Google Looker Studio

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 4

SEO title: Google

Looker Studio (formerly Google Data Studio) for


beginners: How to use & 5 Tips
SEO desc.: Google Looker Studio transforms your data into insightful reports and dashboards that
are simple to read and share. In this post, you will learn how to use it.

Google Looker Studio is one of Google’s most powerful reporting tools, yet one of the least known
by marketers. This article will explain the basics of Google Looker Studio and provide some examples
of what it can do to help make your life easier as a marketer or business owner trying to make sense
of your data using dashboards and reports.

What is Google Looker Studio (Data Studio)?


Google Looker Studio (formerly Google Data Studio) is a free dashboard creation tool that allows you
to create visually appealing, customizable, interactive, and responsive dashboards. Panels could be
built from templates, the most diversified graphs, maps, and tables can be used, your brand identity
can be applied, and other resources can be used — all in a user-friendly manner so that anybody can
make and understand the reports. Google Data Studio collects measurements and indications that
help decision and strategy-making through data visualization, allowing businesses to take fewer risks
and achieve their objectives.

How to use Google Looker Studio in 5 simple Tipps


1. Sign up for Looker Studio

To access Looker Studio, you'll need a Google account, preferably the same one you use for
Analytics, Search Console, and/or Google Ads. It is also possible to import third-party data.

2. Use the Looker Studio dashboard

Dashboards are great ways to visualize numbers and create something stunning. In Google
Looker Studio you can choose from several templates or start your work from the beginning.
We have a pretty good blog post about how to build a dashboard if you want to check it out.

3. Connect your data and create a report

You can directly connect your data to Google Looker Studio from Analytics or Search Console
After this, you can create a report very easily.

4. Add some charts and graphs

You can find loose numbers to be somewhat boring and even perplexing. Google Looker
Studio therefore tries to break this data into simpler components that produce data for
graphs and tables.

5. Share the report when it is ready

If you feel satisfied with the results, then you can share your report from Google Looker
(Data) Studio.

Google Looker Studio can be used for:


The most significant advantage of Looker Studio is its ease of use. While it may not be as powerful as
some other tools on the market, it is simple to master, and Google provides a wealth of tutorials to
assist you in creating thorough reports.
Data analysis
A common platform for data analysis is provided by having a uniform definition for the metrics and
dimensions that are shared across your organization.

The format (schema) of the fields that you or other report editors can use to generate your reports is
provided by data sources. The data source is where you model your data, such as by adding
computed fields, parameters, and changing data types.

Display results
Google Looker Studio reports are highly visual, interactive, and simple to comprehend. Therefore,
you may use them to display campaigns and demonstrate the value of digital marketing.

Google Looker Studio dashboards may be shared with the team, management, and customers. They
may engage with the graphs by changing the date ranges, filtering the data they wish to examine,
and downloading, among other things.

Monitor performance metrics


Metrics are units of measurement that give the chart's numeric scale and data series.

Google Looker Studio also allows you to track strategy performance data. Throughout the duration
of a campaign, the entire team may monitor marketing effectiveness and tweak various components
to get better outcomes.

And you can do so in real-time, with data updated every second, allowing you to alter your
campaigns quickly.

Data visualization
Creation of reports and dashboards is an example of data visualization. The data is turned into
graphs, tables, maps, and other visual aids here. As a result, the information may be shown in a
more appealing and intelligible manner.

Conclusion
Looker Studio is best suited for businesses or individuals who want to gain insight into their key
metrics without having to be an expert at data analytics. Anyone looking to get started with web
analytics would benefit from using Google Looker Studio, and it can even be used by advanced users
as a simple way of sharing data across multiple departments or projects.

If you need more advice on how to use Google Looker Studio or would like to learn about our
services, don´t hesitate to book a consultation at Makeitfuture!

Extra Tip: Get your data without programming via Make.com


Imagine that you are doing research and you want to see the results directly in Google Sheets. The
good news, is you don´t have to be a programmer wizard to import raw information into the report,
Make can do it for you easily, here is how:

1. Sign up for Make.com and import your raw data there


2. Your data will appear in Google Sheets

3. Now you can visualize the results with Google Looker Studio. Enjoy!

Having questions how to do this – feel free to reach out 😊

You might also like