BRANDING & WEBSITE PROPOSAL

KAPIL JEWELERS

APRIL 2024

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Berkeley Square House,
Berkeley Square,
London
W1J 6BD

Comprehensive Branding Assessment Proposal:

Initial Consultation:

• We begin with a two-hour dedicated session to explore Kapil Jewelers brand identity and desired
perception within its target markets. Our team of experienced designers and marketers will lead
this discussion, ensuring a thorough understanding of Kapil Jewelers goals and objectives.

Brand Identity Analysis and Summary:

• Following the consultation, we'll analyse and interpret the feedback to compile a professional
summary of Kapil Jewelers brand identity and its marketable characteristics. This summary will
serve as the foundation for developing brand guidelines.

Market Research and Analysis:

• Prior to crafting the brand identity, we'll conduct extensive market research to gain insights into
the competitive landscape, target audience preferences, and competitor positioning. This data-
driven approach ensures that Kapil Jewelers brand stands out and resonates with its target
market.

Logo Development and Design:

• Our professional designers will create a diverse portfolio of logo designs, typically comprising a
minimum of 15 unique concepts within the first round. We value Kapil Jewelers input and will
work closely to refine these designs until we've achieved a logo that perfectly encapsulates the
brand's essence. We provide unlimited feedback sessions.

Brand Story Development:

• We'll collaborate with Kapil Jewelers to develop a compelling brand story that authentically
communicates its values, mission, and unique selling propositions. This narrative will serve as a
powerful tool for engaging with the audience and building emotional connections.

Brand Voice and Tone Guidelines:

• In addition to visual elements, we'll help define Kapil Jewelers's brand voice and tone, ensuring
consistency in all communications across various channels. Whether through website copy, social
media posts, or customer interactions, maintaining a cohesive brand voice strengthens brand
recognition and fosters trust.

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Brand Guidelines and Commercial Pack:

• We'll provide Kapil Jewelers with comprehensive branding guidelines and a complete commercial
brand pack, equipping them with the tools and knowledge needed to maintain and leverage the
brand effectively.

Branded Collateral Design:

• Once the branding is finalised, we'll extend the brand identity across various collateral, including
signage, letterheads, client proposals, heads of terms, welcome documents, email templates,
business cards, invoicing slips, and more. Kapil Jewelers will receive a portfolio of designs to
choose from, ensuring consistency and professionalism across all platforms and materials.

Email Signature Templates:

• Our team will design custom email signature templates that seamlessly integrate with Kapil
Jewelers new branding, enhancing their professional communication with clients and
stakeholders.

Physical and Print Branding:

• From signage to promotional materials, we'll handle all aspects of physical and print branding to
ensure consistency and coherence across different touchpoints for Kapil Jewelers.

Custom Jewelry Box Design

• We will design custom jewelry boxes that reflect Kapil Jewelers' brand identity, ensuring that
each piece of jewelry is presented in a manner that enhances its appeal and value.

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Full-Stack Development E-Commerce Website Design and
Development:

Information Gathering and Consultation

• Our website design and development process begin with a comprehensive questionnaire and
Q&A session, lasting approximately 1 hour. This session involves key members from both
London Marketing Company and Kapil Jewelers, ensuring that we capture all relevant business
and website information.

Tailored User Portals and Pathways:

• Following the information gathering stage, we will create customized user portals and pathways
for each customer segment. This ensures that consumers and trade clients experience a website
layout and information presentation specifically designed for their needs. For example,
consumers might see product details with a focus on price and aesthetics, while trade clients
might see details like bulk quantities and shipping discounts.

Market Category Integration:

• We will establish a set of market categories within the website catalogue. These categories will
be designed to seamlessly connect with the user portals and ensure a smooth user experience.

Wireframes and User Journey Enhancement

• Our wireframes are specifically structured to encourage proactive engagement with call-to-
actions (CTAs) and prompt direct enquiries. By designing and structuring the user journey, these
wireframes guide users towards interacting with key CTAs, fostering increased interaction, and
facilitating direct enquiries. We prioritise client satisfaction, and we allow for unlimited revision
sessions until the designs are signed off and Kapil Jewelers is fully satisfied.

