Enterprenuership SrSec 2024-25
Enterprenuership SrSec 2024-25
Enterprenuership SrSec 2024-25
Rationale
School curriculum is a dynamic process. It continuously evolves itself reflecting the needs and
aspirations of learners. In recent times, our society is influenced by knowledge creation and
technological advancements. Competencies affecting Innovation and creativity have become
important in all walks of life, including business context. This makes entrepreneurship education
even more important for enhancing quality of life.
Entrepreneurship plays an influential role in the economic growth and development of the
country. As the world economy is changing so is the dynamism of the business world. The aim
of this course is to instill and kindle the spirit of Entrepreneurship amongst students. The idea of
this course is to create “job providers rather than job seekers”.
Objectives:
• To encourage school children to opt for self-employment as a viable option for earning
dignified means of living.
• To acquaint the students about the role of Entrepreneurship in the growth and economic
development of the nation.
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COURSE STRUCTURE
CLASS–XI (2024-25)
Theory Paper
Time: 3 hours Maximum marks: 70
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COURSE CONTENT
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Unit 3: Entrepreneurship Journey 30 Periods
Competencies:
Scanning the environment; Information seeking; creativity; Innovativeness;
divergent thinking; Perseverance
Contents Learning Outcomes
• Entrepreneurs as problem solvers After going through this unit, the student/
learner would be able to:
• Innovations and Entrepreneurial
Ventures – Global and Indian • Understand the role of entrepreneurs as
problem solvers
• Role of Technology – E-commerce and
Social Media • Appreciate the role of global and Indian
innovations in entrepreneurial ventures
• Social Entrepreneurship - Concept
• Understand the use of technology and
digitization for new businesses.
• Discuss the concept of social
entrepreneurship
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Unit 5: Understanding the Market 40 Periods
• Market: Concept, Types After going through this unit, the student/
learner would be able to:
• Micro and Macro Market Environment
• Scan the market environment
• Market Research - Concept,
Importance and Process • Learn how to conduct market research
• Marketing Mix • Understand the elements of marketing
mix
• Unit of Sale, Unit Price and Unit Cost - for After going through this unit, the student/
single product or service learner would be able to:
• Types of Costs - Start up, Variable and • Discuss - Unit Cost, Unit of Sale, Unit
Fixed Price of a product or service
• Break Even Analysis - for single • Understand the components of COST -
product or service Start-up and operational costs
• Calculate break even of single product
and service
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Unit 7: Resource Mobilization 30 Periods
• Types of Resources – Physical, Human, After going through this unit, the student/
Financial and Intangible. learner would be able to:
• Selection and utilization of human • Identify the different types of resource
resources and professionals like tools – Physical and material, Human,
Accountants, Lawyers, Auditors, Board Financial, Intangibles
Members, etc.
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PROJECT WORK
1. Visit of the District Industries Centre and prepare a report of activities and programs
undertaken by them
2. Conduct a case study of any entrepreneurial venture in your nearby area.
3. Field Visit: Visit any business firm near your locality; interact with the owner of the business
firm and prepare a field report on parameters like: type of business, scale of business,
product/service dealing in, target customer, problems faced and measures to solve the faced
challenges.
4. Learn to Earn
5. Know your State Handicraft and Handlooms as a means of economic activity for the livelihood
of people and intellectual property rights attached to them for the promotion of local specific
skills.
1. The objectives of the project work:
Objectives of project work are to enable learners to:
• probe deeper into personal enquiry, initiate action and reflect on knowledge and skills,
views etc. acquired during the course of class XI-XII.
• analyse and evaluate real world scenarios using theoretical constructs and arguments
• demonstrate the application of critical and creative thinking skills and abilities to produce
an independent and extended piece of work
• follow up aspects in which learners have interest
• develop the communication skills to argue logically
2. Role of the teacher:
The teacher plays a critical role in developing thinking skills of the learners. A teacher should:
• help each learner select the topic after detailed discussions and deliberations of the topic;
• play the role of a facilitator to support and monitor the project work of the learner through
periodic discussions;
• guide the research work in terms of sources for the relevant data;
• ensure that students must understand the relevance and usage of primary evidence and
other sources in their projects and duly acknowledge the same;
• ensure that the students are able to derive a conclusion from the content; cite the
limitations faced during the research and give appropriate references used in doing the
research work.
• educate learner about plagiarism and the importance of quoting the source of the
information to ensure authenticity of research work.
• prepare the learner for the presentation of the project work.
• arrange a presentation of the project file.
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3. Steps involved in the conduct of the project:
Students may work upon the following lines as a suggested flow chart:
Choose a title/topic
Organization of material/data
Present material/data
5. Viva-Voce
• At the end of the academic session, each learner will present the research work in the
Project File to the Internal examiner.
• The questions should be asked from the Research Work/ Project File of the learner.
• The Internal Examiner should ensure that the study submitted by the learner is his/her own
original work.
• In case of any doubt, authenticity should be checked and verified.
Note: Students need to complete two projects. Guidelines for project are given in the CBSE
Textbook.
