Executive Summary

The Bon Voyage Travel Agency offers tour packages that creates one of a kind experiences
and long lasting memories for our dear tourists. We ensure the inclusion of both safety and
comfort in our itineraries within the Philippines as well as International countries specifically
in Asia.
Vision
To be a well known travel agency in the Philippines.
Mission
To provide affordable tour packages that gives memorable experiences, quality service,
inspiration, bring comfort to customers, and celebrate the beauty of life.
Goals
To meet the satisfaction of customers and achieve customer loyalty.
Objectives
To guide customers to their destinations safely.
To offer a wide range of travel packages and services, catering various customer preferences.
To innovate and stay updated to the latest travel trends and destinations.
To promote sustainable practices in all operations.
Value statement
The Bon Voyage Travel Agency encompasses great work commitment and is socially
responsible wherein we provide sustainability, community engagement, and ethical travel
practices.

Summary of Products/ Services Offered

The Bon Voyage Travel Agency offers both domestic and international tour packages , mainly
from Asia, which includes services like air, land and water transportation, accommodations,
food and beverage services, and activities for the tour within each destination.
Description of Target Market and Competitive Advantage

 Target Market
 The Bon Voyage Travel Agency’s target market are solo travelers and group
travelers like families, friends, company tours, and educational tours for
schools.
 Competitive Advantage
 The Bon Voyage Travel Agency identifies as a tourism business that promotes
sustainable practices, specially in conducting tours. This is to help in
conserving our environment and culture, thus having an advantage that
contributes to the growth of the tourism industry.
 This business also offers prices that are reasonable and affordable towards the
needs of our target market. Not only it is within the budget of the market, but
the given prices for the tour packages speaks up for the quality of service it
bring to our dear tourists.
 The Bon Voyage Travel Agency offers to accommodate recommendations and
suggestions from tourists so that our tour packages can suit their preferences
and needs.
 Business Description
 The Bon Voyage Travel Agency is located at Cauayan City Isabela. Founded in
the year 2024 and managed by corporate members, the Bon Voyage Travel
Agency is a company that is trusted to handle business in creating memorable and
exciting tours for the tourists.
We are a travel agency which caters Filipinos to domestic tours and international
tours, focusing on the sustainable practices while including fun and learning . Bon
Voyage Travel Agency always perform continuous quality improvements
supported by the reservation system and effective data trip management. It is our
commitment to keep maintaining and improving our services to reach customer
satisfaction and customer confidence.

Market analysis

 Travel Trends in Tourism

  For the year 2024, tourists are looking out for more automated and faster online
bookings. When it comes to bookings, tourists also go for personalized travel
packages according to their interests, behaviors and experience.
 As the tourism industry grows, tourists are also becoming aware of their actions
wherein there is a surge of sustainability for 2024. Another trend is that tourists
opt for more transformational trips wherein they focus on their health and
wellbeing while having the leisure and fun during trips.
 Market Size and Segmentation

 In the year 2024, the global tourism market size is estimated to reach $2.0 billion.
Travelers in this year mostly seek leisure largely within the dominant ages of 30-
44 as shown in the graph.
 Target Market Segments, Characteristics, and Preferences

 The target market of our agency includes solo and group travelers within the age
groups that are shown dominant in the market. Our travel agency focuses on
groups that ranges within the generation z, millennials, and baby boomers which
travels for the purposes of leisure, education, and sustainability.
 Competitors’ Strength, Weaknesses and Market Positioning
 Within the premises of Cauayan City, Isabela, there are already numerous of travel
agencies that was established and are up for competition by offering different tour
packages to the market.
 Neighboring travel agencies might clash and compete with the prices and services
offered to the market. Some can offer the same destinations with different
inclusions in travel packages which gives other agencies advantage from the rest.
 Different travel agencies position their products to markets that have potential in
buying them like those who are looking for budget friendly tours and since there
are universities and schools within Cauayan City, travel agencies also position
their offers for educational tours.
 Analysis of Regulatory and Environmental Factors affecting the Tourism Industry
 Climate Change
- The business is affected by these environmental changes specially when it
comes to the arrangement of the travel itinerary as well as the departure date
and arrival.

 Travel regulations
 - These regulations must be followed by both the clients and the agency. This
may apply to the regulations of the immigration, for international travel and
domestic rules and regulations when traveling.
 Government policies and regulations
- Agencies must be approved according to the government’s standards and
requirements. This is one of the fundamental requirements we must follow
when establishing the agency.
Marketing and Sales Strategy

 Marketing Tactics
 Digital Marketing
- The Bon Voyage Travel Agency are set to market the products and services
mainly through social media, by establishing platforms of our agency in
Facebook, Instagram, and TikTok. This is to reach a wider audience and to
easily keep our clients up-to-date information.
 Traditional Marketing
- This would include brochures and flyers as well as business cards to give to
potential customers.
 Personal Advertising and Consultations
- Our agency offers face to face consultations and advertising within the site of
the business. This strategy can help our clients achieve their desired tour
package, prioritizing their personal preferences and needs.
 Sales Strategy
 Pricing Strategy
- One of the pricing strategy that can be used for this business venture is
competitive pricing. With this, our agency can enter the competition by
analyzing and setting a price based on what other competitors charge.
- Another is value-based pricing. This is to set a price that speaks up for the
value of service and the quality our tour packages in order to give the clients a
product truly worth their money.

 Distribution Channels
- The distribution channel used through the form of indirect channels. Our
agency utilizes multiple intermediaries such as airlines, bus companies, hotels
and restaurants and the destinations as partners to deliver tour packages to the
clients.

