Piotrowski YouthDigitalSociety 2024
Piotrowski YouthDigitalSociety 2024
Piotrowski YouthDigitalSociety 2024
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5. Youth and the Digital Society
Jessica Taylor Piotrowski
Abstract
The digital transformation has impacted all aspects of society. These
impacts are most acutely seen amongst the youngest generation as they
have been born into a world that looks entirely different than generations
before. For researchers interested in how youth navigate, accommodate,
and shape the digital society, these changes have precipitated a need for
revised theorising; more precise analytic approaches; and a recognition
that many young people lack the skills necessary to fully participate in
this digital society. ASCoR scholars have contributed meaningfully to a
global dialogue about how we can ensure that youth are prepared for the
digital world they live in and remain committed to this dynamic dialogue
in the years ahead.
Introduction
Piotrowski, J. T. (2024). Youth and the digital society. In T. Araujo & P. Neijens (Eds.), Com-
munication research into the digital society: Fundamental insights from the Amsterdam
School of Communication Research (pp. 87-100). Amsterdam University Press. https://doi.
org/10.5117/9789048560592_ch05
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88 Jessica Taylor Piotrowski
Theoretical contributions
Perhaps most impactful to the youth and media field has been Valkenburg
and Peter’s (2013) theoretical publication “The Differential Susceptibility
to Media Effects Model.” After only a decade this publication has already
been cited nearly a thousand times and is recognised by scholars globally
as game-changing—both for communication science and for youth and
media scholars specif ically. In this manuscript, Valkenburg and Peter
argue for attention to differential susceptibility—namely, a recognition
that not all media effect all users in the same manner. To that end, they
offer a theoretical model, DSMM, which posits that individual differences
in developmental, dispositional, and social susceptibility impact media
selection and media processing—leading to differential effects.
For certainty, even before the digital transformation, the communication
science field saw us theorising about differential effects to some extent.
But Valkenburg and Peter’s model, whose development not coincidently
occurred as digital technology was fiercely grabbing hold of the youth
media landscape, has pushed scholars to rethink existing practices. In the
analogue media era, most (youth and media) scholars relied on statistical
controls to draw conclusions for all (Piotrowski & Valkenburg, 2015). As a
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Youth and the Digital Socie t y 89
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90 Jessica Taylor Piotrowski
Methodological contributions
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Youth and the Digital Socie t y 91
where simply posting a status update can impact one’s own sense of self
(Valkenburg, 2017), the digital society has required scholars to reconsider
our measurement and analytic approaches.
In this book, Trilling and colleagues (2024) highlight the so-called
computational turn at ASCoR—demonstrating how the digital society
has pushed ASCoR scholars to leverage computational methodology to
answer key questions of our time. This computational turn has also been
felt in the youth and media sector, with scholars relying on computational
methodology (via public data scraping and personal data donation) to assess
large corpuses of (media) content. For example, computational approaches
have been used to assess the types of sexual information that adolescents
locate online; total amount of smartphone use (Baumgartner et al., 2023);
and the types of behaviours engaged in during social media usage (van
Driel et al., 2022). These approaches have been a valuable addition in an
age of big data, handheld devices, and personalised experiences. They help
us understand aspects of the so-called black box (Fikkers & Piotrowski,
2020)—namely, what individuals are consuming as well as where and how
they are responding to this information (see also Araujo et al., 2022). Yet,
while these computational methods provide us the opportunity to gather
more precise insight into the media experience, they do not by default
capitalise on this precision—leaving incomplete answers to key questions
in the field.
Specif ically, the media effects f ield—within and outside youth and
media—has long suffered with a mismatch between theorising and analysis.
Theoretically, the media effects tradition acknowledges that media ef-
fects occur within a person and that the type of effects depend upon the
interaction between person, content, and context characteristics (i.e.,
DSMM predictions). Yet historically, analyses have primarily looked for
differences between persons. Indeed, a look across the youth and media
space (e.g., Valkenburg & Piotrowski, 2017) shows that the great majority of
(quantitative) studies have either compared one group with another group
via (quasi-)experiments or relied on a single (occasionally ±3 data points) for
a single participant in survey/longitudinal research. With such relatively
limited datasets, it was only possible to statistically compare—and make
conclusions—between people. And for the most part, this was sufficient,
particularly with analogue media where the content was largely known,
limited in scope, and interactivity was non-existent.
