Business Plan Chevron

Going SEVENTEAN – Group 1
11 – Chevron
Members:
Joseph Marius G. Villaluna
Paul Mijan P. Dimapilis
Jerine Elisha A. Catapang
Louise Jane C. Dela Cruz
Julianna Francine M. Gonzalez
Akhira Shammel R. Lazarito
Mary Shane Maxene F. Magno
Jessica F. Plural
Jashtine Marie P. Sarmiento

Overview
This project will mainly focus in Food Business. Going SEVENTEAN is a KPOP inspired
milk tea shop that aims to satisfy your milk tea cravings and CARAT Heart. Going
SEVENTEAN is not the usual milk tea shop that you can see around the corner
because we do not just sell food products; but also, Official SEVENTEEN
Merchandises. Our customers can assure that we are going to give them high-quality
customer service 24/7. This shop was founded Joseph Marius G. Villaluna on Feb 21,
2019 and the main branch of Going SEVENTEAN can be found in Maginhawa Street,
Teacher’s Village East, Diliman, Quezon City.
MISSION
Going SEVENTEAN vows to give their customers the high-quality product and service
that they deserve. We promise that we will be consistent, innovative, and goal-oriented
at all times. We are going to provide our customers tasty milk teas that will make them
come back for more. In our shop, we always make sure that we stay true to our words.
VISION
Our main vision is to be successful in the business industry. If not the best, our
goal is to be one of the best Milk Tea Shops in the Philippines. Going
SEVENTEAN wants also to satisfy its respective staff in a way of receiving
positive and heart-melting feedbacks from customers.
CORE VALUES
SELF-IMPROVEMENT – Making a single mistake will never tell what kind of employee
you are. Challenge yourself every day to be better in the craft that you’re in.
VERSATILE – Killing two birds with one stone is the shop’s secret ability. We can
satisfy your cravings and your CARATDEUL Heart at the same time.
TOGETHERNESS – To maintain a safe and friendly environment, having a good and

