conversion rate. Luckily, there are landing page tools providing conversion-centered
landing page templates helping you customize to improve your landing page conversion rates. Here
are our top 5 picks. Unbounce Unbounce is a user-friendly platform focused on simplifying the
creation of high-quality landing pages. With its intuitive drag-and-drop editor and extensive library of
mobile-responsive templates, users can easily design visually appealing pages without coding
knowledge. Unbounce offers advanced features like A/B testing and dynamic text replacement to
optimize landing page performance. Instapage Instapage is a platform that offers a user-friendly
interface, a drag-and-drop editor, and a variety of features to create high-converting landing pages. It
also provides customizable templates and the ability to add and edit elements like text, images,
videos, and forms, allowing for easy optimization. Instapage also supports A/B testing to compare
different landing page versions and determine which one drives a higher conversion rate.
ClickFunnels ClickFunnels is a comprehensive platform that simplifies the creation and optimization
of sales funnels. It offers an intuitive drag-and-drop editor, pre-designed templates, and A/B testing
capabilities to help businesses build high-converting funnels without coding. Apart from choosing a
suitable landing page template and play around the editor, you can also leverage the platform’s
analytics for tracking the performance of optimized funnels. Leadpages Leadpages is another
easy-to-use landing page builder with a vast library of customizable templates and a drag-and-drop
editor. Users can easily create visually appealing and conversion-focused landing pages without
coding. Plus, Leadpages offers A/B testing capabilities for optimization. You can use its built-in
analytics tools to track your landing page performance through metrics like page views and click-
through rates. HubSpot Landing Page Builder HubSpot’s landing page builder is a user-friendly tool
that helps you create great-looking web pages without coding. You can choose from different designs
and customize them easily using a simple drag-and-drop editor. It integrates well with other HubSpot
tools and lets you personalize the content based on what your visitors are interested in. You can also
run A/B tests on your landing pages and even optimize them for mobile devices. Our word of
wisdom… Remember, although landing page builders have A/B testing tools in them, they may not
be as advanced as the tools you find in full-fledged conversion optimization platforms. Building
landing pages is the primary capability of these tools. You may want to use any landing page builder
alongside an end-to-end conversion optimization platform like VWO. As an integrated
experimentation platform, VWO accommodates top capabilities like testing, behavioral analytics,
personalization, and more for a holistic improvement in user experience and a higher conversion
rate. Look what experts say… “Your opinion about your website is rubbish. So is mine. Anyone
who has run a lot of experiments on websites knows this all too well, because you don’t have to run
that many tests before the results start shocking you to the core. The things that seem like no-
brainers can and will have a really negative impact. The things that seem stupid can make you a
tonne of money and/or improve customer experience. Using research and data instead of opinion is
part of the solution, but even then you’re still using your opinion to interpret the data. Only when
you start to test those ideas do you really get to see whether it works.” Johnny Longden, Digital
Experience Director, Journey Further Embrace conversion-friendly web design We’re hustling in a
world where conversions can make or break the success of any business’s digital presence. At a time
like this, designing for conversions becomes an absolute must for survival and growth. We hoped you
liked reading our blog, filled with interesting tips and suggestions to transform your website into a
conversion powerhouse. But it’s now time for you to make a call. Choose a tool that suits your
needs, and we suggest you explore the awesome capabilities of VWO, to begin with. Sign up for a
free trial and tap into the potential of conversions on your digital assets. Happy designing, happy
converting! Frequently Asked Questions What are examples of website conversion? Website
conversions can be of different types based on the goals of your website or a landing page and the
desired action you want visitors to take. Find below some examples: 1. Lead Generation – When
visitors submit a form providing their contact details for requesting a quote, subscribing to a
newsletter, or signing up for a free trial of a tool. 2. Purchases – When visitors purchase something
on an online store. 3. eBook download – When visitors download resources such as eBooks,
whitepapers, or guides to know about your product and services in detail. 4. Event Registration –
When visitors sign up for webinars, conferences, workshops, or any other online and even offline
events hosted by your brand. 5. Subscriptions – When visitors subscribe to receive regular content
updates, newsletters, or some other type of exclusive content from your company. What is a
conversion designer? Conversion designers typically have expertise in various areas such as UX
design , UX research, UI design, information architecture, persuasive design techniques, and data
analysis. They employ visual design techniques, strategic element placements, persuasive
copywriting, and effective CTAs to prompt visitors to take desired actions, such as making purchases,
submitting forms, or subscribing to newsletters on your landing pages. All in all, they are experts in
website design for conversion optimization helping businesses meet their bottom line. How to use
web design best practices in conversion optimization? Implementing web design best practices like
trust signals, streamlined layouts, prominent CTAs, and compelling visuals is essential for building an
effective website. But simply following best practices is not enough. A/B testing allows you to gather
real-time data and make data-driven decisions, and optimize your website further. A/B testing
complements web design best practices by providing data for continuous improvement. It helps in
building variations specific to your audience and delivering experiences according to their
expectations and behavior on your website. Continue Reading

4. https://digitalmarketerbee.com/the-ultimate-guide-for-a-conversion-focused-web-design/
October 11, 2021 The Ultimate Guide for a Conversion-Focused Web Design In the world of e-
commerce, the main goal of business owners is to sell their products and services by expanding their
online reach and attracting the attention of new customers. This objective can be accomplished by
establishing a website. When it comes to operating a website, there are various things that business
owners can do to convert visitors into subscribers or paying customers. Some of these involve
offering deals and promotions and running targeted email and social media marketing campaigns.
However, aside from these tried-and-tested techniques, there’s also one particular method that has
been proven to improve sales conversions. Unfortunately, this method is often overlooked as it’s
considered one of the most common elements of website development. This technique that we’re
referring to is web design. This factor is the first thing that potential customers will see and
experience as soon as they visit an e-commerce site. When done correctly, a website’s overall
design will make any site visually appealing to visitors. More importantly, web design can also
optimise the experience of users and influence them to finalise a purchase. In this article, we’ll
provide a detailed guide on how web design can improve your website’s conversions. We’ll also
discuss the various web design techniques that you can follow and implement in order to boost your
online business’ conversion rates and sales. Below are the topics we have covered in this post:
Other Long-Term Web Design Strategies Defining Conversions Before we get started, it’s important
to know what exactly conversions are in e-commerce. A conversion on a website occurs when a site
visitor performs a particular action or task in response to a specific call to action. A call to action or
CTA is a piece of content that’s crafted to elicit a certain response from a viewer. Aside from
purchasing a product or adding something to a cart, a CTA can also ask site visitors to click on a link
or sign up for a program or subscription service. The example below shows a CTA button presented
by Amazon asking site customers to sign up for a free Amazon Prime trial account. CTAs are usually
aimed at influencing site visitors to complete a purchase or provide their contact information by
signing up. In the latter action, the owners of online stores can use the information provided by
customers, such as their email addresses, to re-target them during an email marketing campaign. In
addition to the message, offer, or content associated with your CTA, web design also plays a major
role in convincing visitors to sign up or buy something. By utilising a conversion-based design
approach, you can use the various design elements of your site, such as the layout, images, colours,
and text, to capture the attention of visitors and direct it toward your CTA content. Importance of
Web Design Humans are visual creatures, which means we are prone to reacting physically,
emotionally, and psychologically after being exposed to certain images. This concept is one of the
main reasons why web design is important when it comes to the success of an e-commerce store.
According to a web credibility study carried out by Stanford, 75% of consumers analyse and judge
the credibility of a company based on the design of their website. This means that the appearance of
a site can influence an online store or business’ trustworthiness. Similarly, a 2011 study revealed
that it takes 50 milliseconds or 0.05 seconds for visitors to develop an opinion on a site based on its
overall appearance. The concept of web design mainly focuses on two factors: form and function.
By keeping these two elements in mind, web designers can create sites that are both visually
appealing and functional. Ensuring that your website looks good and has smooth navigability can
prevent users from leaving your site. As reported by Adobe, 38% of users will stop interacting with a
site if it has an unattractive layout. A site’s layout and navigability can be improved by keeping the
design simple. Ideally, this involves limiting the number of menu options to seven or less, as shown
in the example below: Keeping the number of menu options at a minimum prevents overwhelming
site visitors. It also allows them to find the pages that they’re looking for much quicker. However, if
you still prefer to showcase the numerous options for your site’s various pages, you can still do so in
an organised and effective manner by categorising them, similar to what MailChimp did with its
website. High Converting Website Designs There are secrets to getting better conversions for your
websites like utilizing straightforward designs or employing CRO strategies. GET GROWTH PLAN
How Web Design Drives Conversions As mentioned earlier, a well-executed web design can elicit a
positive response from visitors. Through years of research, experts in this field have come up with
ways on how to ensure that a website’s design can improve conversions. Many of these techniques
are utilised in websites, which is why most of them follow the same format. For instance, most
websites have the same layout, which is composed of a top navigational menu bar, a brief piece of
content explaining what the company or product is all about, and a CTA button that asks for a
particular action from the site visitors. Several sites have also started showcasing trust badges on
their homepage or landing page to boost their credibility. The main reason why websites use a
similar format is that most online users are already quite familiar with this type of layout. This means
they won’t have a hard time navigating through the site. Keeping a website uncluttered and easy to
use and showcasing a clear CTA can drive a website conversion rate by making it easier for users to
complete a purchase or sign up for a service or subscription. Better Brand Recognition Web design
can also help businesses appear professional and trustworthy by using various elements such as
colours, font styles, and logos to reinforce the image of a company. One particular company that
uses this method is FedEx. The overall design of its website reflects the images associated with the
company and its name. It helps boost brand consistency and recognition, which can also improve the
company’s credibility and trustworthiness. The more customers trust a brand, the more likely they
will interact with its website. SEO and Web Design Being optimised for search engines, also known
as SEO, is also an important aspect of web design. The various aspects of SEO are designed to make
websites perform better. For instance, the use of meta titles and descriptions that contain targeted
keywords can significantly improve a site’s ranking in search engines such as Google. Proper SEO
practices can also ensure that each page of a website can be easily accessed by users. Improving the
visibility and functionality of a website through SEO provides a better user experience for visitors and
leads to higher conversions. Web Design Techniques To Boost Conversions Achieving a conversion-
focused web design is not complicated nor challenging as long as you follow a couple of basic design
techniques. These methods can help prompt visitors to interact with your site and respond to your
message and call to action. Prioritising Content One of the techniques that you can utilise involves
prioritising the content that you present by keeping the most important elements above the fold.
These elements are the pieces of content that appear as soon as the page loads. On the other hand,
those below the fold are the elements site visitors can see as soon as they scroll down. Oberlo, an
online platform and tool used by dropshippers, uses this method in its website. As shown in the
image above, the company’s main message and images associated with its service immediately
appear as soon as the page loads. Aside from these elements, the site also showcases a clear CTA
that provides an enticing free offer. Scrolling down the page reveals videos and articles aimed at
informing visitors about Oberlo’s offers and operations. Deliver A Consistent Message Another way
that can help improve your site’s conversions is by being consistent with your message, since doing
so can help improve your brand’s recognition. This step involves using and repeating certain
keywords in your site’s content, such as the web copy and the CTA. This method helps boost
conversions by improving a site’s ranking in search engines. The repeated use of certain keywords
makes the website more visible to people who are performing online searches using the same terms.
For instance, HubSpot, a company that provides inbound marketing software products and services,
consistently uses keywords related to its offers and operations in its website content and CTA
messages. Take Advantage Of White Space In web design, white space, also known as negative
space, refers to the blank areas between the various design elements featured on a web page.
Although it might be tempting to fill these spaces with various images, text, and other content that
are designed to reinforce your business’ message, doing the opposite is actually more effective in
increasing conversions. That’s because keeping a page distraction-free allows users to focus on your
most important message or piece of content. Also, maximising the use of white space makes
websites more visually appealing to visitors since they look more organised. Probably the best
example of a company that perfectly takes advantage of white space is Google. Its site, which usually
just displays the company’s name and a search bar, immediately focuses the attention of users onto
its main function. Highlight Your CTA Making CTA buttons stand out is also an effective way to
boost conversions. This is the main reason why most websites and landing pages use bright-coloured
CTA buttons. In addition, these elements should also be bigger than the other characters featured
in the content. Aside from the overall appearance, CTAs should also display a clear message that
informs visitors what the website is asking from them. Probably the most common CTAs used by
companies include “Get Started” and “Sign-up Now.” Of course, the message will depend on what
you’re offering and the type of action that you want to elicit from visitors. Profit-Generating Web
Design Establish a profitable online presence with a fully-functional and beautiful website that
encourages visitors to buy, sign up, or subscribe. Explore our web design service Optimising User
Experience In addition to the overall design of a website, another factor that can increase its
conversion rates is its performance. As a general rule, websites should be easy to use and navigate in
order to maximise the user’s experience. Aside from keeping pages clutter-free and presenting an
organised navigational menu, improving a site’s loading speed can also have a direct effect on its
performance. Ideally, the load time of a web page should not go beyond three seconds. According
to a study by Google, around 53% of mobile users tend to leave a site if it doesn’t load quickly. A
similar finding also indicated a one-second delay in load time could lead to a 7% reduction in
conversions. Other Long-Term Web Design Strategies Aside from the techniques discussed above,
there are other strategies that you can utilise to improve your website’s conversion rates. Although
these strategies aren’t as popular as other web design techniques, they can still help your site
achieve better results in the long run. Provide Better Accessibility For Everyone One of these is
ensuring that your site can be easily accessed and used by everyone. In addition to designing your
site to be mobile-friendly, you should also consider installing WordPress’ WP Accessibility plugin.
This program has various features that visitors can use to adjust and customise the appearance of
your site, such as its font size and the colour contrast. It also allows users to view your site’s content
quickly by skipping internal page links. Another method you can use to improve your site’s
accessibility is including subtitles or a transcript to your website’s audio and video content. Doing so
allows deaf or mute users to enjoy and understand the multi-media content on your site. Improve
Your Website’s Security Another aspect of web design that you should focus on is improving your
website’s security. This includes picking a secure web host. Ideally, choose a provider that offers
multiple security features such as encryption, server-side firewalls, anti-malware and virus software,
and SSL certificates. It would also help to use plugins that are designed to keep track of the IP
addresses of the users that try to access your site. One particular plugin, known as the Login
LockDown, automatically prevents access to a site once the number of failed login attempts coming
from the same IP range reaches a certain limit.

