Strategic Management-Set I

SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)
(Established under section 3 of the UGC Act 1956)

Re-Accredited by NACC with ‘A’ Grade
______________________________________________________________________________
Institute Name: (0102) SYMBIOSIS LAW SCHOOL, NOIDA
Programme: (010224) BBA LLB
Batch: (2019-24)
Semester: V
Course: Strategic Management
Course Code: 0102240503
Date: 08/12/2021 Maximum Marks: 45

Day: Wednesday Time: 10:00 – 11:30
__________________________________________________________________________________________
Instructions:
1) All Questions are Compulsory.
2) Type the answers in a word file.
3) The answer must be original. If it is found that the answer is copied from any source then
necessary action will be taken as per examination rules.
Q.1. Based on your experiences as a coffee consumer, does Cafe Coffee Day's strategy seem to set it
apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating
features, serving the unique needs of a niche, or some combination of these? What is there about
Cafe Coffee Day's strategy that can lead to sustainable competitive advantage? (10 Marks)
OR
Q.1. Based on your experiences as a traveller, does Indigo Airline’s strategy seem to set it apart from
rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features,
serving the unique needs of a niche, or some combination of these? What is there about Indigo
Airline’s strategy that can lead to sustainable competitive advantage? (10 Marks)
Q.2. Being a CEO of a hypothetical company of your choice, prepare a strategic vision statement for
your company. It should be at least one sentence long and no longer than a brief paragraph. Check
if your vision statement meets the conditions for an effectively worded strategic vision when you
are finished. If not, then revise it accordingly. What would be a good slogan that captures the
essence of your strategic vision and could help communicate the vision to company personnel,
shareholders, and other stakeholders? (10 Marks)
OR
Q.2. Case Discussion
Walt Disney Company
Everyone loves mickey mouse and Donald Duck. Walt Disney's two most significant segments
are media networks and Parks and recreation. Media networks consist of ABC, ESPN, Disney
films, newly acquired Lucasfilm, and 35 radio stations. Parks and recreation include the Walt
Disney theme parks in the United States, France, China, Hong Kong, and the more recent Disney
cruise line. Disney operates three other divisions: Studio Entertainment, Consumer Products, and
interactive media.
Walt Disney's actual vision statement is "to make people happy." However, an improved author
proposed vision statement for Disney is "to offer the best family entertainment in the world
through theme parks, cruises, movies, and radio and television coverage of news and sporting
events globally."
Walt Disney’s actual mission statement is “to be one of the world’s leading producers and
providers of entertainment and information. using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative and
profitable entertainment experiences and related products in the world.” However, an improved,
author-proposed Disney mission statement is as follows:
We are on a mission every day to serve customers young and old with outstanding family
entertainment by offering popular theme parks and Disney TV programming to our newly
acquired ABC, ESPN, and cruise lines. We use many Disney characters such as mickey mouse
and Donald Duck to excite customers globally. We produce apps for smartphones in the
interactive media division. We give back generously to our communities and offer many
internships for deserving college students. Everything we do at Disney is possible because of our
great employees and fans worldwide.
Questions
a. In what three ways is the proposed vision statement better than Disney’s actual vision
statement? (5 Marks)
b. In what three ways is the proposed mission statement better than Disney’s actual mission
statement? (5 Marks)
Q.3. Analyze any industry you are familiar with using Porter's five force model and describe which of
the five competitive forces creates the most substantial competitive pressures for your Industry?
(10 Marks)
OR
Q.3. Analyze pharmaceutical firms using the PESTEL factors model also describe which factors will
influence most for your Industry. (10 Marks)
Q.4. How far should people in a business firm go in gathering competitive intelligence? Where do you
draw the line? Take a look at each of the following approaches that a person might use to collect
information about competitors. Describe your opinion in using the following techniques.
(10 Marks)
a. Being a customer of competitors
b. Hiring consultants who have worked for competitors
c. Asking suppliers about your competitors
d. Changing the interview process for a new position when a candidate is from a direct
competitor.
OR
Q.4. What are the significant sources of competitive advantages in an airlines industry that can be
effectively developed to support a differentiating strategy for competing in the market?
(10 Marks)
Q.5. What do you see as the critical factors for being a successful competitor in the Industry of your
choice? List at least two with justification. (5 Marks)
OR
Q.5. How important do you believe "having an excellent game plan" is to win a basketball or football
game against your university's major rival? Discuss. (5 Marks)

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SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY)

(Established under section 3 of the UGC Act 1956)

Date: 08/12/2021 Maximum Marks: 45

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