CHHATTISGARH SWAMI VIVEKANAND TECHNICAL

UNIVERSITY, BHILAI (C.G.)

SYLLABUS

[EFFECTIVE FROM THE SESSION: 2011-2012]

MASTERS OF BUSINESS ADMINISTRATION (PART TIME)

IInd SEMESTER
 CHHATTISGARH SWAMI VIVEKANANDA TECHNICAL UNIVERSITY
MBA SEMESTER II (PART TIME)

Periods Per Scheme of

Sl. Board of Subject Total
Subject Week Examination Credits
No. Studies Code Marks
L T P ESE CT TA
1 Mgmt. 676211(76) Research Methodology (New) 3 1 0 80 10 10 100 4
3 Mgmt. 676212(76) Marketing Management (New) 3 1 0 80 10 10 100 4
Advanced Financial Management
3 Mgmt. 676213(76) 3 1 0 80 10 10 100 4
(New)
Human Resource Management
4 Mgmt. 676214(76) 3 1 0 80 10 10 100 4
(New)
5 Mgmt. 676215(76) Materials Management (New) 3 1 0 80 10 10 100 4
Total 15 5 0 400 50 50 500 20

L – Lecture, T- Tutorial; ESE – End Semester Examination, CT – Class, Test, TA – Teacher’s Assessment

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 CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI

MBA SEM II 676211(76): RESEARCH METHODOLOGY (New)

CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

OBJECTIVES
The objective of this course is to equip the students with the basic understanding of the research methodology and to
provide an insight into the application of modern analytical tools and techniques for the purpose of managerial decision
making.

COURSE CONTENTS
 Introduction: Concept, Types of Research, Characteristics of Good Research; Research Process; Problem
UNIT I
Identification, Formulation of Business Research Objectives.
 Research Designs: Exploratory, Descriptive and Causal Research Designs.
UNIT II  Methods of Data Collection: Secondary data and Qualitative research; Survey and Observation methods;
Motivation Research and Projective Techniques.
 Sampling Design: Fundamentals of Sampling Design, Non-probability and Probability Sampling, Sample
Size Determination, Reliability and Validity.
 Questionnaire Design: Techniques and Precautions; Measurement and Scaling Techniques: Types of
UNIT III
Data; Rating Scale and Ranking Scales.
 Data Collection and Preparation: Primary and Secondary Sources of data; Data Tabulation, Editing and
Coding.
 Summarizing the Data: Mean, Median, Mode and Standard Deviation
UNIT IV  Data Analysis Techniques: Univariate and Bivariate Analysis (Chi Square, ANOVA, Sign test); Multivariate
Analysis (Discriminant Analysis, Cluster Analysis, Factor Analysis, Multiple Linear Regression).
 Interpretation and Report Writing: Data Interpretation, Techniques of Interpretation, Steps in Writing
UNIT V Report, Generic layout of a Research Report
 Application of Research in the Functional Areas of Management: Marketing, Production, HR and Finance.

The examination paper will include question from each unit. The list of cases / specific references including recent articles
will be announced and discussed in the class.

TEXT BOOKS
 C.R.Kothari: Research Methodology, New Age International Publishers
 Cooper and Schindler: Business Research Methods, TMH

REFERENCE BOOKS
 Gupta S. P. and Gupta, M. P., Business Statistics, Sultan Chand and Sons, New Delhi, 1997.
 Sancheti S. C. and Kapoor, V. K, Statistics - Theory Methods and Applications, Sultan Chand and sons, New Delhi.
 Zeikmukund, Business Research Methods, Drden Press.
 Rajendra Nargundkar : Marketing Research
 Naresh Kumar Malhotra: Marketing Research

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 CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI

MBA SEM II 676212(76): MARKETING MANAGEMENT (New)

CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

OBJECTIVES
The objective of this course is to develop an understanding of the underlying concepts, strategies and issues involved in
the marketing of products and services.