5. https://conversionfanatics.com/10-principles-of-conversion-focused-design/
Tactics & Strategies For E-Commerce Marketers 10 Principles Of Conversion-Focused Design This is
a complete guide to conversion-focused design for your online website. In this in-depth guide, you’ll
learn: What is conversion-focused design Why is conversion-focused design important The 10
principles of conversion-focused web design and lots more So if you’re ready to optimize your
online website into a conversion machine, this guide is for you. Let’s jump right in. What Is
Conversion-Focused Design? Conversion-focused design uses established design principles and
strategies to convince users to take action on your brand’s website. You can exponentially boost
sales and conversions by minimizing distractions, optimizing your website’s user experience, and
using psychological triggers. Let’s break down conversion-focused design even more. For
ecommerce stores, a conversion is when an online shopper makes a purchase. As such, conversion-
focused design prioritizes turning online visitors into customers. However, sales aren’t the only
conversion elements on an online store. Ecommerce stores will also usually have CTA buttons like
“Sign Up” and “Shop Now“. These CTAs are used to capture emails and entice visitors to browse
different collections around your store. Furthermore, conversions may be different from sales on
your own website. Whatever drives your website’s revenue is what will ultimately be your main
conversion. For this reason, your CTAs become your website’s core principle when you pivot to
conversion-focused design. Every element of your website design will focus on getting the visitor to
engage with the different calls to action. Why Is Conversion-Focused Design Important? As a
website owner, you want to create a beautiful and highly functional website. However, there’s one
simple truth: what looks good for someone might not be ideal for someone else. As such, it’s
challenging to create a one-size-fits-all website that every visitor finds appealing. This is where
conversion-focused design kicks in. Conversion-focused design harnesses proven research and
testing from design experts. The design principles of conversion-focused design are based on
irrefutable data and scientific explanations on why users respond well to a specific layout. You have
likely noticed how most ecommerce stores, agencies, and sales websites look the same. There’s a
navigation bar near the top, followed by the hero banner, copy, and a call to action. The reason why
the majority of online websites follow the same layout is that it makes things simple for the visitors.
They immediately know how to find what they’re looking for and can browse special collections or
promotions if they’d like to. As such, it’s highly inefficient to reinvent the wheel and create a unique
or eccentric design. By following a proven layout that works, you have a much higher chance of
gaining conversions on your ecommerce store. When you pivot to a conversion-focused design,
you’ll never look back. With the proper design, your ecommerce store or online brand will make
sales by itself and receive a higher conversion rate . 10 Principles Of Conversion-Focused Design
Now that you understand what conversion-focused design is and why it’s important, let’s dive into
our list of 10 design principles. These principles will help you create a website that persuades your
visitors to take action. 1. Create Focus Every time a visitor views your landing page , you’re
competing against everything that might distract the user. Although you can’t control their
Instagram notifications or somebody chatting with them in real life, you can control how distracting
your own landing page is. Distractions on your landing page include internal and external links as
well as how many options you give the visitor. For this reason, the first principle of conversion-
focused design is to create focus. Every design element of your website should be created with a
unified goal. As such, the more calls to action and options you give to your visitors, the more
distracted and confused they will be. This is known as overchoice or analysis paralysis in psychology.
It’s the same feeling you get when you’re overwhelmed with the number of choices there are on
Netflix. Although it would be amazing for the visitor to complete every call to action, people can
only realistically focus on one action at a time. When you offer too many options to your website
visitors, they are more likely to exit your website. 2. Consistency Is King As brand building experts
at Conversion Fanatics, we understand the importance of having a consistent brand theme and
design. For this reason, we recommend keeping the entire ecosystem of your brand homogenous.
This way, visitors won’t get confused or overwhelmed as they browse different areas of your
website. Your brand is essentially all about the relationships you build with your target audience.
Each touchpoint you have with them helps build the relationship and their viewpoint on your brand.
As such, we recommend using the same fonts, colors, and styles across each page on your website.
Although testing or experimenting with new styles seems appealing, you risk creating a disconnect
with your website visitors. In terms of design, you should create brand guidelines to keep track of
your colors, fonts, and other design elements. For fonts, we recommend using two fonts: one for
your body text and another for headers. Furthermore, you shouldn’t use more than three main
colors throughout your website. Design match is another essential way of creating a conversion-
focused design. This involves designing your ads with the same style as your website. You should use
similar color schemes and design elements on your ads and website. This is because our brains
process visual information 60,000 times faster than textual information. For this reason, design is the
first thing visitors will notice on their journey from your ads to your website. Using similar design
elements on your advertisements makes your website feel relevant and comfortable. 3. Build
Structure Conversion-focused design doesn’t only look high quality, but it also subtly guides website
visitors to continue scrolling and take action as well. For this reason, it’s important to build structure
and create a natural flow on your website. We recommend balancing the content in a way that’s
both informative and visually appealing. It should be easy for your visitors to understand what to do
next. As such, building an optimized layout will eliminate the anxiety that comes from a blank canvas
and save you from future headaches too. The first step in building structure on your website is to
design your information hierarchy. Rather than blindly choosing a landing page template, it would
help to decide what elements to include on your page and what order to list them in. So, think
about the different components you need to include to support the goal of the page. Then, list them
in their most logical order. Next, choose which components are the most important and how large to
make critical sections. After you decide how to order your landing page, it’s helpful to examine the
flow from a visitor’s perspective. A few questions to ask yourself include: How much content will
each section require? Where should images be located? How can you separate the sections so the
page is more visually aesthetic? It’s important to avoid throwing content all over the place. So,
create a flow where each following section adds additional value to the visitor. Remember, the
ultimate goal is to answer all of the visitor’s questions and convince them to complete the
conversion. 4. Showcase Benefits Have you ever heard of the saying “Show, don’t tell“? When it
comes to your website, you can utilize your visuals to show why audiences should care about your
offer. Videos, illustrations, and images can help visitors connect with your brand on a deeper level
and capture the important intangible emotional benefits you can’t fully express with copywriting
alone. However, it’s not just about picking visual elements that look nice and match the design of
the page. Instead, you want to use visuals to show the benefits your offer provides and what the
offer will do for your visitors. When online visitors are considering an offer, they need to fully
understand how it will improve their lives. The Hero Image Your hero image sits at the top of your
website and is the first thing visitors will see. Although it needs to grab their attention, it also needs
to display the benefits of your offer clearly. Since this is the most important visual element on your
website, we recommend spending extra time on making it perfect. Most importantly, your hero
image needs to be clear. This means that visitors will easily understand what your website is about
without needing to read any text. As such, focus on clarity and transparency. The majority of
websites, ads, and so forth fail to deliver a clear message. Although it’s such a fundamental mistake,
websites tend to overcomplicate their hero images. Types of Hero Images Photographs & Images
Photographs and images are the most commonly used hero images. Photos of real people and
objects will make your website look more trustworthy and tangible. When choosing your images,
we recommend using images that feature positive emotions like pride, happiness, or love.
Furthermore, research has shown that images that feature a photograph of a real-life person will
convert better than just a photo of the product. This is because photos of real people increase
empathy and are more memorable for your visitors. On the other hand, you can also use images to
express negative emotions that touch on your visitors’ pain points. For example, an ecommerce store
selling ankle braces can display a person who has pain walking without an ankle brace. Illustrations
Software companies typically use illustrations to explain how their product works. These are
incredibly informative and help convert visitors by fully showing them how the product/software
works. Videos Videos are not as common in the hero image because they are difficult to produce.
However, videos can be very engaging and conversion-driven if appropriately created. 5. Draw
Attention to Key Areas Attention is not given for free and needs to be earned. This is because
people face thousands of different distractions throughout the day. For this reason, it’s important to
use colors, fonts, shapes, and patterns to your advantage. Although they might be subtle, these
design elements help draw attention to key points of interest on your website. As such, you can use
them to engage with your visitors and drive them towards the all-mighty CTA. How Does Color
Affect Design? Although color can have an impact on your website’s conversion rate, there are no
set guidelines on what colors you need to use. However, there are a few things to keep in mind as
you ultimately decide on your website’s color scheme. Firstly, it’s vital to choose contrasting colors.
Coolors is an excellent website to use generate different color schemes or explore trending palettes.
While the majority of websites use the color white as their primary background, we recommend
experimenting with other colors to enhance the visual engagement and scannability of your website.
Overall, it would be best to use a maximum of three or four colors. These colors don’t include the
colors that are shown in photos or other visual elements. Furthermore, it’s important to reserve
one color strictly for your call to action button. Ideally, this should be the boldest and most eye-
catching color in your color palette. What Type of Fonts and Typography Should I Use? In a perfect
world, your visitors would read every single line of text on your website. However, this is never the
case. Instead, your website visitors will skim through the content and look at your images. For this
reason, it’s essential to use a strong visual hierarchy so your visitors can conveniently pick out
important information. As such, we recommend deciding what content is critical on your page and
using headers, bold font, italic font, and colors to frame it. Design Optimal CTA Buttons When your
CTA buttons are well-designed, you will notice a higher click-through rate and conversion rate.
Here’s how we recommend designing your buttons: Button Size In terms of size, your CTA button
and CTA fonts should be around double the size of your body copy. On an ideal website, the CTA
button should be the second element visitors see after reading the headline of the sections. Button
Effects You can use different stylistic elements such as bevels, drop shadows, and gradients to make
your buttons look more enticing. However, websites with a more contemporary flat design can also
enable a “hover state” so the button changes color when visitors scroll over it. Button Placement
In general, we recommend placing one CTA button above the fold. This means the user shouldn’t
need to scroll down to see the button. Furthermore, you should place another button at the bottom
of the page for visitors who do scroll all the way down. If your page includes a lot of scrolling, you
should consider putting even more CTA buttons. 6. Build Trust With Your Design When a visitor
clicks on your website for the first time, they are taking a leap of faith in hopes that your website is
legitimate. This is because the internet is filled with sketchy websites and offers that are too good to
be true. For first-time visitors, it’s essential to have a website that’s designed for trust. You can
accomplish this by putting together social proof that’s credible and honest. Customer Testimonials
If your website uses customer testimonials, it’s vital to ensure they are trustworthy and high quality.
If the testimonials don’t include specific trust signals, your visitors may assume the testimonial is
fake or written by yourself. So, include a high-resolution headshot photo of the customer.
Furthermore, the person should be smiling in the picture, and their shoulders should be visible. It’s
also important to include the full name of the customer and to feature multiple testimonials.
Product Reviews If you have an ecommerce store, you can utilize product reviews to create a
conversion-focused design. Although it’s important to have honest reviews about your product,
sometimes customer reviews can be unfair and biased. For this reason, we recommend monitoring
your product reviews regularly for spam and dishonest reviews. Furthermore, you can use an
application that automatically sends an email to customers a week after their product arrives. This
email will ask them to write an honest review of the product and to include a picture of the product
as well. You can incentivize them to write the review by offering a discount code if they do so.
Instagram Feed & Influencers If a notable influencer or celebrity featured your brand, it’s important
to include their testimonial somewhere easily visible on your website. Furthermore, you can include
your brand’s Instagram feed on your website. This way, your visitors can see the engagement your
brand has and boost the legitimacy of your website. 7. Reduce Friction As website owners, we
sometimes focus too much on the design and disregard the website’s functionality. However, any
minor inconveniences or glitches will end up lowering your website’s conversion rate. A conversion-
focused design accounts for user experience (UX) and reduces friction wherever possible. Friction
occurs when your visitor’s flow is disrupted, and something distracts them from completing the
conversion. Let’s discuss how you can reduce friction on your website. Simplify Your Forms
Although forms are a necessary feature to include on your website, nobody enjoys filling them out.
For this reason, we recommend only asking for essential information on your forms. As such, you
should make your forms as short as possible. Increase Website Speed Furthermore, it’s important
to have a website that loads quickly. Slow-loading websites are the number one reasons why visitors
bounce from your site. So, we recommend using GTmetrix to check how fast your website is.
GTmetrix will explain the top issues causing slow speeds and your website and let you know how to
fix them. 8. Make Use of White Space White spaces are the areas of emptiness in-between areas
of importance. As such, white spaces give your websites room to breathe and allow your CTAs to
stand out. Your website will be extremely cluttered and hard to navigate without white spaces.
Google’s homepage is the perfect example of how to use white space effectively. All the white space
on Google’s homepage draws your attention towards making a search query. In addition, white
space removes distractions and makes it easy for the visitor to know where to look. With over 40,000
searches per second, Google is clearly doing something right. 9. Focus on User Experience (UX) At
Conversion Fanatics, we have an in-depth article on “ 80 Essential Tips To Improve Ecommerce User
Experience “. As such, improving your website’s user experience is an effective way of boosting your
conversions. User experience refers to the quality of a visitor’s interaction with your website and
how it made them feel. Offering an excellent user experience means that each visitor will be able to
perform the actions they want easily. Furthermore, visitors will effortlessly be able to find exactly
what they are searching for. As such, the best tip I can give you for user experience is to make your
navigation consistent and helpful. Furthermore, we recommend ensuring that your website
performs well on mobile devices. This is because many of your website visitors will come to your
website on a mobile device. 10. Use a Minimalistic Design Another effective way of creating a
conversion-focused design is to use a minimalistic design. A great example of a minimalistic website
is Apple . Apple is one of the largest technology companies in the world, but they chose to use a
simple and clean design for their website. Their website focuses on: White space usage Now It’s
Your Turn There you have it: the 10 principles of conversion-focused design. Taking your time to
implement these principles properly will drastically improve your website’s conversion rate.
However, it’s important to focus on one principle at a time. Trying to apply every principle at once
will result in errors and a low-quality website. Now I’d like to hear what you have to say: Which
principle are you going to try first? Are there any principles we forgot? Either way, let me know
your thoughts on conversion-focused design in the comments section below. Related

6. https://convertica.org/website-conversion-design/
Guide to Conversion Focused Web Design: Examples and Best Practices Current day web design
goes way beyond just “looking good.” You’ll want your website to convert people visiting from cold
traffic, and overall, have a smooth and intuitive user experience. With the end goal being, of course,
to drive sales and revenue. But sometimes, what looks good to you – may not look good for your
target audience. You might be surprised to see what converts and what doesn’t, in terms of web
design. In other words, a website that may look ugly and confusing to you, may be exactly what the
target audience is looking for. Consider what’s important for the ideal audience, what pain points
they’re struggling with, and what they’re already used to. By using psychological triggers,
minimizing distractions, and optimizing for user experience, you too can drive conversions and sales
from your website. Below, we’ll be going over conversion-focused web design and CRO principles
to convert more people visiting your website. Here’s what we’ll cover: A Word on Website
Engagement and Other CRO Concepts 5 Essential Principles of Conversion-Focused Web Design
Ready? Here’s what you need to know about using website conversion design. A Word on Website
Engagement and Other CRO Concepts Before we look at conversion web design examples and best
practices, let’s take a step back to discuss general CRO . Conversion Rate Optimization (CRO) makes
the most out of traffic coming into your site. It helps you work out why users are not continuing
through the final sale or desired action. Effective CRO will cause a rise in the overall percentage of
incoming visitors that convert. Nowadays, marketers are often hung up on the “essential” numbers
like conversions, sales, etc. They’re important, yes. But we need to take into consideration the sub-
numbers that help drive those “essential” numbers. Here’s what I mean: Website engagement , for
example, helps people stay on your website longer. And the longer they stay, the more likely they
become to convert. For example, a website visitor might read your “about us” page fully, fill in a
survey, opt-in for a lead magnet, and then do business with you. The whole is greater than the sum
of its parts, right? Other CRO concepts you need to keep in mind which can help boost your overall
website conversions and boost the effectiveness of your web design include: Website load speed –
According to Google, how fast your website loads is a direct ranking factor. Not only that, but if your
website takes more than 3-5 seconds to load, most of your users will click off. Bounce rate –
Another important, but misunderstood metric. Don’t think of this as a number to “fix”. There are
pages where a high bounce rate can be good. It means that you satisfied user intent and the person
didn’t need to interact with your site any further. Figure out what the number is telling you about
your site’s page and the people you’re attracting and work from there. User experience – Another
misunderstood metric. UX is actually a mix of things: Accessibility, size, color, and contrast of your
text, use of images, simplification, and web design elements that affect usability. Developing trust
signals, and other CRO elements that remove objections – At the end of the day, a lot of your visitors
will be on the fence about buying from you. They’re not sure if they can trust you, especially if
they’re coming from cold traffic. Check out our conversion rate optimization strategies for some
more practical marketing tactics to boost your conversions. Source: SEMRush So, why does this
matter? The point here is that you shouldn’t look at your website conversion rate in a vacuum. Yes,
your web design plays a big part in your conversions. But web design also consists of a number of
conversion-driven principles that can indirectly help your visitors convert. Now, with that said, let’s
take a look at some web design elements and examples below that can boost your conversion rate.
5 Essential Principles of Conversion-Focused Web Design A conversion is an action your website
visitors take in response to your CTA (call-to-action). And the CTA could be to make a purchase, sign
up for a demo, subscribe, or any other action you want them to take. When adopting a conversion-
based web design, your CTA becomes the core principle. While the rest of your web design will focus
on getting the user to respond to the CTA (think: layout, text color, images, interactivity, etc.). So,
you can’t just focus on your CTA or copywriting in a vacuum to try and boost your conversions. You
need to consider what every element of your website is designed to do. Once you adopt a
conversion-first approach, you’ll start seeing these principles everywhere. With the right design,
your website will promote itself, and naturally get you better conversion rates and sales. PS – Not a
designer and still want to improve your website conversion rate? Claim our free CRO audit now and
let us go over your web design. In the end, you’ll receive personalized advice on what to improve.
Now, let’s take a look at some web design tips you can use to boost your conversion rate. 1. Define
one goal – stick to it Your landing page should have one clear goal. It’s easy for people to get
overwhelmed by many choices and options. So, the best way to put this conversion-driven principle
is this: define a goal, stick to it. This is pretty common in the SaaS industry, with multiple CTAs or
options for subscribing. If you want a website visitor to take action and convert into a lead, then
stick to one goal for every lead generation page you create. Give your visitors only one thing to do
per page. Which may sound like an oversimplification of things, but it works. Users often leave
web pages in 10-20 seconds . That’s the time frame you have to capture their attention and drive
them to a specific goal (CTA). So, you can’t afford to waste their time with multiple confusing CTAs,
or a mix of all the different services you offer squished together in one page. Introduce only one
product or service for each page, and limit options by giving your users only one thing to focus on.
Direct your visitors’ attention towards one action and you’ll see an increase in your conversion rate.
For example, your main landing page should focus on your main benefits. If you offer multiple
services, consider creating different pages for each service. The same goes if you’re in eCommerce –
different product pages, categories, and so on. Once you’ve got your goal in mind, you can start
implementing the next landing page conversion principles. 2. Consider your “F-Layout” and
heatmaps The “F-Layout” (or F-Pattern) is a simple layout designed to guide a user’s eye to the
information you want them to see, based on engrained human behavior. A website heatmap is a
visual representation of the collective behavior of your website visitors. It’s presented in an easy-
to-interpret image that shows how your visitors explore your landing page. At a glance, you’ll know
which parts of your site need to start work on right away. You’ll also know: How far down the page
visitors scroll. Which parts of the page do they pay attention to the most. Which elements they
click and engage with (if any). Check out our article on heat map tools if you need more info on
getting started with using heatmaps to boost your conversion rate. Source: Envatotuts Hot spots
(red, orange, yellow) represent where users’ attention lingers the longest. Now, turn this into a
barebones wireframe and you’ll get a better idea of how to structure your web design. A closer look
into heatmaps often reveal that: Brand marks and navigation capture the visitor’s attention first.
Images often receive the greatest level of attention (so, visuals matter). Headline comes next, and
text is only scanned. 3. Follow a conversion-driven layout template and include these essential
sections Most landing pages can be split up into 2 parts: Above the fold – what’s visible. Below
the fold – what the users scroll to. If you’re not sure where to begin, consider following this landing
page template for pages that convert, according to MarketingExamples : Explain the value you
provide (heading). Explain how you create it (subheading). Let the users visualize it (visuals).
Make it believable and eliminate objections (social proof). Make taking the next step easy (CTA).
You see this web conversion structure usually in the SaaS industry – where benefits and how you
design your website is more important than ever. Obviously, there are a million and one details you
could be optimizing for, depending on the checklist you follow. But for the most part, regardless of
your industry, your landing page is your sales pitch. So, you should keep that in mind with your web
design and make sure it’s communicating the right message. 4. Using web design contrast and color
to your advantage Obviously, color plays a huge part in your web design. It reflects the mood and
the impact of the message that you want to convey to visitors. You might already be familiar with
general color theory and how each color conveys a different mood. But did you know those same
colors can have an effect on your web conversion rate? Well, indirectly. They help your users
navigate through your website. You have to take into consideration: Accessibility. Urgency and
scarcity. And more. But you also need to take into consideration other web design concepts that
can affect your conversion rate, such as: White space – Also referred to as negative space. Parts of
your web design left blank intentionally to increase the focus on certain web page elements such as
CTAs or headlines. According to Printwand , there are 4 main types of white space web design:
Micro white space – Negative space between smaller elements like image, caption, words, letters.
Macro white space – Blank space between main elements (e.g. headline and copy). Active white
space – Space added consciously to the page to make it more structured. Mostly asymmetrical and
makes the page look dynamic. Passive white space – Natural occurring white space, as it’s not
added deliberately. It’s the space between words on a line or around a graphic. Once you start
seeing these concepts in landing pages, you’ll never be able to un-see them. Even though white
space is often referred to as “empty space”, it’s anything but wasted space. It’s the space
deliberately left blank so that the remaining areas could draw more attention and reduce cognitive
load for your site visitors. Color and usability can also help you establish trust. Since users might be
used to certain elements to be a certain color (e.g.CTA buttons are usually always green). Speaking
of… 5. Building trust through conversion-driven web design elements Your website shouldn’t be
“just” beautiful, it should be building trust through clever web design elements you’re about to read
below. This is another case of your web design helping you boost your conversion rate through
indirect conversion principles. Here’s how: Source: TheDecisionLab This is the idea that “if it’s
beautiful, it’s probably good and safe.” In other words, when we find something attractive and good
from a user-experience standpoint, chances are, we’re more likely to pass other positive judgments.
In this case, it’s a matter of – if your landing page looks good (which is the first thing your visitors
make a subconscious guess on), it’s more likely to have a higher conversion rate. Though, one thing
that’s important to take into consideration here is – does your website look good to your target
audience? (they call the shots here.) So, on a more practical level, here’s what this means for your
web design: Let’s assume you already have a good-looking landing page. Following the conversion-
driven principles mentioned in this article, it should also: Make good use of white space. Have a
strong visual hierarchy. Have direction cues that guide your visitors to the goal of the page. Be easy
to find other pages on the site. Be understandable at a glance what the site is about and what the
user can do on it. Conclusion So, to recap, you don’t have to be a designer or a CRO expert to start
thinking like one. Hopefully, you’ve learned a thing or two and you’re well on your way to changing
some of your design to boost your conversion rate. Now, let’s go over some of the frequently asked
questions with website conversion design: What is a high converting website design? A high
converting website design tells your prospect what the webpage is about, and what services or
products you offer in the clearest way possible. Then, your web design helps communicate that your
offer through accessibility, readability, direction cues, memorability, and other conversion-driven
principles. How do I create a conversion website? Consider what’s important for the ideal target
audience and focus on that. By using psychological triggers, minimizing distractions, and optimizing
for user experience, you’re more likely to come out with a conversion-driven website. Be sure to
also follow the above mentioned conversion-focused checklist: Define one goal per webpage and
stick to it. Use a heat map tool and analyze your F-layout. Follow a conversion-driven layout web
template and include all the essential sections in your industry. Use web design and color to your
advantage to make it easy for your users to read through your web page to the CTA. Build trust
through conversion-driven web design elements like the halo effect cognitive bias, white space,
visual hierarchy, directional cues, and more. How do you design for conversions? When designing
your layout, consider including the following essential sections to maximize your conversions:
Heading – The main value and benefits you provide. Subheading – The main features and how you
create that value. Visuals – Let the users visualize it through practical screenshots or images. Social
proof – Make it believable and eliminate objections from happy customers or past clients. CTA –
Make taking the next step easy. Successful CRO is a journey of many small steps in the right
direction. Claim your free CRO audit and get started with your journey