 Sales Forecasting
- The finances of our business depends on important assumptions. From the
beginning we foresee a slow but rising familiarity to the market. Shown below
is the forecast of sales from the year 2024-2029.
  Customer Relationship Management Plan

DIMENSIONS OF CRM IMPLICATIONS INDICES

Customer Knowledge Understanding the customer’s This leads to customer
needs and preferences attraction and the appropriate
understanding of customer
needs.
Customer Interaction Promotion of effective ways There will be a relationship
management between the
clients and the agency,
maximizing the operation’s
profitability
Customer Satisfaction Achieving business value Customers will come back to
purchase more travel
packages, increasing the
profits of the business
Customer Value Increase in customer loyalty The agency can be retained
within the customers’ minds,
thus creating a brand image
for the business

Operations Plan

 Overview of day-to-day operations

30 60 90 Day Plan

30 60 90
For the first 30 days of the Workers begin to shift from Workers start to take the
business, staffs and working learning to doing and initiative to take on tasks and
personnel must familiarize applying it to the work itself. projects, striving to exceed
themselves with the agency’s the expectations of clients.
mission and objectives.
Colleagues establish work Be able to asses the areas to Workers are already at ease
relationships to ease the work be improved and make and be able to promote the
environment and to be able to suggestions for change. products efficiently, creating
move in harmony profitability to the business.

 Staffing requirements
 Our agency requires staffs to posses these skills:
 Skills and knowledge in sales and marketing
 Excellent Communication skills
 Time management
 Skills in customer service
 Attention to detail
 Knowledge in using travel software
  Operational processes
 The operational process of our agency includes the day to day operations and how
we aim to achieve in providing the best customer service.
 Through market analysis, the results showed that majority of the population that
travels are young people and those ages who had already retired from work. With
this, we focus on selling tour packages that are appropriate to their preferences.
 By introducing tour packages that meet the expectations of our clients, we are
directed to our goal wherein it is to achieve and deliver customer satisfaction.
 Technology infrastructure
 Bon Voyage Travel Agency ensures that computers are updated to the latest
software, thus providing service to customers online without any hassle. It is our
aim to be well aware of the implications and usage of technology in the travel
industry and utilize it to reach a wider spectrum of market.
Product or Service Offering

 Products/Services Offered
 Our tour packages include:
 International Tour Package
 IndoChina Tour: Bangkok, Thailand; Siem Reap Cambodia; Ho Chi Minh
Vietnam
 Domestic Tour Package
 3 Days, 2 Nights Cebu Tour
 3 Days, 2 Nights Siargao Tour
 4 Days, 3 Nights Batanes Tour
 Unique Features and Experiences Offered
 IndoChina Tour: this tour package includes bookings to transportation,
accommodation, food and beverage as well as destinations. This tour also includes
three countries all in one tour package which makes it convenient for tourists.
 Cebu Tour: this package is recommended for those who are into adventure and at
the same time visiting heritage sites for learning.
 Siargao Tour: like the Cebu tour package, this also provides as a full blown
experience of adventure and physical activities. This package mostly includes
water trips so it is perfect for those who are into diving, snorkeling and other
water activities.
 Batanes Tour: this is perfect for experiencing local culture, heritage and
agriculture. This package is for those who are interested in learning and
immersing themselves in Filipino culture.
 Pricing Structure
 IndoChina Tour: price starts at P29,999 per pax
 Cebu Tour: P9,998 per pax
 Siargao Tour: P4, 888 per pax
 Batanes Tour: P15,000 per pax
Financial Projections
 Revenue Projections

 Start-up Costs

 Legal- P2,800
 Logo, Branding- P1000
 Website, Collaterals- P2000
 Rent (monthly)- P1,500

 Cash Flow Projections and Financing Requirements

Risk Analysis

 Potential Risks and Challenges

 Competitors
- In entering the business, the major challenge is the competitors. As a start up
business venture, our travel agency must conduct strategies to keep up with
rival businesses.
 Seasonality
- It is widely experienced in the tourism sector wherein there are certain
increase and decrease in the number of tourists. This may affect the business
in selling tour packages in both positive and negative ways.
 Natural disasters and weather changes
- This can delay the travel process of the tourists and lead to the chances of
canceling the tour.
 Strategies in Mitigating Risks
- To avoid these risks that may possibly happen to the business, our travel
agency first must address the environmental factors when setting a tour so that
early adjustments can be arranged with the client. Our tour agency will also
adjust to the seasonality of the tourism industry with offering discounts as well
as setting prices that is up for competition.

Management Team
The founder of Bon Voyage Travel Agency are passionate about the activities that will be
promoted and offered to the market. We will develop and nurture the company as a
community. For this business to work, these are the personnel under the Bon Voyage Travel
Agency:

 Managing Director
 Accountant
 Tour Guide
 Sales and Marketing
 Driver

Appendices

 Key Team Members

 Name: Havenne Limpiada
Sex: Female
Email: havenlmpda11@gmail.com

 Name: Janine Sibal

 Sex: Female
Email: janinesibal1029@gmail.com

 Name: Angeline Tabago

Sex: Female
Email: berisotabagoangeline@gamil.com

 Name: Aia Skyee Suanson

Sex: Female
Email: aiaskyeeeeeee@gmail.com

 Name: Maricar Fernandez

Sex: Female
Email: maricarfernandez403@gmail.com

 Name: Elaine Baccay

Sex: Female
Email: elainebaccay1@gmail.com