COURSE CONTENTS
 Introduction to Marketing: Meaning, nature and scope of marketing; Marketing philosophies; Marketing
UNIT I
management process; Concept of marketing mix.
 Market Analysis Research: Understanding marketing environment; Consumer and Industrial buyer
UNIT II
behavior; Market measurement; Market segmentation, selection and positioning.
 Product Planning and Pricing: Product concept; Types of products; Major product decisions; Brand
UNIT III management; Product life cycle, New product development process; Pricing decisions; Determinants of
price; Pricing process, policies and strategies.
 Promotion and Distribution decisions: Communication process; Promotion tools: Advertising, personal
selling, publicity and sales promotion; Distribution channel decisions: Types and functions of
UNIT IV
intermediaries, Selection and management of intermediaries; Logistics decisions: Introduction to
Inventory management, warehousing, transportation and insurance.
 Marketing Organization and Control; Emerging trends and issues in marketing: Consumerism, Social
UNIT V marketing; Direct and online marketing; Green Marketing, Service Marketing and brand management.
Building customer satisfaction, value and retention.

The examination paper will include question from each unit. The list of cases / specific references including recent articles
will be announced and discussed in the class.

TEXT BOOKS
 Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileswar Jha; “Marketing Management – A South Asian
Perspective”, Pearson Education India Limited, New Delhi, 13th Ed., 2009.
 Ramaswamy, V.K. & Namakumari; “Marketing Management: Indian Context”, McMillan, 1995, 2nd Ed.

REFERENCE BOOKS
 Rajan Saxena; “Marketing Management”, Tata McGraw Hill, 3rd Ed., 2006.
 S.N. Sontaki; “Marketing Management,” Kalyani Publication.
 Berman, “Marketing in 21st Century, 8th Edition, Wiley Publication
 Dan Lacobucci, Dr.Avinash Kapoor; ”MM-4LTR series” Cengage Learning, India Edition

REFERENCE JOURNALS
 Journal of Marketing, Vikalpa, IIMB Management Review, Decision, Harvard Business Review, MIT Sloan
Management Review, Journal of Marketing, Journal of Marketing Research

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 CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI

MBA SEM II 676213(76): ADVANCED FINANCIAL MANAGEMENT (New)

CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

OBJECTIVES
The objective of this course is to acquaint the students with the broad framework of financial decision making in a
business unit.

COURSE CONTENTS
 Financial Management: Nature and objectives, profit maximization v/s wealth maximization, finance
UNIT I
functions, time value of money (discounting and compounding techniques).
 Cost of different sources of raising capital, weighted average cost of capital.
UNIT II
 Types of dividend policy, dividend theories dividend practices in India.
 Capital Structure: Factors determining capital structure, approaches and theories
UNIT III
 Operating and Financial leverages: Impact, trading on equity
 Budget: Concept and Types, Budgetary Control, Capital budgeting, Zero based budgeting.
UNIT IV
 Ratio analysis: Liquidity, profitability and solvency. Analysis of Fund flow and cash flow statement.
 Management of working capital: Concept of working capital, need and factors influencing, estimation of
UNIT V
working capital, inventory and receivables management, management of cash.

The examination paper will include question from each unit. The list of cases / specific references including recent articles
will be announced and discussed in the class.

TEXT BOOKS
 V.K. Bhalla, Financial Management and Policy. 2nd Edition, New Delhi, Anmol, 1998

SUGGESTED READINGS
 Hampton , john . Financial Decision Making. Englewood Cliffs, New Jersey, Prentice Hall Inc.
 Van Horne, James C. Financial Management and Policy , New Delhi, Prentice Hall of India.
 Winger, Bornard and Mohan, Nancy, Principles of Financial Management, New York, Macmillan Publishing
Company.
 I.M. Pandey, Financial Management Vikas Pub. House, New Delhi.
 P. Chandra, Financial Management, TMH, New Delhi .
 S.C. Kuchhal, Financial Management, Chaityna Publishing House, Aligarh.
 R.M. Srivastava, Financial Decision Making, Himaylaya Publishing House, Mumbai.