7. https://blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design
The 7 Principles of Conversion-Centered Landing Page Design Published: June 26, 2013 Designing
an optimized landing page isn't exactly a cakewalk. If you want to achieve a respectable conversion
rate, that is. So ... how schooled are you in the concept of conversion-centered design ? Conversion-
centered design (CCD) is a discipline targeted specifically at designing experiences that achieve a
single business goal. It seeks to guide the visitor toward completing that one specific action, using
persuasive design and psychological triggers as devices to increase conversions. Landing pages sit at
the heart of CCD. A landing page is a standalone page that uses congruent design -- working toward
a single collective purpose -- to usher your visitors toward the finish line, be it the collection of
personal data or education about your product/service before passing the baton to the next phase of
your conversion funnel. So how do you persuade a visitor to complete your conversion goal using
design? There are a number of design elements that drive a visitor’s attention toward the desired
area of interaction. Psychological devices can also encourage participation. Let's dive right into these
two types of CCD elements so you can start designing landing pages that actually convert. The 7
Principles of Conversion-Centered Design 1) Encapsulation This is a classic technique used to hijack
your visitors' eyes and create a tunnel vision effect. You can think of it like creating a window on your
landing page where your call-to-action (CTA) is the view. Here, a circular arch creates a frame for the
feature in the distance, preventing your eye from wandering elsewhere in the photo. Landing Page
Tip Use strong dynamic shapes to constrain your points of interest. Think of the classic James Bond
intro sequence where you see him inside a circular design. The second example above shows how
your eyes are immediately driven to the end of the tunnel. This example also uses elements of
contrast and directional cues. 2) Contrast and Color Using contrast is a fairly simple concept that
applies across the color spectrum, but is most easily viewed in monochrome. Landing Page Tip The
more you can make your call-to-action stand out from its surroundings, the easier it will be to see. If
you have a lot of black/grey text on a white background, then a black or white CTA won’t provide the
desired contrast, and you’d be better off with a colorful element. But if you have a very clean design
without much detail or copy, a big black or white button can be dramatic. Color can be used to
create an emotional response from your visitors. Orange, for example, is known to generate positive
feelings and can be a great choice for the color of your CTA. The psychological impact of color in
design is noted in the following list. Red: danger, stop, negative, excitement, hot Dark Blue: stable,
calming, trustworthy, mature Light Blue: youthful, masculine, cool Green: growth, positive,
organic, go, comforting White: pure, clean, honest Pastels: youthful, soft, feminine, sensitive
Metallics: elegant, lasting, wealthy Another important consideration is the contrasting effect of
color. This idea borrows from white space and contrast techniques in that it’s a method of isolation
via difference. Some say button color is irrelevant, but this is a falsehood when color contrast is the
problem. A red CTA may not outperform blue under normal circumstances, but if the page is
dominantly blue, then a red button will attract more attention than a blue one. In our first
conceptual example, an in-your-face approach is used. The color is so overwhelming you can’t help
but stare at it. In the second example, position and color contrast are used to move your eye toward
the grasshopper. The reason this works is the entire image is a limited color palette except for the
subject of interest. Landing Page Tip Let your primary conversion target dominate the page. 3)
Directional Cues Directional cues are visual indicators that point to the focal area of your landing
pages. They help to guide your visitors toward what you desire them to do, making the purpose of
your page as soon as they arrive. Types of directional cues include arrows, pathways, and the
directional impact of line of sight. Arrows As directional cues, arrows are about as subtle as a
punch in the face, which is why they work so well. With so little time on your page, visually guiding
the user to the intended focal point is a smart move. Arrows let you say, “Ignore everything else, and
pay attention to this please.” The awesome example above shows three types of cues at once. The
arrow is a directional pointer, the man opposite is then firing you right back to the guy with the
arrow using his eyes, and finally the upside-down text acts as an interruption that makes you stop
and stare, and most likely rotate your head to figure out what it says. Pathways Pathways are
representations of real-world way-finding avenues that trigger our brains into thinking we need to
follow them. This example shows a long straight road, leading your eye to the large rock formation at
the top of the photo. Roads are so strongly ingrained in our psyche as the path of least resistance,
that we naturally gravitate toward them as a transport guide. Landing Page Tip Design converging
lines to draw people to your call-to-action. Triangles are the most dynamic of all shapes, and their
natural tendency to point make them a special design tool, in the same way that an arrow is a more
intricately designed pathway. The Suggestive Power of the Eye As humans, we’re all programmed
to understand the purpose and use of eyes, and the meaning that comes from the eyes of someone
or something else. Look at the following examples to see how it works. In the first example below,
the capuchin is looking at the banana very intently. Curiosity is the motivation that forces you to
follow his gaze. With eye movement comes head movement. In the second example above, you're
not only curious about what could be in the grass, but you also instinctively look down with the
coyote. You’d want your conversion target to be where he, and everyone else, is looking. In the
third example below, the directional cue is more subtle, but still very clear. Your attention is first
driven to the elk in the bottom-right corner. This would be your primary headline or unique selling
proposition. You then follow his gaze to the left to see what he’s looking at -- arriving at the flock of
birds flying over the river -- which would be your CTA. Images of Babies and Attractive People An
important aspect of design is imagery. It can create a strong connection between you and the photo,
and therefore, the page. When it comes to the types of effective human images to use, babies and
attractive people are well known to have an impact. Of the two, the most universal in persuasion are
babies. The research suggests we are all wired to react to a baby’s face. In an eye tracking heat map
study from UsableWorld , a baby was used to see what effect it would have on visitor attention. The
first example shows how much attention is driven toward the baby’s face: In the second example,
the power of suggestion is shown in full effect, as the baby still gets lots of attention, but the area he
is looking at receives a lot more than in the first example: Attractive women have also proven to be
a persuasive human element on a landing page. The next example is about the effect caused by a
powerful personal connection, where the eyes of your subject mesmerize you into paying attention.
This, like the eye contact illustrated in the first example, is a good way to increase a visitor's time on
page, providing valuable extra seconds for your value proposition to sink in. 4) White Space White
space (or blank space), is an area of emptiness surrounding an area of importance. The reason we
say blank space is because the color of the space isn’t important. The purpose is to use simple spatial
positioning to allow your call-to-action to stand out from its surroundings and give your eye only one
thing to focus on. Landing Page Tip Give your page elements breathing room to produce a calming
effect and allow your CTA to stand out from the rest of your design. 5) Urgency and Scarcity
Common psychological motivators are the use of urgency (limited time) and scarcity (limited supply).
They’re simple concepts that can be applied in a number of ways. Urgency "Buy now." "Don’t miss
out." We’re used to hearing these types of phrases. Statements of urgency are used to coerce us into
making a purchasing decision right away. Amazon and Ticketmaster, for example, use this technique
very effectively. Amazon: Order Before Date Most people are familiar with this one. Amazon is
largely responsible for a number of pressure point triggers, one being the “order before” concept.
This relies on using a finite period of time remaining to encourage an immediate purchase decision.
Initially used to guarantee delivery for Christmas if you ordered by a defined date, Amazon has
extended the strategy to cover everyday use cases. This makes it applicable for people’s birthdays,
which can occur on any day of the year. Ticketmaster: 4 Minutes Left to Buy Your Ticket
Ticketmaster has also found a way to increase the urgency of buying tickets. Once you’ve selected
your seats, you only have a few minutes to complete your transaction before your opportunity
expires, and someone else can swipe your tickets. You can see this time in the bottom-right corner of
the screenshot below. Scarcity To use the concept of scarcity, you need to convince someone they
need to buy right now, before supplies run out. This increases the fear of missing out on the desired
opportunity. Expedia: X Seats Left Airline ticket purchasing is very sensitive to the concept of
scarcity, because the number of seats rapidly diminishes as the flight time nears. To leverage this,
Expedia uses transparency as a psychological trigger to encourage you to get your credit card out
and book right away. They do this by showing the number of seats left on the flight, but only when
the number is low, like only three seats left, as shown in this example: 6) Try Before You Buy One
of the most common real-world examples of 'Try Before You Buy' is when people sneak a quick taste
from a bunch of grapes in the supermarket. We’ve all done it. It seems to have become an
internationally recognized form of acceptable thievery, although some feel guiltier about it than
others. As a conversion-centered marketer, you can learn from this by allowing your visitors to
taste your wares without fear of recrimination. In the example shown below, this grape vendor has
gone the extra mile to provide a section devoted specifically to grape samples, showing the
confidence of someone who has a quality product. The Preview If at all possible, give people a
preview of what you’re selling. Giving away an ebook in exchange for personal data? Provide chapter
one as a free PDF on your landing page. Or, excerpt a chapter and use it as a blog post, whose CTA is
the full ebook download (just like we're doing here!). Some people will decide they don’t want your
product, but it’s better to separate the wheat from the chaff immediately instead of gathering 500
meaningless leads from unqualified prospects. Amazon is a classic example of this principle with its
'Look Inside' feature, which lets you read a portion of the book in advance. In Transparency We
Trust By opening your product to scrutiny before the purchase, you appear authoritative and
credible. This increases trust, and it can be an important factor in boosting conversions. 7) Social
Proof Social proof is created by the statistics and actions of a particular crowd, and it can greatly
enhance the “me too” factor. The major benefit is a level of authentic believability. In the photo
below, the line outside the store makes you believe something important is going on, even if you
don’t know what it is. Landing Page Tip: Similarly, you can provide the sense something is
happening on your landing page. By showing the number of social shares, webinar registrants, or
ebook downloads to date, you might leverage a few extra seconds of attention to impress your
message upon a visitor. Testimonials can also be a strong factor in creating a sense of trust, especially
if they come from people in the same type of business as your prospect, where the name of the
company is known to your target audience. Having said that, testimonials can hinder conversion
rates if used incorrectly. You can read more about poor use of testimonials in “ Why Your Customer
Testimonials Are NOT Working .” The Man Looking Skyward Experiment In 1969, a study was
performed on the streets of New York City in which a man was standing looking up in the air. The
study showed people would walk past him and not pay attention to what he was looking at.
However, when the number of staring people increased to five, people started reacting by joining in
and looking up to see what was going on. Increasing the participants to 18 people resulted in a 400%
lift of people joining the crowd. Clearly, the bigger the crowd, the bigger the crowd gets. This is an
adapted excerpt from the free ebook, Conversion-Centered Design: Essential Elements of High
Converting Landing Pages , written by Unbounce Co-Founder and Creative Director Oli Gardner. He is
a former interaction designer who tends to use metaphor more than he probably should in his
writing. Oli writes about conversion-centered design (a term he coined), marketing, and landing
page optimization. You can follow him on Twitter @oligardner . Download the complete ebook to
learn more about how to beat the average and use design to help increase your landing page
conversion rates. Don't forget to share this post! Related Articles 13 Landing Page Types to Test &
Pick for a Campaign (+New Data) Aug 08, 2023 20 Great Landing Page Examples You'll Want to
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8. https://www.apexure.com/websites/
Contact Us Conversion focused Web design Your website not only should look good but deliver on
its primary objective - generate you more leads and business. Why Conversion focused website
should matter to you and your business Bespoke User Experience The internet is full of bog-
standard stuff. Your website needs to be different and echo your brand’s personality and style. We
have strong attention to learn about your target audience and website visitors. All of our design is
created from the ground up to match your brand. Optimised for Speed A great website built for
conversions has to outperform your competition in terms of page load times. We aim to load every
page in less than 3 seconds. You can check our website’s score to see how it performs. With Google
now taking page speed as an essential metric for SEO, we are obsessed to make it work for you.
Fully Mobile Ready Your customers are on mobile, we take mobile user experience very seriously
and design for mobile separately. Having an equally great mobile website delivers on high conversion
rates. Obsessed for Conversions As a business owner, we understand all you want is a simple
dashboard which shows you how your website performs across all channels. We, as a business,
understand and deliver exactly that. We put pixels and tracking to ensure we know precisely the
journey of a visitor to become a Lead. As a Databox registered partner, we build custom dashboards
to report KPIs which drive your business decisions and take the stress away. Let's Talk 15 Years of
Experience & 300+ clients We have a track record of working with some fantastic brands all over
the world, ranging from startups to enterprises. Our Conversion focused process is simple:
Wireframes Wireframes will be created to help outline the structure, layout, information
architecture and user journey across different pages. Mockup Designs Using wireframes as a
guideline, our designers create unique designs for both desktop and mobile versions of the website,
with close attention drawn to user experience. Collaboration An online prototype will then be
created using InvisionApp, a tool used to improve collaboration and communication throughout the
process. It gives everyone the ability to comment directly on designs and test user journeys. Some
Tools We Use In Our Web Design Process Why build a Website with us? Our designers are
conversion focused. Having a creative and analytical mind is unique, and we are gifted to have an
exceptional team of incredible members who push boundaries and work together to focus on the
end result. We learn and base our decisions based on data and human psychology. We have been
building websites for over 15 years. All our website design is from scratch. We can build custom
pricing calculators, multi-step forms, we don't limit ourselves and push to create a unique user
experience. With unlimited design revisions, we don't stop until you love your new website and are
fully satisfied. Everything we build, including templates, Photoshop files, code is your Intellectual
Property. We follow a simple process, and you have complete ownership of your website & design
files. Every conversion-focused website includes: Conversion Elements Contact forms are great,
but we push the interactive elements on the website to drive more conversions. Elements like a
sticky navigation bar, popup for lead magnets, online chat, revamped call to action buttons all work
together to ensure you have a higher chance of converting visitors to leads. Responsive Design Our
sites look great and function on any device or screen. Although its quite the standard but we go a
step further. We add some tweaks on devices like mobile, so certain elements stand out to make the
user experience great. Consistent color and strong typography Excellent User experience drives
conversion. Having a consistent brand experience means users trust your brand. We start from the
basics and ensure all elements across the website or landing pages have a consistent look and feel.
Form Integrations From the inception, we set up Google Tag Manager and setup Goals and Tracking
Pixels. Speak to us if you would like a bespoke dashboard to view all your marketing KPIs in one
place. We have something special stored for you. CRM Integrations We plug your website, so all
your leads and form submissions are captured and managed in one destination. If you don’t have a
CRM that’s not a problem, we can help you choose and configure one, if you are interested. B2B
Ready Every website we build is easy to deploy and maintain. Our on-site and online training will
ensure you get the best of your website. We understand how quickly your business moves, we
ensure your website can easily respond. With an easy to use back-end system, you can easily add
new blog posts, add news articles or add a new landing page to capture those leads every marketing
department loves.