strong relationship with your colleagues is a must.
MENU
The main product of this shop is 13 SEVENTEEN inspired Milk Teas:
 Cherryhae – A cherry flavored Milk tea good for people who loves sweet taste of
cherries and Seungcheol’s Love. Perfect for Seungcheol stans
 Hanniehae – Bright Pink Milk Tea that aims to satisfy your strawberry lover heart.
Specially made for Jeonghan Stans
 Shuahae – Pink as a carnation, this Lychee Flavored Milk Tea loves to tickle your
taste buds with its sweetness. Drinking this will make fall in love more to Joshua
 Junranghae – Purple colored Milk Tea that is perfect for Grape Lovers and Jun
stans.The incomparable sweetness of this drink will make your heart melt.
 Horanghae – A banana flavored Milk Tea that will make you roar like a Tiger.
Best drink for Hoshi stans like the owner.
 Wonranghae – Deep Red Milk Tea that will satisfy your Pomegranate and
Wonwoo heart. Perfect drink for Wonwoo Stans
 Wooahae – Mango Flavored Milk tea that aims to make you fall in love more to
Woozi. Special drink for all Woozidan like the owner.
 Eissahae - An Avocado Milk Tea Drink perfect for health-conscious Customers
and The8 stans.
 Gyuranghae – Kiwi Flavored Milk Tea that will make say “Hit, hit, hit, hit, hit
sound” because of its rich sweet tart taste. Perfect for Kiwi Lovers and Mingyu
Stans
 Kyeomiehae – If you’re looking for a summer fruit milk tea to drink, this
Watermelon Milk Tea is the one for you. Specially made for Dokyeom Stans.
 Kwanniehae – Lovely as a Pink Rose, this Raspberry Flavored Milk Tea is
perfect for all Seungkwan Stans.
 Noniehae – This cool, purplish Blueberry Flavored Milktea will make your heart
go ‘BrrrrBa” or ‘Ulgo Shipji Anha” because of its rich sweet taste. Perfect for
Vernon stans
 Channiehae – Blackberry Flavored Milktea that will make your body groove to the
beat of Left and Right. Perfect for Dino Stans
Other Food Products of Going SEVENTEAN
Nachos – Cheese Sauce, Tomatoes, Cabbage, Mayonnaise, Beef, Jalapenos, Onions,
Bell Peppers.
Graham Balls – Graham Crackers, Marshmallow, Sprinkles, Cinnamon, White and Dark
Chocolate Sauce
Chicken Fettucine – Fettucine, White Sauce, Bacon, Shredded Chicken
Burger Choices – Pretty U, Hit, HOME; RUN, Light a Flame, Snap Shoot, Hug
MENU LIST
MENU LIST
COMPARISON OF THE PRODUCT TO ITS COMPETITORS
Our shop is not the usual Milk Tea Shop that people go to because all of our products
are unique. We decided to make our milk teas primarily because we want everyone to
enjoy our drinks, even those who are Health Conscious. From the names, taste, and
quality, we made sure that everything is 100% perfect. Our customers can assure that
our milk teas will be consistent in terms of flavors, ingredients, and quality.
LOCATION
Our shop can be found at Maginhawa Street, Teacher’s Village East, Diliman, Quezon
City. We chose Maginhawa Street as the location of our Milk Tea Shop because this
place is known for its wide variety food options. Maginhawa Street is the perfect place
for us
because the ambiance and atmosphere suit our business. The location could change as
our business continues to grow through the following years.
MARKET AREA
The market area of our business will be the people of Quezon City. We do accept also
delivery orders. Our mode of delivery transportation would be Grab Food, Food Panda,
and Lalamove.
MAIN CUSTOMERS
Main Customers are KPOP Fans, Teen Agers, and people who wants to try a different
kind of Milk Tea.
OWNERS OF THE SHOP
FUNDS
Commercial Lot in Maginhawa Street, 85,000 pesos
Quezon City
Milk Tea Equipment 700,000 pesos
Owner’s Investment 250,000 pesos
Furnitures 100,000 pesos
KPOP Merchandises 100,000 pesos
Infrastructure 500,000 pesos
Business Permits 1,500 pesos
Overall 3,235,000 pesos
FORM OF BUSINESS
Our form of business is Sole Proprietorship. If we manage to have another branch,
maybe we will consider Partnership.
PROMOTIONAL MEASURES
For every 1,700 pesos minimum purchase, our shop will give you 1 free milk tea of your
choice. Just give a valid proof to our respective cashiers that you purchased 1,700
pesos of our products.
MARKETING STRATEGY
We are now in the era where the society wants convenient buying of goods so if ever
our customer is craving for Milk Teas, Burgers, or Nachos, they can visit us our social
media accounts:
 Facebook – Going SEVENTEAN_PH
 Instagram - @GoingSVTea_PH
 Twitter - @GoingSVTea_PH
We will also posts pictures in our social media accounts so our customers will have
ideas on what does the products look like.
JOB DESCRIPTIONS
MANAGER – The Manager supervises the whole milk tea shop. He serves as the Mind
and Soul of the shop. He is responsible for being the head of the shop, supervising the
employee’s performance, and instructing his colleagues what to do and how to execute
things.
ASSISTANT MANAGER – When the Manager is not around, the Assistant Manager
takes place. The intensity of her job depends how much the manager trust her. Just like
the manager, she also has the responsibility to guide, instruct, and to be responsible.
KITCHEN MANAGER – The Kitchen Manager is the leader inside the kitchen. She
leads the kitchen staffs in preparing, cooking, and serving the orders of the customers.
The Kitchen Manager always make sure that the ingredients being used are 100%
clean.
KITCHEN ASSISTANT - Kitchen Assistants perform all cleaning, washing, and
preparation duties required in kitchens. They assist Cooks and Kitchen Supervisors with
all tasks necessary to ensure that kitchen operations run smoothly.
CASHIER – The Cashier’s primary role is to assist customers in the in-store check-out
process. Main duties include collecting payment and giving appropriate change.
Responsible for counting the contents of cash register drawer at the end of each shift,
maintaining receipts, records and withdrawals
BARISTA – The barista is known as the Beverage Magician of any beverage
businesses. He/She should be knowledgeable in making the orders of the customers.
Their role is to execute all beverage orders properly and according to what the customer
wants it to be.
DUTIES AND RESPONSIBILITIES