The digital society, however, brings with it nearly limitless media
experiences that are often precipitated upon the types of interactivi-
ties involved. The increased accessibility of computational methods and
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92 Jessica Taylor Piotrowski
Conceptual developments
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Youth and the Digital Socie t y 93
the digital knowledge and digital skills needed (for youth) to thrive in the
digital environment.
Note that the phrase “for youth” is indicated parenthetically as the concept
is truly a lifespan concept. The digital society is a powerfully beneficial force
for some individuals in some contexts. But these benefits are neither uniform
nor equitable. There are groups who remain excluded or marginalised
because of a lack of access to technology transformations. And, even within
a prosperous country such as the Netherlands, data collected in ASCoR’s
Digital Competence (DIGCOM) Project shows that technology access is
not equal (e.g., de Vries et al., 2022b). At the same time, nearly half of the
European population lacks the knowledge and skills necessary to thrive
in the digital world (Clifford et al., 2020; European Union, n.d.). Without
the right skills, the opportunities of the digital society are unlikely to be
experienced. Instead, the pitfalls—privacy and security leaks; mental health
and well-being degradation; digital addiction, and more—risk becoming
the hallmark of the digital society.
This is an urgent problem, which will only be exacerbated as artificial
intelligence advances at rapid speed. Solving the problem requires interven-
tion at numerous societal levels, with youth considered a critical point of
impact. In the Netherlands, for example, there is a robust dialogue about the
degree to which digital competence should be a required learning outcome
in early education. But enacting such a policy means understanding precisely
what digital competence is, and what knowledge and capacities youth do
(and do not) have. Only then is it possible to investigate digital diversity:
namely, who requires support, what type of support is needed, and how
best to offer it (de Vries et al., 2023).
As first step, ASCoR researchers have contributed to this dialogue by
creating the DigIQ®—a psychometrically valid assessment tool to assess
digital competence that covers the full dimension of digital competence
(strategic information; critical information; netiquette; digital content
creation; safety and control of information and devices; digital health and
well-being; sustainable/green technology; artificial intelligence), captures
variability, and facilitates comparisons across age (de Vries et al., 2022a). Even
more, this tool provides connections to local resources to help individuals
bolster their skills and is now part of a national dialogue about ways to
monitor and support digital competence. By formalising and elevating
the concept of digital competence to the (inter)national agenda, ASCoR
researchers have offered a critical foundation for future dialogue on thriving
in the digital society.
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94 Jessica Taylor Piotrowski
Next steps
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Youth and the Digital Socie t y 95
life—and, in that regard, there is real opportunity to refine and nuance this
concept. A cursory review of the literature suggests that digital well-being
refers to the state of one’s physical, mental, and emotional health in relation
to one’s use of technology and digital devices (e.g., Burr et al., 2020; Orben
& Przybylski, 2019; Vanden Abeele, 2021). It is said to involve f inding a
balance between the benefits and risks associated with digital technology
and is often connected to practices such as setting boundaries for screen
time, taking technology breaks, using technology in a responsible way, and
developing healthy habits around technology use. While on its face this is
an interesting concept, there is much to be gained in specifying this concept
and its sub-concepts—both for measurement and intervention.
Lastly, and perhaps most difficult, the future requires changing the field’s
current reactive stance to a proactive one whereby scholarship asks how
we can ensure that youth are prepared for the next digital development.
Historically, communication science has demonstrated that—with each new
technology—society first experiences fear and panic, with the so-called
few “innovators” excitedly trying the technology (Livingstone, 2002). This
is often followed by resistance and scepticism, as people question the value
added. With time, integration often occurs—and then discussions about
limits and boundaries emerge. But as history has shown, particularly as
it relates to ethics and privacy, these discussions are often too late. These
discussions need to be at the forefront so that the process of technological
accommodation keeps humans in the loop throughout the process, not
only after.
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Jessica Taylor Piotrowski is a Full Professor at ASCoR, where she holds the
Chair in Communication in the Digital Society. As a media psychologist,
she focuses on identifying risk, resiliency, and enhancement factors that
allow youth to become engaged digital citizens. E-mail: J.Piotrowski@uva.nl
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