9. https://unbounce.com/conversion-centered-design/
Conversion Intelligence The 7 Principles of Conversion-Centered Design Don’t let your lack of
design skills hold back your conversion potential. Learn how to think like a designer and create
landing pages that not only look good—but convert better too. You don’t have to be a designer to
think like one… Design is a blind spot for most marketers. Unless you went to school for graphic
design, this is probably not your main area of expertise. Maybe you can spot when something
doesn’t look quite right on a landing page, but it’s tricky to figure out how to fix it. (Even trickier, how
do you know what’ll actually convert?) Some of us fiddle with spacing and colors for hours before
throwing our hands up and declaring it “good enough.” A lucky few can afford to pay a designer to
work their magic—but making actual design decisions often feels so subjective. There’s a better
approach to landing page design. It starts by changing the way you think. Because you don’t need
to be born with a paintbrush in your baby hands to make something both beautiful and high-
converting—all marketers can learn the principles of good design. Even if you struggle to color within
the lines or still have no idea what the heck an F-pattern is. Landing page design is a skill you can
develop, just like copywriting or optimization . In fact, it’s one of the keys to developing your
conversion intelligence and becoming a better marketer. You just need the right framework to get
started. What is Conversion-Centered Design? Conversion-Centered Design (CCD) is a framework
for building high-converting marketing campaigns. It encompasses all the persuasive design
techniques and psychological triggers you can use to get visitors to take action on your landing
pages. You can use this proven approach to net more leads, sales, and signups for your business.
Originally developed by Oli Gardner, co-founder of Unbounce, these seven principles have shaped
the design of countless high-converting landing pages. Soon, we’ll be updating this resource with
new design-specific insights from our machine learning. In the meantime, this is an up-to-date
collection of our best tips, examples, and research on CCD. This framework will teach you more
than just how to make your landing page look beautiful. You’ll understand why a design looks
beautiful, and exactly how you can improve it to get more conversions. So the next time you’re in a
room and everyone is saying they like “Design A” for no particular reason? You’ll be the one person
who’s able to point at “Design B” and show ‘em what they’re missing. “ Conversion-Centered
Design is the original framework for creating high-converting campaigns. With conversion
intelligence now on the horizon, it’s time for the next evolution of landing page design. Oli Gardner
Share Quote What Are the 7 Principles of Conversion-Centered Design? Principle #1: Create Focus
– The foundation of conversion-centered design is focus. Learn why it matters to focus your audience
on one goal at a time, and how design can hold their attention. Principle #2: Build Structure –
Structure your page to influence visitors and guide them to action. Learn how to design your
information hierarchy and set up your page layout. Principle #3: Stay Consistent – Keep your pages
consistent with ad matching, and design guidelines to bring in more conversions. Principle #4: Show
Benefits – The images on your page aren’t just there for show. Learn how to choose visuals that
showcase the benefits of what you’re selling. Principle #5: Draw Attention – Use your design to
draw attention to the elements that matter most. Here’s how to attract visitors to your CTA buttons
using colors and typography. Principle #6: Design for Trust – Create social proof like testimonials
and customer logos to build visitor confidence and prove credibility. Principle #7: Reduce Friction –
Make it as easy as possible for your visitors to convert. Here’s how to optimize your forms and
mobile pages to create a seamless experience. Principle 1: Create Focus Every time you create a
landing page, you’re competing against all the stuff out there that might distract your target
audience. Some of this you can’t control—like an Instagram notification, or a juicy bit of gossip
coming about a coworker. But many distractions you can control—like the links on your page, or how
many options you give visitors. That’s why the first principle of conversion-centered design is to
create focus. Every design element you include on your landing page should be in service of one,
singular campaign goal. Why Focus Matters in Conversion-Centered Design The more options or
calls to action you give visitors, the more likely they’ll be to get confused or distracted. In psychology,
this is known as analysis paralysis or overchoice . It’s that familiar feeling of “too many choices” you
get when you spend an hour scrolling through Netflix looking for a movie to watch (only to end up
looking at cat videos on your phone, instead). Sure, it’d be great to promote your ebook, let visitors
know about your newsletter, get them to follow you on Twitter, and sell them on your product at the
same time. But realistically, people can only focus on one action at a time. The more choices you give
visitors on a landing page, the more people will click away. For the original Conversion Centered
Design framework in 2013, we analyzed over 20,000 lead gen landing pages at Unbounce to see how
the number of links on a page affects conversion rate: As you can see, the more links there are on a
landing page, the lower the conversion rate tends to be. This isn’t true in every case, but it’s strong
evidence that having one goal on your page will make visitors more likely to act. “ Worry first
about creating FOCUS. What’s your main offer? Stick to that. Clear focus eliminates the possibility of
‘paralysis by analysis.’ Landing pages with more than one purpose typically have no purpose. Blake
Emal Share Quote Aim for a 1:1 Attention Ratio To design your marketing campaign with a single
goal in mind, you have to improve the attention ratio on your landing pages. Because a poor
attention ratio can have a direct and negative impact on your conversion performance. Attention
ratio compares the ratio of the number of things you can do on a given page to the number of things
you should do. Unbounce devised this concept to illustrate why it’s so important to eliminate
distractions from your marketing campaigns. The highest-converting landing pages always have an
attention ratio of 1:1. Take a look at the current Unbounce homepage , and you’ll see it has an
attention ratio of around 20:1 (not including all the links in the footer). An uneven attention ratio
makes sense on a website homepage. Why? Because different people are visiting this page for
different reasons. Some are ready to jump in and start a free trial, sure. But others don’t even know
what a landing page is yet. This page must serve different functions for different stages of awareness.
A website—especially a homepage—is built for exploration. Your landing pages, though, these
should be serving one campaign goal. This is why they get better conversion rates than most
homepages ever do. Check out this example from Twillory with that perfect, golden 1:1 attention
ratio. Every button here supports the same goal. And it’s converting at a whopping 46.86%. “
Think about what you want visitors to do! If something on the page does not get them to that
desired result? Remove it. Take out links that point people away, or have them open in a new tab.
Mary Leidig Share Quote Design for a Single Campaign Goal Ultimately, you need to choose just
ONE goal for your landing page to base your design around. Start by answering this question: “What
is the main action we want visitors to take on this page?” This will be your north star to guide the
design process. Because the more you can align your page with a single goal, the more likely your
page will be to convert. Create focus by applying these changes: • Remove website navigation links
and menus, and take out unnecessary links to your social channels • Hide nice-to-know info in
lightboxes or collapsible sections • Make sure it’s obvious what you want visitors to do next by
providing only one path forward (e.g., fill out this form) Having Trouble Choosing One Goal? A
“one-size-fits-all” design won’t convert every visitor. You can use the AI-powered tool, Smart Traffic
to create new landing page variants for each of your different goals. It starts automatically optimizing
in as few as 50 visits! Learn More About Smart Traffic Principle 2: Build Structure A conversion-
centered landing page doesn’t just look good—it also subtly guides visitors to keep scrolling and take
action, too. The key here is to build structure and create a natural flow for your landing page.
Balance the content in a way that’s both visually appealing and also constantly showing visitors what
to do next. Not only will a great layout help you get over the anxiety of a blank canvas, it’ll also save
you a lot of headaches later on. Design Your Information Hierarchy I have a marketing friend—let’s
call him Frankie—who always starts out by picking a landing page template he thinks looks good and
copying the layout exactly. Don’t be like Frankie. You’re skipping a step if you jump right into the
templates before thinking about your own design needs first. Start by developing an information
hierarchy, instead. This is the order you present info on the page, and getting it right is a process that
involves both copywriting and design. Get it wrong (or copy a template without adjusting it to suit
your goals), and you might end up with a situation where you shoehorn in a company mission
statement before explaining the benefits of your offer first. (Love you, Coser Template , but
c’monnn.) Think through the different components you need to support the goal of your page, and
write them down in their most logical order. Highlight the pieces you think are most important to
determine the layout of your page, and how large to make key sections. If you’ve done customer
research or developed personas, these can help you here. Find a Matching Landing Page Template
At this stage, it can be helpful to look at some landing page templates to find one that matches your
information hierarchy. (There are 100+ high-converting options to choose from, so you’ve got pretty
good odds.) You’ll be able to re-order the sections and customize the design in a snap to match your
brand. Share Quote Design Your Landing Page Flow Once you’ve decided on the order of each
section, it can be helpful to think through the flow from a visitor perspective. How much content will
each section need? Where will the images go? How can you break up the sections so it’ll be visually
interesting? What you don’t want to do is dump content all over the place. This was the mistake
developers made back in the early days of web design. It’s how we ended up with stuff like the
notorious Space Jam website. (Where do they want you to click first? Who cares!) Since then,
designers have become much more strategic with the way they lay out a page. Heat maps have
shown that there are two main patterns visitors follow when they’re reading online. F-Pattern If
you’re working with a page that has a lotta copy on it, the F-pattern might be the one for you.
Visitors typically start out in the top left corner, look to the right side of the screen, then down the
left side until another element or line of copy catches their attention. (Creating an F-shaped pattern
in the heat map.) If you have a text-heavy page, you’ll want to keep this in mind and put your most
important info somewhere along these lines. Z-Pattern If your page is light on text, you’re better
off designing for a Z-Pattern. This is how readers typically approach a page with less copy on it. You
can play with this pattern by alternating between left and right-aligned content blocks in your
landing page structure. This helps to break up the page in an appealing way, and creates a natural
flow for the eye to follow as you scroll. Should You Create a Full Wireframe? Having a solid
information hierarchy should be enough for most marketers, but sometimes you need a little bit
more. Before heading into Unbounce to drag and drop together the vision, a wireframe can help you
visualize what goes where, how much copy you’ll need, and what the end result should look like. You
can create a simple wireframe using a pen and paper, or try an online tool like Sketch or Miro to
create something with higher fidelity. Designing for mobile-first? You’ll want to create a single-
column layout and remove any heavy graphics or long content sections. For more tips on designing
for smartphone and mobile devices, jump ahead to Principle #7: Reduce Friction . RELATED 100+
High-Converting Landing Page Templates Principle 3: Stay Consistent We often call landing pages
“standalone.” They exist outside your website, so you have the freedom to try out new designs and
iterate faster than a web developer. Just because your landing page stands alone, though, doesn’t
mean your design should too. Consider the entire ecosystem of your brand and your audience
journey as you start to build out your page. When you stay consistent between your landing page
and your other assets—like your website and your ads—your visitors will be more likely to feel like
they’ve “landed” in the right spot. Create a Consistent Brand Experience Your brand is really all
about the relationships you build with your target customers. Every touchpoint you have with them
helps to define that relationship and how they see your company. When it comes to your design,
this means you should ideally use the same fonts, colors, and styles across your landing pages and
your website, like in this example from Branch Furniture . Resist the urge to try something wildly
different or experiment with a new style. When you do this, you risk creating a disconnect for
customers. Designer Tip: Use Your Website as Brand Guidelines Large brands often create brand
guidelines to keep track of their fonts, colors, and other design elements. These can range from
simple (a set of three pages in a slide deck) to overwhelming (a 45-page PDF?!). If you don’t have
time to create your own set of guidelines, you can always reference your website as the ultimate
source of truth. As a rule of thumb, we recommend sticking to two fonts (one for headers, one for
body copy), and no more than three main colors on your page. Design Match Your Ad to Landing
Page Most marketers are already familiar with the concept of message match . But there’s also a
lesser-known cousin that marketers tend to overlook: design match . This is a measure of how well
your landing page design matches the visuals of your ads. In practice, this means pulling through
design elements from your hero image and color scheme to any visual ads you create. This example
from Later shows how mirroring the design elements doesn’t have to be 1:1, but as long as you carry
over the right pieces (e.g., dark background, floating objects, pastel colors, prominent logo) you can
keep the style consistent in the minds of your visitors. Why does it matter if your ad design matches
your landing page? Our brains actually process visual information up to 60,000 times faster than
text , which means design is the first thing visitors will notice on their journey from pre-click to post-
click. To make the landing page feel relevant to what they saw before, you need to create that strong
feeling of coupling in the minds of your “ I'm a firm believer in ensuring that the content on your
landing page is relevant and consistent with the content that drove the visitor to your page. If you're
running paid ads on social—include some of the ad copy, the image used in the ad, and any other
branding elements. Datis Mohsenipour Share Quote Principle 4: Show Benefits Have you ever
heard the phrase you should “show not tell”? When it comes to landing page design, the visuals are
your opportunity to show audiences why they should care about your offer. Photography,
illustrations, and videos can help you connect with your visitors on a deeper level and capture those
intangible emotional benefits (like joy, or pain relief) you can’t fully express with copy alone. It’s not
about choosing images because they look nice or match the color scheme of your page. You want to
show benefits so visitors can visualize what your offer will do for them—and how it’ll improve their
lives. Clear vs. Clever: How Do You Choose a Hero Image? The hero shot is the first visual that
visitors see when they land. It should be attention-grabbing, but also clearly show the benefits of
your offer. This is by far the most important visual on your landing page, so spend extra time to make
sure it’s hitting the right marks. Above all else, you want your hero shot to be clear. Visitors should
be able to see your hero image and understand what your landing page is all about—even if they
don’t read the headline. Don’t worry about getting too cute or clever with it—you might risk
confusing visitors with something wildly unexpected. (Although this fantastic example from
SnackNation shows how you can sometimes achieve both.) The Three Types of Hero Shots
Photographs The defacto standard for most landing pages, photographs of real people and objects
help make the design of your page more tangible and trustworthy. You can shoot your own
photography in-house, or use Unbounce to access more than 1,000,000 free professional-grade
images. Illustrations Use custom illustrations to represent a more playful brand personality or
abstract ideas. This has recently become a more popular design trend, but you’ll want to consider
the additional time and resources they require to create. Videos A video background or feature
video can help you showcase more nuanced benefits without taking up too much room on the page.
These can be the most difficult to produce, but can also be more engaging for audiences and directly
prompt them to take action. People vs. Product Photos There’s compelling evidence to suggest
that featuring a photograph of a real-life person will get you a higher conversion rate than a photo or
screenshot of your product. This is because showing photos of people tend to be more memorable
and increase empathy for the viewers, making them more likely to buy. (A famous case study from
Basecamp showed that photo of a person to a landing page boosted conversions by over 102.5%.)
The best-case scenario? Get photos of real customers interacting with your product or service, like
this example from Bouquet Bar and Power Digital Marketing . These tend to be much more
compelling than generic stock photos, and they show visitors very clearly what they can expect from
your offer. Use Images to Express Emotional Benefits If you want to build a strong bond with your
visitors, choose visuals that feature positive emotions like joy, pride, or love. This Unbounce-built
example courtesy of Zumba and the agency MuteSix shows how you can use images like an
aspirational mirror—they reflect the emotional state your visitors are hoping to achieve. This can
come down to really subtle cues, too: in one experiment, a software developer found that adding a
smile to a photo increased total profits by 10.7% over five weeks. Feeling Negative? You can also
use images to express negative emotions and agitate your visitor’s pain points. This Unbounce-built
example from ClaimCompass shows the all-too-real frustration of waiting on a delayed flight. It’s
netting a 30% conversion rate by tapping into what visitors are feeling when they visit the page (you
can imagine them in the airport doing this exact pose) and enticing them with an offer to claim
compensation from the airline. Designer Tip: Perform a “Squint Test” As you start to pull in more
images onto your landing page design, it can be helpful to perform a “squint test.” Zoom out of the
design of your page and squint your eyes so you can’t read any of the copy. Can you still get a sense
of what your landing page is about? The images should be telling a subtle, visual story about the
benefits of your offer. Landing Page Examples Built with Unbounce Principle 5: Draw Attention
Attention is why peacocks have evolved to grow colorful plumage, why tabloid magazines feature
outlandish quotes in large print on their covers, and why so many people include photos of cute
dogs in their Tinder profiles. Colors, fonts, patterns, and shapes. These are the subtle (and
sometimes, not-so-subtle) design elements that help you draw attention to particular points of
interest on your landing page. You can use them to catch the eye of your visitors and point to what
matters most on your page: the CTA. Use Color Theory to Influence Visitors When it comes to
color theory and color psychology, there are a lot of misconceptions. You can spend an entire
afternoon reading about what emotions people associate with different colors , or digging into a
case study where a green button converted better than a red button. Take all of it with a huge grain
of pink Himalayan salt. While color might have some impact on your conversion rates and influence
your visitors on a subconscious level, there are no hard and fast rules that’ll work for everyone. That
said, here are some of the more important things to keep in mind when picking out your palette.
Choose Contrasting Colors To choose which colors to use on your landing page, start with your
brand colors. You can use a color calculator to find matching colors that look good together, or
contrasting colors to help certain elements stand out. While most landing pages use white as their
primary background, you ought to also try experimenting with other pops of color to add some
visual interest and break up your page. In most cases, it’s best to use a maximum of three to four
colors (not including the ones that show up in photos or other visuals). Take a look at this Unbounce-
built landing page from Ooba for an example of how it’s done. If you try to add too many, your
design will be difficult and disjointed for visitors to process. Use a Key Color to Highlight Your CTA
Once you start applying your colors to your landing page, there’s another important design rule to
keep in mind. You should always reserve one of your colors—ideally, the boldest and most eye-
catching one—and apply it only to your call to actions. This way, they’ll naturally jump out more to
visitors and grab their attention. Designer Tip: Use Negative Space to Draw Attention We have a
tendency to overstuff our landing pages with far too much content. Graphics, photos, videos, colors,
and big blocks of text can overwhelm visitors and cause them to lose focus. Try giving your most
important benefits or CTAs more room to breathe, like in this Unbounce example from Australian Life
Tech . This is called “white space” or “negative space” in design—and it proves that sometimes less is
more. Share Quote Design Your CTA Buttons to Get More Clicks Button Sizing – Your CTA button
(and font-weight) should be about twice the size of your body copy in order to draw attention.
Ideally, you want it to be the second thing visitors look at after reading the headline of the section.
Button Effects – Gradients, bevels, and drop shadows can all help your button look more enticing to
click. But if you want to go with a more modern flat design approach, you should also enable a
“hover state” so your button changes colors when visitors scroll over. Button Placement – In general
it’s a good idea to have one CTA “above the fold” and one at the bottom of the page for visitors who
scroll all the way down. If your page involves a fair bit of scrolling, you may want to include more as
regular reminders for visitors about the next step. (Be wary though—add too many, and you’ll just
seem pushy.) Start with a High-Converting Template Browse over 100+ high-converting landing
page templates. These have been custom-made by the Unbounce team to help you draw attention
and score more conversions. Remember: It’s All About Trust Your visitors are savvy. They can sniff
out if a testimonial is fake, or if you’re rounding up your review scores a little too high. Don’t give
them a reason to click away and start searching third-party review sites for outside opinions—make
sure… Each testimonial has enough personal details to make it both relatable and credible. Your
social proof is placed well within your information hierarchy. Where appropriate, you’ve included
other types of social proof as well—including awards, ratings, social shares, and logos. Principle 7:
Reduce Friction Sometimes we get so caught up trying to make our landing pages look good, we
forget about making sure they work properly too. But any problems visitors encounter on the page—
whether it’s a minor inconvenience, or a design-breaking glitch—might end up costing you
conversions. This is why you need to account for user experience (UX) and reduce friction wherever
possible. Here are some tips to make sure your design is seamlessly functional and delightful for
every type of audience. Simplify Your Forms Nobody likes filling out forms. Unless you’re some
sort of bureaucratic weirdo who gets a kick out of ticking little boxes, it’s usually a hassle. Visitors see
a form and typically think just one word: “Ugh.” That being said, there are some simple design
improvements you can make to reduce friction and ensure visitors have a better experience.
Minimize the Pain The most common mistake when it comes to designing a form is asking for too
much information. Based on Unbounce machine learning analysis, we can confirm there are
differences in the optimal number of form fields you should include on a landing page depending on
your industry. Our team is still crunching the numbers, but we can tell you now that in most cases—
shorter does tend to perform better. This doesn’t mean you should just cut all your form fields
though. The info you’re collecting can be valuable for qualifying leads and getting to know more
about what problems they’re trying to solve. Trim the fat where you can, but keep any must-have
form fields you can’t afford to lose. “ Use no more than three to five fields for a form. The number
depends on your goals and what information is most important to your lead generation/sales efforts.
Danielle Shulman Share Quote Know When to Ask for a Name Our machine learning model found
that having “name” (first, last, or just “name”) listed as a form field on a landing page can have a
correlation with lower conversion rates in these industries: • Ecommerce, Education, Catering,
Travel, Medical Practitioners, Business Services, Legal, and Finance In these four industries, you’re
pretty safe to ask for someone’s name in a form, as there doesn’t seem to be such correlation with
lower page performance: • Agencies, SaaS, Family Support, Real Estate Use Multi-Step Forms
You’re more likely to see higher conversion rates if you use a multi-step form . It’s less intimidating
and increases the chances of visitors actually filling out their information. (Plus, by splitting your
questions up, you can save more sensitive or difficult questions for later on after they’ve already
started.) Notice the progress bar at the top? This isn’t just there because it looks nice—it also subtly
helps reinforce visitors to let them know how quickly they’re progressing and show them the end is
in sight. Head on over the Unbounce community for step-by-step instructions on how to add a multi-
step form to your landing

10. https://www.thatcompany.com/conversion-and-web-design
Looking For Web Design Expert? Contact Us Now! 1. Have a clear business goal. Before creating a
website, the first thing that should be focused on is to deeply understand the business goals. The
reason is to make a clear path of the site structure and guide the customer’s journey to the site with
the right content and design. The website’s design must be aligned with the business goals and the
structure of the site. Just like building a house, before starting to build it, one must know the exact
goal. This could be done by knowing all the details of the house including width and length. The
blueprint of the house is like a structure or website mockup. It should be decided thoroughly before
putting it into an application. You must create a questionnaire about the business and brainstorm
ideas from your client or your goals. A questionnaire should be designed to ensure that you
understand the business background to the level that you need for a successful project. Collect all
the possible ideas and start making a habit of thinking advanced to know the flow of the website. 2.
Make it simple yet a clear banner. (Branding) In this part, it is important to capture the attention of
the audience and make an effort to have a great first impression. Thus, making an image banner
must be correlated with the proper branding and digital marketing with captivating copywriting. The
color palette and the image should be carefully chosen since it has the psychological perception to
the viewers. Like blue color symbolizes serene and calming color and builds trust. Image banners
are one of the most important things to create on the website because it is where the visitors look at
directly. A banner explains the website goal within 1-3 seconds, and it will make the web visitors stay
or leave on the website. Since the homepage design will mark as the first impression of your site,
the goal is to catch the audience’s attention and let them take an action based on your business
goals. Also, allows them to learn more and get them curious about the site. 3. Pay attention to your
design. As mentioned about the proper branding above, the design of your website is not just a
design. It must be well-planned and if you are familiar with the psychology of color in marketing, you
know that each color palette can help the customer understand your product and their feelings
about it. So, choosing the color palette is very significant to the overall design process. Picking
colors is also part of the branding itself. Your general website design elements such as font, color
palette, images, etc are all part of branding. You must carefully select those elements and use them
consistently all through your sites. As a general rule in design, keep it simple and easy to read texts.
[bctt tweet=”A conversion-focused website is a website that mainly focuses on conversions and web
 design that drives more sales through your site. It is a way of building a website where every aspect
is aiming for the highest conversion rates” username=”ThatCompanycom”] 4. Actionable Call to
Action. Call to Action (CTA) is an essential part of any website. It is important to remember that CTA
will make as a guide and will help you increase your conversion rate. The proper positioning of the
CTA button should be visible and needs to stand out on the page. Whether your objective is to sign
up, learn more about the products or buy the products or services, it is necessary to have it
highlighted so visitors will have a clear path for achieving the goal. Strategic calls-to-action (CTAs)
can help you lead your visitors through the buying journey and directly affect your conversion rate.
An effective CTA will do wonders at drawing visitors’ attention, stimulate their interest, and
eloquently guiding them through the signup process. 5. Have catchy copywriting. A good website
copy makes all the difference on the site. It provides visitors with information about your brand and
what you offer. Well-crafted website copy helps illustrate your brand in the best possible light. It
recognizes you to stand out from your competitors and the crowd. In addition, it also helps you rank
higher on search engines. Every sentence on your website has its purpose to get readers hooked.
You only get one chance to create the right impression and you have to be purposeful at what you
write. Website visitors look for quality information and insights. An efficient copywriter understands
all this and creates content that provides good information along with the benefits of your
service/product. 6. Add Social Proofs. (Case Study, Testimonial, Reviews. etc) Just a simple
screenshot of positive reviews from the customer about a certain product makes a big difference on
the site because it will create trust and credibility with the audience. As much as possible collect all
the user-generated content good reviews, case study and great comments about your
product/services to increase web – converhttps://www.thatcompany.com/user-generated-content-
for-seo/sion. Most visitors usually convert through the proof displays on the site. Consumers need
multiple unbiased opinions that your product or service is going to do what you say it will. Social
proof elements help shoppers trust that your business is legitimate. Persuading them that there are
real fans of your product or service. Mostly, website visitors go to your website because they are
looking for some answers or they need something to fulfill. Our goal is to make it easy for web
visitors to complete their tasks by creating a conversion-focused web design.