MANAGER
 Maintains staff by recruiting, selecting, orienting, and training employees.
 Ensures a safe, secure, and legal work environment.
 Develops personal growth opportunities.
ASSISTANT MANAGER
 Assisting the manager in organizing, planning and implementing strategy
 Track the progress of weekly, monthly, quarterly and annual objectives
 Supervise and motivate staff to perform their best
KITCHEN MANAGER
 Develops food prep lists
 Maintains sanitation standards and assists with health department inspections
 Conducts monthly inventory of food and other supplies
KITCHEN ASSISTANT
 Properly cleaning and sanitizing all food preparation areas
 Washing and appropriately storing all cooking appliances, instruments, utensils, cutting
boards, and dishes.
 Assisting the Cook with the preparation of meal ingredients
CASHIER
 Handle cash, credit or check transactions with customers
 Issue change, receipts, refunds, or tickets
 Count money in cash drawers at the beginning and end of shifts
BARISTA
 Cleaning and sanitizing work areas, utensils and equipment
 Cleaning service and seating areas
 Describing menu items and suggesting products to customers
EQUIPMENTS NEEDED
 Sealer Machines
 Shaker Machines
 Fructose Dispensers
 Tea Blender and Extractor
 Automatic Tea Brewers
 Automatic Tapioca Pearl Maker
 Automatic Tapioca Pearl Cookers
 Plastic Sealing Film
 Fat Straws.
 Plastic Shaker Cups
 Metal Stirrers
 Measuring Cups
 Plastic Scoops for Powders
 Syrup Pumps
 Tapioca Pearl Scoopers
Overall = 700,000 pesos
SUPPLIERS OF THE MATERIALS

Tapioca Pearls – Bubble Tapioca Specialist Inc.
Cups - Dragon Milk Tea Wholesale, Milk tea Supplier, Bubble Tea, Milk tea Supplier
Straws - Dragon Milk Tea Wholesale, Milk tea Supplier, Bubble Tea, Milk tea Supplier
Milk Tea Powder Flavors - Dragon Milk Tea Wholesale, Milk tea Supplier, Bubble Tea,
Milk tea Supplier
KPOP Merchandises - KPOPAgent
TIME FRAME
7AM - 9AM = Preparations
10AM -11PM = Work Hours
MONDAY- THURSDAY
12PM = Close

FRIDAY 10AM - 9PM = Work Hours
10PM = Close

SATURDAY-SUNDAY 10AM - 9PM = Work Hours
10PM = Close
PRICING
Cost-Plus Pricing
= This pricing strategy is a cost-based one for setting prices of products and services.
When setting the cost-plus price, you take the cost of the raw materials and the cost of
production and add them to the overhead costs of a product or service. To this total, you
add a markup percentage (this is your profit margin) and this total sum is your cost-plus
price. As long as all the costs and sales have been accurately calculated, you will
always run at a profit.
NEEDED BUSINESS PERMITS

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Going SEVENTEAN – Group 1

Paul Mijan P. Dimapilis

Jerine Elisha A. Catapang

Louise Jane C. Dela Cruz

Julianna Francine M. Gonzalez

Akhira Shammel R. Lazarito

Mary Shane Maxene F. Magno

Jashtine Marie P. Sarmiento

TOGETHERNESS – To maintain a safe and friendly environment, having a good and

Chicken Fettucine – Fettucine, White Sauce, Bacon, Shredded Chicken

OWNERS OF THE SHOP

Milk Tea Equipment 700,000 pesos

Owner’s Investment 250,000 pesos

Furnitures 100,000 pesos

KPOP Merchandises 100,000 pesos

Infrastructure 500,000 pesos

Business Permits 1,500 pesos

Overall 3,235,000 pesos

DUTIES AND RESPONSIBILITIES

SUPPLIERS OF THE MATERIALS

7AM - 9AM = Preparations

7AM - 9AM = Preparations

NEEDED BUSINESS PERMITS

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