Branded Web Design

• Once the wireframes are approved, London Marketing Company will embark on the branded
web design phase. This step encompasses the creation of bespoke website designs and style
guidelines that encapsulates Kapil Jewelers unique brand identity. Our experienced team of web
designers will provide various design styles and will finalise the design phase within
approximately 10-25 working days.

Fully Responsive WordPress Development

• The resulting design will be transformed into a sleek, stylish, and fully functional website. This
website will seamlessly adapt to all digital devices, including desktops, laptops, mobiles, and
tablets. The development process is estimated to span 20 - 45 working days.

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Responsiveness Across Digital Devices:

• Our development team will optimise user responsiveness across all digital devices, including
desktops, laptops, mobiles, and tablets. This guarantees that visitors experience an optimal and
consistent experience, regardless of the device they use to access your website.

Secure Payments Integration

• We propose the integration of secure payment gateways to facilitate seamless transactions

between Kapil Jewelers and their customers, ensuring confidentiality and integrity of financial
transactions.

Customer Engagement and Retention – Email Marketing Integration

• We will integrate your website with leading email marketing platforms to facilitate automated
marketing campaigns, including abandoned cart emails and personalized product suggestions.

Custom Features and Integrations

• We will implement an advanced search feature that allows users to filter products by various
attributes such as price range, gemstone type, metal, and more. We will add features such as
“wishlist” and “personal recommendations” that enable customers to save items to a wishlist
and suggest products based on browsing history and previous purchases.

Real-Time Inventory Management

• We will integrate inventory management systems to provide real-time tracking of stock levels,
ensuring accurate availability information for both consumers and trade clients. We will set up
automated notifications for low stock levels to ensure timely restocking and prevent sales
disruptions.

Optimised for Performance and Visibility

• We adhere to Google's foundational principles, ensuring optimal performance, swift loading

times, and natural high rankings across major search engines. Additionally, we'll focus on
enhancing the User Experience (UX) to drive conversions on Call-To-Action (CTA) pages and
generate valuable customer leads.

Content Crafting for Search Visibility

• Our professional marketers will collaboratively craft content that aligns with your brand's tone.
This will not only optimise visibility within search engine results pages but also produce a
business tone which resonates with your target audience.

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Accessibility and GDPR Compliance

• We will implement robust data protection measures to comply with the General Data Protection
Regulation (GDPR), ensuring the secure handling of customer data, especially for European
clients.

Analytical Insights

• To provide you with valuable insights, we'll implement analytical software to track website data,
browser interactions, and more. This data-driven approach allows us to refine and enhance the
user experience over time.

Digital Asset Integration

• We'll seamlessly integrate existing digital assets and source new ones on behalf of Kapil
Jewelers, ensuring a cohesive and engaging online presence.

Website Security Implementation

• To safeguard Kapil Jewelers online presence, we will implement robust security measures,
including SSL certificates, regular security audits, and firewall protection. This ensures that the
website remains shielded from potential threats and provides a safe browsing experience for
users.

Website Hosting and 6-Months Free Service

• As part of our website service, we offer secure and reliable website hosting. With the new
website build, Kapil Jewelers will receive 6 months of hosting free of charge. Our hosting
services are designed to ensure optimal website performance, providing a seamless experience
for visitors while maintaining the highest level of security.

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London Marketing Company – Service Pricings

Package 1 - Full-Scale Website & Branding Package:

E-Commerce Website Design & Development • £7,500 + VAT as a one-off fee

Full-Scale Branding & Design • £2,500 + VAT as a one-off fee

Website Hosting • £25 +VAT per month

(Upon Expiration of 6-Months Free Hosting)

Total Price • £10,000 + VAT

Reduced Package Price • £7,500 + VAT

Terms • 50% of the total as an upfront deposit

• 50% of the total once the website is live and
all services are completed