web design
1. https://www.interaction-design.org/literature/topics/web-design
Share Share page on LinkedIn What is Web Design? Web design refers to the design of websites
that are displayed on the internet. It usually refers to the user experience aspects of website
development rather than software development. Web design used to be focused on designing
websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers
has become ever-increasingly important. A web designer works on the appearance, layout, and, in
some cases, content of a website. Appearance, for instance, relates to the colors, font, and images
used. Layout refers to how information is structured and categorized. A good web design is easy to
use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are
designed with a focus on simplicity, so that no extraneous information and functionality that might
distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and
fosters the trust of the target audience, removing as many potential points of user frustration as
possible is a critical consideration. Two of the most common methods for designing websites that
work well both on desktop and mobile are responsive and adaptive design. In responsive design,
content moves dynamically depending on screen size; in adaptive design, the website content is
fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as
possible between devices is crucial to maintaining user trust and engagement. As responsive design
can present difficulties in this regard, designers must be careful in relinquishing control of how their
work will appear. If they are responsible for the content as well, while they may need to broaden
their skillset, they will enjoy having the advantage of full control of the finished product. Gestalt
Psychology and Web Design: The Ultimate Guide Course closed View Course Literature on Web
Design Here’s the entire UX literature on Web Design by the Interaction Design
Foundation, collated in one place: Featured article How to Change Your Career from Web Design
to UX Design Changing careers isn’t as hard as it’s often made out to be, especially if you’ve got the
right resources to help you make the change. For many web designers, now is the perfect time to
make the switch into UX design . To start with, there’s the monetary boost that comes with the
change in career. According to PayScale, web designers in the US earn an average of $46,000
annually(1), while UX designers on the other hand earn a sizeable $74,000(2). Secondly, job
opportunities for UX designers are booming: CNN reports that a total of 3,426,000 UX design jobs
will be created in the US alone within the next 10 years(3). Furthermore, UX design is a meaningful
job, not only because you get to work on a product from the inside out, but also because—as DMI
has shown—UX design makes a significant impact on businesses, with UX design-driven businesses
outperforming the S&P index by 228%(4). So, where do you find the right resources to help you
make your career change? Why, you’re reading one right now. What is User Experience and User
Experience Design? To start with, let’s have a brief introduction to what we mean by “User
Experience”. Products have users, and the user experience (UX) is simply the experience a user has
from using that particular product. So far, so good? UX design is the art of designing products so
that they provide the optimum possible user experience. If this description sounds broad, it’s
because the nature of UX design is pretty broad. Building the optimum UX encompasses an
understanding of psychology, interaction design , user research , and many other disciplines, but on
top of it all is an iterative problem solving process (but more on that later). Broadly speaking, user
experience can be broken down into 3 components: the look, feel, and usability . The look of a
product is about using visuals to create a sense of harmony with the user’s values, and that creates
credibility and trust with the user. It’s about creating a product that not only looks nice, but looks
right too. The feel, then, involves making the experience of using a product as pleasant and
enjoyable as possible. It’s built by crafting the interactions between the user and the product, as well
as the reactions they have when (and after) using the product. Lastly, usability underpins the user
experience. Quite simply, if a product isn’t usable, no amount of good looks can salvage it, and the
only feeling users are going to have is anger and frustration. Ideally, products should be personalized
to user’s needs, and deliver functionality in a predictable way. If you’re still not sure whether UX
design appeals to you, we’ve got some articles that help introduce some of the important parts of
UX as a career: What is Interaction Design? What Do Web Design and UX Design Have in Common?
The job title “Web Designer” has many definitions, and indeed, what a web designer does is largely
dependent on what the client or project requires. Some web designers simply create visual designs
and/or high fidelity interactive prototypes of the website, and leave the coding of the website to
front-end and back-end developers. The majority of web designers, however, do get involved with
both the designing and (front-end) development of the website. Some web designers even regularly
do user research and testing as part of their jobs (and if you’re one of them, you’re already almost
ready for a job in UX design). But no matter what your job as a web designer entails, here are some
aspects of web design that can also be found in UX design. Problem solving Web designers look to
solve problems for their clients; UX designers look to solve problems for their users. Web designers
work with a problem solving process: first, they find out the problems their clients have, then design
a web solution for them, and then proceed to develop and test the website before releasing it. And
after a website is launched, web designers often are involved with further testing the site, collecting
feedback from users, and then reiterating on the design. This iterative problem solving process is
similar to the UX design process (shown in the image below). UX designers begin with user research;
it’s essential to get to know the potential users of a product and find out what their problems are,
how to solve them and how to make users want and/or need that solution. User research is often
done via user interviews , observations, demographic studies, drafting user stories and personas ,
etc. Thereafter, UX designers would create a design solution that solves the user’s key needs, and
often bring the prototype back to users to test its validity or usability. After the product is launched,
UX designers collect more user feedback, which feeds into a new round of user research, thereby
starting the process again. If you’ve done user research before as part of your web designer job,
you will find it a great advantage when making the switch to UX design. If not, don’t worry—you’ll
have many opportunities to learn the best ways to conduct user research (read on to find out more).
Emotional design When designing websites, web designers often make use of typography , color
and layout to shape the emotions of users. A sense of credibility could be established, for instance,
by using darker colors and serif fonts; similarly, a sense of fun could be created using colorful
imagery and playful typography. Web designers are familiar with emotional design ; that is, creating
designs that elicit emotions from users. UX designers are also concerned with emotional design, but
on a larger scale—they are concerned with eliciting emotions from users throughout their entire
experience of using a product. To do that, UX designers work with not only typography and color,
but also psychology, motion design, content curation and information architecture . Web designers
making the change would innately understand what emotional design in UX entails; they simply
need to pick up new knowledge in other areas to augment their ability to do so on a bigger picture.
Multi-disciplinary Web design is a multi-disciplinary job, where you’d need not only knowledge in
design (typography, color theory ) but also skills in developing a website (HTML, CSS, JavaScript).
Some web designers are also involved in interaction design when they code for animations and
interactions using CSS and/or JavaScript. UX design is also a multi-disciplinary field, but perhaps
supercharged in that sense. UX designers need to make use of knowledge from the areas of
psychology, user research, visual design , and even business to create the best UX for their products.
The Differences between Web Design and UX Design User-focused vs technology-focused A large
part of your job as a web designer is spent on catching up on the latest developments in HTML, CSS
and other coding languages—all of which change and improve at a dizzying pace. Which browsers
support what versions of CSS? Would CSS animations work in Safari on a Mac? Don’t even get me
started on Internet Explorer! These might be a few questions (and frustrations) that are constantly
on your mind as a web designer.But UX design isn’t concerned with technology. Instead, its focus is
centered squarely on users—technology is only a means for users to get what they need. Only by
focusing on users can UX designers create solutions that cater to the specific needs they have, and
ultimately, that users will be willing to pay for. UX designers do extensive user research to find out
the most they can about their users, most of which the majority of web designers wouldn’t have had
the chance to perform. UX is more than the web UX design is platform independent. Its principles
and processes are applied to many diverse areas outside of web browsers: on mobile apps, desktop
software, and even hardware products and retail spaces. On the other hand, the domain of web
design is strictly tied to web browsers. This means that UX designers are able to find job
opportunities not only in up-and-rising fields like tech startups, but also in mature and stable
industries like car manufacturers. As long as there’s a product, there’s a need for UX—and this really
opens up your world of opportunities. The Big Benefit of Web Design Experience when Moving to
UX Design Relevance of web design background The biggest benefit of moving from web design to
UX design is the amount of overlap between the two fields of design. While it’s true that UX design
covers more platforms than the web browser, a sizeable portion of UX design work is still done on
products that are at least partially web-based (think of social media websites like Facebook and
Twitter, web apps like Dropbox, and services like Google). The overlap between web design and UX
design is greater if you’ve done some form of user research or iterative process of continually
improving a website with user data. Being fluent in design and website coding terminologies will
also give you a boost that cannot be ignored; after all, UX design is a collaborative process where
communication is crucial. Being able to use industry terms while talking to your colleagues will
definitely put you in a better place than someone who came from a non-design background.
Aesthetics Your ability to create beautiful aesthetics as a web designer will also come in handy
when making the switch to UX design. Firstly, aesthetics is a great tool to augment your
communications with internal stakeholders. As a UX designer, you have to constantly present your
findings and recommendations to internal stakeholders (such as the CEO or product manager), and
your ability to create visually pleasing reports and presentations will maximize the absorption of
your key points. Secondly, aesthetics plays a vital role in UX design. A common myth of UX design is
that great usability trumps aesthetics—but that is far from true. In fact, a study of more than 2,500
participants by the Stanford Credibility Project showed that nearly half of them assessed the
credibility of websites based on their visual appeal(5). This goes to show how aesthetics works hand
in hand with other factors like usability to bring about the optimum user experience of using a
product. How to Enhance Your Skills to Make the Jump from Web Design to UX Design Moving
from web design to UX design can sometimes be quite straightforward, especially if you’ve done
some aspects of user research in your job as a web designer. For other web designers, however,
there is no cause for concern. You’ll be able to make the leap if you’ve spent some time studying UX,
practicing some UX skills during your web design work, and constructing a CV which shows your
understanding of UX design. If you’re wondering where to learn, there are plenty of options available
to you, and we’ve highlighted some of the best below. Online Courses Interaction Design
Foundation Don Norman , the cognitive scientist who coined the term “User Experience”, called the
Interaction Design Foundation (yes, that’s us) a “goldmine of information on interaction design.”
Forbes Magazine says that we offer “Ivy League level education in UX, Product Design or Human-
Computer Interaction.” Fortunately, that education isn’t at an Ivy League level of pricing. We charge
a low annual fee and you get access not just to all of our online learning, but also to the largest
specialist design community in the world. We also offer a free library of academic texts from the
design industry’s top researchers. We have three courses (among our current offering of 32) that
are specifically designed to help people enter the world of UX design. You’ll learn all areas of UX
work and basic skills to practice UX work in Become a UX Designer from Scratch . In Get Your First
Job as a UX (or Interaction) Designer , you’ll be able to learn what kinds of experience in UX do
employers seek the most, as well as craft a winning cover letter, CV and portfolio that will help you
get an interview for a UX design job. Finally, in User Research – Methods and Best Practices , learn
the industry best practices of how to conduct proper user research and turn the results of your
research into useful action on your product. You can find all of our other UX courses here .
Coursera You might also want to check out Coursera which is a great source of online learning. Their
courses, like ours, are developed by leading experts in their field. Unlike us, however, they don’t
specialize in UX and their courses aren’t always available, but when they are, they can either be
accessed usually for a fee (on a per course basis). Udemy Udemy offers a huge selection of courses
in nearly every subject area you can imagine. Udemy isn’t really a training provider, but rather a
broker of training created by people from around the world. As such, there’s not much in the way of
quality control applied to their courses—while some are absolutely brilliant, many are not.
Classroom Courses Nielsen Norman Group If you want to examine classroom courses; we
recommend sticking with the “big names” of the industry who provide reliable and high-quality
learning experiences. One of those big names is the Nielsen Norman Group who are also one of the
best known UX consultancies; they offer a range of classroom based training at various locations
around the world. They’re not inexpensive, but if you prefer not to have online training, they’re a
good alternative. You can find the Nielsen Norman Group’s training here . General Assembly
General Assembly is another option for bootcamp-styled campus learning. They have relatively short
and intense courses that repeat regularly. However, they are at a high price point and are available
only at select locations. You can find out more about General Assembly here . University Courses
If you’ve got plenty of money and time, you could go ahead and get a Bachelor’s degree or a
Master’s degree at a university. There isn’t, as of yet, a “UX-only” degree course, and the majority of
related degrees tend to focus on Human Computer Interaction . Two examples of this kind of
program are: York University – MSc in HCI Technologies University is not a low cost option, both in
the sense of your time and money you’ll be spending on it. You’ll want to weigh up the pros and cons
of a university course very carefully before you decide to go this route. For instance, here’s how we
break down the total costs of a 4-year university degree: HSBC, as reported by Top Universities,
found that the average US-based university education costs $36,564 a year(6). That includes tuition
fees as well as living expenses. For a 4-year degree, this adds up to $146,256—and that’s not
counting the costs (such as interest) of getting a loan for your studies. Then there’s the opportunity
cost of quitting work and spending four years at university. That is, the income you’ll forgo when
studying full-time at a university. According to the United States Census, a non-graduate earns an
average of $27,351 per year(7). Over 4 years, that amounts to $109,404 that could have been earned
if you had been working. Summing up the actual cost and opportunity cost gives you the total cost:
a whopping $255,660! If you think that all the options are confusing, you might want start by
examining the return on investment from each type of learning. We’ve got an article here that
examines the return on investment from each of the learning types mentioned above. Networking
The best way to find work in any field is to use a little inside knowledge and get some help from
those people already doing what you want to do. This used to be hard work, but today you can
simply get online and get networking. We’d recommend LinkedIn to anyone looking to do some
professional networking; join UX groups and join the conversation. Don’t just jump in and ask for
work—demonstrate your value first and help people, and look for work only after you’ve built
relationships. The Interaction Design Foundation also offers networking opportunities to both
members and non-members. Our members are able to carry out highly specific networking through
pre-designed forums that allow for collaboration between large groups of designers. Both members
and non-members can also attend our local groups’ community events, which are completely free to
attend. You can find out more about the local groups here . You could also think about getting
involved with the design community’s leadership by interacting with them on social media. We’ve
provided a list of twenty great designers here that you can interact with online; you can expand that
list as much as you like with a little Google work. Mentoring and Feedback We’ve found that you
can make a career change more easily if you can find someone to mentor you and provide feedback
on your efforts. You can, of course, source a mentor from your existing professional network if you
know someone who is happy to take the role on. If you think that’s not going to work for you,
members of the Interaction Design Foundation’s Design League have access our network of UX
design experts and see a mentor from that network. The Take Away It isn’t difficult to move from
web design to UX design. You can build on your existing skills through a process of education and
choose the kind of education that suits you best. Thereafter, you can put that learning into practice
as a web designer. The good news is you already speak the language of design so once you have a
little practice in UX, you’re going to be ready to transition your career into UX design and join the
fastest growing part of the design profession in the world today. References & Where to Learn
More

2. https://www.smashingmagazine.com/2008/01/10-principles-of-effective-web-design/
Weekly tips on front-end & UX . Trusted by 200,000+ folks. Usability and the utility, not the visual
design, determine the success or failure of a website. Since the visitor of the page is the only person
who clicks the mouse and therefore decides everything, user-centric design has established as a
standard approach for successful and profit-oriented web design. After all, if users can’t use a
feature, it might as well not exist. This article has been kindly supported by our dear friends at
Creative Brand Design who focus on creating bespoke and interactive web experiences for aspiring
and established businesses and enterprises. Thank you! Usability and the utility, not the visual
design, determine the success or failure of a website. Since the visitor of the page is the only person
who clicks the mouse and therefore decides everything, user-centric design has become a standard
approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might
as well not exist. We aren’t going to discuss the design implementation details (e.g. where the
search box should be placed) as it has already been done in a number of articles; instead we focus
on the main principles, heuristics and approaches for effective web design — approaches which,
used properly, can lead to more sophisticated design decisions and simplify the process of perceiving
presented information. Please notice that you might be interested in the usability-related articles
we’ve published before: Subscribe to our email newsletter to not miss the next ones. Principles Of
Good Website Design And Effective Web Design Guidelines In order to use the principles properly
we first need to understand how users interact with websites, how they think and what are the basic
patterns of users’ behavior. How Do Users Think? Basically, users’ habits on the Web aren’t that
different from customers’ habits in a store. Visitors glance at each new page, scan some of the text,
and click on the first link that catches their interest or vaguely resembles the thing they’re looking
for. In fact, there are large parts of the page they don’t even look at. Most users search for
something interesting (or useful) and clickable; as soon as some promising candidates are found,
users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the
search process is continued. Users appreciate quality and credibility. If a page provides users with
high-quality content, they are willing to compromise the content with advertisements and the design
of the site. This is the reason why not-that-well-designed websites with high-quality content gain a
lot of traffic over years. Content is more important than the design which supports it. Users don’t
read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would
guide them through the content of the page. Users don’t read, they scan. Notice how “hot” areas
abrupt in the middle of sentences. This is typical for the scanning process. Web users are impatient
and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’
expectations, then designer failed to get his job done properly and the company loses money. The
higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave
the website and search for alternatives. [JN / DWU] Users don’t make optimal choices. Users don’t
search for the quickest way to find the information they’re looking for. Neither do they scan
webpage in a linear fashion, going sequentially from one site section to another one. Instead users
satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might
lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard,
and it takes a long time. Satisficing is more efficient. [ video ] Sequential reading flow doesn’t work
in the Web. Right screenshot on the image at the bottom describes the scan path of a given page.
Users follow their intuition. In most cases users muddle through instead of reading the information a
designer has provided. According to Steve Krug, the basic reason for that is that users don’t care. “If
we find something that works, we stick to it. It doesn’t matter to us if we understand how things
work, as long as we can use them. If your audience is going to act like you’re designing billboard,
then design great billboards.” Users want to have control. Users want to be able to control their
browser and rely on the consistent data presentation throughout the site. E.g. they don’t want new
windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the
site they’ve been before: therefore it’s a good practice to never open links in new browser windows.
1. Don’t Make Users Think According to Krug’s first law of usability, the web-page should be obvious
and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the
decisions users need to make consciously, considering pros, cons and alternatives. If the navigation
and site architecture aren’t intuitive, the number of question marks grows and makes it harder for
users to comprehend how the system works and how to get from point A to point B. A clear
structure, moderate visual clues and easily recognizable links can help users to find their path to
their aim. Let’s take a look at an example. Beyondis.co.uk claims to be “beyond channels, beyond
products, beyond distribution”. What does it mean? Since users tend to explore websites according
to the “F”-pattern, these three statements would be the first elements users will see on the page
once it is loaded. Although the design itself is simple and intuitive, to understand what the page is
about the user needs to search for the answer. This is what an unnecessary question mark is. It’s
designer’s task to make sure that the number of question marks is close to 0. The visual explanation
is placed on the right hand side. Just exchanging both blocks would increase usability.
ExpressionEngine uses the very same structure like Beyondis, but avoids unnecessary question
marks. Furthermore, the slogan becomes functional as users are provided with options to try the
service and download the free version. By reducing cognitive load you make it easier for visitors to
grasp the idea behind the system. Once you’ve achieved this, you can communicate why the system
is useful and how users can benefit from it. People won’t use your web site if they can’t find their
way around it. 2. Don’t Squander Users’ Patience In every project when you are going to offer your
visitors some service or tool, try to keep your user requirements minimal. The less action is required
from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors
are willing to play with the service, not filling long web forms for an account they might never use in
the future. Let users explore the site and discover your services without forcing them into sharing
private data. It’s not reasonable to force users to enter an email address to test the feature. As Ryan
Singer — the developer of the 37Signals team — states, users would probably be eager to provide an
email address if they were asked for it after they’d seen the feature work, so they had some idea of
what they were going to get in return. Stikkit is a perfect example for a user-friendly service which
requires almost nothing from the visitor which is unobtrusive and comforting. And that’s what you
want your users to feel on your web site. Apparently, Mite requires more. However the registration
can be done in less than 30 seconds — as the form has horizontal orientation, the user doesn’t even
need to scroll the page. Ideally remove all barriers, don’t require subscriptions or registrations first.
A user registration alone is enough of an impediment to user navigation to cut down on incoming
traffic. 3. Manage To Focus Users’ Attention As websites provide both static and dynamic content,
some aspects of the user interface attract attention more than others do. Obviously, images are
more eye-catching than the text — just as the sentences marked as bold are more attractive than
plain text. The human eye is a highly non-linear device, and web-users can instantly recognize
edges, patterns and motions. This is why video-based advertisements are extremely annoying and
distracting, but from the marketing perspective they perfectly do the job of capturing users’
attention. Humanized perfectly uses the principle of focus. The only element which is directly
visible to the users is the word “free” which works attractive and appealing, but still calm and purely
informative. Subtle hints provide users with enough information of how to find more about the
“free” product. Focusing users’ attention to specific areas of the site with a moderate use of visual
elements can help your visitors to get from point A to point B without thinking of how it actually is
supposed to be done. The less question marks visitors have, the better sense of orientation they
have and the more trust they can develop towards the company the site represents. In other words:
the less thinking needs to happen behind the scenes, the better is the user experience which is the
aim of usability in the first place. 4. Strive For Feature Exposure Modern web designs are usually
criticized due to their approach of guiding users with visually appealing 1-2-3-done-steps, large
buttons with visual effects etc. But from the design perspective these elements actually aren’t a bad
thing. On the contrary, such guidelines are extremely effective as they lead the visitors through the
site content in a very simple and user-friendly way. Dibusoft combines visual appeal with clear site
structure. The site has 9 main navigation options which are visible at the first glance. The choice of
colors might be too light, though. Letting the user see clearly what functions are available is a
fundamental principle of successful user interface design. It doesn’t really matter how this is
achieved. What matters is that the content is well-understood and visitors feel comfortable with the
way they interact with the system. 5. Make Use Of Effective Writing As the Web is different from
print, it’s necessary to adjust the writing style to users’ preferences and browsing habits.
Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or
italics will be skipped. Exaggerated language will be ignored. Talk business. Avoid cute or clever
names, marketing-induced names, company-specific names, and unfamiliar technical names. For
instance, if you describe a service and want users to create an account, “sign up” is better than “start
now!” which is again better than “explore our services”. Eleven2.com gets directly to the point. No
cute words, no exaggerated statements. Instead a price: just what visitors are looking for. An
optimal solution for effective writing is to use short and concise phrases (come to the point as
quickly as possible), use scannable layout (categorize the content, use multiple heading levels, use
visual elements and bulleted lists which break the flow of uniform text blocks), use plain and
objective language (a promotion doesn’t need to sound like advertisement; give your users some
reasonable and objective reason why they should use your service or stay on your website) 6. Strive
For Simplicity The “keep it simple”-principle (KIS) should be the primary goal of site design. Users
are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the
information despite the design. Strive for simplicity instead of complexity. From the visitors’ point
of view, the best site design is a pure text, without any advertisements or further content blocks
matching exactly the query visitors used or the content they’ve been looking for. This is one of the
reasons why a user-friendly print-version of web pages is essential for good user experience. Finch
clearly presents the information about the site and gives visitors a choice of options without
overcrowding them with unnecessary content. 7. Don’t Be Afraid Of The White Space Actually it’s
really hard to overestimate the importance of white space. Not only does it help to reduce the
cognitive load for the visitors, but it makes it possible to perceive the information presented on the
screen. When a new visitor approaches a design layout, the first thing he/she tries to do is to scan
the page and divide the content area into digestible pieces of information. Complex structures are
harder to read, scan, analyze and work with. If you have the choice between separating two design
segments by a visible line or by some whitespace, it’s usually better to use the whitespace solution.
Hierarchical structures reduce complexity (Simon’s Law): the better you manage to provide users
with a sense of visual hierarchy, the easier your content will be to perceive. White space is good.
Cameron.io uses white space as a primary design element. The result is a well-scannable layout
which gives the content a dominating position it deserves. 8. Communicate Effectively With A
“Visible Language” In his papers on effective visual communication, Aaron Marcus states three
fundamental principles involved in the use of the so-called “visible language” — the content users
see on a screen. Organize: provide the user with a clear and consistent conceptual structure.
Consistency, screen layout, relationships and navigability are important concepts of organization. The
same conventions and rules should be applied to all elements. Economize: do the most with the
least amount of cues and visual elements. Four major points to be considered: simplicity, clarity,
distinctiveness, and emphasis. Simplicity includes only the elements that are most important for
communication. Clarity: all components should be designed so their meaning is not ambiguous.
Distinctiveness: the important properties of the necessary elements should be distinguishable.
Emphasis: the most important elements should be easily perceived. Communicate: match the
presentation to the capabilities of the user. The user interface must keep in balance legibility,
readability, typography, symbolism, multiple views, and color or texture in order to communicate
successfully. Use max. 3 typefaces in a maximum of 3 point sizes — a maximum of 18 words or 50-80
characters per line of text. 9. Conventions Are Our Friends Conventional design of site elements
doesn’t result in a boring web site. In fact, conventions are very useful as they reduce the learning
curve, the need to figure out how things work. For instance, it would be a usability nightmare if all
websites had different visual presentation of RSS-feeds. That’s not that different from our regular life
where we tend to get used to basic principles of how we organize data (folders) or do shopping
(placement of products). With conventions you can gain users’ confidence, trust, reliability and
prove your credibility. Follow users’ expectations — understand what they’re expecting from a site
navigation, text structure, search placement etc. A typical example from usability sessions is to
translate the page in Japanese (assuming your web users don’t know Japanese, e.g. with Babelfish)
and provide your usability testers with a task to find something in the page of different language. If
conventions are well-applied, users will be able to achieve a not-too-specific objective, even if they
can’t understand a word of it. Steve Krug suggests that it’s better to innovate only when you know
you really have a better idea, but take advantages of conventions when you don’t. 10. Test Early,
Test Often This so-called TETO-principle should be applied to every web design project as usability
tests often provide crucial insights into significant problems and issues related to a given layout.
Test not too late, not too little and not for the wrong reasons. In the latter case it’s necessary to
understand that most design decisions are local; that means that you can’t universally answer
whether some layout is better than the other one as you need to analyze it from a very specific point
of view (considering requirements, stakeholders, budget etc.). Some important points to keep in
mind: according to Steve Krug, testing one user is 100% better than testing none and testing one
user early in the project is better than testing 50 near the end. Accoring to Boehm’s first law, errors
are most frequent during requirements and design activities and are the more expensive the later
they are removed. testing is an iterative process. That means that you design something, test it, fix
it and then test it again. There might be problems which haven’t been found during the first round as
users were practically blocked by other problems. usability tests always produce useful results.
Either you’ll be pointed to the problems you have or you’ll be pointed to the absence of major
design flaws which is in both cases a useful insight for your project. according to Weinberg’s law, a
developer is unsuited to test his or her code. This holds for designers as well. After you’ve worked on
a site for few weeks, you can’t observe it from a fresh perspective anymore. You know how it is built
and therefore you know exactly how it works — you have the wisdom independent testers and
visitors of your site wouldn’t have. Bottom line: if you want a great site, you’ve got to test. (vf, il)

