Google Looker Studio
Google Looker Studio
Google Looker Studio
Google Looker Studio is one of Google’s most powerful reporting tools, yet one of the least known
by marketers. This article will explain the basics of Google Looker Studio and provide some examples
of what it can do to help make your life easier as a marketer or business owner trying to make sense
of your data using dashboards and reports.
To access Looker Studio, you'll need a Google account, preferably the same one you use for
Analytics, Search Console, and/or Google Ads. It is also possible to import third-party data.
Dashboards are great ways to visualize numbers and create something stunning. In Google
Looker Studio you can choose from several templates or start your work from the beginning.
We have a pretty good blog post about how to build a dashboard if you want to check it out.
You can directly connect your data to Google Looker Studio from Analytics or Search Console
After this, you can create a report very easily.
You can find loose numbers to be somewhat boring and even perplexing. Google Looker
Studio therefore tries to break this data into simpler components that produce data for
graphs and tables.
If you feel satisfied with the results, then you can share your report from Google Looker
(Data) Studio.
The format (schema) of the fields that you or other report editors can use to generate your reports is
provided by data sources. The data source is where you model your data, such as by adding
computed fields, parameters, and changing data types.
Display results
Google Looker Studio reports are highly visual, interactive, and simple to comprehend. Therefore,
you may use them to display campaigns and demonstrate the value of digital marketing.
Google Looker Studio dashboards may be shared with the team, management, and customers. They
may engage with the graphs by changing the date ranges, filtering the data they wish to examine,
and downloading, among other things.
Google Looker Studio also allows you to track strategy performance data. Throughout the duration
of a campaign, the entire team may monitor marketing effectiveness and tweak various components
to get better outcomes.
And you can do so in real-time, with data updated every second, allowing you to alter your
campaigns quickly.
Data visualization
Creation of reports and dashboards is an example of data visualization. The data is turned into
graphs, tables, maps, and other visual aids here. As a result, the information may be shown in a
more appealing and intelligible manner.
Conclusion
Looker Studio is best suited for businesses or individuals who want to gain insight into their key
metrics without having to be an expert at data analytics. Anyone looking to get started with web
analytics would benefit from using Google Looker Studio, and it can even be used by advanced users
as a simple way of sharing data across multiple departments or projects.
If you need more advice on how to use Google Looker Studio or would like to learn about our
services, don´t hesitate to book a consultation at Makeitfuture!
3. Now you can visualize the results with Google Looker Studio. Enjoy!