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ENTREPRENEURSHIP (Code no. 066)
QUESTION PAPER DESIGN
CLASS XI (2024-25)
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COURSE STRUCTURE
CLASS XII (2024-25)
Theory Paper
Time: 3 hours Maximum marks: 70
S.No. Unit No. of Marks
Periods
Unit 1 Entrepreneurial Opportunity 40 30
Unit 2 Entrepreneurial Planning 40
Unit 3 Enterprise Marketing 40 20
Unit 4 Enterprise Growth Strategies 20
Unit 5 Business Arithmetic 40 20
Unit 6 Resource Mobilization 20
Total 200 70
Project Work 40 30
Total 240 100
COURSE CONTENT
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• Understand the concept of opportunity and
market assessment
• Appreciate the ways in which trends can be
spotted
• Understand the process of creativity and
innovation
• Transform ideas into business opportunities
• Forms of business organization- Sole After going through this unit, the student/ learner
proprietorship, Partnership, Company would be able to:
• Business Plan: concept, format. • Recall the meaning of the various forms of
business organization
• Components:
Organisational plan; • Understand the characteristics of the various
forms of business organization
Operational plan;
• Understand the difference between a Public and
Production plan; Private Company
Financial plan;
• Appreciate the reasons for a private company
Marketing plan; being more desirable
Human Resource plan • Appreciate the concept and importance of a
Business Plan
• Describe the various components of Business
plan
• Differentiate among the various components of
Business plan
• Develop a Business Plan
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• Marketing and Sales Strategy After going through this unit, the student/ learner
would be able to:
• Branding, Logo, Tagline
• Discuss the various marketing strategies used in
• Promotion Strategy a business
• Explain Marketing Mix.
• Understand the concept of Branding, Packaging
and Labeling
• Describe the various methods of Pricing
• Discuss the various factors affecting the
channels of distribution
• Understand the concept and types of sales
strategy
• Discuss different tools of promotion
• Appreciate the objectives and different modes of
Advertising
• Understand the concept of personal selling,
sales promotion, public relations
• Discuss the various techniques of sales
promotion
Unit 4: Enterprise Growth Strategies 20 Periods
• Franchising: Concept and types After going through this unit, the student/ learner
would be able to:
• Franchising: Advantages and limitations to
franchisor and franchisee. • Understand the concept of growth &
development of an enterprise
• Mergers and Acquisition: Concept, reasons
and types. • Discuss the concept, types, advantages and
limitations of franchising
• Reasons for mergers and acquisitions
• Appreciate growth of business through mergers
and acquisitions
• Discuss the different types of mergers and
acquisitions
• Discuss the reasons for mergers and acquisitions
Unit 5: Business Arithmetic 40 Periods
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• Unit of Sale, Unit Cost for multiple After going through this unit, the student/ learner
products or services would be able to:
• Break even Analysis for multiple • Understand the concept of Unit Cost and Unit
products or services Price
• Computation of Working Capital • Calculate Break-even point for Multiple products
and services.
• Inventory Control and EOQ
• Understand the concept of Inventory Control
• Return on Investment (ROI) and
Return on Equity (ROE) • Compute the working capital of a business.
• Calculate Return on Investment; Return on
Equity and Economic Order Quantity
Unit 6: Resource Mobilization 20 Periods
• Capital Market: Concept After going through this unit, the student/ learner
would be able to:
• Primary market: Concept, methods of
issue • Understand the need of finance in Business
• Angel Investor: Features • Discuss the various sources of funds required
for a firm
• Venture Capital: Features, funding.
• Understand the ways of raising funds in
primary market
• Appreciate the Angel Investors and Venture
Capitalists as a source of business finance.
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PROJECT WORK
Note: Students need to complete both the projects. Guidelines for both projects are given
in the CBSE Textbook.
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Organization of material/data
Present material/data
5. Viva-Voce
• At the end of the academic session, each learner will present the research work in the
Project File to the External examiner.
• The questions should be asked from the Research Work/ Project File of the learner.
• The Internal Examiner should ensure that the study submitted by the learner is his/her own
original work.
• In case of any doubt, authenticity should be checked and verified.
Prescribed Books:
1. Entrepreneurship - Class XI- C.B.S.E, Delhi
2. Entrepreneurship - Class XII - C.B.S.E., Delhi
3. Udyamita (in Hindi) by Dr. MMP. Akhouri and S.P Mishra, pub. By National Institute for
Entrepreneurship and Small Business Development (NIESBUD), NSIC-PATC Campus,
Okhla
Magazines
1. Udyamita Samachar Patra (Monthly, Hindi), Pub. By Centre for Entrepreneurship
Development, M.P. (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal-462008.
2. Science Tec. Entrepreneur (A Bi Monthly Publication), Centre for Entrepreneurship
Development, M.P (CEDMAP), 60 Jail Road, Jhangerbad, Bhopal -462008
3. Laghu Udhyog Samachar
4. Project Profile by DCSSI
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ENTREPRENEURSHIP (Code no. 066)
QUESTION PAPER DESIGN
CLASS XII (2024-25)
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