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    Arpita Paul DWDM2024

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    Arpita Paul DWDM2024

    Uploaded by

    aakashshaw01
    6 views10 pages

    Original Title

    10900221065_Arpita_Paul_DWDM2024

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    © All Rights Reserved
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    6 views10 pages

    Arpita Paul DWDM2024

    Uploaded by

    aakashshaw01

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    NETAJISUBHASH ENGINEERING COLLEGE

    Name: Arpita Paul

    Stream: INFORMATIONTECHNOLOGY

    Class Roll : 60

    Section: “A” Year: 3 rd Sem: “6th ”

    University Roll No. : 10900221065

    Subject: Data warehousing and data mining

    Topic:Introduction to Data Mining


    Introduction to Data
    Mining
    Data mining is the process of analyzing a large amount of data
    to discover patterns, trends, and insights. It involves various
    techniques such as machine learning, statistical analysis, and
    database systems to extract hidden and valuable information.
    The ultimate goal of data mining is to transform raw data into
    meaningful and actionable knowledge for decision-making and
    strategic planning.
    Importance of Data Mining

    1 Business Decision 2 Healthcare 3 Risk Management


    Making Advancements
    It enables
    Data mining helps In the healthcare organizations to
    businesses make sector, data mining identify and mitigate
    informed decisions by plays a crucial role in potential risks, frauds,
    predicting customer discovering patterns and security breaches
    behavior, identifying that can lead to through the analysis of
    market trends, and improved patient care, large datasets.
    improving operational disease prevention, and
    efficiency. medical research.
    Key Concepts in Data Mining
    Association Rules Clustering Classification
    Association rules Clustering involves Classification is the
    highlight the grouping similar data process of categorizing
    relationships and points together based on data into predefined
    dependencies between certain predefined classes or groups based
    different variables in a characteristics or on specific features.
    dataset. similarities.
    Applications of Data Mining
    Marketing Finance Telecommunications

    Data mining is used to In finance, it helps in fraud Telecom companies use


    segment customers, predict detection, risk assessment, data mining for churn
    purchase behavior, and and stock market analysis. prediction, network
    personalize marketing optimization, and customer
    campaigns. segmentation.
    Knowledge Discovery in Databases (KDD)
    Process

    Data Selection Data Preprocessing


    Identify and retrieve relevant data sources Clean and transform the data to improve its
    for analysis. quality for analysis.

    Data Mining Interpretation/Evaluation


    Use various algorithms and techniques to Interpret the mined patterns and evaluate
    extract meaningful patterns from the their significance and usefulness.
    prepared data.
    Functionalities of Data Mining
    1 Anomaly Detection 2 Sequential Pattern Analysis
    Identify unusual patterns or Discover patterns that occur in a
    data points that deviate from specific sequence, useful in
    the norm. customer behavior analysis and
    web usage mining.

    3 Descriptive Analysis
    Summarize and describe the general features and structures of the data.
    Data Mining Techniques
    Regression Analysis Used to analyze the relationship between
    variables and predict numerical outcomes.

    Decision Trees Utilized to visually represent and interpret


    decision-making processes based on input
    variables.

    Neural Networks Techniquesinspired by the structure and


    functioning of the human brain for pattern
    recognition and prediction.
    Challenges in Data Mining
    Data Privacy

    Data Quality

    Interpretability

    Scalability

    Ethical Use of Data


    Conclusion
    1 Impact of Data Mining
    Data mining has revolutionized various industries by enabling
    data-driven decision-making and uncovering valuable insights for
    business growth.

    2 Future Prospects
    The continued advancements in data mining technologies and artificial
    intelligence present promising opportunities for further applications and
    advancements.

    3 Ethical Considerations
    As data mining becomes more pervasive, it's important to address
    ethical and privacy concerns to ensure responsible and transparent
    usage of data.

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