3. https://en.wikipedia.org/wiki/Web_design
Toggle the table of contents Toggle the table of contents Web design From Wikipedia, the free
encyclopedia Creation and maintenance of websites Web design encompasses many different
skills and disciplines in the production and maintenance of websites . The different areas of web
design include web graphic design; user interface design (UI design); authoring, including
standardised code and proprietary software ; user experience design (UX design); and search engine
optimization . Often many individuals will work in teams covering different aspects of the design
process, although some designers will cover them all. [1] The term "web design" is normally used to
describe the design process relating to the front-end (client side) design of a website including
writing markup . Web design partially overlaps web engineering in the broader scope of web
development . Web designers are expected to have an awareness of usability and be up to date with
web accessibility guidelines. History Web design books in a store 1988–2001 Although web
design has a fairly recent history, it can be linked to other areas such as graphic design, user
experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has
become a large part of people's everyday lives. It is hard to imagine the Internet without animated
graphics, different styles of typography, background, videos and music. The web was announced on
August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web.
During this period, websites were structured by using the <table> tag which created numbers on the
website. Eventually, web designers were able to find their way around it to create more structures
and format. In early history, the structure of the websites was fragile and hard to contain, so it
became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be
created (Archie Like Indexing for the WEB). [2] The start of the web and web design In 1989, whilst
working at CERN , Tim Berners-Lee proposed to create a global hypertext project, which later
became known as the World Wide Web . From 1991 to 1993 the World Wide Web was born. Text-
only HTML pages could be viewed using a simple line-mode web browser . [3] In 1993 Marc
Andreessen and Eric Bina , created the Mosaic browser . At the time there were multiple browsers,
however the majority of them were Unix-based and naturally text-heavy. There had been no
integrated approach to graphic design elements such as images or sounds . The Mosaic browser
broke this mould. [4] The W3C was created in October 1994 to "lead the World Wide Web to its full
potential by developing common protocols that promote its evolution and ensure its interoperability
." [5] This discouraged any one company from monopolizing a proprietary browser and programming
language , which could have altered the effect of the World Wide Web as a whole. The W3C
continues to set standards, which can today be seen with JavaScript and other languages. In 1994
Andreessen formed Mosaic Communications Corp. that later became known as Netscape
Communications , the Netscape 0.9 browser . Netscape created its own HTML tags without regard to
the traditional standards process. For example, Netscape 1.1 included tags for changing background
colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began,
as Microsoft and Netscape fought for ultimate browser dominance. During this time there were
many new technologies in the field, notably Cascading Style Sheets , JavaScript , and Dynamic HTML .
On the whole, the browser competition did lead to many positive creations and helped web design
evolve at a rapid pace. [6] Evolution of web design In 1996, Microsoft released its first competitive
browser, which was complete with its own features and HTML tags. It was also the first browser to
support style sheets, which at the time was seen as an obscure authoring technique and is today an
important aspect of web design. [6] The HTML markup for tables was originally intended for
displaying tabular data. However, designers quickly realized the potential of using HTML tables for
creating complex, multi-column layouts that were otherwise not possible. At this time, as design and
good aesthetics seemed to take precedence over good markup structure, little attention was paid to
semantics and web accessibility . HTML sites were limited in their design options, even more so with
earlier versions of HTML. To create complex designs, many web designers had to use complicated
table structures or even use blank spacer .GIF images to stop empty table cells from collapsing. [7]
CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed
HTML code to be semantic rather than both semantic and presentational and improved web
accessibility, see tableless web design . In 1996, Flash (originally known as FutureSplash) was
developed. At the time, the Flash content development tool was relatively simple compared to now,
using basic layout and drawing tools, a limited precursor to ActionScript , and a timeline, but it
enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript . However,
because Flash required a plug-in , many web developers avoided using it for fear of limiting their
market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they
didn't forego using motion graphics altogether) and JavaScript for widgets . But the benefits of Flash
made it popular enough among specific target markets to eventually work its way to the vast
majority of browsers, and powerful enough to be used to develop entire sites. [7] End of the first
browser wars Further information: Browser wars § First Browser War (1995–2001) In 1998,
Netscape released Netscape Communicator code under an open-source licence , enabling thousands
of developers to participate in improving the software. However, these developers decided to start a
standard for the web from scratch, which guided the development of the open-source browser and
soon expanded to a complete application platform. [6] The Web Standards Project was formed and
promoted browser compliance with HTML and CSS standards. Programs like Acid1 , Acid2 , and Acid3
were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer
was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was
also the first browser to fully support the PNG image format. [6] By 2001, after a campaign by
Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage
share , which signified the end of the first browsers wars as Internet Explorer had no real
competition. [8] 2001–2012 Since the start of the 21st century, the web has become more and
more integrated into people's lives. As this has happened the technology of the web has also moved
on. There have also been significant changes in the way people use and access the web, and this has
changed how sites are designed. Since the end of the browsers wars [ when? ] new browsers have
been released. Many of these are open source meaning that they tend to have faster development
and are more supportive of new standards. The new options are considered by many[ weasel
words ] to be better than Microsoft's Internet Explorer . The W3C has released new standards for
HTML ( HTML5 ) and CSS ( CSS3 ), as well as new JavaScript API's , each as a new but individual
standard.[ when? ] While the term HTML5 is only used to refer to the new version of HTML and
some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new
standards (HTML5, CSS3 and JavaScript). 2012 and later With the improvement of 3G and LTE
internet coverage, a large part of website traffic became mobile-generated. This affected the web
design industry, pushing it towards a minimalistic, lightened and simplistic style. In particular, the
"Mobile first" approach emerged, which implies creating website design with a mobile-oriented
layout first, and then adapting it to higher screen dimensions. Tools and technologies Web
designers use a variety of different tools depending on what part of the production process they are
involved in. These tools are updated over time by newer standards and software but the principles
behind them remain the same. Web designers use both vector and raster graphics editors to create
web-formatted imagery or design prototypes. A website can be created using WYSIWYG website
builder software or content management system , or the individual web pages can be hand-coded in
just the same manner as the first web pages were created. Other tools web designers might use
include markup validators [9] and other testing tools for usability and accessibility to ensure their
websites meet web accessibility guidelines. [10] UX Design One popular tool in web design is UX
Design, it is a type of art that designs products to perform an accurate user background. UX design is
very deep. UX is more than the web, it is very independent, and its fundamentals can be applied to
many other browsers or apps. Web design is mostly based on web-based things. UX can overlap both
web design and design. UX design mostly focuses on products that are less web based. [11] Skills
and techniques Marketing and communication design Marketing and communication design on a
website may identify what works for its target market. This can be an age group or particular strand
of culture; thus the designer may understand the trends of its audience. Designers may also
understand the type of website they are designing, meaning, for example, that (B2B) business-to-
business website design considerations might differ greatly from a consumer-targeted website such
as a retail or entertainment website. Careful consideration might be made to ensure that the
aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the
ease of web navigation , [12] especially on a B2B website. Designers may also consider the
reputation of the owner or business the site is representing to make sure they are portrayed
favorably. Web designers normally oversee all the websites that are made on how they work or
operate on things. They constantly are updating and changing everything on websites behind the
scenes. All the elements they do are text, photos, graphics, and layout of the web. Before beginning
work on a website, web designers normally set an appointment with their clients to discuss layout,
color, graphics, and design. Web designers spend the majority of their time designing websites and
making sure the speed is right. Web designers typically engage in testing and working, marketing,
and communicating with other designers about laying out the websites and finding the right
elements for the websites. [13] User experience design and interactive design User understanding
of the content of a website often depends on user understanding of how the website works. This is
part of the user experience design . User experience is related to layout, clear instructions, and
labeling on a website. How well a user understands how they can interact on a site may also depend
on the interactive design of the site. If a user perceives the usefulness of the website, they are more
likely to continue using it. Users who are skilled and well versed in website use may find a more
distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However,
users with less experience are less likely to see the advantages or usefulness of a less intuitive
website interface. This drives the trend for a more universal user experience and ease of access to
accommodate as many users as possible regardless of user skill. [14] Much of the user experience
design and interactive design are considered in the user interface design . Advanced interactive
functions may require plug-ins if not advanced coding language skills. Choosing whether or not to
use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in
doesn't come pre-installed with most browsers, there's a risk that the user will have neither the
know-how nor the patience to install a plug-in just to access the content. If the function requires
advanced coding language skills, it may be too costly in either time or money to code compared to
the amount of enhancement the function will add to the user experience. There's also a risk that
advanced interactivity may be incompatible with older browsers or hardware configurations.
Publishing a function that doesn't work reliably is potentially worse for the user experience than
making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.
Progressive enhancement Main article: Progressive enhancement Progressive enhancement is a
strategy in web design that puts emphasis on web content first, allowing everyone to access the
basic content and functionality of a web page, whilst users with additional browser features or faster
Internet access receive the enhanced version instead. In practice, this means serving content
through HTML and applying styling and animation through CSS to the technically possible extent,
then applying further enhancements through JavaScript . Pages' text is loaded immediately through
the HTML source code rather than having to wait for JavaScript to initiate and load the content
subsequently, which allows content to be readable with minimum loading time and bandwidth, and
through text-based browsers , and maximizes backwards compatibility . [15] As an example,
MediaWiki -based sites including Wikipedia use progressive enhancement, as they remain usable
while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source
code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently;
a blank page appears with JavaScript deactivated. Page layout Part of the user interface design is
affected by the quality of the page layout . For example, a designer may consider whether the site's
page layout should remain consistent on different pages when designing the layout. Page pixel
width may also be considered vital for aligning objects in the layout design. The most popular fixed-
width websites generally have the same set width to match the current most popular browser
window, at the current most popular screen resolution, on the current most popular monitor size.
Most pages are also center-aligned for concerns of aesthetics on larger screens. Fluid layouts
increased in popularity around 2000 to allow the browser to make user-specific layout adjustments
to fluid layouts based on the details of the reader's screen (window size, font size relative to window,
etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page
layout design principles and in coding technique but were very slow to be adopted. [note 1] This was
due to considerations of screen reading devices and varying windows sizes which designers have no
control over. Accordingly, a design may be broken down into units (sidebars, content blocks,
embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted
into the display window by the browser, as best it can. Although such a display may often change the
relative position of major content units, sidebars may be displaced below body text rather than to
the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the
device window. In particular, the relative position of content blocks may change while leaving the
content within the block unaffected. This also minimizes the user's need to horizontally scroll the
page. Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device
specification within the page's style sheet through an enhanced use of the CSS @media rule. In
March 2018 Google announced they would be rolling out mobile-first indexing. [16] Sites using
responsive design are well placed to ensure they meet this new approach. Typography Main
article: typography Web designers may choose to limit the variety of website typefaces to only a
few which are of a similar style, instead of using a wide range of typefaces or type styles . Most
browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid
complications. Font downloading was later included in the CSS3 fonts module and has since been
implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased
interest in web typography , as well as the usage of font downloading. Most site layouts incorporate
negative space to break the text up into paragraphs and also avoid center-aligned text. [17] Motion
graphics The page layout and user interface may also be affected by the use of motion graphics. The
choice of whether or not to use motion graphics may depend on the target market for the website.
Motion graphics may be expected or at least better received with an entertainment-oriented
website. However, a website target audience with a more serious or formal interest (such as
business, community, or government) might find animations unnecessary and distracting if only for
entertainment or decoration purposes. This doesn't mean that more serious content couldn't be
enhanced with animated or video presentations that is relevant to the content. In either case,
motion graphic design may make the difference between more effective visuals or distracting visuals.
Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World
Wide Web consortium accessibility standards require that site visitors be able to disable the
animations. [18] Quality of code Website designers may consider it to be good practice to conform
to standards. This is usually done via a description specifying what the element is doing. Failure to
conform to standards may not make a website unusable or error-prone, but standards can relate to
the correct layout of pages for readability as well as making sure coded elements are closed
appropriately. This includes errors in code, a more organized layout for code, and making sure IDs
and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup .
Validating via W3C [9] can only be done when a correct DOCTYPE declaration is made, which is used
to highlight errors in code. The system identifies the errors and areas that do not conform to web
design standards. This information can then be corrected by the user. [19] Generated content
There are two ways websites are generated: statically or dynamically. Static websites Main article:
Static web page A static website stores a unique file for every page of a static website. Each time
that page is requested, the same content is returned. This content is created once, during the design
of the website. It is usually manually authored, although some sites use an automated creation
process, similar to a dynamic website, whose results are stored long-term as completed pages. These
automatically created static sites became more popular around 2015, with generators such as Jekyll
and Adobe Muse . [20] The benefits of a static website are that they were simpler to host, as their
server only needed to serve static content, not execute server-side scripts. This required less server
administration and had less chance of exposing security holes. They could also serve pages more
quickly, on low-cost server hardware. This advantage became less important as cheap web hosting
expanded to also offer dynamic features, and virtual servers offered high performance for short
intervals at low cost. Almost all websites have some static content, as supporting assets such as
images and style sheets are usually static, even on a website with highly dynamic pages. Dynamic
websites Main article: Dynamic web page Dynamic websites are generated on the fly and use
server-side technology to generate web pages. They typically extract their content from one or more
back-end databases: some are database queries across a relational database to query a catalog or to
summarise numeric information, and others may use a document database such as MongoDB or
NoSQL to store larger units of content, such as blog posts or wiki articles. In the design process,
dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop
dynamic web pages is much broader than for a static page, involving server-side and database coding
as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a
team effort. When dynamic web pages first developed, they were typically coded directly in
languages such as Perl , PHP or ASP . Some of these, notably PHP and ASP, used a 'template'
approach where a server-side page resembled the structure of the completed client-side page, and
data was inserted into places defined by 'tags'. This was a quicker means of development than
coding in a purely procedural coding language such as Perl. Both of these approaches have now
been supplanted for many websites by higher-level application-focused tools such as content
management systems . These build on top of general-purpose coding platforms and assume that a
website exists to offer content according to one of several well-recognised models, such as a time-
sequenced blog , a thematic magazine or news site, a wiki, or a user forum. These tools make the
implementation of such a site very easy, and a purely organizational and design-based task, without
requiring any coding. Editing the content itself (as well as the template page) can be done both by
means of the site itself and with the use of third-party software. The ability to edit all pages is
provided only to a specific category of users (for example, administrators, or registered users). In
some cases, anonymous users are allowed to edit certain web content, which is less frequent (for
example, on forums - adding messages). An example of a site with an anonymous change is
Wikipedia . Homepage design Usability experts, including Jakob Nielsen and Kyle Soucy, have often
emphasised homepage design for website success and asserted that the homepage is the most
important page on a website. [21] 978-0735711020 [22] [23] However practitioners into the 2000s
were starting to find that a growing number of website traffic was bypassing the homepage, going
directly to internal content pages through search engines, e-newsletters and RSS feeds. [24] Leading
many practitioners to argue that homepages are less important than most people think. [25] [26]
[27] [28] Jared Spool argued in 2007 that a site's homepage was actually the least important page on
a website. [29] In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have
become an extremely popular design element on homepages, often used to showcase featured or
recent content in a confined space. [30] Many practitioners argue that carousels are an ineffective
design element and hurt a website's search engine optimisation and usability. [30] [31] [32]
Occupations There are two primary jobs involved in creating a website: the web designer and web
developer , who often work closely together on a website. [33] The web designers are responsible
for the visual aspect, which includes the layout, colouring, and typography of a web page. Web
designers will also have a working knowledge of markup languages such as HTML and CSS, although
the extent of their knowledge will differ from one web designer to another. Particularly in smaller
organizations, one person will need the necessary skills for designing and programming the full web
page, while larger organizations may have a web designer responsible for the visual aspect alone.
Further jobs which may become involved in the creation of a website include: Graphic designers to
create visuals for the site such as logos, layouts, and buttons Internet marketing specialists to help
maintain web presence through strategic solutions on targeting viewers to the site, by using
marketing and promotional techniques on the internet SEO writers to research and recommend the
correct words to be incorporated into a particular website and make the website more accessible
and found on numerous search engines Internet copywriter to create the written content of the
page to appeal to the targeted viewers of the site [1] User experience (UX) designer incorporates
aspects of user-focused design considerations which include information architecture, user-centred
design, user testing, interaction design, and occasionally visual design. See also

