Event Pitch Deck - Youth Summit (YS24)

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Youth to Sustainability

Summit 2024

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About AIESEC
● World’s largest youth-led, non-profit organization, engaging over 1,000,000 youths worldwide
● Activating youth leadership in Hong Kong since 1967

450+ 3,000+ 55+ 30+


members cultural years of partners and Discover Unlock
nationally exchanges establishment organisations Passion Potential

Drive
Social Impact

14+ 30,000+ 3,000+


Tertiary digital physical
Institution
“We empower youths through
reach reach
stimulating leadership experiences.”

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About Youth to Sustainability Summit

● The largest AIESEC conference in Hong Kong


dedicated to 200 F.6 local high school and university
students
● We have engaged over 3300 students since 2013

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OUR AMBITIONS
Allow youths to see and reignite hope within
1 themselves and society

Engage youths with different impact creators and


2 inspire them to create solutions for Hong Kong

Let youths to embark on a journey of self discovery and


3 personal growth

HOW DO WE ACHIEVE THEM?


Cultivating attitude and behavioural changes

Developing delegates' ability in designing prototype

Connecting delegates to various impact creators

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2023 EDITION

EVENT RECAP

101 93 39
High school University External Guest
students Students Speakers

Theme of YS23: Venture Out


Hong Kong is a city that full of possibilities when young
16 37 2
Projects Supporting Months of people are willing to challenge themselves and explore the
companies and post-event unknown. In YS23, we encouraged delegates to venture
organisations mentorship out with SDG and come up with relevant solutions for
different social issues.

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OVERVIEW OF 2024
EDITION
Event Details

KICK OFF DAY & YS24 DATES


Day 0: 15th June 2024
Day 1-4: 20th to 23rd June 2024

TARGET AUDIENCE PROFILE


~150 local students (F.5&6)
~80 University students

VENUE
The Hong Kong Baptist University

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YS24
SDG TRACKS

SDG3: Good Health SDG 9: Industry, SDG11: Sustainable


and Wellbeing Innovation and Cities and
Infrastructure Communities

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YS24
Event Highlights

YOUTHSPEAK FORUM
DAY 0
- To spark off the interests among delegates to explore the perspective of the tracks
by inviting guests who are making distinguished social impact
- To allow delegates to understand how they can make an impact and bring changes in
the society

WORLD’S LARGEST LESSON


DAY 2
- To promote Sustainable Development Goals in learning so
that children can be a part of and enjoy a better future. All
delegates are going to be volunteer at local schools of
underprivileged to promote SDG and spread awareness

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YS24
Event Highlights

FIELD TRIPS
DAY 3
- To visit different organisations, NGO and corporates so that delegates can
understand more comprehensively about the solutions they choose to work on
about the 3 SDG tracks
- To allow delegates to gain insight from multiple perspectives which could cultivate
their solutions to be sustainable

PUBLIC SHOWCASING
DAY 4
- Around 15 booths will be set up for delegates to showcase their project protocols &
proposals to the judges and general public
- Public votings and scorings from judges will be conducted; the winning teams will be
awarded and offered opportunities for further executions

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Youth Leadership Development Event

Key Engagements
on YOUTHSPEAK FORUM
● Exclusive Co-host welcoming
speech & keynote
● Live interactions with 250+ youth
● Endorsement as Title Support &
Co-host of the Forum

Why Partner for YOUTHSPEAK FORUM?


● To gain understanding of the customer profile of youths and Generation Z
● To provide insights and inspirations to kick off the Summit
● To explore with experts youth empowerment and opportunities in the society

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Youth Leadership Development Event

Key Engagements
on PUBLIC SHOWCASING
● Be part of a Judging panel to evaluate the quality of
work from teams
● Live guidance and feedback to forward-looking
solutions
● Future incubation and development of ideas
contributed by teams of students
Why Partner for PUBLIC SHOWCASING?

● To enjoy public brand exposure with


alignment of youth empowerment and SDG
goals
● To build up public awareness on social
innovation to sustainability
● To ignite youth leadership development

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Be our Track Partner on SDG projects
Key Engagements

45-MIN TRACK WORKSHOP


● Keynote on specific SDG track
● Experience sharing on your current initiatives
● Insights sharing on future development of SDG
● Exploration of customer profile of youths and Generation Z

SDG PROJECT PROMPTS DESIGN


● To design and pick specific SDG-related topics for delegates’
ideation
● To receive delegates’ innovative proposals and protocols on the
topics
● To choose outstanding proposals for further execution and
development

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Be our Track Partner on SDG projects
The Role of Delegates The Role of Track Partner

150+ delegates are divided into three tracks, with each Our Track Partner will pick a list of social issues they would
track designed around a SDG goal. Delegates will like seek for youth insights on. Delegates will work on the
undergo design thinking trainings to map out pain points issues, customise solutions for the topics and pitch to the
of stakeholders affected by the social issue. judges from our Track Partners.

