MECE Framework (Meaning,

Examples, McKinsey)
MECE, pronounced "me see", is a concept commonly used at top consulting firms to talk
about the approach consultants use to solve problems. Partners at McKinsey, BCG or Bain
will often tell their team "I looked at what you've done. I like it but can we make this
framework MECE?"

MECE stands for Mutually Exclusive and Collectively Exhaustive. Consultants usually solve
clients' problems using a framework. For a framework to be MECE, its different parts
CANNOT overlap (Mutually Exclusive). But they need to cover ALL possible causes of the
client's problem (Collectively Exhaustive).

This is an important concept if you are preparing for case interviews as your interviewer will
expect you to be aware of it. So let's cover the following three topics in this article (click to
jump to the relevant section):

1. What does MECE mean?

2. Examples of MECE frameworks

3. How McKinsey uses MECE

1. What does MECE mean?

1.1 ME = Mutually Exclusive

The first characteristic of a MECE framework is that its different parts are mutually exclusive.
In other words, there is NO OVERLAP between them. Let's imagine for a second that we are
helping Coca-Cola identify the root-cause of a profit issue they are experiencing.

Here is an example a framework that's NOT mutually exclusive:

 Profits in US market

 Profits for Coke, Diet Coke and Coke Zero products

This approach is not mutually exclusive because there is an OVERLAP between the two
different areas of the framework. While looking at profits in the US market, we will already
analyse profits for Coke, Diet Coke and Coke Zero products. There is duplication of work
across the two branches.

And here is an example of a framework that's mutually exclusive:

 Profits in the US market

 Profits in the European market

This approach is mutually exclusive because each branch in your framework corresponds to a
geographical area. And there is no overlap between the different geographical areas we have
chosen.

1.2 CE = Collectively Exhaustive

The second characteristic of a MECE framework is that its different parts are collectively
exhaustive. In other words, they cover ALL POSSIBLE CAUSES of your client's problem.
Again, let's imagine that we are helping Coca-Cola get to the bottom of a profits issue.

The framework we have used previously is actually NOT collectively exhaustive:

 Profits in the US market

 Profits in the European market

Why? Because Coca-Cola sells its products in other countries than the US and European
markets. If we only look at the US and Europe, we might miss the root-cause of the profits
issue which could come from another country. To make this framework MECE, we need to
list all the geographies where the company sells its products:

 Profits in the US market

 Profits in the European markets

 Profits in the Asian markets

 Profits in other countries

Note that it is common to have an "Other" category in frameworks to make sure that they are
MECE. This is a technique you should feel free to use in your interviews.

1.3 Why the obsession with MECE

So why are consultants obsessed with making things MECE? The answer is actually quite
simple: being MECE is client-friendly.
There are three main benefits to MECE structures that clients love:

1. Clean and intuitive. The first benefit is that the MECE principle forces you to create
frameworks that are clean and intuitive. There is no overlap between the different parts which
means it's easy for clients to focus and discuss one element at a time. You're never mixing
apples and oranges.

2. No risk of missing something. The second benefit is that if your framework is MECE
you can't miss any causes of the issue your client is experiencing because you will cover
EVERYTHING. Clients are often worried that you will "miss something" and being MECE
reassures them.

3. No duplication of work. Finally, taking a MECE approach enables you to make sure that
there's no duplication of work in your consulting project. It means that John can cover the US
market, Julie can focus on Europe, Mike on Asia, etc. Your team can organise itself in a clear
and transparent way which once again clients appreciate.

1.4 McKinsey’s Barbara Minto invented the MECE principle

Barbara Minto spent 10 years at McKinsey between 1963 and 1973. She then invented a
communication framework called the Minto Pyramid principle. As part of that work, she
coined the phrase MECE as she wanted a shorthand to express that all the different elements
of her communication framework needed to be mutually exclusive and collectively
exhaustive.

2. Examples of MECE frameworks

Let’s imagine we’re working for Coca-Cola and walk through a few examples of MECE
frameworks.

2.1 Profitability framework

The Profitability framework is a common MECE structure.

Coca-Cola spends money to manufacture and market drinks - that’s its costs. And the
company gets revenues from customers who buy its drinks - that’s its revenues. Revenues and
costs are mutually exclusive, there’s no overlap between them. And they’re collectively
exhaustive because we just need these two elements to define profits.

Revenues and costs can be broken down further to expand the profitability framework.
Generally speaking, maths formulas are great to create MECE frameworks. If your framework
is a maths formula, it’ll be MECE by definition.

2.2 Supply chain framework

Another common framework is the supply chain or process framework. Each step in a supply
chain is a separate step, and so the framework is mutually exclusive. And if the framework
covers ALL the steps of the process the framework will also be collectively exhaustive.

Let's apply this approach to the Coca-cola supply-chain as an example:

 Sourcing of raw ingredients

 Manufacturing of Coke concentrate

 Shipping to local markets

 Mixing and bottling of Coke in local markets

 Distribution to retail points (e.g.: stores, wholesalers, etc.)

2.3 Other common frameworks

Let’s walk through a few more common MECE frameworks that can be used to break down
profits.

Breaking down profits by product lines is MECE. Coke and Diet Coke are mutually exclusive
because they’re different products. And if you include all products in your framework it’ll be
collectively exhaustive.
Breaking down profits by countries is also MECE. The US and China are mutually exclusive
because they’re different countries. And if you include all countries in your framework it’ll be
collectively exhaustive.

Breaking down profits by distribution channels is also MECE. Retail stores and Restaurants
are two different types of retail outlets. There’s no overlap between them and are mutually
exclusive. And if you include all types of distribution channels in your framework it’ll be
collectively exhaustive.

3. How McKinsey uses the MECE principle

Here are a few examples of what McKinsey and other consulting firms use the MECE
principle for:

 Finding the root cause of problems

 Communicating in a structured way

 Designing questionnaires

3.1 Finding the root cause of problems

Here’s how McKinsey usually investigates the problems faced by its clients:

1. They define the problem clearly.

2. They break down the problem into MECE categories.

3. They identify potential causes to the problem within each category.

4. They make a hypothesis about which category the problem comes from.
5. They check if their hypothesis is correct. If it is, they found the root cause of the problem.
If it isn’t they update the hypothesis and carry on.

6. They develop a solution to address the root cause effectively.

By systematically categorizing potential causes and progressively narrowing down the list,
McKinsey is able to identify the root cause and take appropriate actions to resolve the
problem.

3.2 Communicating in a clear way

To communicate with its clients, McKinsey often uses a MECE communication framework
called the Minto Pyramid principle. The fact that the structure used to communicate is MECE
enables McKinsey to make sure they cover all aspects of what needs to be discussed, and that
there’s no overlap between the different parts of the presentation they’re planning.

3.3 Designing questionnaires

This is less common but McKinsey consultants also sometimes have to design questionnaires
while doing customer research. When asking multiple choice questions to customers it's
important that the options provided are MECE otherwise it can sometimes be hard to draw
conclusions.