4. https://www.pagecloud.com/blog/web-design-guide
What is Web Design? The Ultimate Guide To Website Design [2023] Robin Gandy, January 4, 2023
What is Web Design? Web design is the process of planning, conceptualizing, and arranging content
online. Today, designing a website goes beyond aesthetics to include the website’s overall
functionality. Web design also includes web apps, mobile apps, and user interface design. Did you
know that web design can have a huge impact on your performance in search engines like Google?
This article will give you some helpful insight into how to create a website that not only looks good,
but functions properly and ranks highly in search. In this article we will cover: Check out our blog
post for more tips on finding inspiration here Choosing a Web Design Tool There are two main
ways to design a website: using a desktop app or using a website builder. The tool you decide to use
will vary greatly based on your team size, your budget, and the type of site you wish to build and its
technical requirements. 1. Desktop Apps Desktop apps require designers to create their design
and send it to a development team who can then convert the design to code. The most popular
desktop apps for designing websites are Photoshop and Sketch . Typically, this is the standard for
large and/or complex websites because it allows the designer to focus on the overall look and feel,
while all the technical challenges are transferred to the development team. Unfortunately, this
process can be expensive and time-consuming because multiple resources, skill sets, and team
members are required. To avoid involving a developer, it is beneficial to use a website builder to
design a website with fewer technical requirements. 2. Website Builders There are many website
builders on the market today that offer a wide range of features and services. Wix , Squarespace ,
Webflow , and Pagecloud , are just a few examples of popular website builders that vary in design
capabilities, template options, price, and overall editing experience. Be sure to do your research,
experiment with free trials, and determine which platform best fits your website needs. Website
builders create either adaptive or responsive websites, which offer different building experiences.
These concepts will be discussed in more detail below so you can best understand which builders
will work for you. If you don’t know how to code, becoming familiar with the freedoms and
limitations of various website design tools is essential. For example, although Wordpress is the most
used website platform, it’s not popular with visual designers because of its limited customization
options. Before you start building a website, determine your website needs: Are you creating a
photo gallery? How often will you update your site? Do you need a contact form? Choose a website
builder that can help you effectively accomplish those goals. Web Design Elements When
designing a website it’s important to consider both the site’s appearance and functionality.
Integrating these elements will maximize the site’s overall usability and performance. Your site’s
usability includes elements such as an easy-to-navigate interface, appropriate use of graphics and
images, well-written and well-placed text, and a color scheme. Your site’s performance refers to its
speed, ranking, searchability, and ability to capture your audience. Visual elements Here’s a quick
overview of the elements you should consider while designing your website to make sure everything
works well together. Each section will provide tips and tricks to help you get started. Written copy
Written copy Fundamentally, your website’s appearance and text go hand-in-hand. It’s important to
have your content writers and designers work together in order to create a cohesive design with
balanced elements. Focus on creating chunks of text (using text blocks) in order to compliment your
graphics and images. Related: Written Content or Design, Which Comes First? Fonts Choose a
font that compliments your overall design. Font should pair with your color scheme, graphics,
images, and strengthen the overall tone of your website. Tools like Canva’s Font Combinator can help
you find a perfect match for your font. Web design tools like PageCloud even include numerous font
pairings within their app. Related: The Easy Way to Add Fonts to Your Website (Including Custom
Fonts) Colors Colors are one of the most important elements to consider when designing a
website. Keep in mind there are many misconceptions about the psychology of color , and it’s more
important to focus on colors that compliment your overall design and tone of your website. Align
your color scheme with your brand and the messages you want to convey to your Layout How you
decide to arrange your content will have a dramatic impact on both the usability and functionality of
your site. There are no specific rules to follow when choosing a layout, however, there are a few
main principles to keep in mind . Make sure to consider the needs of your target audience and avoid
using an overstimulating layout that might detract from the messages you want to Shapes The use
of graphic elements in web design can help seamlessly integrate text and images, and help with the
site’s overall appearance. Combining beautiful colors and shapes can help direct the attention of
your sites visitors and contribute to your site’s overall Spacing Spacing is a key element to creating
visually pleasing and easy to navigate websites. Every element in your design will incorporate spacing
in one way or another. Appropriate use of whitespace is crucial in creating a design that perfectly
balances text, photos, and graphics. Keeping your spacing consistent can help your users navigate
your website with ease. The concept of whitespace is definitely a priority of modern web Images &
Icons Amazing designs can communicate a lot of information in just a few seconds. This is made
possible with the use of powerful images and icons. Choose images and icons that support and
strengthen your message. A quick Google search for stock images and icons will generate thousands
of options. To help simplify your search, here are a few favourites: Free images and icons
Shutterstock (Getty) Videos Integrating videos into web design is becoming increasingly popular
amongst designers. When used properly, videos can help your users experience or understand a
message that can’t be properly conveyed through text or image. Keep in mind that like having a TV
screen on in a restaurant, visitors’ eyes will be drawn to moving images. Make sure your videos don’t
compete with or detract from other important elements. Related: How to use Video Background
on Your Website - The Right Way! Functional elements These functional elements are imperative
to consider when designing your website. A website that functions properly is crucial for ranking
highly on search engines, and giving your users the best possible experience. Navigation Your
website’s navigation is one of the main elements that determines whether your website is
functioning properly. Depending on your audience, your navigation can serve multiple purposes:
helping first time visitors discover what your site has to offer, giving easy access to your pages for
returning visitors, and improving every visitor's overall experience. Check out these best practices for
more tips on navigation. User Interactions Your site visitors have multiple ways of interacting with
your site depending on their device (scrolling, clicking, typing, etc.). The best website designs
simplify these interactions to give the user the sense that they are in control. Here are a few
examples: Never auto-play audio or videos Never underline text unless its clickable Make sure
all forms are mobile-friendly Avoid pop Animations There are tons of web animation techniques
that can help your design grab visitor’s attention, and allow your visitors to interact with your site by
giving feedback. For example, adding “like” buttons or forms can keep your site’s visitors engaged. If
you’re new to web design, we’d recommend keeping your animations simple to avoid developer
Speed No one likes a slow website. Having to wait more than a few seconds for a page to load can
quickly deter a visitor from remaining on or returning to your site. Regardless of how beautiful, if
your site doesn’t load quickly, it will not perform well in search (i.e. won’t rank high on Google).
Top site builders typically compress your content for faster load times, however, there are no
guarantees. Make sure to research which site builders will work best for the content you will have on
your site. For example, PageCloud optimizes your images to ensure fast loading times for sites with
large and/or multiple photos. Related: Google’s Page Speed Test Site structure A website’s
structure plays an important role in both user experience (UX) and search engine optimization (SEO).
Your users should be able to easily navigate through your website without encountering any
structural issues. If users are getting lost while attempting to navigate through your site, chances are
“crawlers” are too. A crawler (or bot) is an automated program that searches through your website
and can determine its functionality. Poor navigation can lead to a poor user experience and site
Cross-browser & cross-device compatibility A great design should look polished on all devices and
browsers (yes, even Internet Explorer). If you’re building your site from scratch, we’d recommend
using a cross-browser testing tool to make this tedious process faster and more efficient. On the
other hand, if you’re using a website building platform, the cross-browser testing is typically taken
care of by the company’s development team allowing you to focus on design. Types of Website
Design: Adaptive vs. Responsive Understanding the pros and cons of adaptive and responsive
websites will help you determine which website builder will work best for your website design
needs. You might come across articles online that talk about a whole bunch of different website
design styles (fixed, static, fluid, etc.). However, in today’s mobile-centric world, there are only two
website styles to use to properly design a website: adaptive and responsive. Adaptive websites
Adaptive web design uses two or more versions of a website that are customized for specific screen
sizes. Adaptive websites can be split into two main categories based upon how the site detects what
size needs to be displayed: 1. Adapts based on device type When your browser connects to a
website, the HTTP request will include a field called “user-agent” that will inform the server about
the type of device attempting to view the page. The adaptive website will know what version of the
site to display based on what device is trying to reach it (i.e. desktop, mobile, tablet). Issues will arise
if you shrink the browser window on a desktop because the page will continue to display the
“desktop version” rather than shrinking to the new size. 2. Adapts based on browser width
Instead of using the “user-agent”, the website uses media queries (a CSS feature that enables a
webpage to adapt to different screen sizes) and breakpoints (certain width sizes) to switch between
versions. So instead of having a desktop, tablet, and mobile version, you will have 1080px, 768px,
and 480px width versions. This offers more flexibility when designing, and a better viewing
experience as your website will adapt based on screen width. WYSIWYG editing (what you see is
what you get) Custom designs are faster and easier to build without code Cross-browser and
cross-device compatibility Fast-loading pages Cons Websites that use “device-type” can look
broken when viewed in a smaller browser window on a desktop Limitations on certain effects that
only responsive sites can accomplish Responsive Websites Responsive websites can use flexible
grid layouts that are based on the percentage each element takes up in its container: if one element
(e.g. a header) is 25% of its container, that element will stay at 25% no matter the change in screen
size. Responsive websites can also use breakpoints to create a custom look at every screen size, but
unlike adaptive sites that adapt only when they hit a breakpoint, responsive websites are constantly
changing according to the screen size. Great experience at every screen size, regardless of the
device type Responsive website builders are typically rigid which makes the design hard to “break”
Tons of available templates to start from Cons Requires extensive design and testing to ensure
quality (when starting from scratch) Without accessing the code, custom designs can be challenging
It’s important to note that website builders can include both adaptive and responsive features. For
example, Pagecloud recently introduced a series of features that allow your content to act
responsive even though the website itself is still adaptive. Adaptive Website Builders Wix and
Pagecloud are arguably the two best visual website builders on the market today. Both use an
adaptive approach, meaning their drag-and-drop and WYSIWYG capabilities are second to none. You
can build just about anything without having to write a single line of code. Wix has been around
since 2006 and has since developed a wide range of features and templates to suit just about every
business need. Today, it’s considered one of the easiest tools for beginners. Wix has been around
since 2006 and has since developed a wide range of features and templates to suit just about every
business need. Today, it’s considered one of the easiest tools for beginners. Although it’s hard to
choose a winner in this category, here are few things to keep in mind: If you’re looking for the most
customizable experience, choose Pagecloud. If you’re looking for something really easy and don’t
have much design experience, choose Wix. If you’re looking to work with a developer, choose
Pagecloud. If you want many template options, choose Wix. If you like shortcuts and the
experience found in desktop publishing apps, choose Pagecloud. As both platforms offer free trials,
we’d recommend trying them both before deciding. Responsive Website Builders Tools like
Squarespace offer responsive website builders, however, this means your editing experience is more
limited. Creating a fluid responsive website is hard, and without knowing how to code, it is nearly
impossible to build unique websites using responsive website builders. This is where more complex
web design tools, like Webflow and Froont , come into play. Here are some of the pros and cons to
consider when looking to adopt one of these tools: Pros Ability to create custom responsive sites
without having to write code Unmatched control over every element on the page Ability to export
code to host elsewhere Cons Complex tools with steep learning curves Slower design process
than adaptive website builders E-commerce E-commerce websites are an important part of
website design. Creating an online store that is easy to navigate, informative, and accurately displays
your products is crucial to creating the best online shopping experience for your customers. If you
want to learn more about starting an online store, check out our article for 5 easy steps to creating
an e-commerce website! Next Steps Hopefully this article helped you to better understand the
essentials in web design. To review, let’s take a look at some key elements in designing a website that
is both beautiful and functional: 1. The user always comes first: user experience should be at the
forefront of your design, as your users will ultimately be the ones to determine whether your
website is worth visiting. 2. Choose the best website builder for your needs: ask yourself what your
website’s major functions will be, and choose a website builder that will ensure those needs are met.
3. Balancing visual elements: it’s important to maintain a balance between your text, graphics,
multimedia, and color scheme to avoid an overstimulating website that detracts from the messages
you are trying to convey. Now that you’ve mastered the basics in website design, be sure to check
out more posts to learn more about types of website builders, design trends, design elements, and
much more. Written by

5. https://www.wix.com/blog/web-design
What is web design? A comprehensive guide Dec 12, 2021 14 min read Web design has come a
long way since the first site was published in 1991. With over one billion live websites on the
internet today, it’s no surprise that this industry is here to stay. Wix is home to thousands of website
design professionals, enthusiasts, and designers who are empowering the industry to reach new
heights. So, if you’re here to learn more about the world of web design, you’ve come to the right
place. As a preliminary to learning how to design a website , this article will hone in on the role of
web design and go over helpful tips by defining critical terms and ideas, and looking at examples that
will give you further insight. Here’s what we’ll cover: Web design inspiration 01. What is web
design? Web design is the art of planning and arranging content on a website so that it can be
shared and accessed online with the world. A combination of aesthetic and functional elements,
web design is a type of digital design that determines the look of a website—such as its colors, fonts,
graphics and user interface (see our guide on website design best practices ). Today, creating a
website is one of the pillars of having an online presence. Because of this, the world of web design is
as dynamic as ever. It is constantly evolving, including mobile apps and user interface design, to meet
the growing needs of website owners and visitors alike. Web design is often a collaborative process
that combines knowledge and tools from related industries, ranging from web design statistics to
SEO optimization and UX. Web designers will often bring together professionals from these areas
who can optimize performance and focus on the larger process and outcome. 02. Web design vs.
website development The first step in our web design journey is to clarify the difference between
web design and website development, since the two are closely related and often (mistakenly) used
interchangeably: Web design refers to the visual design and experiential aspects of a particular
website. We’re going to dive into more detail about web design throughout the rest of this article.
Website development refers to the building and maintenance of a website’s structure, and involves
intricate coding systems that ensure the website functions properly. The following are some basic
markup languages most commonly used by web developers to build a website: HTML or HyperText
Markup Language, is a coding language used to create the front end of websites. It is written to
include the structure of a web page and carried out by web browsers into the websites that we see
online. CSS or Cascading Style Sheets is a programming design language that includes all relevant
information relating to a webpage’s display. CSS works with HTML to design the style and formatting
of a website or page, including the layout, fonts, padding, and more. However if you use a CMS or a
Content Management System (a computer software application that manages the digital content of a
website) you can l earn how to make a website and make updates without the knowledge of using
code. Wix is an example of a CMS, which functions as a user-friendly system for website content
development. 03. Web design tools Web designers require their own unique set of tools to create
and design. There are a few key elements that will determine which types you’ll use, and at which
stage you’ll need them. Here are a few questions to consider: How big is your team? What kind of
budget do you have? What kind of technical requirements will your site need? What is the overall
aesthetic you wish to achieve? Will you create an adaptive or responsive design? What is the
purpose of your website? The answers to these questions will also help you understand which kind
of website builder you want to work with, or other design software tools. Website builders like Wix
are great since they don’t require code, and come equipped with a range of ready-made templates
suitable to every industry. For novice web designers, website builders are a great foundational tool
that can easily be customized both in terms of visual elements and functionality. For more
experienced web designers, Editor X is the ideal platform with more advanced features for layouts,
interactions, effects and designed assets. Design software tools such as Figma , Photoshop and
Sketch can be used to create wireframes, custom features and design elements. However, the major
difference with these tools is that all elements must be converted to code. While these tools offer
creative flexibility and collaborative integrations like hand-off features to web developers, they can
require more time, knowledge and resources. As you gain more experience with a range of web
design tools, you’ll know which are best suited to you and your business needs. 04. Principles of
design applied to websites One of the first parts of understanding what web design is knowing what
good web design is—and how to achieve it. We can have a look at the principles of design for
reference, a theory practiced by artists and designers which outline the visual qualities any
composition should aim for. Applying these principles to web design can help beginner and advanced
web designers alike achieve a site with a harmonious look and feel. Of course, these are not strict
rules to follow, but rather guidelines to learn how we can apply the various elements of a website’s
design. Take it from Picasso, “learn the rules like a pro, so you can break them like an artist.” Once
you understand the goals of web design and become more comfortable with each website element,
you can tweak the approach with a more creative touch. Let’s explore the following principles:
Unity Balance Visual balance means ensuring that none of the elements in a single composition
are too overpowering. This can be applied to web design by drawing an imaginary line down the
center of a webpage and arranging elements so that the visual weight is equal on both sides. There
are two main ways to achieve balance on a website: Symmetrical balance is when the visual weight
on both sides of that line are equal and arranged like a mirror image. When applied to your web
design, this can evoke feelings of balance, beauty and consistency. Asymmetrical balance is when
the visual weight is equal on both sides, but the composition and order of elements will vary (i.e.,
not a mirror image). A balanced asymmetrical design is considered a modern website design
approach and will create a more dynamic experience for the viewer, while maintaining a harmonious
composition. Contrast Contrast refers to arranging juxtaposing elements in a way that highlights
their differences: dark and light, smooth and rough, large and small. When contrast is in the picture,
it’s dramatic and exciting qualities can captivate visitors as they scroll through your site. Emphasis
The principle of emphasis reminds us that not all website elements are equal. Whether it’s your
logo , a CTA, or an image; if there’s something on your webpage that visitors should notice first,
applying the principle of emphasis with the use of bright color, animation, or size will ensure it's the
dominant aspect of your composition. Movement When applied to web design, movement is what
guides visitors from one element to the next. By controlling the size, direction, and order of
elements on an individual web page’s composition, you can direct the movement of the viewer's eye
throughout your site. Rhythm Rhythm refers to the repetition of elements in order to create
consistency, cohesiveness, or to amplify a certain message. Repeating characteristics such as your
logo, brand colors, including complementary colors , and using the same typeface, will also
strengthen your brand identity and presence on the web. Hierarchy Placing your business name at
the bottom of your homepage is simply poor web design practice. Can you guess why? First-time
visitors would have to scroll all the way down your site to know who you are. This is something we
understand from the principle of hierarchy, which teaches us that the most important content
should be placed in a prominent spot where visitors immediately see and interact with it. White
space In art and design, any area of a composition that’s void of visual elements is referred to as
white space (psst: even when it’s not actually white). This might not seem like a critical thing to pay
attention to, but the conscious arrangement of white space in web design will give the visual
elements of a webpage room to breathe. It can also help achieve other goals in your composition,
such as hierarchy, balance, emphasis, and more. Unity Unity is the culminating effect of all the
individual elements you’ve added to your site, ideally resulting in one harmonious composition. The
goal of unity in web design is to ensure that visitors will not get overwhelmed, confused, or turn
away from your site. It might take a few tries to get it right, but once you achieve a unified web
design, you can ensure that each aspect of your site plays a valuable role in its function and
performance. This also means paying attention to what elements you include, where and how you
position them, and if they are truly serving a purpose. 05. Website layouts Planning your website
layout is like setting its foundation, since it will determine the arrangement and sequence of visual
elements on each page of your website. This critical step in web design plays a role in a site’s visual
appearance, level of usability, and amplifying its message. The best layout for your website can be
determined by a variety of factors: the goals of your website, the message you want to convey to
viewers, and what kind of content you’ll include. While there’s no “one-size-fits-all” solution, there
are two major directions you can take: Layouts to accommodate your content: The layout you
choose should be fitting for the type of content. For example, if you want a layout that will showcase
products you might go for one that leaves ample space for highlighting images. A blog layout, on the
other hand, will need to convey new information in an organized way. Common layouts: There are
plenty of tried-and-tested website layouts out there. These tend to feel familiar to users, as they
build on their existing expectations or past experiences of other websites. Since they may result in a
more intuitive, easy-to-use interface, they can be great for beginners. When designing a website of
your own, you can use website templates in a wide range of categories to provide a solid
infrastructure for your site’s layout. If you want to design a layout from scratch, we recommend
using wireframes to start. This process will allow you to draft out the layout of your website before
the implementation process. 06. Functional components of web design Website functionality
essentially refers to how your website works; everything from its speed and ease of use, to what
specific actions can be performed on it. At the risk of dating myself, when I think about how speedy
and efficient websites function today—compared to the ‘90s (I can hear AOL’s dial up signal in the
background), I’m reminded that we’ve come a long way. Given the advancements across the industry
of web design, it’s in our best interest to utilize the modern tools available to guarantee our websites
perform well, and are easy to use. Let’s go over the components of web design that will affect how
your site functions: Adaptive design vs. responsive design Navigation A single web design can
consist of multiple pages and items to be viewed or used by the visitor. Website navigation is what
lets visitors find the webpages they need after they arrive at your site. Adding a navigation menu to
your design is the best way to provide smooth navigation for visitors. A website’s menu links to
multiple items on your site and serves the user by helping them navigate between different pages
and sections. Depending on your site’s design, you might choose between the following types of
menus: Classic navigation menu: This popular menu type is placed in the website’s header,
presented as a horizontal list. Sticky menu: Also known as a fixed or floating menu, this menu stays
put as visitors scroll down the site. Hamburger menu: A hamburger menu is an icon made up of
three horizontal stripes that opens to a full menu once it’s clicked. Dropdown menu: A menu in
which a list of additional items opens up once visitors click on—or hover over—one of its items.
Sidebar menu: A list of menu items located on the left or right side of a webpage. Speed Speed
measures how quickly your site fully loads after a visitor enters it. No one, especially in our fast-
paced generation, likes a slow website. It’s got to be performing at high speed. In fact, studies show
a 38% rise in bounce rates when a webpage’s loading time surpasses 3 seconds . No matter how
pretty the web design is, you can’t compete unless you’re providing visitors with the smoothest
browsing experience. Many factors can affect the loading time of a page; some are related to a
visitor’s own device or internet connection, while others might be specific to the website they’re
attempting to browse. Today, there are proven practices and tools checking for auditing your site’s
performance and improving the loading speed of its pages . You can also learn more about Wix
Performance here . SEO SEO, or search engine optimization, is the process of optimizing a website
so that it ranks well on search engines. Since it plays a big part of your website’s success, we think it
deserves to be included here with the functional elements. The more people who are able to find
you on Google means the more visitors you’ll have using your website. Although SEO is an ongoing
task, there are steps you can take to integrate website design with SEO from the get-go. For example
with Wix’s SEO solutions, your site’s built-in infrastructure will already support positive performance.
There are a number of common SEO practices you can take before hitting publish, too: include
headings in your content, add alt text to images, use meta descriptions on relevant pages, and
choose a domain name that represents your brand or business. UX Since the explosion of
computer usage in the 1980s, the tech industry has constantly been exploring how human beings
can better interact with technology. This is the practice of UX design —or user experience—and
when applied properly to web design, it can have a great impact on the user’s journey. The term UX
is often used interchangeably with “user interface” design or “usability,”, which are really , in reality,
a part of the larger UX vision. While UX designers are concerned with these aspects of a product,
they are also involved in looking at the big picture, finding ways to perfect and develop the products,
branding, design, usability, and function. The process of is meant to ensure that a website
encompasses high-quality interactions, content, products and services, by improving these seven
factors: Useful Valuable Adaptive design vs. responsive design Today, mobile devices account for
over half of online traffic , making it critical to adapt our websites to the small screen. There are two
types of styles that make it possible to shift a web design from its desktop version to mobile:
adaptive design and responsive design. Knowing the difference between the two will come in handy,
especially when choosing the website builder that’s best for you as most platforms will support one
of the two: Adaptive design involves creating different versions of the same website, where each
can adapt to a different size screen, or browser width. For example, with Wix, our users can arrange
the layout for their site’s desktop version, and will be provided with a mobile website adaptation
that is customizable. Responsive design involves creating websites with a flexible grid. This creates a
dynamic appearance, depending on the screen size and orientation of the device used to view it.
07. Visual elements of web design A website’s visual elements are just as important as the
functional qualities, and work together to shape its overall look and feel. From color schemes to
fonts and video, these details play a role in user experience and the shaping of your brand. In the age
of skim reading , it is especially important to make sure every element pops. In this section we’ll go
over the visual elements of web design, along with some tips for making aesthetic decisions of your
own: Animation Website header A website header refers to the very top section of a website
page, and is the first thing visitors see when they arrive at a site. In such a strategic location, a
header is generally used to display a navigation menu, business name, a logo or contact information.
Website footer A website footer is located on the bottom of the page and is fixated every page of
your site. Since it’s the last thing visitors will see, it’s a good place to add and repeat important
information they may have missed, without taking up too much visual real estate. A footer is also a
common place to include contact details, a map, an email sign up bar, or social media buttons.
Color scheme When it comes to web design, your website color scheme will set the tone for your
site. Not only that, but splashing a branded color scheme strategically throughout can play a key role
in strengthening your online branding. When determining a site’s color scheme, decide which hues
will represent your primary color (the one that’s most dominant on your site), secondary color (used
consistently, albeit more sparingly than your primary color), and the accent colors (used in clever
ways to highlight certain details of your site). Typography Typography refers to the visual aspects
of type, such as the choice of font and arrangement of text. A crucial part of web design, typography
can be used to complement a website’s aesthetic style, or to strengthen the written messaging
throughout a site. When choosing the best fonts for your website, consider the fact that typography
can be as important as the words themselves. You’ll want to choose fonts that are readable, suit the
stylistic theme of your site, and above all—on brand. Similar to a color scheme, you can pick primary,
secondary and accent fonts to direct the way a visitor experiences your written content. Website
background Setting the tone for your page, the website background plays an important role in web
design. Whether it’s static or animated, solid or textured—the background is what follows visitors
consistently as they scroll. You can upload any image or video to become your website background,
use a brand color, go for a trendy gradient background or opt for a minimalist theme and leave it
white. Whichever you decide, make sure it fits into the overall visual theme of your site and grabs
visitors attention without being too distracting. One way to add more excitement to a background is
by implementing scrolling effects, such as parallax scrolling —a trendy favorite of both professional
web designers and beginners. Imagery In just a few seconds, your website imagery can strengthen
the message you send to visitors. This might mean displaying your business’s products or location,
uploading photos from an event, including a branded favicon , or using an icon maker to add a bit of
flair to your site’s design. Wix provides a rich library of free visual content - from stock photos to
collections of innovative designs, like the transparent videos we purchase from some of our talented
users. When working on a web design, our users also have the ability to upload their own images,
stock photos from sources like Unsplash , custom animations or vector art. Animation One of the
goals of web design is to set your site apart from others. Adding animation to a website is a great
way to do that, and can help direct your users’ experience and action. You can include animation
throughout your site to create a more dynamic experience for viewers, or to trigger certain
reactions. For example, try adding a touch of animation to: A CTA button to encourage visitors to
click Elements like arrows to provide direction for users Loading bars to make their (hopefully
short) waiting time more exciting Things that you want users to pay attention to, such as a lightbox
for email signups 08. Website maintenance The web design industry is one that’s constantly
introducing new features, tools and solutions. The down side of this quickly evolving world is that it
requires you - and your website - to stay constantly up-to-date and implement a website
maintenance plan. After you’ve completed your first design, you'll eventually have to update your
website to ensure the content is relevant, and the design is not obsolete. While seemingly futile, any
outdated elements on your website can negatively impact your visitors’ interactions, resulting in
decreasing overall performance and sales. Check in on your website at least once a month to make
sure there are no bugs, everything works properly and that your information is current. When
considering a redesign , think about the changes you can make to keep your web design relevant,
improve it’s ease of use, or amplify its performance. This might mean adding fresh visual content, an
extra page, working on SEO, or performing an accessibility audit . 09. Web design inspiration Now
that we’ve covered the basics of web design, it’s time to seek creative examples. Web design
inspiration is everywhere, and we recommend you regularly browse through sites like Behance ,
Awwwards , and Pinterest to find new ideas. Here at Wix, we’ve got our finger on the pulse of web
design trends , and are constantly on the lookout for the best websites made by users. We love
seeing what these proud website owners do with our product - from artists to small business
owners, and everyone in between. Check out the following “best of” websites for inspiration of
your own:

