College of Health Sciences

CONDUCTING A SWOT
ANALYSIS FOR MSME’S
(MICRO, SMALL, MEDIUM ENTERPRISES)

Presented By
Kristine Marie Enciso ELECT 1 NHS Health & Science Entrepreneurship
Eunice Llamado
ACTIVITY 4: CONDUCTING A SWOT ANALYSIS FOR
MSMES (MICRO, SMALL, MEDIUM ENTERPRISES)
Step 1: Choose an MSME for Analysis: Select a specific
MSME from one of the classifications: Micro, Small, or
Objective: To guide students in Medium Enterprise. Ensure that the chosen enterprise
performing a SWOT analysis on a chosen is willing to participate in the interview and provide
MSME (Micro, Small, or Medium necessary information for the SWOT analysis.
Enterprise) through an interview process.

Step 1: We have chosen a franchise restaurant

chain, Crispy King, with over 300 branches
throughout the Philippines. The store highly
recommends having 4 to 6 employees (1 reliever)
which we classified as Micro Enterprise (per
branch).
Step 2: Introduction to SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used to identify and analyze internal and
external factors that can impact the success of a business.

Step 3: Develop Interview Questions (You can add from the sample questions below)
Create a set of interview questions that address each aspect of the SWOT analysis:

What are the unique strengths of your business?

STRENGTHS What advantages do you have over competitors?

What resources and capabilities contribute to your success?

One of the key advantages of Crispy King is its focus on providing affordable and delicious crispy
fried chicken to the masses, positioning itself as a budget-friendly and satisfying dining option.
Crispy King is a fast-food business, specializing in fried chicken.
The brand emphasizes the comforts of dining in and aims to deliver the best quality fried chicken at
an accessible price. Additionally, Crispy King's commitment to innovation in marketing and
management allows them to continuously improve their understanding of customer needs and
expectations.
In terms of its resources and capabilities, Crispy King operates more than 300 stores nationwide,
making it one of the prominent players in the fast-food industry. Their extensive reach and broad
customer base contribute significantly to their success.
 What challenges do you currently face in your business?

WEAKNESSES Are there any internal factors that hinder your growth or success?
Are there areas where your business lags behind competitors?

The Crispy King fast-food chain restaurant is confronted with certain challenges in
maintaining its current level of performance. These challenges include maintaining a
consistent level of food quality, ensuring customer satisfaction, adhering to food safety
standards, and managing food preparation processes.
Furthermore, internal factors could hinder the growth and success of Crispy King. For
instance, the chain may struggle with maintaining brand image and customer loyalty, issues
related to quality and authenticity of food offerings, and the impact of food values on
behavioral loyalty.
In comparison to competitors, Crispy King lags behind in areas such as maintaining good
publicity, addressing health issues associated with fast food, coping with economic
fluctuations, and dealing with food safety concerns.
 OPPORTUNITIES
What trends or market changes could benefit your business?
Are there untapped markets or customer segments you can explore?
Are there external factors that can positively impact your business?

"The Top Food Trends of 2024" report indicates that the continued growth of the beverages
segment2 offers an opportunity for Crispy King to expand its product line to incorporate
innovative and functional beverages targeted at health-conscious consumers. The rising
popularity of plant-based foods presents an untapped market for the incorporation of plant-
based alternatives or plant-based snack items into Crispy King's menu. Additionally, the report
highlights the demand for functional health products, suggesting that Crispy King could introduce
items with specific functional ingredients that cater to consumers' health and wellness needs.
Changes in the economic and regulatory environment potentially impact Crispy King's business
operations by influencing consumer spending patterns, affecting sales and profitability5 .
Moreover, regulatory changes related to food safety, labor practices, and environmental impact
could impose constraints on the company's operations, influencing its compliance requirements
and operating costs
 What external factors pose potential risks to your business?

THREATHS Are there industry challenges that may affect your operations?
How do changes in the economic or regulatory environment impact your business?

The fast-food industry is highly competitive, with numerous players vying for market share,
leading to challenges like staff turnover and intense competition. Moreover, the economic
environment poses risks, especially during periods of economic downturns or uncertainty
when consumers may reduce spending on discretionary items like dining out, impacting sales
and profitability.
The challenges in the fast-food industry may affect Crispy King's operations due to intense
competition, staff turnover, and the need to pass on extra costs to consumers in an industry
with thin margins.
Changes in the economic and regulatory environment potentially impact Crispy King's
business operations by influencing consumer spending patterns, and affecting sales and
profitability. Lastly, regulatory changes related to food safety, labor practices, and
environmental impact could impose constraints on the company's operations, influencing its
compliance requirements and operating costs.