Coop MKT Assigment

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AMBO UNIVERSITY

COLLEGE OF BUSINESS & ECONOMICS


DEPARTMENT OF COOPERATIVE
GROUP ASSIGNMENT OF COOPERATIVE MARKETING

General Direction:
Assignment must be submitted in soft copy. The soft copy
should be emailed to teferigeta54@yahoo.com
➢ Assignment due date: 29/06/2016 E.C
PART I: REVIEW QUESTIONS

1. Critically analyze and explain the concepts of marketing and marketing


management.
2. Explain briefly various variables of marketing micro and macro environment; the
way they influence market and marketing decisions.
3. Discuss in brief the marketing mix elements.
4. What market information do cooperatives and their members need?
5. List the activities for each of the Ps for your cooperative. What could be a good
marketing mix for your cooperative?

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