Delegates ideate and pitch their ideas at public showcasing Track Partners could follow up as an incubator with delegates to
to the judging panelists as well as other members of the further develop the project, or to carry out mentorship to build
public. entrepreneurial skills from within.

Throughout the event, delegates will also listen to panel discussions delivered by our Partners and
leadership sessions to gain self-discovery and seek their unique positioning in society.

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YS
TESTIMONIAL FROM OUR PAST PARTNER

“AIESEC has worked towards instilling an essential


entrepreneurial spirit in the minds of our next generation,
which beyond being crucial towards establishing successful
businesses, is an attitude that seeks betterment through
critical thinking and innovation. By leading our youth to use
this mindset towards creating social impact, AIESEC is
bringing us closer to building a sustainable future. The
ingenious ideas from the young participants I saw on the
judging panel were a testament to the importance and
success of AIESEC in achieving this.”

Mr. Peter YAN


Chief Executive Officer,
The Hong Kong Cyberport
Management Company Limited

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YS
MEDIA COVERAGE

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YS24
EVENT TIMELINE

Organising Team ● Delegates Recruitment


Onboarding ● Marketing Promotions

February – April June

January April – June


● Partners collaborations ● Design Thinking
● Guests engagements Workshops
● Leadership Sessions
● Public Showcasing

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PROPOSED ENGAGEMENT PACKAGE
Youth Leadership Development Event Exposure

EVENT EXPOSURE ON SPECIAL EVENTS

WORLD’S LARGEST LESSON YOUTHSPEAK FORUM PUBLIC SHOWCASING

● Logo exposure on promotional ● Logo exposure on backdrop ● Logo exposure on backdrop


materials to primary and secondary ● Logo exposure on delegates ● Logo exposure on public materials
schools materials ● Judges for showcasing
● Welcoming speech before on-day ● Welcoming keynote address ● Welcoming speech before on-day
commencement commencement
● Co-create SDG education for
on-day teaching

IN-EVENT BRAND PRESENCE


● All the benefits included in Gold Sponsorship
● Customized evaluation survey about company branding
● Featured partner blogpost on AIESEC in Hong Kong official website
● Featured partner blogpost on AIESEC in Hong Kong LinkedIn page

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*Touchpoints will be customised based on discussion
PROPOSED ENGAGEMENT PACKAGE
SILVER SPONSOR GOLD SPONSOR DIAMOND SPONSOR

BRAND PRESENCE BRAND PRESENCE BRAND PRESENCE


● All the benefits included in Silver Sponsorship ● All the benefits included in Gold
● Logo exposure on AIESEC in Hong ● 1-page advertisement on AIESEC in Hong Sponsorship
Kong Annual Report
Kong official website
● Logo exposure on event backdrop
● Logo exposure AIESEC in Hong ● Partnership story showcased through IN-EVENT BRAND PRESENCE
Kong Annual Report post-event report ● All the benefits included in Gold
● Logo exposure on promotional Sponsorship
materials on Instagram and IN-EVENT BRAND PRESENCE ● Featured partner blogpost on AIESEC in
Facebook ● 100-word description on event booklet Hong Kong official website
● Logo exposure on event ● Official certificate presentation during opening ● Featured partner blogpost on AIESEC in
publications (e.g., delegate booklets) ceremony
Hong Kong LinkedIn page
● 1-minute commercial played during event
● Logo exposure on post-event
breaks
publicity report EVENT TALENT ACCESS
● Logo exposure on event backdrop EVENT TALENT ACCESS ● All the benefits included in Gold
● One 20 minutes Keynote Address Sponsorship
● One Title Sponsor on Youth Leadership
Development Event
● Co-creation of SDG Track content

HK$ 30,000 HK$ 50,000 HK$ 70,000

*Touchpoints will be customised based on discussion 18


USEFUL LINKS
Social media Outputs from the 2022 & 2023 edition

Event Recap Video:


ys.aiesec bit.ly/YS22_Videos
bit.ly/YS23_Videos

Youth to Sustainability Delegates’ Work:


Summit 國際青年高峰會 bit.ly/YS22Proposals

Event Photos:
http://ys.aiesec.hk bit.ly/YS22Photo

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CONTACT US
Rachel Fung
Director of Partnership Development and Public Relations
AIESEC Hong Kong Limited
Email: waishanrachel.fung11@aiesec.net

Hima Zhang
Manager of External Relations
Youth to Sustainability Summit 2024
Email: hima@aiesec.net

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