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 CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI

MBA SEM II 676214(76): HUMAN RESOURCE MANAGEMENT (New)

CREDITS: 4 LECTURE SCHEME: (L-3; T-1; P-0) Min. No. of CTs: 2

OBJECTIVES
The objective of this course is to acquaint students to the various facets of managing people and to create an
understanding of the various policies and practices of human resource management

COURSE CONTENTS
 Concepts and Perspectives on Human Resource Management; Evolution and Philosophy of Human
UNIT I
Resource Management; challenges in changing environment.
 Human Resource Policy; Human Resource Planning
UNIT II
 Job Analysis: Methods, Job description, Job specification, etc.
 Human Resources Recruitment and Selection, Placement, and Socialization (Induction and Orientation)
UNIT III  Manpower Training and Development, Performance Appraisal and Potential Evaluation; Compensation
Management and Job Evaluation
 Quality of work life; Work life balance; Work Stress & Counseling; Mentoring; Employee Welfare;
UNIT IV Employee Empowerment; Employee Engagement
 Ethics, Justice and Fair Treatment in HR Management;
 Strategic Human Resource Management; HR Audit; HR Balanced Scorecard;
UNIT V
 New Approaches in HRM

The examination paper will include question from each unit. The list of cases / specific references including recent articles
will be announced and discussed in the class.

TEXT BOOKS
 Dessler Gary; Human Resource Management, Pearson Education, 13th Edition, 2008

REFERENCE BOOKS
 Aswathppa, Human Resource Management: Text and Cases, 2008
 Gomez-Mejia, L.R. Balkin, D.B., & Cardy, R. L. Managing Human Resource Management 5th edition. Pearson
Edu. 2005.

SUGGESTED READINGS
 Fisher, Schoenfeldt and Shaw; Human Resource Management, 4th Edition, Houghton Mifflin, Boston, 1999.
 Leap, Terry L., and Micheal D. Crino; Personnel/ Human Resource Management, MacMillan, New York, 1990.
 Teboul, James; Managing Quality Dynamics, Prentice Hall, New Jersey, 1991.
 De Cenzo, D. A. and Robbins, S. P., Human Resource Management, 5th ed., John Wiley, 1994.
 Monappa, A. and Saiyadain, M., Personnel Management, Tata McGraw-Hill, New Delhi,1966.
 Sinha, D. P. Aligning Human Resource Systems, Tata McGraw-Hill, New Delhi,1996.

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 CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI

MBA SEM II 676215(76): MATERIALS MANAGEMENT (New)

CREDITS: 4 LECTURE SCHEME: (L-3; T-0; P-0) Min. No. of CTs: 2

OBJECTIVES
The course intends to equip students with updated knowledge of modern materials management concepts and aims to
develop their functional expertise in the store and purchase management discipline.

COURSE CONTENTS
 Integrated materials functions: Integrated materials management, Organizational control, Materials
UNIT I
planning & budgeting, Codification & standardization, Source selection.
 Introduction to purchasing systems: Creative purchasing, Purchase systems, Price forecasting, Buying
seasonal, commodities, Purchasing under uncertainty, capital equipment purchase, International
UNIT II
purchasing, Imports substitution-prospects and retrospect, Public buying, Legal aspects in buying,
Insurance buying, Buyer-seller relationship and ethics.
 Stores and warehousing: Stores management, Systems and procedures, Incoming material control,
UNIT III Stores accounting & stock verification, Obsolete, surplus and scrap management , Value analysis,
Material handling, Transportation and traffic management.
UNIT IV  Value stream mapping.
UNIT V  Inventory management: Inventory overview, JIT.

The examination paper will include question from each unit. The list of cases / specific references including recent articles
will be announced and discussed in the class.

TEXT BOOKS
 Gopalakrishnan P. & M. Sundaresan, “Materials Management: An Integrated Approach”, PHI, 1977.
 Chitale & Gupta, Materials Management: Text and Cases, 2nd ed., ISBN: 978-81-203-4285-9, PHI.

REFERENCE BOOKS
 H. Kaushal (2003), “Case study solutions: Materials Management”, Macmillan India Limited.
 Tony Arnold. J. R., “Introduction to Materials Management”, Pearson Education, 4th Edition, 2003.
 Ballou R. H., “Business logistics/Supply Chain Management: Planning, Organizing, and Controlling the Supply
Chain”, Pearson Education, 5th Edition, 2004.
 Menon K. S.,"Purchasing and Inventory Control ", Wheeler Publishing, 3rd Edition 1993
 Datta A. K., "Materials Management Procedures, Text & Cases ", PHI, Revised Edition.