6. https://www.wix.com/website/design
1. What are the main elements to think about when website designing? Show more Website
design is a field that is always changing and evolving, but there are a few main aspects that are
always important. First and foremost, choose a website layout that will look great on both desktop
and mobile. Next, when picking typography and color schemes make sure to stick to ones that
represent your brand and catch the eye. With Wix, it's easy to choose a theme and seamlessly keep
it coherent throughout your whole page. And of course, keep accessibility in mind, anyone coming
to your site should be able to easily navigate and find what they are looking for. 2. What are the
most important principles of website design? Show more When building a website you need to
consider the aesthetic aspects but just as important is the site’s functionality and how to best
achieve your business goals. A few key principles of design to keep in mind are prioritizing above the
fold, your site’s visual hierarchy, visual cues and optimizing for all devices. Prioritizing above the fold
means being sure to give your audience everything they need to understand your brand and take the
desired action, in the very first fold. You should also be sure to organize your site’s hierarchy by
giving crucial information higher in the page while taking SEO best practices into consideration.
Visual cues like arrows and buttons are also important to help your audience navigate your page and
boost conversions. Finally, optimizing for all devices helps ensure that your audience gets a good
experience everywhere they see your page, which keeps them coming back. 3. How can I design my
site while ensuring good performance? Show more With Wix’s performance-first culture and
powerful infrastructure, you can be sure that your site will be equipped with all the tools you need
to actively manage your website performance . When building your site and looking for design
trends, it’s important to keep in mind that adding too many design elements can slow down your
loading time. Because of this, the best designed websites limit the number of images, videos and
font types they use. It’s also a good idea to look at your site’s performance in your Site Speed
dashboard while you’re building to be able to optimize and test your loading times. Once you go live,
check your Core Web Vitals regularly to see how well your site is performing and make sure you’re
providing site visitors the best user experience possible.

7. https://www.codecademy.com/catalog/subject/web-design
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8. https://webdesigner.withgoogle.com/
Home Create engaging videos, images, and HTML5-based designs for your business that can run on
any device Intended for business use only System requirements Features that help businesses
bring ideas to life Google Web Designer gives you the power to create beautiful and compelling
videos, images, and HTML5 ads. Use animation and interactive elements to build out your creative
vision, then scale your content for different sizes or audiences with responsive and dynamic
workflows. Animation Even Choose Your Modes Animate by stringing together simple scenes in
Quick mode or by using layers on a timeline in Advanced mode. Motion paths and custom easing
give you full control of your animation. 3D Create and manipulate 3D content using the power of
CSS3. Rotate objects and 2D designs along any axis, visualizing 3D transformations and translations
as you author. Workflow Google Integrations Take advantage of other Google products
throughout your ad creation process. Browse Google Fonts and pull assets from the Studio Asset
Library. Once you finalize your creative, publish it directly to Studio or share the files on Google
Drive. Content Creation Tools Create your own designs using the Shape or Pen tools, then easily
add text and import assets. Add some polish by fine-tuning element properties. Templates
Template Gallery Browse through a range of pre-made layouts for inspiration or an easy starting
point. You can adjust any aspect of the template to fit your needs, and save your own custom
templates for future use. Easy Mode Build full-featured ads without needing to master advanced
design tools. Use Easy Mode's streamlined interface to quickly customize templates with your assets,
text, and colors. Flexible Dynamic Workflow Tailor your ad to your audience with the dynamic ad
workflow. Connect elements to data signals and preview how your creative looks with sample feed
data. Responsive Ads Build media rules into your ad unit to set the style and layout of your
creative, so a single ad unit can adapt to any screen size it shows up on. Interactive Events Set up
events to make your creative react to the user's actions, even physical gestures like touch, rotation,
or shaking on mobile devices. Use preset events, or build your own from scratch with JavaScript.
Components Drag and drop components into your project to instantly add functionality such as
image galleries, video players, maps, and more. Plus, each component automatically reports metrics
no coding required. Pages Create multiple pages to include multiple scenes within a project. Let
your audience switch to a different experience while still viewing the same creative. 5 Design and
develop Find the tools you need whether you're a designer or a developer: a full design suite and
the ability to edit HTML, CSS, and JavaScript directly. Switch between Design view and Code view to
see how your changes render. Get Started Click Download Web Designer below to begin
downloading the tool. Follow the on-screen instructions to install. Download Web Designer

9. https://medium.com/@Vincentxia77/beginners-guide-how-to-learn-web-designing-at-home-
796c01b8c0c2
Listen Share In today’s world,knowing how to do web design is becoming more and more
important and is now an indispensible skill for designers. Web design can be quite complex and
daunting, but with the development of the Internet and technology, web design can be easier than
ever before nowadays. There are many resources on the Internet, and everyone can learn to be a
great web designer on their own. In this article, I will guide you about how to learn web design at
home briefly. Table of contents: What skills do web designers need to have? The basic five
elements of web design Best resources to learn web design at home What is web design? Many
young or new designers often misunderstand the concept of web design. Web design refers to the
design of websites that are displayed on the internet. It usually refers to the user experience aspects
of website development rather than software development. Therefore, even someone without any
technical knowledge can become a great web designer using platforms like Mockplus , Figma or
Sketch . Of course, it would be great if you know some coding language (HTML, CSS, Java), but you
can’t get yourself deep into front-end development, that’s not the core of web design. The core of
web design is visual and interaction. It aims to solve the communication problems between users
and web page information. What skills do web designers need to have? As young designers, you
may feel confused about what skills to master when you start your career. In this part, we will
explore the top skills that a young web designer must have. Now, let’s dive in. Master the basic
rules of visual design Simply speaking, visual design is the process of improving the UI and UX of a
web/app through visual elements and effects, including colors, illustrations, photography,
typography, layouts, white spaces and the like. In contrast to UI design, it focuses more heavily on
the visual effects of web/app design and aims to engage users. As beginners, if you want to have a
great visual design, you need to bear the basic principles of scale, visual hierarchy, balance, contrast
and gestalt in mind, which can help you to drive engagement and increase usability. To learn layout
design Layout design is the process of arranging visual elements — like text, images, and shapes —
on a given page. Layout design is critically important for website design, because it can determine
the overall appearance and the connection among graphic elements on the page to achieve a
smooth message flow to maximize performance. To learn the color principles Different color
combinations on a given page can offer varying experiences and visual contrasts for the visitor,
making it a critical component for website design. Do bear the basic principles of color, which can
help you create effective color schemes for your website. To master the basic knowledge of
interaction design Interaction design is about creating engaging interfaces with well-thought-out
behaviors. For web designers, you need to have basic knowledge about interaction design, like
creating design strategies, identifying key wireframe interactions, and prototype interactions, which
can help you to create a user-friendly experience for your visitors. To learn to use a prototyping and
design tool There are many prototyping and design tools for you to choose to create your website.
As beginners, you need to choose one like Mockplus that is easy to use and offers you various built-
in components,which can help you quickly get a first visual impression of your future website. With
Mockplus, you don’t have to wait for the final screen design and instead you can validate your ideas
within minutes. To understand the basic coding language(HTML, CSS) As it’s stated above, web
design is not about software development and you do not have to get yourself deep into front-end
development. But as a designer, having basic programming knowledge allows you to collaborate with
developers more efficiently. Here we have some best and free online websites for beginners to learn
coding . Be familiar with your company product and the user group No matter if you are a
beginner or a professional designer, the purpose of your design is to present the value of your
product or business to your customers. So the last but least skill for a designer is to have a clear
persona and create a design that meets your customers’ needs. The five basic elements of web
design After you master all the skills above, it’s time to turn the page on that sketchbook and start
your web design. Here are five basic design elements you’ll want to make sure you get it right.
Overall layout The overall look of your website is a crucial component of web design. Studies find
that users take only 50 milliseconds to form an opinion of your website or business, and that will
determine whether they’ll stay or leave. Therefore, you need to keep your design simple, clean and
accessible, and at the same time, use grid-based designs to keep design items organized and orderly,
thus creating a great overall layout. Color scheme The color palette and fonts on your site will
directly inform your visitors’ opinions of your site and are what most novice designers start with.
Wondering what color scheme to choose? Just turn to your brand or industry perspectives — along
with your target audience demographics — will help to save your workload and make this a
somewhat painless process. Typography Speaking of typography or font design , you need to make
your text easily readable, which generally means the body copy should be at least 16 pixels. It is ideal
to use a complementary font for headings or accents, but do not go beyond three typefaces or
unnecessary sizing adjustments. Navigation Navigation plays an integral role in how users interact
with and use your site or products. Navigation design is the discipline of creating, analyzing and
implementing ways for users to navigate through a website or app. Just take some time to place your
navigational elements at the right place on your site, you can make it exist in a site’s header, body,
and footer, but simply serve to direct your visitors to the information they desire as quickly as
possible. Content After you got the layout, color scheme, typefaces, and navigation design, now
you need to add content to your site to make it trustworthy and capable of delivering top-notch
products and services. Efficiency is key, as extra words can stand in the way and dull your brand’s
primary selling points. So just think short and sweet to make your content organized and
informative. Best resources to learn web design at home As the novel coronavirus spread around
the globe, we do not have many chances to study at school or work with others, but learning is a life
thing, we can also learn from some professionals at home. In this part, we will share with you some
of the best resources to learn web design. Web design learning books HTML and CSS: Design and
Build Websites This book is a full-color introduction to the basics of HTML and CSS from the
publishers of Wrox. This educational book is one that you will enjoy picking up, reading, then
referring back to. It will make designers wish other technical topics were presented in such a simple,
attractive and engaging way. 2. Learning Web Design: A Beginner’s Guide This book has been
recently revised and it is ideal for students and professionals of all backgrounds and skill levels. It is
simple and clear enough for beginners, yet thorough enough to be a useful reference for
experienced developers keeping their skills up to date. 3. Don’t Make Me Think: A Common Sense
Approach to Web Usability In this second edition, Steve Krug adds essential ammunition for those
whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you
design, write, program, own, or manage Web sites, you must read this book. — Jeffrey Zeldman,
author of Designing with Web Standards 2. Envato Tuts+: Responsive Web Design for Beginners
The Tuts+ responsive web design course for beginners is a quick introduction to the basics of
responsive design, HTML, CSS, media queries, and more. You can learn how to use design software
like Adobe XD and Sketch from other courses and also get access to millions of stock photos, web
templates, and more with the same membership. 3. Future Learn: User Experience (UX) Design and
Research This User Design and Research program from Future Learn and the University of Michigan
is perfect for aspiring web designers who want to learn more about UX design. You can learn how to
develop a better understanding of how users interact with websites and apps and use the skills to
offer more comprehensive services, beyond a basic website design. 4. OpenHPI: Human-Centered
Design Course If you want to improve your design fundamentals, this course on human-centered
design is a great place to start. It can help you improve your ideation and research skills and quickly
(in 10 hours) build your fundamental skill set as a designer. 5. WebFlow University: Ultimate Web
Design Course This Ultimate Web Design Course is a free course offered by WebFlow university, an
online learning platform hosted and developed by the CMS and design tool WebFlow. It offers
designers over 5 hours of video lessons and is a great introduction to all things about web design.
Top 5 web design blogs to follow Smashing Magazine This blog has everything you need from
graphics to inspiration and a good deal of design. Its blog content is organized by category, covering
topics like user experience, web design, React, JavaScript, CSS, and accessibility. All of the content
shared on this website is designed to be easy-to-read and informative. 2. Webdesigner Depot
Webdesigner Depot stands out among the most popular design blogs in the world. It has a
comprehensive hub of tech tips, news, thought leadership posts, and inspiration. It is frequently
updated with content from a series of experienced authors. In this blog, you will get the latest design
news, explore the pros and cons of different coding systems, discover and learn from some of the
best design resources around. 3. Mockplus Blog Mockplus is more than just a blog producer. The
company offers designers a design platform to prototype , design and collaborate , and with scalable
design systems, your design workflow will be completely streamlined. It has everything design teams
need to go from ideation to execution. The Mockplus blog delivers easy-to-consume content to
designers from all environments, using various kinds of tools and software. Many of its popular posts
are lists of useful resources, websites, and downloads you can use in your design tasks. 4. Web
Design Ledger This blog is beautifully organized and packed with helpful information. Web
designers can find content categories for portfolio work, mobile design, business development,
ecommerce, and even wearable devices on this website. More than that, it has a review section,
where you can check out some of the latest tools available for design professionals. 5. Web Design
Library This is a simple but very attractive blog environment for design professionals. It provides a
lot of valuable information for beginners and professionals looking to hone their skills. The
“Freebies” section on the site is a great place to visit for budget-friendly resources too. Coding
resources for web designers W3Schools W3Schools is a freemium educational website for learning
coding online. It offers courses covering all aspects of web development. It is run by Refsnes Data in
Norway. It is a web developer information website, with tutorials and references relating to web
development topics such as HTML, CSS, JavaScript, SQL, PHP and ASP.NET. 2. Codecademy
Codecademy is an entirely free educational website where many beginners get their start. The
company is committed to empowering all people, regardless of where they are in their coding
journeys, to continue to learn, grow, and make an impact on the world around them. 4.
freeCodeCamp This is a completely free tool for coding and only requires an email address to get
started. On this website, you can learn powerful skills such as JavaScript, HML5, CSS3, and more. You
can also further develop your skills by working in a small team to build solutions for nonprofits while
gaining real-life experience. This website offers university-level courses in various computer science
disciplines, including Python, front-end and full-stack development, and blockchain. The courses on
this site is free but if you want to a verified certificate, you need to pay $50–$300. Wrap up
Whether you are a beginning designer or a professional designer, you need to bear in mind that
learning is the only way to achieve your goal. If you want to know about how to learn web design at
home to hone your skills, above is all you have to know. You can build your design circle in there, but
you can’t be a web designer by tooling around. Just take your time to learn and be a professional
designer as you want. Wish you good luck.

10. https://www.linkedin.com/learning/topics/web-design
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