Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    La Rose Blanche

    Uploaded by

    Abdelwahed Atf

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    La Rose Blanche

    Uploaded by

    Abdelwahed Atf
    15 views6 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views6 pages

    La Rose Blanche

    Uploaded by

    Abdelwahed Atf

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 6

    Mohamed Elyes Elloumi

    Chairman and CEO


    2017 2016 2015 2013 2008 2006 2003 2002 2001 2000 1998 1996 1980 1978
    Couscousseries du Sud (CDS) was established

    Diari couscous production begins

    Spiga pasta production begins

    ISO 9002 certification by TUV CERT and INNORPI

    HACCP certification by TUV CERT and creation of Caravan Distribution for distribution

    ISO 9001 (version 2000) and DS 3027 certification by TUV CERT

    Launch of Spiga whole wheat pasta

    Achievement of ISO 22000 (version 2005) certification by TUV CERT

    Acquisition of the company by Rose Blanche Group

    Installation of a fifth couscous production line

    Renewal of the Diari and Spiga brand identity

    Launch of the vegetable pasta range and express couscous

    Organic certification for couscous obtained and gluten-free range launched

    Achieved Halal and Kosher certification


    2018

    Preliminary audit for IFS and BRC standards


    In 1978, the seeds of innovation were sown by a then-modest establishment named Couscousseries du Sud (CDS).

    Fueled by a passion for the culinary arts, CDS revolutionized the artisanal craft of couscous with the pioneering development

    of Tunisia's first fully automated couscous factory. This stride forward ushered in the era of Diari — a brand whose name

    means "homemade" in Arabic and whose flavors are a tribute to the sun-dried, Berber tradition of couscous preparation.

    Alongside Diari, Spiga emerged, a brand devoted to crafting pasta with the same attention to heritage and quality.

    For over four decades, the story of Diari has been woven from more than the fabric of tradition; it has been a narrative

    of undeniable leadership in the Tunisian market and of culinary craftsmanship that transcends borders, reaching eager palates

    in Libya and across Africa. Amidst the scent of grains and the warmth of fresh pasta, a remarkable annual production of over

    100,000 tons of couscous has solidified CDS's stature as a master of its trade.

    CDS's voyage through time gained further momentum with the keen eye of the Rose Blanche Group. Recognizing the

    confluence of CDS's ingenuity and their own pursuit of excellence, they welcomed Diari and Spiga into their family, nurturing

    these brands to even greater heights. The Rose Blanche Group's acquisition was not a mere merger of entities but a meeting

    of minds, united by a relentless drive for excellence.

    In the last decade, the commitment to advancement has been vividly apparent, with a bold infusion of 38 million dinars

    in state-of-the-art machinery, cutting-edge production lines, and advanced packaging processes. Diari has kept pace with this

    evolution, reaching a zenith of 140 tons of couscous produced each exhilarating day.

    Innovation, the core of CDS's DNA, thrives in the hands of their R&D teams — the architects of transformation, turning

    insights and consumer feedback into a range of pioneering products such as barley couscous, multi-grain couscous, and quick-

    cooking couscous. These creations are more than gastronomic inventions; they represent a legacy of excellence; they are Diari

    and Spiga's promise of tradition reimagined for today's tastes.

    The global tableau upon which CDS paints its success is vast, its culinary masterpieces — both Diari and Spiga products

    — now gracing over 20 countries. Exports are a significant triumph, testament to the universal appeal of flavors rooted in

    Tunisian generosity and the unfading spirit of CDS.


    SPAGHETTI COUSCOUS FIN COUSCOUS FIN

    COUSCOUS FIN COUSCOUS FIN COUSCOUS FIN

    COUSCOUS FIN COUSCOUS FIN COUSCOUS FIN

    COUSCOUS FIN COUSCOUS FIN COUSCOUS FIN

    You might also like